Rascasse Audience Intelligence

Abercrombie & Fitch Target Market in United States

Abercrombie & Fitch has an estimated audience of 17.1M people in United States.

#2among Mainstream fashion in United States
#220among brands in United States#105in Fashion & Accessoires

The average Abercrombie & Fitch fan in United States is 35.2 years old, more female, and lives primarily in New York.

By number of fans, Abercrombie & Fitch ranks #2 among the 54 objects in Mainstream fashion in United States — 108.8× the group median.

Its fans are 0.7 years older than the group average of 34.5.

Women make up 68.7% of the fan base, 9.3 percentage points more than the group average.

Compared with the other 53 objects in Mainstream fashion, Abercrombie & Fitch fans stand out for their interest in Lifestyle brand, Princess Polly and Uniqlo.

Most fans live in New York, California, Illinois.

Top affinities include Hollister Co., Lifestyle brand, Princess Polly, with strongest over-indexing on Hollister Co. (14.84× the country average).

Demographically, the Abercrombie & Fitch audience skews more female with an average age of 35.2, and over-indexes on personality traits such as Sustainability, Indulgence.

The typical Abercrombie & Fitch fan in United States is more female, around 35.2 years old, with strong Sustainability tendencies and a notable affinity for Hollister Co..

Category: Fashion & Accessoires · Type: Brand · Subtype: Mainstream fashion

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
17.1M
in United States
Gender
68.7%♀
31.3% male
Age
35.2
average years
Country rank
#2032
among all objects in United States
Fig. 01

Search interest · 12-month trend

+20%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Customer demographics of Abercrombie & Fitch

68.7% are female, 31.3% are male, average age 35.2.

Fig. 02

Gender split

68.7%
Female
31.3%
Male
Demographic split for Abercrombie & Fitch audience in United States
MetricValue
Female68.7%
Male31.3%
Average age35.2
Estimated audience size17.1M
Fig. 03

Age distribution

Ø 35.2
average years
Age distribution of the Abercrombie & Fitch audience in United States
Age bracketShare%
16-2431%
25-3422%
35-4419%
45-5416%
55+12%
Fig. 04

Worldwide distribution

56.3%

of the worldwide Abercrombie & Fitch audience comes from United States.

Worldwide audience distribution share by country for Abercrombie & Fitch
CountryShare
United States56.3%
United Kingdom8.9%
Canada4.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Abercrombie & Fitch customers by region in United States
#RegionReachAffinity×
01New York~5.5M5.54×
02Washington, District of Columbia~200K4.30×
03Illinois~2M2.88×
04Massachusetts~900K2.54×
05California~4M1.96×
06New Jersey~900K1.95×
07Nevada~300K1.80×
08Delaware~90K1.70×
09Hawaii~100K1.38×
10Texas~1.5M1.32×
11Maryland~400K1.32×
12Florida~1.5M1.24×
13Washington~500K1.19×
14Connecticut~200K1.18×
15Pennsylvania~700K1.13×
16Virginia~500K1.07×
17Utah~200K0.98×
18Arizona~400K0.97×
19Ohio~600K0.95×
20North Carolina~500K0.93×
21New Hampshire~60K0.91×
22Oregon~200K0.87×
23South Carolina~200K0.83×
24Georgia~400K0.76×
25Minnesota~200K0.76×
26Rhode Island~40K0.76×
27Colorado~200K0.74×
28Idaho~70K0.74×
29Michigan~300K0.64×
30Maine~40K0.63×
31Wisconsin~200K0.62×
32Tennessee~200K0.59×
33Kentucky~100K0.59×
34Vermont~20K0.59×
35Indiana~200K0.58×
36Missouri~200K0.56×
37Kansas~80K0.56×
38Alaska~20K0.55×
39North Dakota~20K0.53×
40Oklahoma~100K0.52×
41South Dakota~20K0.50×
42Montana~30K0.46×
43Nebraska~40K0.44×
44West Virginia~40K0.43×
45Iowa~70K0.41×
46Arkansas~60K0.41×
47Louisiana~100K0.40×
48Alabama~100K0.38×
49New Mexico~40K0.38×
50Mississippi~60K0.37×
Fig. 06

Affinity by region

Affinity by region — Abercrombie & Fitch, United States
0.37×1.00×5.54×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Abercrombie & Fitch audience vs. the country average
#·InterestCategoryAffinity×
01Hollister Co.Fashion & Accessoires14.84×
02Lifestyle brandFashion & Accessoires11.23×
03Princess PollyFashion & Accessoires9.10×
04UniqloShopping7.85×
05Aéropostale (clothing)Fashion & Accessoires7.27×
06AeropostaleShopping6.83×
07Macy'sShopping5.92×
08Aerie (American Eagle Outfitters)Brand5.87×
09AerieShopping5.72×
10American Eagle OutfittersFashion & Accessoires5.70×
11Banana RepublicFashion & Accessoires4.53×
12Bloomingdale'sShopping4.10×
13Fashion NovaShopping3.61×
14H&MShopping3.51×
15Old NavyFashion & Accessoires2.94×
16MarshallsFashion & Accessoires2.91×
17Los AngelesTravel & Leisure2.26×
18WomanKids & Family2.00×
19ShoesFashion & Accessoires1.80×
20BeautyBeauty & Wellness1.75×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Abercrombie & Fitch audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Abercrombie & Fitch audience vs. the country average · What stands out
TraitClusterDeviationScore
SustainabilityBALANCE1.78×
IndulgenceJOY1.32×
Design AffinityPREMIUM1.31×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Abercrombie & Fitch audience vs. the country average · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.44×
Need for SecurityCONSERVATISM0.71×
Risk AppetiteTHRILL0.79×
0×1.00× baseline2×
Appendix

Explore more audiences

More Mainstream fashion audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Abercrombie & Fitch over the last 12 months. Modelled, not counted; people interested in several brands count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/us/abercrombie-and-fitch-13279” · Methodology