Pest control Audience in United States

Pest control logo

Pest control has an estimated audience of 6,415,622 people in United States. 46.4% are female, 53.6% are male, average age 45.5. Top regions: Texas, California, Florida. Top brand affinities: Keene, New Hampshire, Mathcore, Google Home, The Historian, Eurail.

The average Pest control fan in United States is 45.5 years old, balanced, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Keene, New Hampshire, Mathcore, Google Home, with strongest over-indexing on Keene, New Hampshire (675× the country average). Demographically, the Pest control audience skews balanced with an average age of 45.5, and over-indexes on personality traits such as Quality Awareness, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Politics & Society · Type: Topic

Demographics of Pest control fans

Demographic split for Pest control audience in United States
MetricValue
Female46.4%
Male53.6%
Average age45.5
Estimated audience size6,415,622

Audience persona

The typical Pest control fan in United States is balanced, around 45.5 years old, with strong Quality Awareness tendencies and a notable affinity for Keene, New Hampshire.

Top regions in United States

Top regions ranked by reach for Pest control in United States
RegionReachAffinity
Texas877,3321.59×
California634,6060.9×
Florida570,7441.31×
New York377,9881.05×
Pennsylvania269,5561.25×
Illinois269,4831.26×
North Carolina247,0981.28×
Georgia227,5131.15×
Virginia225,6961.44×
Ohio173,1700.88×
Louisiana168,2482.03×
Arizona158,9201.21×
New Jersey144,9090.89×
Michigan142,0540.85×
Tennessee134,6561.05×
Washington122,8690.95×
Alabama119,4291.33×
South Carolina113,4291.18×
Kentucky108,6281.35×
Indiana108,4750.93×
Massachusetts103,4180.82×
Oregon95,6411.3×
Missouri89,8900.87×
Connecticut89,6391.39×
Maryland83,6870.76×
Wisconsin80,7410.84×
Utah80,4141.4×
Oklahoma69,5350.98×
Colorado68,9660.68×
Minnesota68,6070.75×
Arkansas67,6661.28×
Nevada57,7730.93×
Kansas50,1390.99×
Mississippi49,9850.95×
Iowa45,4460.86×
New Hampshire40,6791.61×
Idaho39,9201.24×
Rhode Island31,7761.56×
New Mexico27,6790.86×
West Virginia23,9970.8×
Nebraska18,4900.57×
Maine17,1680.75×
Delaware14,8580.84×
Hawaii14,8420.54×
South Dakota10,5030.71×
Washington, District of Columbia10,4120.54×
Alaska8,3830.61×
Montana6,0260.34×
Wyoming5,6230.59×
Vermont4,6900.42×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Pest control audience
BrandAffinityCategory
Keene, New Hampshire675×Travel & Leisure
Mathcore17.5×Music & Radio
Google Home11.66×Technology & Electronics
The Historian16.48×Literature
Eurail16.57×Cars & Mobility
Parral, Chihuahua8.87×Travel & Leisure
Evan Tanner16.6×Sports
Glasgow, Kentucky11.48×Travel & Leisure
Mie goreng15.56×Food & Beverages
charvel guitars12.76×Music & Radio
El Hijo del Santo12.67×Sports
Étouffée9.77×Food & Beverages
Holly Hagan17.22×Movies & TV
Dan Hardy11.48×Sports
Guayas Province12.25×Travel & Leisure
edureka12.76×Business & Career
Ghar (film)16.72×Movies & TV
Tech News2.88×Technology & Electronics
Jab Tak Hai Jaan10.22×Movies & TV
Lilongwe11.34×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Pest control audience
TraitClusterScore
Quality AwarenessPREMIUM1.8
DIY MentalityTHRILL1.48
Need for SecurityCONSERVATISM1.44
Career OrientationPOWER1.37
Community OrientationOPEN1.22
Family OrientationCONSERVATISM1.22

Worldwide distribution

Worldwide audience distribution share by country for Pest control
CountryShare
United States51.6%
Australia6.4%
Malaysia5.4%

See Pest control audiences in other countries

More Politics & Society audiences in United States

Frequently asked questions

How many fans does Pest control have in United States?

Pest control has an estimated audience of 6,415,622 people in United States, concentrated in Texas and California.

What is the gender split and age of Pest control fans?

46.4% of Pest control fans are female, 53.6% are male, with an average age of 45.5 years.

Which brands do Pest control fans like most?

Pest control fans show strongest brand affinity for Keene, New Hampshire (675×), Mathcore (17.5×), and Google Home (11.66×) over the country average.

Where do Pest control fans live in United States?

Pest control fans in United States are most concentrated in Texas (reach 877,332), California (reach 634,606), and Florida (reach 570,744). These three regions account for the largest share of the active audience.

What other brands do Pest control fans also like?

Beyond Pest control itself, the audience over-indexes on Mathcore (17.5×), Google Home (11.66×), The Historian (16.48×), and Eurail (16.57×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Pest control. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.