Like button Audience in Germany
Like button has an estimated audience of 920,531 people in Germany. 53.9% are female, 46.1% are male, average age 36.9. Top brand affinities: Ireen Sheer, Gil Ofarim, Commercial mortgage, Ma'an, The Name of the Rose.
Top brand affinities include Ireen Sheer, Gil Ofarim, Commercial mortgage, with strongest over-indexing on Ireen Sheer (5.82× the country average). Demographically, the Like button audience skews balanced with an average age of 36.9, and over-indexes on personality traits such as Extroversion, Travelling.
Category: Internet & Social Media · Type: Topic
Demographics of Like button fans
| Metric | Value |
|---|---|
| Female | 53.9% |
| Male | 46.1% |
| Average age | 36.9 |
| Estimated audience size | 920,531 |
Audience persona
The typical Like button fan in Germany is balanced, around 36.9 years old, with strong Extroversion tendencies and a notable affinity for Ireen Sheer.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Ireen Sheer | 5.82× | Music & Radio |
| Gil Ofarim | 1.74× | Music & Radio |
| Commercial mortgage | 2.67× | Business & Career |
| Ma'an | 20× | Travel & Leisure |
| The Name of the Rose | 6.4× | Literature |
| Esra Erol | 4.56× | Movies & TV |
| Information sensitivity | 4.27× | Technology & Electronics |
| Gruppo Torinese Trasporti | 15.08× | Cars & Mobility |
| Cachorro | 2.55× | Pets & Animals |
| Jason Clarke (actor) | 3.08× | Movies & TV |
| Icon (magazine) | 1.56× | Arts & Culture |
| Heftig | 12.78× | Internet & Social Media |
| Scratching post | 3.45× | Pets & Animals |
| Jaguar F-Pace | 3.62× | Cars & Mobility |
| Oktay Kaynarca | 3.76× | Movies & TV |
| Marek Hemmann | 14.45× | Music & Radio |
| Kippah | 2.27× | Fashion & Accessoires |
| Gotan Project | 11.14× | Music & Radio |
| Christmas Gifts | 2.24× | Kids & Family |
| Caprivi Strip | 4.22× |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Extroversion | THRILL | 1.79 |
| Travelling | THRILL | 1.4 |
| Design Affinity | PREMIUM | 1.37 |
| Sports Activity | POWER | 1.34 |
| Social Media Usage | JOY | 1.29 |
| Mindfulness | BALANCE | 1.19 |
Worldwide distribution
| Country | Share |
|---|---|
| Japan | 36.4% |
| South Korea | 12.9% |
| United States | 11.0% |
See Like button audiences in other countries
More Internet & Social Media audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Like button. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.