Rascasse Audience Intelligence

Western astrology Audience in United States

A data profile of the people who buy, follow and care about Western astrology in United States — modelled from more than twelve digital signal sources. Western astrology has an estimated audience of 2,523,526 people in United States.

#5597among Topic in United States#766in Politics & Society

The average Western astrology fan in United States is 39.3 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Horoscope, International education, Soulmate, with strongest over-indexing on Horoscope (12.27× the country average).

Demographically, the Western astrology audience skews more female with an average age of 39.3, and over-indexes on personality traits such as Mindfulness, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Western astrology fan in United States is more female, around 39.3 years old, with strong Mindfulness tendencies and a notable affinity for Horoscope.

Category: Politics & Society · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Western astrology profile in United States.

Audience size
2.5M
in United States
Gender
76.4%♀
23.6% male
Age
39.3
average years
Country rank
#11835
Topic in United States
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Western astrology fans

76.4% are female, 23.6% are male, average age 39.3.

Fig. 02

Gender split

76.4%
Female
23.6%
Male
Demographic split for Western astrology audience in United States
MetricValue
Female76.4%
Male23.6%
Average age39.3
Estimated audience size2,523,526
Fig. 03

Age distribution

Ø 39.3
average years
Age distribution of the Western astrology audience in United States
Age bracketShare%
16-1921%
20-2918%
30-3919%
40-4921%
50+21%
Fig. 04

Worldwide distribution

21.4%

of the worldwide Western astrology audience comes from United States.

Worldwide audience distribution share by country for Western astrology
CountryShare
United States21.4%
Italy8.2%
Japan6.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Western astrology audience in United States is strongest.

Fig. 05

Top regions by affinity

Western astrology fans by region: top regions in United States
#RegionReachAffinity×
01Alaska~7K1.31×
02Vermont~6K1.28×
03North Dakota~6K1.20×
04South Dakota~7K1.18×
05Hawaii~10K1.16×
06Montana~8K1.12×
07Delaware~8K1.09×
08Rhode Island~8K1.06×
09West Virginia~10K1.04×
10Maine~9K1.04×
11Washington~50K1.03×
12New Hampshire~10K1.03×
13Oregon~30K1.02×
14California~300K1.01×
15Idaho~10K1.00×
16New Mexico~10K1.00×
17Washington, District of Columbia~7K0.98×
18Arkansas~20K0.97×
19Nebraska~10K0.97×
20Mississippi~20K0.96×
21Kansas~20K0.96×
22Utah~20K0.95×
23Oklahoma~30K0.94×
24Nevada~20K0.94×
25Iowa~20K0.92×
26Maryland~40K0.91×
27Louisiana~30K0.91×
28Colorado~40K0.90×
29Alabama~30K0.90×
30Kentucky~30K0.90×
31Missouri~40K0.89×
32Connecticut~20K0.89×
33Arizona~50K0.88×
34Massachusetts~40K0.88×
35Indiana~40K0.88×
36Wisconsin~30K0.88×
37Minnesota~30K0.88×
38South Carolina~30K0.87×
39Tennessee~40K0.86×
40Ohio~70K0.85×
41Virginia~50K0.85×
42Illinois~70K0.84×
43Georgia~70K0.84×
44Pennsylvania~70K0.83×
45Michigan~60K0.83×
46New Jersey~50K0.83×
47New York~100K0.82×
48North Carolina~60K0.81×
49Texas~200K0.77×
50Florida~100K0.72×
Fig. 06

Affinity by region

Affinity by region — Western astrology, United States
0.72×1.00×1.31×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Western astrology audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Western astrology audience
#·InterestCategoryAffinity×
01Bayer 04 LeverkusenSports20.00×
02Eintracht FrankfurtSports20.00×
03International educationBusiness & Career17.74×
04HoroscopeHealth12.27×
05SoulmateKids & Family11.76×
06Berlin WallTravel & Leisure10.73×
07Old TestamentPolitics & Society8.28×
08ClairvoyancePolitics & Society7.55×
09Web serverTechnology & Electronics5.39×
10TobaccoFood & Beverages4.80×
11Teyana TaylorMovies & TV4.63×
12Britney SpearsMusic & Radio3.83×
13Natural skin careBeauty & Wellness3.05×
14Broadway theatreTravel & Leisure2.95×
15Vintage clothingFashion & Accessoires2.59×
16Subscription business modelShopping2.27×
17Harry PotterMovies & TV1.88×
18Do it yourself (DIY)Home & Garden1.86×
19SupermanMovies & TV1.74×
20HappinessHealth1.71×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Western astrology audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Western astrology audience · What stands out
TraitClusterDeviationScore
MindfulnessBALANCE4.08×
SpiritualityBALANCE1.94×
ExtroversionTHRILL1.83×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Western astrology audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.75×
Design AffinityPREMIUM0.81×
Luxury OrientationPREMIUM0.91×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Western astrology have in United States?

Western astrology has an estimated audience of 2,523,526 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Western astrology fans?

76.4% of Western astrology fans are female, 23.6% are male, with an average age of 39.3 years.

03

Which brands do Western astrology fans like most?

Western astrology fans show strongest brand affinity for Horoscope (12.27×), International education (17.74×), and Soulmate (11.76×) over the country average.

04

Where do Western astrology fans live in United States?

Western astrology fans in United States are most concentrated in California (reach ~300K), Texas (reach ~200K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Western astrology fans also like?

Beyond Western astrology itself, the audience over-indexes on International education (17.74×), Soulmate (11.76×), Berlin Wall (10.73×), and Britney Spears (3.83×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Politics & Society audiences in United States

See Western astrology audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Western astrology. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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