Computer programming Audience in United States

Computer programming has an estimated audience of 14,016,976 people in United States. 53.0% are female, 47.0% are male, average age 32.9. Top regions: California, Texas, Florida. Top brand affinities: Kia Sportage, Houston Astros, Do it yourself (DIY), Superman, Honda HR-V.

The average Computer programming fan in United States is 32.9 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Kia Sportage, Houston Astros, Do it yourself (DIY), with strongest over-indexing on Kia Sportage (22.24× the country average). Demographically, the Computer programming audience skews balanced with an average age of 32.9, and over-indexes on personality traits such as Need for Security, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Technology & Electronics · Type: Topic · Subtype: Field of study

Demographics of Computer programming fans

Demographic split for Computer programming audience in United States
MetricValue
Female53.0%
Male47.0%
Average age32.9
Estimated audience size14,016,976

Audience persona

The typical Computer programming fan in United States is balanced, around 32.9 years old, with strong Need for Security tendencies and a notable affinity for Kia Sportage.

Top regions in United States

Top regions ranked by reach for Computer programming in United States
RegionReachAffinity
California1,802,4161.17×
Texas1,481,4141.23×
Florida1,089,1551.15×
New York884,8551.13×
Georgia695,1051.61×
Arizona562,4611.97×
Illinois470,0991.01×
North Carolina460,5181.09×
Pennsylvania420,4930.89×
Ohio380,9830.88×
New Jersey360,8921.01×
Virginia358,8091.05×
Michigan350,0100.95×
Tennessee347,9551.24×
Washington295,1451.05×
Maryland257,0451.07×
Massachusetts249,9670.91×
South Carolina247,7581.17×
Missouri237,0781.05×
Alabama236,1141.21×
Indiana222,1310.87×
Mississippi210,9941.83×
Louisiana195,5271.08×
Colorado190,5480.86×
Minnesota190,3470.95×
Oklahoma184,6031.19×
Kentucky168,9730.96×
Wisconsin168,3570.8×
Nevada153,0921.13×
Utah147,3461.17×
Oregon137,5740.86×
Arkansas133,3231.15×
Connecticut117,5970.84×
Kansas104,2380.94×
Iowa96,8060.84×
Nebraska72,2491.03×
New Mexico61,0420.87×
Idaho57,7700.82×
Hawaii54,1040.9×
West Virginia41,7060.64×
Rhode Island40,0150.9×
Washington, District of Columbia33,4460.79×
Maine33,1630.66×
New Hampshire32,3430.59×
North Dakota30,7661.07×
South Dakota27,3850.85×
Delaware27,0940.7×
Montana26,6780.69×
Alaska24,4820.82×
Wyoming16,8690.81×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Computer programming audience
BrandAffinityCategory
Kia Sportage22.24×Cars & Mobility
Houston Astros5.9×Sports
Do it yourself (DIY)2.12×Home & Garden
Superman1.59×Movies & TV
Honda HR-V14.83×Cars & Mobility
Film festival4.84×Movies & TV
Los Angeles Dodgers3.64×Sports
Software engineering4.32×Business & Career
Scooby-Doo2.6×Movies & TV
Pre-school playgroup16.19×Kids & Family
Etsy2.14×Fashion & Accessoires
Livemusic2.42×Music & Radio
Business intelligence8.1×Business & Career
Anti-aging cream3.09×Beauty & Wellness
Best Buy1.74×Shopping
Google Drive1.79×Technology & Electronics
Hobby Lobby1.65×Home & Garden
Personal care1.86×Health
FIFA World Cup1.67×Sports
Data science5.44×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Computer programming audience
TraitClusterScore
Need for SecurityCONSERVATISM2.33
Early Adopter MentalityPOWER1.91
Risk AppetiteTHRILL1.6
SustainabilityBALANCE1.42
DIY MentalityTHRILL1.42
LGBTQ+ IdentityOPEN1.34

Worldwide distribution

Worldwide audience distribution share by country for Computer programming
CountryShare
United States15.1%
Japan8.4%
China6.7%

See Computer programming audiences in other countries

More Field of study audiences in United States

Frequently asked questions

How many fans does Computer programming have in United States?

Computer programming has an estimated audience of 14,016,976 people in United States, concentrated in California and Texas.

What is the gender split and age of Computer programming fans?

53.0% of Computer programming fans are female, 47.0% are male, with an average age of 32.9 years.

Which brands do Computer programming fans like most?

Computer programming fans show strongest brand affinity for Kia Sportage (22.24×), Houston Astros (5.9×), and Do it yourself (DIY) (2.12×) over the country average.

Where do Computer programming fans live in United States?

Computer programming fans in United States are most concentrated in California (reach 1,802,416), Texas (reach 1,481,414), and Florida (reach 1,089,155). These three regions account for the largest share of the active audience.

What other brands do Computer programming fans also like?

Beyond Computer programming itself, the audience over-indexes on Houston Astros (5.9×), Do it yourself (DIY) (2.12×), Superman (1.59×), and Honda HR-V (14.83×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Computer programming. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.