Rascasse Audience Intelligence

Pest control Audience in United States

A data profile of the people who buy, follow and care about Pest control in United States — modelled from more than twelve digital signal sources. Pest control has an estimated audience of 6,415,622 people in United States.

#3216among Topic in United States#337in Politics & Society

The average Pest control fan in United States is 45.5 years old, balanced, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include Ace Hardware, Real property, Menards, with strongest over-indexing on Ace Hardware (3.03× the country average).

Demographically, the Pest control audience skews balanced with an average age of 45.5, and over-indexes on personality traits such as DIY Mentality, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Pest control fan in United States is balanced, around 45.5 years old, with strong DIY Mentality tendencies and a notable affinity for Ace Hardware.

Category: Politics & Society · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Pest control profile in United States.

Audience size
6.4M
in United States
Gender
46.4%♀
53.6% male
Age
45.5
average years
Country rank
#5414
Topic in United States
Fig. 01

Search interest · 12-month trend

-31%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Pest control fans

46.4% are female, 53.6% are male, average age 45.5.

Fig. 02

Gender split

46.4%
Female
53.6%
Male
Demographic split for Pest control audience in United States
MetricValue
Female46.4%
Male53.6%
Average age45.5
Estimated audience size6,415,622
Fig. 03

Age distribution

Ø 45.5
average years
Age distribution of the Pest control audience in United States
Age bracketShare%
16-198%
20-2913%
30-3919%
40-4925%
50+35%
Fig. 04

Worldwide distribution

51.6%

of the worldwide Pest control audience comes from United States.

Worldwide audience distribution share by country for Pest control
CountryShare
United States51.6%
Australia6.4%
Malaysia5.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Pest control audience in United States is strongest.

Fig. 05

Top regions by affinity

Pest control fans by region: top regions in United States
#RegionReachAffinity×
01Louisiana~200K1.83×
02New Hampshire~40K1.48×
03Texas~800K1.45×
04Iowa~80K1.45×
05Rhode Island~30K1.44×
06Alabama~100K1.34×
07Oregon~100K1.34×
08Virginia~200K1.31×
09Kentucky~100K1.27×
10Florida~500K1.26×
11Connecticut~80K1.26×
12Utah~70K1.26×
13Arizona~200K1.25×
14Arkansas~60K1.22×
15Idaho~40K1.22×
16North Carolina~200K1.13×
17Illinois~200K1.11×
18South Carolina~100K1.11×
19Vermont~10K1.11×
20Tennessee~100K1.10×
21Pennsylvania~200K1.09×
22Georgia~200K1.07×
23Kansas~50K1.07×
24Mississippi~60K1.04×
25Washington~100K1.01×
26West Virginia~30K0.99×
27New York~300K0.96×
28Indiana~100K0.96×
29California~700K0.94×
30Oklahoma~70K0.94×
31Maine~20K0.92×
32Ohio~200K0.91×
33New Mexico~30K0.91×
34Nevada~60K0.89×
35South Dakota~10K0.87×
36Missouri~90K0.86×
37New Jersey~100K0.85×
38Delaware~10K0.84×
39Colorado~80K0.83×
40Maryland~90K0.82×
41Wyoming~8K0.82×
42Michigan~100K0.81×
43Massachusetts~100K0.81×
44Wisconsin~80K0.79×
45Minnesota~70K0.75×
46Alaska~9K0.68×
47Nebraska~20K0.62×
48Hawaii~20K0.61×
49Washington, District of Columbia~10K0.61×
50Montana~10K0.55×
Fig. 06

Affinity by region

Affinity by region — Pest control, United States
0.55×1.00×1.83×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Pest control audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Pest control audience
#·InterestCategoryAffinity×
01Insect repellentHealth7.37×
02Ace HardwareHome & Garden3.03×
03NASDAQBusiness & Career2.64×
04Real propertyHome & Garden2.55×
05MenardsHome & Garden2.27×
06Hardware storeHome & Garden2.27×
07Discount TireShopping2.23×
08Home insuranceBusiness & Career2.15×
09Life insuranceBusiness & Career1.97×
10Rail transportTravel & Leisure1.95×
11Air conditioningTechnology & Electronics1.90×
12PharmacyBusiness & Career1.88×
13Health insuranceBusiness & Career1.88×
14Charitable organizationPolitics & Society1.71×
15Financial servicesBusiness & Career1.63×
16GeneticsKids & Family1.60×
17DentistryBusiness & Career1.60×
18Credit (finance)Business & Career1.57×
19AuctionShopping1.54×
20NostalgiaHome & Garden1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Pest control audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Pest control audience · What stands out
TraitClusterDeviationScore
DIY MentalityTHRILL1.76×
Career OrientationPOWER1.73×
Community OrientationOPEN1.71×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Pest control audience · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.27×
Social Media UsageJOY0.68×
MindfulnessBALANCE0.69×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Pest control have in United States?

Pest control has an estimated audience of 6,415,622 people in United States, concentrated in Texas and California.

02

What is the gender split and age of Pest control fans?

46.4% of Pest control fans are female, 53.6% are male, with an average age of 45.5 years.

03

Which brands do Pest control fans like most?

Pest control fans show strongest brand affinity for Ace Hardware (3.03×), Real property (2.55×), and Menards (2.27×) over the country average.

04

Where do Pest control fans live in United States?

Pest control fans in United States are most concentrated in Texas (reach ~800K), California (reach ~700K), and Florida (reach ~500K). These three regions account for the largest share of the active audience.

05

What other brands do Pest control fans also like?

Beyond Pest control itself, the audience over-indexes on Real property (2.55×), Menards (2.27×), Insect repellent (7.37×), and NASDAQ (2.64×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Politics & Society audiences in United States

See Pest control audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Pest control. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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