Rascasse Audience Intelligence

Cosmetic dentistry Audience in United States

A data profile of the people who buy, follow and care about Cosmetic dentistry in United States — modelled from more than twelve digital signal sources. Cosmetic dentistry has an estimated audience of 3,543,941 people in United States.

#4633among Topic in United States#349in Health

The average Cosmetic dentistry fan in United States is 39.1 years old, more female, and lives primarily in California.

The audience is concentrated in California, Florida, Texas.

Top brand affinities include General practitioner, Doctor of Medicine, Preventive healthcare, with strongest over-indexing on General practitioner (14.11× the country average).

Demographically, the Cosmetic dentistry audience skews more female with an average age of 39.1, and over-indexes on personality traits such as Career Orientation, Travelling.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Cosmetic dentistry fan in United States is more female, around 39.1 years old, with strong Career Orientation tendencies and a notable affinity for General practitioner.

Category: Health · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Cosmetic dentistry profile in United States.

Audience size
3.5M
in United States
Gender
64.5%♀
35.5% male
Age
39.1
average years
Country rank
#8922
Topic in United States
Fig. 01

Search interest · 12-month trend

-65%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Cosmetic dentistry fans

64.5% are female, 35.5% are male, average age 39.1.

Fig. 02

Gender split

64.5%
Female
35.5%
Male
Demographic split for Cosmetic dentistry audience in United States
MetricValue
Female64.5%
Male35.5%
Average age39.1
Estimated audience size3,543,941
Fig. 03

Age distribution

Ø 39.1
average years
Age distribution of the Cosmetic dentistry audience in United States
Age bracketShare%
16-1922%
20-2918%
30-3918%
40-4921%
50+22%
Fig. 04

Worldwide distribution

31.7%

of the worldwide Cosmetic dentistry audience comes from United States.

Worldwide audience distribution share by country for Cosmetic dentistry
CountryShare
United States31.7%
United Kingdom7.9%
Brazil6.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Cosmetic dentistry audience in United States is strongest.

Fig. 05

Top regions by affinity

Cosmetic dentistry fans by region: top regions in United States
#RegionReachAffinity×
01Florida~400K1.53×
02New Jersey~100K1.47×
03Wyoming~8K1.45×
04California~500K1.40×
05Connecticut~50K1.35×
06New York~300K1.30×
07Kansas~40K1.26×
08Louisiana~50K1.18×
09Rhode Island~10K1.17×
10Virginia~100K1.16×
11New Hampshire~20K1.15×
12North Carolina~100K1.14×
13Massachusetts~80K1.12×
14Texas~300K1.11×
15Alaska~8K1.10×
16Oregon~40K1.09×
17Ohio~100K1.08×
18Washington~80K1.08×
19Illinois~100K1.07×
20North Dakota~8K1.05×
21Georgia~100K1.04×
22Colorado~60K1.04×
23Pennsylvania~100K0.99×
24Mississippi~30K0.99×
25Idaho~20K0.99×
26Michigan~90K0.97×
27Utah~30K0.96×
28Arkansas~30K0.96×
29Maine~10K0.96×
30Tennessee~60K0.91×
31Maryland~60K0.91×
32Nevada~30K0.91×
33Wisconsin~50K0.90×
34Minnesota~40K0.88×
35Iowa~30K0.88×
36Delaware~9K0.88×
37Kentucky~40K0.87×
38Oklahoma~30K0.86×
39New Mexico~20K0.86×
40Missouri~50K0.85×
41Indiana~50K0.83×
42South Carolina~40K0.83×
43Montana~8K0.83×
44Alabama~40K0.81×
45Arizona~60K0.80×
46Washington, District of Columbia~8K0.79×
47Hawaii~10K0.77×
48West Virginia~10K0.76×
49South Dakota~6K0.76×
50Nebraska~10K0.73×
Fig. 06

Affinity by region

Affinity by region — Cosmetic dentistry, United States
0.73×1.00×1.53×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Cosmetic dentistry audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Cosmetic dentistry audience
#·InterestCategoryAffinity×
01General practitionerHealth14.11×
02Restorative dentistryHealth8.60×
03Doctor of MedicineBusiness & Career8.10×
04Electric toothbrushHealth5.19×
05TinderInternet & Social Media4.16×
06Tooth brushingHealth4.04×
07Preventive healthcareHealth3.90×
08ToothbrushBeauty & Wellness3.56×
09CardiologyHealth3.56×
10ToothpasteBeauty & Wellness2.83×
11Family DollarFashion & Accessoires2.18×
12DentistryBusiness & Career2.14×
13Real propertyHome & Garden2.05×
14Eyelash extensionsBeauty & Wellness2.05×
15Dollar GeneralShopping1.99×
16Art exhibitionArts & Culture1.84×
17The UPS StoreShopping1.72×
18Hair straighteningBeauty & Wellness1.66×
19Lace wigBeauty & Wellness1.52×
20PharmacyBusiness & Career1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Cosmetic dentistry audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Cosmetic dentistry audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER1.47×
TravellingTHRILL1.30×
Community OrientationOPEN1.29×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Cosmetic dentistry audience · Rather not
TraitClusterDeviationScore
Social Media UsageJOY0.69×
Convenience OrientationPREMIUM0.82×
SustainabilityBALANCE0.86×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Cosmetic dentistry have in United States?

Cosmetic dentistry has an estimated audience of 3,543,941 people in United States, concentrated in California and Florida.

02

What is the gender split and age of Cosmetic dentistry fans?

64.5% of Cosmetic dentistry fans are female, 35.5% are male, with an average age of 39.1 years.

03

Which brands do Cosmetic dentistry fans like most?

Cosmetic dentistry fans show strongest brand affinity for General practitioner (14.11×), Doctor of Medicine (8.1×), and Preventive healthcare (3.9×) over the country average.

04

Where do Cosmetic dentistry fans live in United States?

Cosmetic dentistry fans in United States are most concentrated in California (reach ~500K), Florida (reach ~400K), and Texas (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Cosmetic dentistry fans also like?

Beyond Cosmetic dentistry itself, the audience over-indexes on Doctor of Medicine (8.1×), Preventive healthcare (3.9×), Dollar General (1.99×), and Dentistry (2.14×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Health audiences in United States

See Cosmetic dentistry audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Cosmetic dentistry. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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