Rascasse Audience Intelligence

Tamil cinema Audience in United States

A data profile of the people who buy, follow and care about Tamil cinema in United States — modelled from more than twelve digital signal sources. Tamil cinema has an estimated audience of 2,098,958 people in United States.

#48among Movie genre in United States#6160among Topic in United States#2105in Movies & TV

The average Tamil cinema fan in United States is 31.1 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Hindi, India national cricket team, Hindustan, with strongest over-indexing on Hindi (27.45× the country average).

Demographically, the Tamil cinema audience skews balanced with an average age of 31.1, and over-indexes on personality traits such as Travelling, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Tamil cinema fan in United States is balanced, around 31.1 years old, with strong Travelling tendencies and a notable affinity for Hindi.

Category: Movies & TV · Type: Topic · Subtype: Movie genre

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Tamil cinema profile in United States.

Audience size
2.1M
in United States
Gender
51.5%♀
48.5% male
Age
31.1
average years
Country rank
#13717
Topic in United States
Fig. 01

Search interest · 12-month trend

-31%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Tamil cinema fans

51.5% are female, 48.5% are male, average age 31.1.

Fig. 02

Gender split

51.5%
Female
48.5%
Male
Demographic split for Tamil cinema audience in United States
MetricValue
Female51.5%
Male48.5%
Average age31.1
Estimated audience size2,098,958
Fig. 03

Age distribution

Ø 31.1
average years
Age distribution of the Tamil cinema audience in United States
Age bracketShare%
16-1941%
20-2924%
30-3917%
40-4912%
50+7%
Fig. 04

Worldwide distribution

5.4%

of the worldwide Tamil cinema audience comes from United States.

Worldwide audience distribution share by country for Tamil cinema
CountryShare
India47.1%
United States5.4%
United Arab Emirates4.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Tamil cinema audience in United States is strongest.

Fig. 05

Top regions by affinity

Tamil cinema fans by region: top regions in United States
#RegionReachAffinity×
01Delaware~7K1.17×
02Rhode Island~7K1.09×
03New Hampshire~9K1.06×
04Vermont~4K1.06×
05North Dakota~5K1.05×
06Washington, District of Columbia~7K1.04×
07Kansas~20K1.03×
08Idaho~10K1.03×
09Maine~8K1.02×
10Oklahoma~20K1.01×
11Connecticut~20K1.01×
12West Virginia~10K1.01×
13Alaska~5K1.01×
14Kentucky~30K1.00×
15Oregon~20K1.00×
16Nevada~20K1.00×
17Mississippi~20K1.00×
18New Mexico~10K1.00×
19Nebraska~10K1.00×
20South Dakota~5K1.00×
21Arizona~40K0.99×
22Utah~20K0.99×
23Arkansas~20K0.99×
24Iowa~20K0.99×
25Hawaii~9K0.99×
26Montana~6K0.99×
27Missouri~30K0.98×
28South Carolina~30K0.98×
29Alabama~30K0.98×
30Louisiana~30K0.98×
31Washington~40K0.97×
32Tennessee~40K0.97×
33Indiana~40K0.97×
34Maryland~40K0.97×
35Colorado~30K0.97×
36Wisconsin~30K0.97×
37Minnesota~30K0.97×
38New Jersey~50K0.96×
39Massachusetts~40K0.96×
40North Carolina~60K0.95×
41Michigan~50K0.95×
42Virginia~50K0.95×
43Ohio~60K0.94×
44Georgia~60K0.94×
45Pennsylvania~70K0.93×
46Illinois~60K0.92×
47Texas~200K0.91×
48Florida~100K0.89×
49New York~100K0.88×
50California~200K0.85×
Fig. 06

Affinity by region

Affinity by region — Tamil cinema, United States
0.85×1.00×1.17×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Tamil cinema audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Tamil cinema audience
#·InterestCategoryAffinity×
01HindustanPolitics & Society93.22×
02KajolMovies & TV56.42×
03Ranbir KapoorMovies & TV53.93×
04HDFC BankBusiness & Career51.74×
05Saif Ali KhanMovies & TV43.86×
06Anushka SharmaMovies & TV38.93×
07Ranveer SinghMovies & TV38.85×
08Shahid KapoorMovies & TV32.83×
09India national cricket teamSports31.49×
10Akshay KumarMovies & TV28.76×
11HindiPolitics & Society27.45×
12Alia BhattMovies & TV25.07×
13NDTVMovies & TV24.33×
14Deepika PadukoneMovies & TV21.66×
15Shah Rukh KhanMovies & TV18.41×
16ChennaiTravel & Leisure17.92×
17FlipkartShopping17.76×
18MalaysiaTravel & Leisure9.60×
19PakistanTravel & Leisure7.26×
20Indeed.comBusiness & Career3.92×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Tamil cinema audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Tamil cinema audience · What stands out
TraitClusterDeviationScore
TravellingTHRILL1.65×
SpiritualityBALANCE1.62×
Risk AppetiteTHRILL1.58×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Tamil cinema audience · Rather not
TraitClusterDeviationScore
Convenience OrientationPREMIUM0.71×
Family OrientationCONSERVATISM0.73×
ExtroversionTHRILL0.90×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Tamil cinema have in United States?

Tamil cinema has an estimated audience of 2,098,958 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Tamil cinema fans?

51.5% of Tamil cinema fans are female, 48.5% are male, with an average age of 31.1 years.

03

Which brands do Tamil cinema fans like most?

Tamil cinema fans show strongest brand affinity for Hindi (27.45×), India national cricket team (31.49×), and Hindustan (93.22×) over the country average.

04

Where do Tamil cinema fans live in United States?

Tamil cinema fans in United States are most concentrated in California (reach ~200K), Texas (reach ~200K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Tamil cinema fans also like?

Beyond Tamil cinema itself, the audience over-indexes on India national cricket team (31.49×), Hindustan (93.22×), Ranveer Singh (38.85×), and Ranbir Kapoor (53.93×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Movie genre audiences in United States

See Tamil cinema audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Tamil cinema. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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