Rascasse Audience Intelligence

Nutritionism Audience in United States

A data profile of the people who buy, follow and care about Nutritionism in United States — modelled from more than twelve digital signal sources. Nutritionism has an estimated audience of 1,374,171 people in United States.

#7597among Topic in United States#613in Health

The average Nutritionism fan in United States is 39.1 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Endocrinology, Blood vessel, Cholesterol, with strongest over-indexing on Endocrinology (52.68× the country average).

Demographically, the Nutritionism audience skews more female with an average age of 39.1, and over-indexes on personality traits such as Mindfulness, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Nutritionism fan in United States is more female, around 39.1 years old, with strong Mindfulness tendencies and a notable affinity for Endocrinology.

Category: Health · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Nutritionism profile in United States.

Audience size
1.4M
in United States
Gender
63.4%♀
36.6% male
Age
39.1
average years
Country rank
#18943
Topic in United States
Fig. 01

Search interest · 12-month trend

+12%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Nutritionism fans

63.4% are female, 36.6% are male, average age 39.1.

Fig. 02

Gender split

63.4%
Female
36.6%
Male
Demographic split for Nutritionism audience in United States
MetricValue
Female63.4%
Male36.6%
Average age39.1
Estimated audience size1,374,171
Fig. 03

Age distribution

Ø 39.1
average years
Age distribution of the Nutritionism audience in United States
Age bracketShare%
16-1921%
20-2918%
30-3920%
40-4921%
50+20%
Fig. 04

Worldwide distribution

12.7%

of the worldwide Nutritionism audience comes from United States.

Worldwide audience distribution share by country for Nutritionism
CountryShare
Spain17.9%
Italy14.7%
United States12.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Nutritionism audience in United States is strongest.

Fig. 05

Top regions by affinity

Nutritionism fans by region: top regions in United States
#RegionReachAffinity×
01New York~100K1.36×
02Virginia~50K1.36×
03New Jersey~50K1.35×
04Texas~200K1.30×
05Connecticut~20K1.30×
06Florida~100K1.26×
07California~200K1.25×
08Kansas~10K1.24×
09Maryland~30K1.17×
10Georgia~50K1.16×
11Arizona~30K1.16×
12Oregon~20K1.13×
13Rhode Island~5K1.11×
14Illinois~50K1.10×
15North Carolina~50K1.10×
16Washington~30K1.08×
17Massachusetts~30K1.06×
18New Mexico~7K1.06×
19Pennsylvania~50K1.05×
20Nevada~10K1.05×
21Tennessee~30K1.04×
22Utah~10K1.04×
23Washington, District of Columbia~4K1.01×
24New Hampshire~5K1.00×
25Delaware~4K1.00×
26Vermont~2K1.00×
27Colorado~20K0.99×
28South Carolina~20K0.97×
29Ohio~40K0.96×
30Louisiana~20K0.93×
31Idaho~6K0.91×
32Kentucky~20K0.90×
33Oklahoma~10K0.90×
34Mississippi~10K0.90×
35Maine~4K0.90×
36Alabama~20K0.88×
37Alaska~3K0.88×
38Michigan~30K0.86×
39Missouri~20K0.86×
40Hawaii~5K0.86×
41Indiana~20K0.85×
42Minnesota~20K0.85×
43Arkansas~10K0.85×
44South Dakota~3K0.85×
45Montana~3K0.84×
46Nebraska~6K0.83×
47Wisconsin~20K0.82×
48West Virginia~5K0.80×
49North Dakota~2K0.80×
50Iowa~9K0.79×
Fig. 06

Affinity by region

Affinity by region — Nutritionism, United States
0.79×1.00×1.36×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Nutritionism audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Nutritionism audience
#·InterestCategoryAffinity×
01EndocrinologyHealth52.68×
02El Corte InglésShopping33.72×
03Large intestineHealth30.25×
04Blood vesselHealth29.02×
05FIFA Club World CupSports15.18×
06CholesterolFood & Beverages14.63×
07Playa del CarmenTravel & Leisure9.86×
08Atlético MadridSports9.61×
09MadridTravel & Leisure8.48×
10Affiliate marketingBusiness & Career7.97×
11Web serverTechnology & Electronics6.73×
12Milwaukee BrewersSports5.22×
13Self-awarenessHealth4.75×
14Las VegasTravel & Leisure4.51×
15Diaper bagKids & Family3.90×
16MexicoTravel & Leisure3.83×
17Self-esteemHealth3.65×
187-ElevenShopping3.10×
19Planet FitnessSports2.94×
20Quality of lifeHealth2.33×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Nutritionism audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Nutritionism audience · What stands out
TraitClusterDeviationScore
MindfulnessBALANCE1.76×
Family OrientationCONSERVATISM1.56×
Risk AppetiteTHRILL1.55×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Nutritionism audience · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER0.76×
IndividualismJOY0.86×
Pet OwnershipJOY0.89×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Nutritionism have in United States?

Nutritionism has an estimated audience of 1,374,171 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Nutritionism fans?

63.4% of Nutritionism fans are female, 36.6% are male, with an average age of 39.1 years.

03

Which brands do Nutritionism fans like most?

Nutritionism fans show strongest brand affinity for Endocrinology (52.68×), Blood vessel (29.02×), and Cholesterol (14.63×) over the country average.

04

Where do Nutritionism fans live in United States?

Nutritionism fans in United States are most concentrated in California (reach ~200K), Texas (reach ~200K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Nutritionism fans also like?

Beyond Nutritionism itself, the audience over-indexes on Blood vessel (29.02×), Cholesterol (14.63×), Large intestine (30.25×), and El Corte Inglés (33.72×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Health audiences in United States

See Nutritionism audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Nutritionism. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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