Like button Audience in Germany
Like button has an estimated audience of 920,531 people in Germany. 53.9% are female, 46.1% are male, average age 36.9. Top brand affinities: Ronan Keating, Jackie Chan, Dua Lipa, Rakuten, Mnet (TV channel).
Top brand affinities include Ronan Keating, Jackie Chan, Dua Lipa, with strongest over-indexing on Ronan Keating (62.13× the country average). Demographically, the Like button audience skews balanced with an average age of 36.9, and over-indexes on personality traits such as Extroversion, Travelling.
Category: Internet & Social Media · Type: Topic
Demographics of Like button fans
| Metric | Value |
|---|---|
| Female | 53.9% |
| Male | 46.1% |
| Average age | 36.9 |
| Estimated audience size | 920,531 |
Audience persona
The typical Like button fan in Germany is balanced, around 36.9 years old, with strong Extroversion tendencies and a notable affinity for Ronan Keating.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Ronan Keating | 62.13× | Music & Radio |
| Jackie Chan | 20× | Movies & TV |
| Dua Lipa | 14.2× | Music & Radio |
| Rakuten | 16.71× | Shopping |
| Mnet (TV channel) | 53.94× | Movies & TV |
| Satire | 7.31× | Literature |
| RTL Television | 5.37× | Movies & TV |
| German television comedy | 7.72× | Movies & TV |
| Ballet shoe | 19.15× | Fashion & Accessoires |
| IU (singer) | 15.08× | Music & Radio |
| DJ BoBo | 12.26× | Music & Radio |
| Pokémon | 4.52× | Games |
| Betty Barclay | 14.45× | Fashion & Accessoires |
| Allkpop | 12.88× | Music & Radio |
| Celebrity Gossip | 17.77× | News |
| Home shopping | 5.82× | Shopping |
| Monrose | 18.89× | Music & Radio |
| BTS | 7.21× | Music & Radio |
| Joss Stone | 20× | Music & Radio |
| TikTok | 1.67× | Internet & Social Media |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Extroversion | THRILL | 1.79 |
| Travelling | THRILL | 1.4 |
| Design Affinity | PREMIUM | 1.37 |
| Sports Activity | POWER | 1.34 |
| Social Media Usage | JOY | 1.29 |
| Mindfulness | BALANCE | 1.19 |
Worldwide distribution
| Country | Share |
|---|---|
| Japan | 36.4% |
| South Korea | 12.9% |
| United States | 11.0% |
See Like button audiences in other countries
More Internet & Social Media audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Like button. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.