Worx Audience in Germany
Worx has an estimated audience of 242,721 people in Germany. 52.9% are female, 47.1% are male, average age 43.3. Top regions: Nordrhein-Westfalen, Niedersachsen, Bayern. Top brand affinities: Lawn mower, Obi (store), Solar power, Jotex, Gardena (company).
The average Worx fan in Germany is 43.3 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Niedersachsen, Bayern. Top brand affinities include Lawn mower, Obi (store), Solar power, with strongest over-indexing on Lawn mower (37.95× the country average). Demographically, the Worx audience skews balanced with an average age of 43.3, and over-indexes on personality traits such as DIY Mentality, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Home & Garden · Type: Brand · Subtype: Software
Demographics of Worx fans
| Metric | Value |
|---|---|
| Female | 52.9% |
| Male | 47.1% |
| Average age | 43.3 |
| Estimated audience size | 242,721 |
Audience persona
The typical Worx fan in Germany is balanced, around 43.3 years old, with strong DIY Mentality tendencies and a notable affinity for Lawn mower.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 53,853 | 1.01× |
| Niedersachsen | 34,510 | 1.46× |
| Bayern | 33,547 | 0.86× |
| Baden-Württemberg | 24,571 | 0.74× |
| Hessen | 17,129 | 0.93× |
| Sachsen | 13,558 | 1.14× |
| Rheinland-Pfalz | 11,568 | 0.95× |
| Brandenburg | 10,963 | 1.46× |
| Schleswig-Holstein | 9,086 | 1.04× |
| Sachsen-Anhalt | 7,438 | 1.18× |
| Berlin | 7,154 | 0.66× |
| Thüringen | 7,037 | 1.14× |
| Mecklenburg-Vorpommern | 5,077 | 1.1× |
| Hamburg | 3,622 | 0.66× |
| Saarland | 2,639 | 0.89× |
| Bremen | 1,629 | 0.78× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Lawn mower | 37.95× | Home & Garden |
| Obi (store) | 2.8× | Shopping |
| Solar power | 4.42× | Home & Garden |
| Jotex | 26.53× | Shopping |
| Gardena (company) | 10.17× | Shopping |
| Tagesschau | 2.16× | Movies & TV |
| Semi-detached | 6.91× | Home & Garden |
| Hardware store | 3.67× | Home & Garden |
| Photovoltaics | 3.82× | Home & Garden |
| Photovoltaic system | 4.63× | Home & Garden |
| Makita | 6.22× | Home & Garden |
| Hygiene | 3.06× | Beauty & Wellness |
| Husqvarna | 7.79× | Home & Garden |
| Garden furniture | 3.86× | Home & Garden |
| toom Baumarkt | 3.99× | Shopping |
| Efficient energy use | 2.98× | Technology & Electronics |
| Bauhaus | 2.05× | Shopping |
| Transfermarkt | 2.47× | Sports |
| Satire | 3.7× | Literature |
| Pets | 1.53× | Pets & Animals |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| DIY Mentality | THRILL | 2.1 |
| Need for Security | CONSERVATISM | 1.34 |
| Convenience Orientation | PREMIUM | 1.23 |
| Sports Activity | POWER | 1.2 |
| Design Affinity | PREMIUM | 1.15 |
| Indulgence | JOY | 1.11 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 20.0% |
| Germany | 19.6% |
| France | 7.0% |
See Worx audiences in other countries
More Software audiences in Germany
- Microsoft (5,269,174)
- Office 365 (3,735,568)
- Samsung Galaxy (3,131,543)
- VS Code (1,989,575)
- Google Pixel (1,942,673)
Frequently asked questions
How many fans does Worx have in Germany?
Worx has an estimated audience of 242,721 people in Germany, concentrated in Nordrhein-Westfalen and Niedersachsen.
What is the gender split and age of Worx fans?
52.9% of Worx fans are female, 47.1% are male, with an average age of 43.3 years.
Which brands do Worx fans like most?
Worx fans show strongest brand affinity for Lawn mower (37.95×), Obi (store) (2.8×), and Solar power (4.42×) over the country average.
Where do Worx fans live in Germany?
Worx fans in Germany are most concentrated in Nordrhein-Westfalen (reach 53,853), Niedersachsen (reach 34,510), and Bayern (reach 33,547). These three regions account for the largest share of the active audience.
What other brands do Worx fans also like?
Beyond Worx itself, the audience over-indexes on Obi (store) (2.8×), Solar power (4.42×), Jotex (26.53×), and Gardena (company) (10.17×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Worx. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.