Rascasse Audience Intelligence

National Stock Exchange of India Target Market in India

A data profile of the people who buy, follow and care about National Stock Exchange of India in India — modelled from more than twelve digital signal sources. National Stock Exchange of India has an estimated audience of 6,690,821 people in India.

National Stock Exchange of India has an estimated audience of 6,690,821 people in India. 28.2% are female, 71.8% are male, average age 28.8. Top brand affinities: Indian Premier League, India national cricket team, Virat Kohli, Chennai Super Kings, Passive income.

Top brand affinities include Indian Premier League, India national cricket team, Virat Kohli, with strongest over-indexing on Indian Premier League (1.73× the country average).

Demographically, the National Stock Exchange of India audience skews more male with an average age of 28.8, and over-indexes on personality traits such as Quality Awareness, Convenience Orientation.

The typical National Stock Exchange of India fan in India is more male, around 28.8 years old, with strong Quality Awareness tendencies and a notable affinity for Indian Premier League.

Category: Business & Career · Type: Brand · Subtype: Stock market

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-17.

Section 01

At a glance

The key figures that characterise the National Stock Exchange of India profile in India.

Audience size
6.7M
in India
Gender
28.2%
71.8% male
Age
28.8
average years
Country rank
#802
Brand in India
Fig. 01

Search interest · 12-month trend

+18%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of National Stock Exchange of India

28.2% are female, 71.8% are male, average age 28.8.

Fig. 02

Gender split

28.2%
Female
71.8%
Male
Demographic split for National Stock Exchange of India audience in India
MetricValue
Female28.2%
Male71.8%
Average age28.8
Estimated audience size6,690,821
Fig. 03

Age distribution

Ø 28.8
average years
Age distribution of the National Stock Exchange of India audience in India
Age bracketShare%
16-1946%
20-2928%
30-3913%
40-497%
50+5%
Fig. 04

Worldwide distribution

87.5%

of the worldwide National Stock Exchange of India audience comes from India.

Worldwide audience distribution share by country for National Stock Exchange of India
CountryShare
India87.5%
United States2.7%
United Arab Emirates1.9%
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the National Stock Exchange of India audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for National Stock Exchange of India audience
#·InterestCategoryAffinity×
01BarclaysBusiness & Career10.61×
02Day traderBusiness & Career5.41×
03Ryan GoslingMovies & TV5.33×
04Private equityBusiness & Career3.99×
05Forex Online TradingBusiness & Career3.94×
06Asset managementBusiness & Career3.68×
07Passive incomeBusiness & Career3.38×
08Škoda AutoCars & Mobility3.20×
09EmbroideryHome & Garden2.19×
10Salman KhanMovies & TV2.00×
11Stock marketBusiness & Career1.92×
12Chennai Super KingsSports1.91×
13Virat KohliSports1.90×
14India national cricket teamSports1.89×
15ChennaiTravel & Leisure1.87×
16Indian Premier LeagueSports1.73×
17Mutual fundBusiness & Career1.73×
18PakistanTravel & Leisure1.65×
19WhatsAppInternet & Social Media1.55×
20Kolkata Knight RidersSports1.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the National Stock Exchange of India audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by National Stock Exchange of India audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM2.04×
Convenience OrientationPREMIUM2.01×
Career OrientationPOWER1.78×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by National Stock Exchange of India audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.53×
CreativityOPEN0.56×
MindfulnessBALANCE0.65×
1.00× baseline
Appendix

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How to read this data

Audience size is the estimated number of people in India who actively search for National Stock Exchange of India. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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