Computer programming Audience in Germany
Computer programming has an estimated audience of 3,773,782 people in Germany. 45.4% are female, 54.6% are male, average age 36.3. Top brand affinities: Gil Ofarim, CAC 40, Haberler, Hypertext, Eden Lake.
Top brand affinities include Gil Ofarim, CAC 40, Haberler, with strongest over-indexing on Gil Ofarim (2.25× the country average). Demographically, the Computer programming audience skews balanced with an average age of 36.3, and over-indexes on personality traits such as Early Adopter Mentality, Need for Security.
Category: Technology & Electronics · Type: Topic · Subtype: Field of study
Demographics of Computer programming fans
| Metric | Value |
|---|---|
| Female | 45.4% |
| Male | 54.6% |
| Average age | 36.3 |
| Estimated audience size | 3,773,782 |
Audience persona
The typical Computer programming fan in Germany is balanced, around 36.3 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Gil Ofarim.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Gil Ofarim | 2.25× | Music & Radio |
| CAC 40 | 1.91× | Business & Career |
| Haberler | 1.51× | News |
| Hypertext | 2.83× | Technology & Electronics |
| Eden Lake | 3.86× | Movies & TV |
| Business English | 2.07× | Business & Career |
| Headhunters (film) | 3.54× | Movies & TV |
| Icon (magazine) | 1.73× | Arts & Culture |
| Preacher (comics) | 4.47× | Literature |
| Figure painting (hobby) | 2.64× | Arts & Culture |
| Ma Mère | 6.9× | Movies & TV |
| Jesse Plemons | 2.06× | Movies & TV |
| Golem | 1.97× | Technology & Electronics |
| Euphonium | 6.21× | Music & Radio |
| Hostelworld | 3.32× | Travel & Leisure |
| Google Home | 3.07× | Technology & Electronics |
| Molly Hatchet | 6.78× | Music & Radio |
| San Gil | 2.11× | Travel & Leisure |
| Kieser Training | 1.98× | Sports |
| Mülheim | 1.73× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 1.84 |
| Need for Security | CONSERVATISM | 1.7 |
| Career Orientation | POWER | 1.65 |
| Sustainability | BALANCE | 1.47 |
| Convenience Orientation | PREMIUM | 1.41 |
| Risk Appetite | THRILL | 1.34 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 15.1% |
| Japan | 8.4% |
| China | 6.7% |
See Computer programming audiences in other countries
More Field of study audiences in Germany
- Music (36,021,786)
- Politics and social issues (25,114,359)
- Architecture (15,753,302)
- Advertising (15,166,229)
- Psychology (15,090,985)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Computer programming. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.