Gospring Target Market in Germany
A data profile of the people who buy, follow and care about Gospring in Germany — modelled from more than twelve digital signal sources. Gospring has an estimated audience of 286,173 people in Germany.
The average Gospring fan in Germany is 36.2 years old, more female, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Love & Sex, Dating, Alexander Skarsgård, with strongest over-indexing on Love & Sex (46.1× the country average).
Demographically, the Gospring audience skews more female with an average age of 36.2, and over-indexes on personality traits such as Price Sensitivity, Indulgence.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Gospring fan in Germany is more female, around 36.2 years old, with strong Price Sensitivity tendencies and a notable affinity for Love & Sex.
At a glance
The key figures that characterise the Gospring profile in Germany.
Search interest · 12-month trend
Customer demographics of Gospring
57.4% are female, 42.6% are male, average age 36.2.
Gender split
| Metric | Value |
|---|---|
| Female | 57.4% |
| Male | 42.6% |
| Average age | 36.2 |
| Estimated audience size | 286,173 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 25% | |
| 20-29 | 22% | |
| 30-39 | 21% | |
| 40-49 | 20% | |
| 50+ | 12% |
Worldwide distribution
of the worldwide Gospring audience comes from Germany.
| Country | Share |
|---|---|
| Germany | 88.9% |
| Austria | 2.3% |
| Japan | 2.2% |
Geography
Where the Gospring audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Saarland | ~4K | 1.26× | |
| 02 | Rheinland-Pfalz | ~20K | 1.21× | |
| 03 | Niedersachsen | ~30K | 1.14× | |
| 04 | Nordrhein-Westfalen | ~70K | 1.11× | |
| 05 | Bayern | ~50K | 1.06× | |
| 06 | Sachsen-Anhalt | ~8K | 1.06× | |
| 07 | Schleswig-Holstein | ~10K | 1.03× | |
| 08 | Thüringen | ~7K | 1.03× | |
| 09 | Sachsen | ~10K | 1.01× | |
| 10 | Mecklenburg-Vorpommern | ~5K | 1.00× | |
| 11 | Brandenburg | ~9K | 0.98× | |
| 12 | Baden-Württemberg | ~40K | 0.93× | |
| 13 | Hessen | ~20K | 0.88× | |
| 14 | Bremen | ~2K | 0.83× | |
| 15 | Hamburg | ~5K | 0.81× | |
| 16 | Berlin | ~10K | 0.75× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Gospring audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Love & Sex | Kids & Family | 46.10× | ||
| 02 | Betfair | Games | 8.37× | ||
| 03 | Fargo (film) | Movies & TV | 8.32× | ||
| 04 | Alexander Skarsgård | Movies & TV | 8.28× | ||
| 05 | James Marsden | Movies & TV | 8.07× | ||
| 06 | Saint Petersburg | Travel & Leisure | 6.46× | ||
| 07 | Kelly Osbourne | Music & Radio | 5.04× | ||
| 08 | Dua Lipa | Music & Radio | 4.75× | ||
| 09 | Ariana Grande | Music & Radio | 3.96× | ||
| 10 | Homeschooling | Politics & Society | 3.93× | ||
| 11 | Dating | Kids & Family | 3.90× | ||
| 12 | Pillow | Home & Garden | 3.43× | ||
| 13 | Crime fiction | Literature | 3.31× | ||
| 14 | Sex and the City | Movies & TV | 3.08× | ||
| 15 | Gift card | Shopping | 2.89× | ||
| 16 | Child care | Kids & Family | 2.58× | ||
| 17 | Volunteering | Politics & Society | 2.49× | ||
| 18 | French Bulldog | Pets & Animals | 2.16× | ||
| 19 | Kitchen | Home & Garden | 2.06× | ||
| 20 | Hobby | Home & Garden | 1.62× |
Personality of the Gospring audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 1.68× | |
| Indulgence | JOY | 1.63× | |
| Travelling | THRILL | 1.56× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.95× | |
| Convenience Orientation | PREMIUM | 1.00× | |
| Spirituality | BALANCE | 1.04× |
Frequently asked questions
Who is Gospring's target market in Germany?
Gospring's target market in Germany covers an estimated 286,173 people, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Gospring customers?
57.4% of the Gospring audience are female, 42.6% are male, with an average age of 36.2 years.
Which brands do Gospring fans like most?
Gospring fans show strongest brand affinity for Love & Sex (46.1×), Dating (3.9×), and Alexander Skarsgård (8.28×) over the country average.
Where do Gospring fans live in Germany?
Gospring fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~70K), Bayern (reach ~50K), and Baden-Württemberg (reach ~40K). These three regions account for the largest share of the active audience.
What other brands do Gospring fans also like?
Beyond Gospring itself, the audience over-indexes on Dating (3.9×), Alexander Skarsgård (8.28×), Sex and the City (3.08×), and Ariana Grande (3.96×) compared to the Germany average.
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How to read this data
Audience size is the estimated number of people in Germany who actively search for Gospring. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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