Rascasse Audience Intelligence

Computer programming Audience in India

A data profile of the people who buy, follow and care about Computer programming in India — modelled from more than twelve digital signal sources. Computer programming has an estimated audience of 5,360,845 people in India.

Computer programming has an estimated audience of 5,360,845 people in India. 30.7% are female, 69.3% are male, average age 28.8. Top brand affinities: GitHub, Superman, Software engineering, Linux, JavaScript.

Top brand affinities include GitHub, Superman, Software engineering, with strongest over-indexing on GitHub (3.7× the country average).

Demographically, the Computer programming audience skews more male with an average age of 28.8, and over-indexes on personality traits such as Early Adopter Mentality, Career Orientation.

The typical Computer programming fan in India is more male, around 28.8 years old, with strong Early Adopter Mentality tendencies and a notable affinity for GitHub.

Category: Technology & Electronics · Type: Topic · Subtype: Field of study

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-17.

Section 01

At a glance

The key figures that characterise the Computer programming profile in India.

Audience size
5.4M
in India
Gender
30.7%
69.3% male
Age
28.8
average years
Country rank
#1086
Topic in India
Fig. 01

Search interest · 12-month trend

-43%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Computer programming fans

30.7% are female, 69.3% are male, average age 28.8.

Fig. 02

Gender split

30.7%
Female
69.3%
Male
Demographic split for Computer programming audience in India
MetricValue
Female30.7%
Male69.3%
Average age28.8
Estimated audience size5,360,845
Fig. 03

Age distribution

Ø 28.8
average years
Age distribution of the Computer programming audience in India
Age bracketShare%
16-1946%
20-2928%
30-3913%
40-498%
50+6%
Fig. 04

Worldwide distribution

5.8%

of the worldwide Computer programming audience comes from India.

Worldwide audience distribution share by country for Computer programming
CountryShare
United States15.1%
Japan8.4%
China6.7%
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Computer programming audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Computer programming audience
#·InterestCategoryAffinity×
01JavaScriptTechnology & Electronics3.87×
02C++Technology & Electronics3.75×
03MySQLTechnology & Electronics3.75×
04GitHubInternet & Social Media3.70×
05Software engineeringBusiness & Career3.29×
06Business analyticsTechnology & Electronics3.12×
07Big dataBusiness & Career3.02×
08LinuxTechnology & Electronics2.99×
09Computer scienceBusiness & Career2.96×
10Machine learningBusiness & Career2.52×
11Data scienceBusiness & Career2.46×
12UdemyBusiness & Career2.24×
13AccountingBusiness & Career1.84×
14InnovationBusiness & Career1.71×
15HDFC BankBusiness & Career1.65×
16Axis BankBusiness & Career1.65×
17Career developmentBusiness & Career1.62×
18Stranger ThingsMovies & TV1.56×
19SupermanMovies & TV1.55×
20BatmanMovies & TV1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Computer programming audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by Computer programming audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER1.67×
Career OrientationPOWER1.36×
SustainabilityBALANCE1.20×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by Computer programming audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.69×
CreativityOPEN0.70×
ExtroversionTHRILL0.79×
1.00× baseline
Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

How to read this data

Audience size is the estimated number of people in India who actively search for Computer programming. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →