Rascasse Audience Intelligence

Worx Target Market in Germany

A data profile of the people who buy, follow and care about Worx in Germany — modelled from more than twelve digital signal sources. Worx has an estimated audience of 274,890 people in Germany.

#2348among Brand in Germany#882in Home & Garden

The average Worx fan in Germany is 45.0 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Niedersachsen, Bayern.

Top brand affinities include Lawn mower, Solar power, Efficient energy use, with strongest over-indexing on Lawn mower (48.15× the country average).

Demographically, the Worx audience skews more male with an average age of 45.0, and over-indexes on personality traits such as DIY Mentality, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Worx fan in Germany is more male, around 45.0 years old, with strong DIY Mentality tendencies and a notable affinity for Lawn mower.

Category: Home & Garden · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Worx profile in Germany.

Audience size
275K
in Germany
Gender
39.5%♀
60.5% male
Age
45.0
average years
Country rank
#18492
Brand in Germany
Fig. 01

Search interest · 12-month trend

+11%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Worx

39.5% are female, 60.5% are male, average age 45.0.

Fig. 02

Gender split

39.5%
Female
60.5%
Male
Demographic split for Worx audience in Germany
MetricValue
Female39.5%
Male60.5%
Average age45.0
Estimated audience size274,890
Fig. 03

Age distribution

Ø 45.0
average years
Age distribution of the Worx audience in Germany
Age bracketShare%
16-197%
20-2913%
30-3922%
40-4928%
50+30%
Fig. 04

Worldwide distribution

19.9%

of the worldwide Worx audience comes from Germany.

Worldwide audience distribution share by country for Worx
CountryShare
Germany19.9%
United States18.9%
United Kingdom7.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Worx audience in Germany is strongest.

Fig. 05

Top regions by affinity

Worx customers by region in Germany
#RegionReachAffinity×
01Niedersachsen~40K1.46×
02Brandenburg~10K1.42×
03Sachsen-Anhalt~8K1.23×
04Thüringen~8K1.18×
05Mecklenburg-Vorpommern~6K1.16×
06Sachsen~10K1.14×
07Schleswig-Holstein~10K1.09×
08Nordrhein-Westfalen~60K0.96×
09Rheinland-Pfalz~10K0.94×
10Saarland~3K0.91×
11Hessen~20K0.87×
12Bremen~2K0.83×
13Bayern~30K0.81×
14Baden-Württemberg~30K0.73×
15Hamburg~4K0.69×
16Berlin~8K0.64×
Fig. 06

Affinity by region

Affinity by region — Worx, Germany
0.64×1.00×1.46×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Worx audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Worx audience
#·InterestCategoryAffinity×
01Lawn mowerHome & Garden48.15×
02Gardena (company)Shopping10.74×
03HusqvarnaHome & Garden9.89×
04MakitaHome & Garden7.19×
05FertilizerHome & Garden6.73×
06Semi-detachedHome & Garden5.39×
07Photovoltaic systemHome & Garden5.05×
08Solar powerHome & Garden4.67×
09ForestryHome & Garden4.54×
10Garden furnitureHome & Garden4.46×
11toom BaumarktShopping4.42×
12Solar cellHome & Garden4.35×
13PhotovoltaicsHome & Garden4.34×
14Efficient energy useTechnology & Electronics4.22×
15Residential areaHome & Garden4.04×
16Hardware storeHome & Garden3.60×
17Solar energyHome & Garden3.31×
18Obi (store)Shopping2.33×
19HornbachShopping2.20×
20TagesschauMovies & TV1.72×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Worx audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Worx audience · What stands out
TraitClusterDeviationScore
DIY MentalityTHRILL1.92×
Need for SecurityCONSERVATISM1.67×
Convenience OrientationPREMIUM1.43×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Worx audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.82×
Sports ActivityPOWER0.86×
Social Media UsageJOY0.87×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Worx's target market in Germany?

Worx's target market in Germany covers an estimated 274,890 people, concentrated in Nordrhein-Westfalen and Niedersachsen.

02

What is the gender split and age of Worx customers?

39.5% of the Worx audience are female, 60.5% are male, with an average age of 45.0 years.

03

Which brands do Worx fans like most?

Worx fans show strongest brand affinity for Lawn mower (48.15×), Solar power (4.67×), and Efficient energy use (4.22×) over the country average.

04

Where do Worx fans live in Germany?

Worx fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~60K), Niedersachsen (reach ~40K), and Bayern (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Worx fans also like?

Beyond Worx itself, the audience over-indexes on Solar power (4.67×), Efficient energy use (4.22×), Gardena (company) (10.74×), and Husqvarna (9.89×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in Germany

See Worx audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Worx. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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