Food faddism Audience in United States
Food faddism has an estimated audience of 1,424,149 people in United States. 79.9% are female, 20.1% are male, average age 47.1. Top brand affinities: Finnair, Google News, AccuWeather, Capital One, Google Maps.
Top brand affinities include Finnair, Google News, AccuWeather, with strongest over-indexing on Finnair (675× the country average). Demographically, the Food faddism audience skews more female with an average age of 47.1, and over-indexes on personality traits such as Healthy Lifestyle, Creativity.
Category: Food & Beverages · Type: Topic
Demographics of Food faddism fans
| Metric | Value |
|---|---|
| Female | 79.9% |
| Male | 20.1% |
| Average age | 47.1 |
| Estimated audience size | 1,424,149 |
Audience persona
The typical Food faddism fan in United States is more female, around 47.1 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Finnair.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Finnair | 675× | Travel & Leisure |
| Google News | 19.03× | News |
| AccuWeather | 15.97× | Home & Garden |
| Capital One | 8.95× | Business & Career |
| Google Maps | 8.5× | Internet & Social Media |
| Indeed.com | 7.86× | Business & Career |
| StubHub | 15.69× | Travel & Leisure |
| Circle K | 9.95× | Shopping |
| Clint Eastwood | 12.71× | Movies & TV |
| PSV Eindhoven | 48.67× | Sports |
| DocuSign | 15.07× | Technology & Electronics |
| OpenTable | 15.85× | Food & Beverages |
| CarGurus | 7.47× | Cars & Mobility |
| Flickr | 12.52× | Internet & Social Media |
| Robert Pattinson | 14.77× | Movies & TV |
| Idris Elba | 15.96× | Movies & TV |
| Diane Keaton | 7.42× | Movies & TV |
| Enterprise Rent-A-Car | 7.19× | Cars & Mobility |
| Michelle Pfeiffer | 13.09× | Movies & TV |
| Telegram | 14.54× | Internet & Social Media |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Healthy Lifestyle | BALANCE | 1.36 |
| Creativity | OPEN | 1.21 |
| Price Sensitivity | PREMIUM | 1.19 |
| Luxury Orientation | PREMIUM | 1.19 |
| Travelling | THRILL | 1.13 |
| Mindfulness | BALANCE | 1.12 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 59.8% |
| United Kingdom | 12.9% |
| Australia | 11.0% |
See Food faddism audiences in other countries
More Food & Beverages audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
How to read this data
Audience size is the estimated number of people in United States who actively search for Food faddism. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.