A data profile of the people who buy, follow and care about Bobby Fischer in United States — modelled from more than twelve digital signal sources. Bobby Fischer has an estimated audience of 651,518 people in United States.
The average Bobby Fischer fan in United States is 34.3 years old, more male, and lives primarily in California.
The audience is concentrated in California, Texas, New York.
Top brand affinities include Chess, Donald Trump, Alcoholic beverages, with strongest over-indexing on Chess (21.14× the country average).
Demographically, the Bobby Fischer audience skews more male with an average age of 34.3, and over-indexes on personality traits such as Indulgence, Need for Security.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Bobby Fischer fan in United States is more male, around 34.3 years old, with strong Indulgence tendencies and a notable affinity for Chess.
The key figures that characterise the Bobby Fischer profile in United States.
31.1% are female, 68.9% are male, average age 34.3.
| Metric | Value |
|---|---|
| Female | 31.1% |
| Male | 68.9% |
| Average age | 34.3 |
| Estimated audience size | 651,518 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 34% | |
| 20-29 | 21% | |
| 30-39 | 16% | |
| 40-49 | 15% | |
| 50+ | 13% |
of the worldwide Bobby Fischer audience comes from United States.
| Country | Share |
|---|---|
| United States | 29.9% |
| Italy | 12.4% |
| United Kingdom | 10.1% |
Where the Bobby Fischer audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | New York | ~50K | 1.31× | |
| 02 | Massachusetts | ~20K | 1.22× | |
| 03 | Washington | ~20K | 1.21× | |
| 04 | Washington, District of Columbia | ~2K | 1.19× | |
| 05 | California | ~80K | 1.17× | |
| 06 | Illinois | ~20K | 1.17× | |
| 07 | New Jersey | ~20K | 1.15× | |
| 08 | Connecticut | ~7K | 1.12× | |
| 09 | Oregon | ~8K | 1.10× | |
| 10 | Rhode Island | ~2K | 1.10× | |
| 11 | Virginia | ~20K | 1.07× | |
| 12 | Pennsylvania | ~20K | 1.06× | |
| 13 | New Hampshire | ~3K | 1.05× | |
| 14 | Maine | ~2K | 1.05× | |
| 15 | Alaska | ~1K | 1.05× | |
| 16 | Kansas | ~5K | 1.04× | |
| 17 | Vermont | ~1K | 1.04× | |
| 18 | Indiana | ~10K | 1.03× | |
| 19 | Minnesota | ~9K | 1.03× | |
| 20 | Missouri | ~10K | 1.02× | |
| 21 | Hawaii | ~3K | 1.02× | |
| 22 | Colorado | ~10K | 1.01× | |
| 23 | Texas | ~50K | 1.00× | |
| 24 | Maryland | ~10K | 1.00× | |
| 25 | Oklahoma | ~7K | 1.00× | |
| 26 | Utah | ~6K | 1.00× | |
| 27 | Ohio | ~20K | 0.99× | |
| 28 | Michigan | ~20K | 0.99× | |
| 29 | Arizona | ~10K | 0.98× | |
| 30 | Kentucky | ~8K | 0.97× | |
| 31 | Nevada | ~6K | 0.97× | |
| 32 | Montana | ~2K | 0.97× | |
| 33 | Florida | ~40K | 0.96× | |
| 34 | Idaho | ~3K | 0.96× | |
| 35 | Iowa | ~5K | 0.95× | |
| 36 | Georgia | ~20K | 0.94× | |
| 37 | North Carolina | ~20K | 0.94× | |
| 38 | Wisconsin | ~9K | 0.94× | |
| 39 | West Virginia | ~3K | 0.94× | |
| 40 | Nebraska | ~3K | 0.93× | |
| 41 | North Dakota | ~1K | 0.93× | |
| 42 | Arkansas | ~5K | 0.92× | |
| 43 | New Mexico | ~3K | 0.92× | |
| 44 | Tennessee | ~10K | 0.90× | |
| 45 | Delaware | ~2K | 0.90× | |
| 46 | Louisiana | ~7K | 0.88× | |
| 47 | South Dakota | ~1K | 0.86× | |
| 48 | Alabama | ~7K | 0.84× | |
| 49 | South Carolina | ~8K | 0.81× | |
| 50 | Mississippi | ~4K | 0.78× |
The strongest cross-interests of the Bobby Fischer audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Chess | Sports | 21.14× | ||
| 02 | Bob Dylan | Music & Radio | 6.97× | ||
| 03 | Bruce Springsteen | Music & Radio | 5.83× | ||
| 04 | Rotten Tomatoes | Movies & TV | 4.65× | ||
| 05 | Charlize Theron | Movies & TV | 4.61× | ||
| 06 | Keanu Reeves | Movies & TV | 4.33× | ||
| 07 | Horror movies | Movies & TV | 2.19× | ||
| 08 | Internet & Social Media | 2.15× | |||
| 09 | HBO | Movies & TV | 2.13× | ||
| 10 | CNN | Movies & TV | 1.87× | ||
| 11 | Nonprofit organization | Politics & Society | 1.79× | ||
| 12 | Wine | Food & Beverages | 1.74× | ||
| 13 | Documentary movies | Movies & TV | 1.73× | ||
| 14 | Internet & Social Media | 1.69× | |||
| 15 | Alcoholic beverages | Food & Beverages | 1.67× | ||
| 16 | Donald Trump | Politics & Society | 1.61× | ||
| 17 | EBay | Shopping | 1.61× | ||
| 18 | X | Internet & Social Media | 1.57× | ||
| 19 | Coffee | Food & Beverages | 1.55× | ||
| 20 | Smartphones | Technology & Electronics | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.78× | |
| Need for Security | CONSERVATISM | 1.50× | |
| Tradition | CONSERVATISM | 1.49× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 0.49× | |
| Mindfulness | BALANCE | 0.61× | |
| Family Orientation | CONSERVATISM | 0.61× |
Bobby Fischer has an estimated audience of 651,518 people in United States, concentrated in California and Texas.
31.1% of Bobby Fischer fans are female, 68.9% are male, with an average age of 34.3 years.
Bobby Fischer fans show strongest brand affinity for Chess (21.14×), Donald Trump (1.61×), and Alcoholic beverages (1.67×) over the country average.
Bobby Fischer fans in United States are most concentrated in California (reach ~80K), Texas (reach ~50K), and New York (reach ~50K). These three regions account for the largest share of the active audience.
Beyond Bobby Fischer itself, the audience over-indexes on Donald Trump (1.61×), Alcoholic beverages (1.67×), Bob Dylan (6.97×), and Reddit (2.15×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Bobby Fischer. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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