Western astrology Audience in Germany
Western astrology has an estimated audience of 230,697 people in Germany. 75.9% are female, 24.1% are male, average age 40.0. Top regions: Brandenburg, Thüringen, Rheinland-Pfalz. Top brand affinities: Enzkreis, Rossmann, Progressive rock, Scots Guards, Commercial mortgage.
The average Western astrology fan in Germany is 40.0 years old, more female, and lives primarily in Brandenburg. The audience is concentrated in Brandenburg, Thüringen, Rheinland-Pfalz. Top brand affinities include Enzkreis, Rossmann, Progressive rock, with strongest over-indexing on Enzkreis (51.33× the country average). Demographically, the Western astrology audience skews more female with an average age of 40.0, and over-indexes on personality traits such as Mindfulness, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
Category: Politics & Society · Type: Topic
Demographics of Western astrology fans
| Metric | Value |
|---|---|
| Female | 75.9% |
| Male | 24.1% |
| Average age | 40.0 |
| Estimated audience size | 230,697 |
Audience persona
The typical Western astrology fan in Germany is more female, around 40.0 years old, with strong Mindfulness tendencies and a notable affinity for Enzkreis.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Brandenburg | 12,241 | 1.71× |
| Thüringen | 12,054 | 2.05× |
| Rheinland-Pfalz | 11,815 | 1.02× |
| Bayern | 11,260 | 0.3× |
| Baden-Württemberg | 11,110 | 0.35× |
| Niedersachsen | 10,908 | 0.49× |
| Mecklenburg-Vorpommern | 10,560 | 2.4× |
| Nordrhein-Westfalen | 10,456 | 0.21× |
| Sachsen | 9,995 | 0.88× |
| Hessen | 8,284 | 0.47× |
| Berlin | 7,394 | 0.72× |
| Hamburg | 7,283 | 1.4× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Enzkreis | 51.33× | Travel & Leisure |
| Rossmann | 1.98× | Shopping |
| Progressive rock | 3.13× | Music & Radio |
| Scots Guards | 96.15× | Politics & Society |
| Commercial mortgage | 3.68× | Business & Career |
| Artistic inspiration | 2.05× | Arts & Culture |
| Combat sport | 2.25× | Sports |
| Škoda Kodiaq | 2.65× | Cars & Mobility |
| Stradivarius | 1.97× | Shopping |
| MS Mode | 8.3× | Fashion & Accessoires |
| Handmade Gifts | 2.43× | Kids & Family |
| Natural rubber | 2.49× | Cars & Mobility |
| Cadbury World | 8.74× | Travel & Leisure |
| DEFCON (video game) | 7.2× | Games |
| Collectable | 1.56× | Kids & Family |
| Racing | 1.62× | Cars & Mobility |
| Humans (TV series) | 4.32× | Movies & TV |
| Volvo V60 | 3.9× | Cars & Mobility |
| Fairy godmother | 16.09× | Literature |
| Home Delivery | 2.12× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Mindfulness | BALANCE | 2.89 |
| Sustainability | BALANCE | 1.84 |
| Pet Ownership | JOY | 1.74 |
| LGBTQ+ Identity | OPEN | 1.69 |
| Spirituality | BALANCE | 1.64 |
| Individualism | JOY | 1.6 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 21.4% |
| Italy | 8.2% |
| Japan | 6.3% |
See Western astrology audiences in other countries
More Politics & Society audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Western astrology have in Germany?
Western astrology has an estimated audience of 230,697 people in Germany, concentrated in Brandenburg and Thüringen.
What is the gender split and age of Western astrology fans?
75.9% of Western astrology fans are female, 24.1% are male, with an average age of 40.0 years.
Which brands do Western astrology fans like most?
Western astrology fans show strongest brand affinity for Enzkreis (51.33×), Rossmann (1.98×), and Progressive rock (3.13×) over the country average.
Where do Western astrology fans live in Germany?
Western astrology fans in Germany are most concentrated in Brandenburg (reach 12,241), Thüringen (reach 12,054), and Rheinland-Pfalz (reach 11,815). These three regions account for the largest share of the active audience.
What other brands do Western astrology fans also like?
Beyond Western astrology itself, the audience over-indexes on Rossmann (1.98×), Progressive rock (3.13×), Scots Guards (96.15×), and Commercial mortgage (3.68×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Western astrology. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.