Truffle Audience in United States
Truffle has an estimated audience of 1,481,850 people in United States. 67.5% are female, 32.5% are male, average age 38.8. Top regions: California, Texas, Florida. Top brand affinities: Finnair, Google News, AccuWeather, StubHub, Capital One.
The average Truffle fan in United States is 38.8 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Finnair, Google News, AccuWeather, with strongest over-indexing on Finnair (675× the country average). Demographically, the Truffle audience skews more female with an average age of 38.8, and over-indexes on personality traits such as Quality Awareness, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic · Subtype: Dish
Demographics of Truffle fans
| Metric | Value |
|---|---|
| Female | 67.5% |
| Male | 32.5% |
| Average age | 38.8 |
| Estimated audience size | 1,481,850 |
Audience persona
The typical Truffle fan in United States is more female, around 38.8 years old, with strong Quality Awareness tendencies and a notable affinity for Finnair.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 196,318 | 1.2× |
| Texas | 147,594 | 1.16× |
| Florida | 118,886 | 1.19× |
| New York | 97,263 | 1.17× |
| Illinois | 55,728 | 1.13× |
| Georgia | 51,284 | 1.12× |
| Pennsylvania | 48,888 | 0.98× |
| North Carolina | 44,954 | 1.01× |
| Ohio | 43,247 | 0.95× |
| New Jersey | 39,949 | 1.06× |
| Michigan | 39,602 | 1.02× |
| Virginia | 37,025 | 1.03× |
| Washington | 32,937 | 1.11× |
| Missouri | 32,833 | 1.37× |
| Arizona | 32,053 | 1.06× |
| South Carolina | 31,185 | 1.4× |
| Massachusetts | 30,828 | 1.06× |
| Tennessee | 29,862 | 1× |
| Indiana | 28,887 | 1.07× |
| Maryland | 25,712 | 1.01× |
| Colorado | 22,802 | 0.98× |
| Wisconsin | 21,274 | 0.95× |
| Minnesota | 19,620 | 0.92× |
| Alabama | 18,921 | 0.91× |
| Louisiana | 18,495 | 0.97× |
| Nevada | 17,691 | 1.23× |
| Kentucky | 17,534 | 0.94× |
| Oklahoma | 17,049 | 1.04× |
| Oregon | 16,762 | 0.99× |
| Connecticut | 14,878 | 1× |
| Utah | 12,337 | 0.93× |
| Arkansas | 11,820 | 0.97× |
| Iowa | 11,080 | 0.91× |
| Mississippi | 10,322 | 0.85× |
| Kansas | 10,235 | 0.88× |
| Hawaii | 8,575 | 1.35× |
| Idaho | 6,859 | 0.92× |
| Nebraska | 6,692 | 0.9× |
| New Mexico | 6,683 | 0.9× |
| West Virginia | 6,083 | 0.88× |
| New Hampshire | 5,106 | 0.87× |
| Washington, District of Columbia | 4,642 | 1.04× |
| Maine | 4,560 | 0.86× |
| Rhode Island | 3,867 | 0.82× |
| Montana | 3,530 | 0.86× |
| Delaware | 3,486 | 0.85× |
| South Dakota | 2,866 | 0.84× |
| North Dakota | 2,485 | 0.82× |
| Wyoming | 1,841 | 0.84× |
| Vermont | 1,794 | 0.69× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Finnair | 675× | Travel & Leisure |
| Google News | 19.03× | News |
| AccuWeather | 15.97× | Home & Garden |
| StubHub | 15.69× | Travel & Leisure |
| Capital One | 6.57× | Business & Career |
| Google Maps | 6.37× | Internet & Social Media |
| Indeed.com | 5.83× | Business & Career |
| Clint Eastwood | 12.71× | Movies & TV |
| DocuSign | 15.07× | Technology & Electronics |
| OpenTable | 15.85× | Food & Beverages |
| Flickr | 12.47× | Internet & Social Media |
| Robert Pattinson | 14.77× | Movies & TV |
| Idris Elba | 15.39× | Movies & TV |
| Michelle Pfeiffer | 13.09× | Movies & TV |
| Telegram | 14.53× | Internet & Social Media |
| Liam Neeson | 11.19× | Movies & TV |
| Choice Hotels | 18.11× | Travel & Leisure |
| Aruba | 18.99× | Travel & Leisure |
| Rebecca Ferguson | 16.65× | Movies & TV |
| Matt Damon | 12.67× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Quality Awareness | PREMIUM | 2.01 |
| Indulgence | JOY | 1.89 |
| Design Affinity | PREMIUM | 1.63 |
| Urban Lifestyle | OPEN | 1.45 |
| Luxury Orientation | PREMIUM | 1.45 |
| Travelling | THRILL | 1.42 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 21.4% |
| Taiwan | 11.3% |
| United Kingdom | 6.5% |
See Truffle audiences in other countries
More Dish audiences in United States
Frequently asked questions
How many fans does Truffle have in United States?
Truffle has an estimated audience of 1,481,850 people in United States, concentrated in California and Texas.
What is the gender split and age of Truffle fans?
67.5% of Truffle fans are female, 32.5% are male, with an average age of 38.8 years.
Which brands do Truffle fans like most?
Truffle fans show strongest brand affinity for Finnair (675×), Google News (19.03×), and AccuWeather (15.97×) over the country average.
Where do Truffle fans live in United States?
Truffle fans in United States are most concentrated in California (reach 196,318), Texas (reach 147,594), and Florida (reach 118,886). These three regions account for the largest share of the active audience.
What other brands do Truffle fans also like?
Beyond Truffle itself, the audience over-indexes on Google News (19.03×), AccuWeather (15.97×), StubHub (15.69×), and Capital One (6.57×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Truffle. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.