New Delhi Audience in Germany
New Delhi has an estimated audience of 234,668 people in Germany. 52.4% are female, 47.6% are male, average age 30.1. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Jaguar F-Pace, Jeepney, Gil Ofarim, Unique Gifts, Christmas Gift.
The average New Delhi fan in Germany is 30.1 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Jaguar F-Pace, Jeepney, Gil Ofarim, with strongest over-indexing on Jaguar F-Pace (18.1× the country average). Demographically, the New Delhi audience skews balanced with an average age of 30.1, and over-indexes on personality traits such as Risk Appetite, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: City
Demographics of New Delhi fans
| Metric | Value |
|---|---|
| Female | 52.4% |
| Male | 47.6% |
| Average age | 30.1 |
| Estimated audience size | 234,668 |
Audience persona
The typical New Delhi fan in Germany is balanced, around 30.1 years old, with strong Risk Appetite tendencies and a notable affinity for Jaguar F-Pace.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 57,120 | 1.11× |
| Bayern | 41,401 | 1.1× |
| Baden-Württemberg | 34,257 | 1.07× |
| Niedersachsen | 22,594 | 0.99× |
| Hessen | 21,169 | 1.18× |
| Berlin | 15,103 | 1.44× |
| Rheinland-Pfalz | 11,268 | 0.96× |
| Sachsen | 11,136 | 0.97× |
| Schleswig-Holstein | 8,647 | 1.03× |
| Hamburg | 6,326 | 1.19× |
| Brandenburg | 6,221 | 0.85× |
| Thüringen | 4,904 | 0.82× |
| Sachsen-Anhalt | 4,553 | 0.75× |
| Mecklenburg-Vorpommern | 3,542 | 0.79× |
| Saarland | 2,286 | 0.79× |
| Bremen | 1,913 | 0.95× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Jaguar F-Pace | 18.1× | Cars & Mobility |
| Jeepney | 37.69× | Cars & Mobility |
| Gil Ofarim | 2.43× | Music & Radio |
| Unique Gifts | 2× | Shopping |
| Christmas Gift | 2.46× | Kids & Family |
| Corona (band) | 3.5× | Music & Radio |
| Call option | 14.16× | Business & Career |
| Join Me | 17.23× | Technology & Electronics |
| Product design | 1.99× | Business & Career |
| Birthday Gifts | 1.93× | Kids & Family |
| Progressive rock | 1.63× | Music & Radio |
| Scorpio (comics) | 11.91× | Literature |
| Sonic hedgehog | 18.95× | Games |
| Bank account | 2.59× | Business & Career |
| Commercial mortgage | 1.78× | Business & Career |
| Cachorro | 2.94× | Pets & Animals |
| 3D printing | 1.74× | Technology & Electronics |
| Geotourism | 14.07× | Travel & Leisure |
| Nurse education | 1.79× | Kids & Family |
| Kippah | 3.51× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Risk Appetite | THRILL | 1.77 |
| LGBTQ+ Identity | OPEN | 1.71 |
| Sustainability | BALANCE | 1.65 |
| Travelling | THRILL | 1.61 |
| Sports Activity | POWER | 1.51 |
| Spirituality | BALANCE | 1.5 |
Worldwide distribution
| Country | Share |
|---|---|
| India | 52.3% |
| United States | 6.8% |
| United Arab Emirates | 2.6% |
See New Delhi audiences in other countries
More City audiences in Germany
- Munich (13,817,934)
- Cologne (11,127,236)
- Düsseldorf (9,799,850)
- Bar, Montenegro (9,526,743)
- Berlin (8,392,974)
Frequently asked questions
How many fans does New Delhi have in Germany?
New Delhi has an estimated audience of 234,668 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of New Delhi fans?
52.4% of New Delhi fans are female, 47.6% are male, with an average age of 30.1 years.
Which brands do New Delhi fans like most?
New Delhi fans show strongest brand affinity for Jaguar F-Pace (18.1×), Jeepney (37.69×), and Gil Ofarim (2.43×) over the country average.
Where do New Delhi fans live in Germany?
New Delhi fans in Germany are most concentrated in Nordrhein-Westfalen (reach 57,120), Bayern (reach 41,401), and Baden-Württemberg (reach 34,257). These three regions account for the largest share of the active audience.
What other brands do New Delhi fans also like?
Beyond New Delhi itself, the audience over-indexes on Jeepney (37.69×), Gil Ofarim (2.43×), Unique Gifts (2×), and Christmas Gift (2.46×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for New Delhi. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.