Rascasse Audience Intelligence

Truffle Audience in United States

A data profile of the people who buy, follow and care about Truffle in United States — modelled from more than twelve digital signal sources. Truffle has an estimated audience of 1,481,850 people in United States.

#129among Dish in United States#7338among Topic in United States#1058in Food & Beverages

The average Truffle fan in United States is 38.8 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Columbo, Kate Bosworth, Porridge, with strongest over-indexing on Columbo (20× the country average).

Demographically, the Truffle audience skews more female with an average age of 38.8, and over-indexes on personality traits such as Indulgence, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Truffle fan in United States is more female, around 38.8 years old, with strong Indulgence tendencies and a notable affinity for Columbo.

Category: Food & Beverages · Type: Topic · Subtype: Dish

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Truffle profile in United States.

Audience size
1.5M
in United States
Gender
67.5%♀
32.5% male
Age
38.8
average years
Country rank
#17935
Topic in United States
Fig. 01

Search interest · 12-month trend

+7%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Truffle fans

67.5% are female, 32.5% are male, average age 38.8.

Fig. 02

Gender split

67.5%
Female
32.5%
Male
Demographic split for Truffle audience in United States
MetricValue
Female67.5%
Male32.5%
Average age38.8
Estimated audience size1,481,850
Fig. 03

Age distribution

Ø 38.8
average years
Age distribution of the Truffle audience in United States
Age bracketShare%
16-1921%
20-2920%
30-3919%
40-4920%
50+20%
Fig. 04

Worldwide distribution

21.3%

of the worldwide Truffle audience comes from United States.

Worldwide audience distribution share by country for Truffle
CountryShare
United States21.3%
Taiwan11.3%
United Kingdom6.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Truffle audience in United States is strongest.

Fig. 05

Top regions by affinity

Truffle fans by region: top regions in United States
#RegionReachAffinity×
01Missouri~40K1.61×
02South Carolina~30K1.49×
03Hawaii~8K1.25×
04Texas~200K1.20×
05Nevada~20K1.15×
06Florida~100K1.14×
07Georgia~50K1.14×
08California~200K1.10×
09Illinois~50K1.10×
10Indiana~30K1.08×
11Oklahoma~20K1.08×
12New York~90K1.05×
13Virginia~40K1.04×
14North Carolina~50K1.03×
15New Jersey~40K1.03×
16Washington~30K1.02×
17Maryland~30K1.02×
18Tennessee~30K1.01×
19Massachusetts~30K1.01×
20Louisiana~20K1.01×
21Arkansas~10K1.01×
22Arizona~30K1.00×
23Alabama~20K0.98×
24Alaska~3K0.98×
25Pennsylvania~50K0.97×
26Michigan~40K0.97×
27Nebraska~7K0.97×
28Wisconsin~20K0.96×
29Kentucky~20K0.96×
30Connecticut~10K0.96×
31Montana~4K0.95×
32West Virginia~6K0.94×
33Delaware~4K0.94×
34Oregon~20K0.93×
35Washington, District of Columbia~4K0.93×
36Kansas~10K0.92×
37Idaho~7K0.92×
38South Dakota~3K0.92×
39Ohio~40K0.91×
40Colorado~20K0.91×
41Utah~10K0.90×
42Iowa~10K0.90×
43New Mexico~7K0.90×
44Minnesota~20K0.89×
45New Hampshire~5K0.89×
46Maine~5K0.89×
47Mississippi~10K0.88×
48Rhode Island~4K0.88×
49North Dakota~3K0.88×
50Vermont~2K0.77×
Fig. 06

Affinity by region

Affinity by region — Truffle, United States
0.77×1.00×1.61×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Truffle audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Truffle audience
#·InterestCategoryAffinity×
01PorridgeFood & Beverages27.70×
02ColumboMovies & TV20.00×
03AmarettoFood & Beverages20.00×
04LimoncelloFood & Beverages20.00×
05Kate BosworthMovies & TV14.65×
06SmuleMusic & Radio14.10×
07Naked WinesFood & Beverages9.25×
08BevMo!Shopping7.48×
09Microwave ovenHome & Garden2.52×
10VineyardFood & Beverages2.44×
11Diaper bagKids & Family2.18×
12Fast casual restaurantsFood & Beverages2.07×
13Trader Joe'sShopping2.05×
14Planet FitnessSports1.74×
15BreakfastFood & Beverages1.73×
16Take-outFood & Beverages1.62×
17Organic foodFood & Beverages1.60×
18Panda ExpressFood & Beverages1.60×
19Pizza HutFood & Beverages1.57×
20CocktailFood & Beverages1.54×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Truffle audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Truffle audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY2.07×
Quality AwarenessPREMIUM1.82×
TravellingTHRILL1.36×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Truffle audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.85×
Social Media UsageJOY0.86×
Risk AppetiteTHRILL0.87×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Truffle have in United States?

Truffle has an estimated audience of 1,481,850 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Truffle fans?

67.5% of Truffle fans are female, 32.5% are male, with an average age of 38.8 years.

03

Which brands do Truffle fans like most?

Truffle fans show strongest brand affinity for Columbo (20×), Kate Bosworth (14.65×), and Porridge (27.7×) over the country average.

04

Where do Truffle fans live in United States?

Truffle fans in United States are most concentrated in California (reach ~200K), Texas (reach ~200K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Truffle fans also like?

Beyond Truffle itself, the audience over-indexes on Kate Bosworth (14.65×), Porridge (27.7×), Naked Wines (9.25×), and Trader Joe's (2.05×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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See Truffle audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Truffle. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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