Rascasse Audience Intelligence

New Delhi Audience in Germany

A data profile of the people who buy, follow and care about New Delhi in Germany — modelled from more than twelve digital signal sources. New Delhi has an estimated audience of 234,668 people in Germany.

#416among City in Germany#2006among POI in Germany#1681in Travel & Leisure

The average New Delhi fan in Germany is 30.1 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include NDTV, Chennai Super Kings, BSE SENSEX, with strongest over-indexing on NDTV (109.56× the country average).

Demographically, the New Delhi audience skews balanced with an average age of 30.1, and over-indexes on personality traits such as Risk Appetite, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical New Delhi fan in Germany is balanced, around 30.1 years old, with strong Risk Appetite tendencies and a notable affinity for NDTV.

Category: Travel & Leisure · Type: POI · Subtype: City

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the New Delhi profile in Germany.

Audience size
235K
in Germany
Gender
52.4%♀
47.6% male
Age
30.1
average years
Country rank
#20488
POI in Germany
Fig. 01

Search interest · 12-month trend

-21%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of New Delhi fans

52.4% are female, 47.6% are male, average age 30.1.

Fig. 02

Gender split

52.4%
Female
47.6%
Male
Demographic split for New Delhi audience in Germany
MetricValue
Female52.4%
Male47.6%
Average age30.1
Estimated audience size234,668
Fig. 03

Age distribution

Ø 30.1
average years
Age distribution of the New Delhi audience in Germany
Age bracketShare%
16-1944%
20-2924%
30-3914%
40-4911%
50+6%
Fig. 04

Worldwide distribution

0.6%

of the worldwide New Delhi audience comes from Germany.

Worldwide audience distribution share by country for New Delhi
CountryShare
India52.3%
United States6.8%
United Arab Emirates2.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the New Delhi audience in Germany is strongest.

Fig. 05

Top regions by affinity

New Delhi fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~20K1.90×
02Hessen~20K1.20×
03Hamburg~6K1.16×
04Bayern~40K1.13×
05Nordrhein-Westfalen~50K1.04×
06Baden-Württemberg~30K1.03×
07Bremen~2K0.98×
08Schleswig-Holstein~8K0.97×
09Rheinland-Pfalz~10K0.95×
10Sachsen~10K0.94×
11Niedersachsen~20K0.93×
12Brandenburg~6K0.88×
13Thüringen~5K0.88×
14Saarland~2K0.85×
15Mecklenburg-Vorpommern~4K0.80×
16Sachsen-Anhalt~5K0.76×
Fig. 06

Affinity by region

Affinity by region — New Delhi, Germany
0.76×1.00×1.90×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the New Delhi audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for New Delhi audience
#·InterestCategoryAffinity×
01Clemson TigersSports149.22×
02NDTVMovies & TV109.56×
03Indian CricketSports74.51×
04Ranveer SinghMovies & TV67.53×
05BSE SENSEXBusiness & Career64.37×
06Chennai Super KingsSports58.24×
07Perodua MyviCars & Mobility56.87×
08Anushka SharmaMovies & TV49.39×
09CrocodilePets & Animals28.65×
10HindiPolitics & Society28.54×
11Amitabh BachchanMovies & TV27.01×
12Federal Bureau of InvestigationPolitics & Society25.50×
13Cotton OnFashion & Accessoires24.59×
14Deepika PadukoneMovies & TV22.71×
15ChennaiTravel & Leisure20.77×
16Dead Poets SocietyMovies & TV20.00×
17Shah Rukh KhanMovies & TV14.06×
18Priyanka ChopraMovies & TV12.39×
19Cue sportsSports10.69×
20Robin WilliamsMovies & TV9.81×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the New Delhi audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by New Delhi audience · What stands out
TraitClusterDeviationScore
Risk AppetiteTHRILL2.04×
Quality AwarenessPREMIUM1.95×
Career OrientationPOWER1.84×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by New Delhi audience · Rather not
TraitClusterDeviationScore
IndulgenceJOY0.80×
Price SensitivityPREMIUM0.80×
Convenience OrientationPREMIUM0.89×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does New Delhi have in Germany?

New Delhi has an estimated audience of 234,668 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of New Delhi fans?

52.4% of New Delhi fans are female, 47.6% are male, with an average age of 30.1 years.

03

Which brands do New Delhi fans like most?

New Delhi fans show strongest brand affinity for NDTV (109.56×), Chennai Super Kings (58.24×), and BSE SENSEX (64.37×) over the country average.

04

Where do New Delhi fans live in Germany?

New Delhi fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~50K), Bayern (reach ~40K), and Baden-Württemberg (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do New Delhi fans also like?

Beyond New Delhi itself, the audience over-indexes on Chennai Super Kings (58.24×), BSE SENSEX (64.37×), Hindi (28.54×), and Ranveer Singh (67.53×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More City audiences in Germany

See New Delhi audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for New Delhi. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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