Western astrology Audience in United States

Western astrology logo

Western astrology has an estimated audience of 2,523,526 people in United States. 76.4% are female, 23.6% are male, average age 39.3. Top regions: California, Texas, New York. Top brand affinities: Goop, Hebe, No Escape (1994 film), Google Home, Combat sport.

The average Western astrology fan in United States is 39.3 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Goop, Hebe, No Escape (1994 film), with strongest over-indexing on Goop (16.45× the country average). Demographically, the Western astrology audience skews more female with an average age of 39.3, and over-indexes on personality traits such as Mindfulness, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Politics & Society · Type: Topic

Demographics of Western astrology fans

Demographic split for Western astrology audience in United States
MetricValue
Female76.4%
Male23.6%
Average age39.3
Estimated audience size2,523,526

Audience persona

The typical Western astrology fan in United States is more female, around 39.3 years old, with strong Mindfulness tendencies and a notable affinity for Goop.

Top regions in United States

Top regions ranked by reach for Western astrology in United States
RegionReachAffinity
California288,5961.04×
Texas156,0510.72×
New York106,4300.75×
Florida105,6410.62×
Ohio65,9270.85×
Illinois64,7490.77×
Georgia59,8650.77×
Pennsylvania59,8290.7×
Washington55,5221.1×
North Carolina47,6990.63×
Virginia42,4250.69×
New Jersey40,3560.63×
Michigan38,6050.59×
Massachusetts38,2010.77×
Arizona37,9050.74×
Maryland35,1770.81×
Tennessee33,5490.66×
Indiana33,5010.73×
Colorado29,7500.75×
Missouri29,4030.72×
Oregon27,7440.96×
Minnesota24,8740.69×
Wisconsin24,0000.63×
Oklahoma22,6570.81×
Alabama21,5840.61×
Kentucky19,9510.63×
Nevada19,9440.82×
South Carolina19,3410.51×
Utah18,6820.83×
Louisiana18,3060.56×
Arkansas17,0710.82×
Mississippi16,4710.79×
Kansas14,6530.74×
Hawaii13,9941.29×
Connecticut13,6930.54×
Idaho13,6031.07×
West Virginia13,5971.16×
Alaska13,5692.51×
Iowa12,9170.62×
New Mexico12,7331.01×
Wyoming12,0993.23×
Montana11,8291.69×
South Dakota11,6752×
North Dakota11,3682.19×
New Hampshire11,2041.13×
Nebraska10,9710.87×
Rhode Island10,8191.35×
Maine10,8121.2×
Vermont10,6412.4×
Delaware9,6881.39×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Western astrology audience
BrandAffinityCategory
Goop16.45×Internet & Social Media
Hebe20×Home & Garden
No Escape (1994 film)27.93×Movies & TV
Google Home13×Technology & Electronics
Combat sport3.04×Sports
Grinch7.33×Movies & TV
Hibachi13.86×Food & Beverages
Emperor Entertainment Group20×Business & Career
Governor of Michigan11.66×Politics & Society
Grace Slick13.75×Music & Radio
Wok9.31×Food & Beverages
Bank account3.05×Business & Career
headspace9.99×Health
Ira Glass18.5×Music & Radio
TV Fanatic11.26×Movies & TV
Collectable1.67×Kids & Family
Vocal harmony4.47×Music & Radio
El Paso County, Colorado12.55×Travel & Leisure
Harlow10.97×Travel & Leisure
Gift registry11.9×Kids & Family

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Western astrology audience
TraitClusterScore
MindfulnessBALANCE3.76
ExtroversionTHRILL1.92
SustainabilityBALANCE1.49
SpiritualityBALANCE1.48
Urban LifestyleOPEN1.48
Early Adopter MentalityPOWER1.42

Worldwide distribution

Worldwide audience distribution share by country for Western astrology
CountryShare
United States21.4%
Italy8.2%
Japan6.3%

See Western astrology audiences in other countries

More Politics & Society audiences in United States

Frequently asked questions

How many fans does Western astrology have in United States?

Western astrology has an estimated audience of 2,523,526 people in United States, concentrated in California and Texas.

What is the gender split and age of Western astrology fans?

76.4% of Western astrology fans are female, 23.6% are male, with an average age of 39.3 years.

Which brands do Western astrology fans like most?

Western astrology fans show strongest brand affinity for Goop (16.45×), Hebe (20×), and No Escape (1994 film) (27.93×) over the country average.

Where do Western astrology fans live in United States?

Western astrology fans in United States are most concentrated in California (reach 288,596), Texas (reach 156,051), and New York (reach 106,430). These three regions account for the largest share of the active audience.

What other brands do Western astrology fans also like?

Beyond Western astrology itself, the audience over-indexes on Hebe (20×), No Escape (1994 film) (27.93×), Google Home (13×), and Combat sport (3.04×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Western astrology. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.