Rascasse Audience Intelligence

Like button Audience in Germany

A data profile of the people who buy, follow and care about Like button in Germany — modelled from more than twelve digital signal sources. Like button has an estimated audience of 920,531 people in Germany.

#3324among Topic in Germany#105in Internet & Social Media

The average Like button fan in Germany is 36.9 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Ronan Keating, BTS, Jackie Chan, with strongest over-indexing on Ronan Keating (47.87× the country average).

Demographically, the Like button audience skews balanced with an average age of 36.9, and over-indexes on personality traits such as Extroversion, Pet Ownership.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Like button fan in Germany is balanced, around 36.9 years old, with strong Extroversion tendencies and a notable affinity for Ronan Keating.

Category: Internet & Social Media · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Like button profile in Germany.

Audience size
921K
in Germany
Gender
53.9%♀
46.1% male
Age
36.9
average years
Country rank
#7012
Topic in Germany
Fig. 01

Search interest · 12-month trend

-32%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Like button fans

53.9% are female, 46.1% are male, average age 36.9.

Fig. 02

Gender split

53.9%
Female
46.1%
Male
Demographic split for Like button audience in Germany
MetricValue
Female53.9%
Male46.1%
Average age36.9
Estimated audience size920,531
Fig. 03

Age distribution

Ø 36.9
average years
Age distribution of the Like button audience in Germany
Age bracketShare%
16-1926%
20-2919%
30-3918%
40-4920%
50+15%
Fig. 04

Worldwide distribution

3.1%

of the worldwide Like button audience comes from Germany.

Worldwide audience distribution share by country for Like button
CountryShare
Japan36.2%
South Korea12.8%
United States11.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Like button audience in Germany is strongest.

Fig. 05

Top regions by affinity

Like button fans by region: top regions in Germany
#RegionReachAffinity×
01Saarland~10K1.09×
02Bremen~9K1.09×
03Mecklenburg-Vorpommern~20K1.05×
04Sachsen-Anhalt~20K1.01×
05Thüringen~20K1.00×
06Sachsen~40K0.99×
07Brandenburg~30K0.99×
08Rheinland-Pfalz~40K0.96×
09Berlin~40K0.96×
10Schleswig-Holstein~30K0.96×
11Hamburg~20K0.96×
12Niedersachsen~80K0.93×
13Hessen~70K0.93×
14Baden-Württemberg~100K0.92×
15Bayern~100K0.91×
16Nordrhein-Westfalen~200K0.89×
Fig. 06

Affinity by region

Affinity by region — Like button, Germany
0.89×1.00×1.09×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Like button audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Like button audience
#·InterestCategoryAffinity×
01Ronan KeatingMusic & Radio47.87×
02Mnet (TV channel)Movies & TV46.38×
03BTSMusic & Radio20.00×
04Jackie ChanMovies & TV20.00×
05IU (singer)Music & Radio20.00×
06Joss StoneMusic & Radio20.00×
07G-DragonMusic & Radio20.00×
08Song Hye-kyoFashion & Accessoires20.00×
09RakutenShopping17.17×
10AllkpopMusic & Radio16.30×
11MonroseMusic & Radio15.40×
12Ballet shoeFashion & Accessoires14.06×
13Betty BarclayFashion & Accessoires13.37×
14Subcompact carCars & Mobility11.27×
15Dua LipaMusic & Radio8.17×
16Home shoppingShopping7.84×
17WattpadInternet & Social Media5.66×
18Tour de FranceSports3.70×
19RTL TelevisionMovies & TV3.09×
20Müller (company)Food & Beverages1.92×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Like button audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Like button audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL1.77×
Pet OwnershipJOY1.71×
Risk AppetiteTHRILL1.62×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Like button audience · Rather not
TraitClusterDeviationScore
IndulgenceJOY0.55×
Family OrientationCONSERVATISM0.62×
DIY MentalityTHRILL0.79×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Like button have in Germany?

Like button has an estimated audience of 920,531 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Like button fans?

53.9% of Like button fans are female, 46.1% are male, with an average age of 36.9 years.

03

Which brands do Like button fans like most?

Like button fans show strongest brand affinity for Ronan Keating (47.87×), BTS (20×), and Jackie Chan (20×) over the country average.

04

Where do Like button fans live in Germany?

Like button fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~100K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Like button fans also like?

Beyond Like button itself, the audience over-indexes on BTS (20×), Jackie Chan (20×), Rakuten (17.17×), and Mnet (TV channel) (46.38×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Internet & Social Media audiences in Germany

See Like button audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Like button. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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