Rascasse Audience Intelligence

Western astrology Audience in Germany

A data profile of the people who buy, follow and care about Western astrology in Germany — modelled from more than twelve digital signal sources. Western astrology has an estimated audience of 230,697 people in Germany.

#6994among Topic in Germany#1057in Politics & Society

The average Western astrology fan in Germany is 40.0 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include State school, Love & Sex, Cervical vertebrae, with strongest over-indexing on State school (47.36× the country average).

Demographically, the Western astrology audience skews more female with an average age of 40.0, and over-indexes on personality traits such as Mindfulness, Individualism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.

The typical Western astrology fan in Germany is more female, around 40.0 years old, with strong Mindfulness tendencies and a notable affinity for State school.

Category: Politics & Society · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Western astrology profile in Germany.

Audience size
231K
in Germany
Gender
75.9%♀
24.1% male
Age
40.0
average years
Country rank
#20738
Topic in Germany
Fig. 01

Search interest · 12-month trend

-11%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Western astrology fans

75.9% are female, 24.1% are male, average age 40.0.

Fig. 02

Gender split

75.9%
Female
24.1%
Male
Demographic split for Western astrology audience in Germany
MetricValue
Female75.9%
Male24.1%
Average age40.0
Estimated audience size230,697
Fig. 03

Age distribution

Ø 40.0
average years
Age distribution of the Western astrology audience in Germany
Age bracketShare%
16-1920%
20-2917%
30-3920%
40-4921%
50+22%
Fig. 04

Worldwide distribution

2.0%

of the worldwide Western astrology audience comes from Germany.

Worldwide audience distribution share by country for Western astrology
CountryShare
United States21.4%
Italy8.2%
Japan6.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Western astrology audience in Germany is strongest.

Fig. 05

Top regions by affinity

Western astrology fans by region: top regions in Germany
#RegionReachAffinity×
01Mecklenburg-Vorpommern~5K1.24×
02Thüringen~7K1.18×
03Brandenburg~8K1.13×
04Hamburg~6K1.07×
05Rheinland-Pfalz~10K1.00×
06Sachsen~10K0.98×
07Berlin~10K0.95×
08Niedersachsen~20K0.91×
09Hessen~20K0.91×
10Baden-Württemberg~30K0.89×
11Bayern~30K0.87×
12Nordrhein-Westfalen~40K0.86×
Fig. 06

Affinity by region

Affinity by region — Western astrology, Germany
0.86×1.00×1.24×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Western astrology audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Western astrology audience
#·InterestCategoryAffinity×
01Cervical vertebraeHealth51.48×
02State schoolKids & Family47.36×
03ChandelierHome & Garden19.14×
04Andy SambergMovies & TV17.93×
05HoroscopeHealth17.44×
06AstrologyHealth16.34×
07Love & SexKids & Family13.48×
08Kundalini yogaHealth12.00×
09Hello KittyKids & Family10.77×
10TarotHealth9.76×
11Cancer awarenessHealth8.18×
12Dua LipaMusic & Radio8.14×
13Arnold SchwarzeneggerMovies & TV6.67×
14Self-confidenceHealth6.07×
15Leonardo DiCaprioMovies & TV5.81×
16Lip glossBeauty & Wellness5.81×
17Millie Bobby BrownMovies & TV5.40×
18Taylor SwiftMusic & Radio4.20×
19KitchenHome & Garden4.10×
20Harry PotterMovies & TV2.11×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Western astrology audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Western astrology audience · What stands out
TraitClusterDeviationScore
MindfulnessBALANCE3.43×
IndividualismJOY1.84×
Quality AwarenessPREMIUM1.77×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Western astrology audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.84×
DIY MentalityTHRILL0.88×
Need for SecurityCONSERVATISM0.88×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Western astrology have in Germany?

Western astrology has an estimated audience of 230,697 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Western astrology fans?

75.9% of Western astrology fans are female, 24.1% are male, with an average age of 40.0 years.

03

Which brands do Western astrology fans like most?

Western astrology fans show strongest brand affinity for State school (47.36×), Love & Sex (13.48×), and Cervical vertebrae (51.48×) over the country average.

04

Where do Western astrology fans live in Germany?

Western astrology fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~40K), Bayern (reach ~30K), and Baden-Württemberg (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Western astrology fans also like?

Beyond Western astrology itself, the audience over-indexes on Love & Sex (13.48×), Cervical vertebrae (51.48×), Astrology (16.34×), and Horoscope (17.44×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Politics & Society audiences in Germany

See Western astrology audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Western astrology. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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