A data profile of the people who buy, follow and care about Horoscope in India — modelled from more than twelve digital signal sources. Horoscope has an estimated audience of 3,305,313 people in India.
The average Horoscope fan in India is 38.1 years old, more male, and lives primarily in Maharashtra.
The audience is concentrated in Maharashtra, Karnataka, Uttar Pradesh.
Top brand affinities include Sanskrit, Planets in astrology, Wealth, with strongest over-indexing on Sanskrit (2.45× the country average).
Demographically, the Horoscope audience skews more male with an average age of 38.1, and over-indexes on personality traits such as Mindfulness, Community Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 29 regions tracked by Rascasse.
The typical Horoscope fan in India is more male, around 38.1 years old, with strong Mindfulness tendencies and a notable affinity for Sanskrit.
The key figures that characterise the Horoscope profile in India.
29.6% are female, 70.4% are male, average age 38.1.
| Metric | Value |
|---|---|
| Female | 29.6% |
| Male | 70.4% |
| Average age | 38.1 |
| Estimated audience size | 3,305,313 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 17% | |
| 20-29 | 26% | |
| 30-39 | 23% | |
| 40-49 | 19% | |
| 50+ | 16% |
of the worldwide Horoscope audience comes from India.
| Country | Share |
|---|---|
| United States | 15.9% |
| Spain | 6.3% |
| Thailand | 6.1% |
Where the Horoscope audience in India is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Odisha | ~90K | 2.55× | |
| 02 | Jammu and Kashmir | ~30K | 1.72× | |
| 03 | Karnataka | ~100K | 1.55× | |
| 04 | Arunachal Pradesh | ~3K | 1.51× | |
| 05 | Nagaland | ~3K | 1.38× | |
| 06 | Telangana | ~60K | 1.30× | |
| 07 | Sikkim | ~2K | 1.25× | |
| 08 | Goa | ~4K | 1.16× | |
| 09 | Maharashtra | ~200K | 1.15× | |
| 10 | Manipur | ~5K | 1.12× | |
| 11 | Tamil Nadu | ~80K | 1.04× | |
| 12 | Punjab (region) | ~40K | 0.99× | |
| 13 | Andhra Pradesh | ~40K | 0.97× | |
| 14 | Haryana | ~40K | 0.89× | |
| 15 | West Bengal | ~90K | 0.84× | |
| 16 | Tripura | ~4K | 0.84× | |
| 17 | Himachal Pradesh | ~10K | 0.82× | |
| 18 | Meghalaya | ~3K | 0.82× | |
| 19 | Mizoram | ~2K | 0.82× | |
| 20 | Assam | ~30K | 0.81× | |
| 21 | Uttarakhand | ~10K | 0.77× | |
| 22 | Gujarat | ~70K | 0.74× | |
| 23 | Kerala | ~40K | 0.72× | |
| 24 | Uttar Pradesh | ~100K | 0.64× | |
| 25 | Madhya Pradesh | ~40K | 0.58× | |
| 26 | Rajasthan | ~40K | 0.55× | |
| 27 | Chhattisgarh | ~10K | 0.53× | |
| 28 | Jharkhand | ~10K | 0.51× | |
| 29 | Bihar | ~20K | 0.35× |
The strongest cross-interests of the Horoscope audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Virgo (astrology) | Politics & Society | 9.61× | ||
| 02 | Libra (astrology) | Politics & Society | 9.46× | ||
| 03 | Cancer (astrology) | Politics & Society | 9.32× | ||
| 04 | Planets in astrology | Politics & Society | 8.43× | ||
| 05 | Scorpio (astrology) | Politics & Society | 8.24× | ||
| 06 | Hindustan | Politics & Society | 3.00× | ||
| 07 | Wealth | Business & Career | 2.46× | ||
| 08 | Sanskrit | Politics & Society | 2.45× | ||
| 09 | Happiness | Health | 1.89× | ||
| 10 | Indian subcontinent | Travel & Leisure | 1.88× | ||
| 11 | Money | Business & Career | 1.82× | ||
| 12 | Psychology | Business & Career | 1.81× | ||
| 13 | Politics | Politics & Society | 1.72× | ||
| 14 | Motivation | Business & Career | 1.67× | ||
| 15 | Family | Kids & Family | 1.63× | ||
| 16 | Recipes | Food & Beverages | 1.60× | ||
| 17 | Education | Business & Career | 1.54× | ||
| 18 | Dance | Business & Career | 1.54× | ||
| 19 | Cooking | Food & Beverages | 1.52× | ||
| 20 | Comedy movies | Movies & TV | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 1.89× | |
| Community Orientation | OPEN | 1.51× | |
| Tradition | CONSERVATISM | 1.47× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 0.84× | |
| Early Adopter Mentality | POWER | 0.85× | |
| Luxury Orientation | PREMIUM | 0.88× |
Horoscope has an estimated audience of 3,305,313 people in India, concentrated in Maharashtra and Karnataka.
29.6% of Horoscope fans are female, 70.4% are male, with an average age of 38.1 years.
Horoscope fans show strongest brand affinity for Sanskrit (2.45×), Planets in astrology (8.43×), and Wealth (2.46×) over the country average.
Horoscope fans in India are most concentrated in Maharashtra (reach ~200K), Karnataka (reach ~100K), and Uttar Pradesh (reach ~100K). These three regions account for the largest share of the active audience.
Beyond Horoscope itself, the audience over-indexes on Planets in astrology (8.43×), Wealth (2.46×), Education (1.54×), and Cooking (1.52×) compared to the India average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Horoscope. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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