Water quality Audience in United States

Water quality logo

Water quality has an estimated audience of 2,988,761 people in United States. 44.7% are female, 55.3% are male, average age 41.9. Top regions: California, Florida, Texas. Top brand affinities: Hebe, Atkins diet, Nebraska Cornhuskers football, Business English, Jaws.

The average Water quality fan in United States is 41.9 years old, more male, and lives primarily in California. The audience is concentrated in California, Florida, Texas. Top brand affinities include Hebe, Atkins diet, Nebraska Cornhuskers football, with strongest over-indexing on Hebe (10.44× the country average). Demographically, the Water quality audience skews more male with an average age of 41.9, and over-indexes on personality traits such as Sustainability, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic

Demographics of Water quality fans

Demographic split for Water quality audience in United States
MetricValue
Female44.7%
Male55.3%
Average age41.9
Estimated audience size2,988,761

Audience persona

The typical Water quality fan in United States is more male, around 41.9 years old, with strong Sustainability tendencies and a notable affinity for Hebe.

Top regions in United States

Top regions ranked by reach for Water quality in United States
RegionReachAffinity
California490,4401.49×
Florida309,5331.53×
Texas251,8010.98×
North Carolina166,2541.85×
New York136,2950.82×
Virginia119,3941.64×
Pennsylvania83,8040.83×
Georgia76,4200.83×
Ohio70,9630.77×
Washington66,0801.1×
Illinois65,7590.66×
Massachusetts59,6101.01×
New Jersey58,4710.77×
Maryland57,5661.12×
Michigan56,2840.72×
Arizona53,9150.88×
Colorado48,1921.02×
Wisconsin47,9871.07×
Indiana47,3470.87×
Tennessee47,0130.78×
Minnesota44,9161.05×
South Carolina35,1670.78×
Iowa32,5201.32×
Missouri31,9770.66×
Louisiana29,7750.77×
Oregon28,2260.82×
Kentucky27,2370.73×
Alabama26,3640.63×
Connecticut25,5310.85×
Idaho24,9071.66×
Oklahoma21,9980.66×
Utah20,6460.77×
Nevada19,4200.67×
Hawaii17,2501.34×
Maine16,6211.55×
Arkansas15,9640.65×
Mississippi15,5190.63×
New Mexico14,6130.97×
New Hampshire14,4451.23×
Kansas14,3250.61×
West Virginia11,4630.82×
Nebraska10,8810.73×
Vermont10,0261.91×
Washington, District of Columbia9,7131.08×
Alaska8,0751.26×
Rhode Island7,5110.79×
North Dakota7,3291.19×
Montana7,0390.85×
South Dakota6,9481.01×
Wyoming6,5461.48×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Water quality audience
BrandAffinityCategory
Hebe10.44×Home & Garden
Atkins diet6.04×Health
Nebraska Cornhuskers football4×Sports
Business English6.26×Business & Career
Jaws5.14×Movies & TV
St. Ives11.94×Travel & Leisure
Jesse Plemons2.91×Movies & TV
Experiential gifts6.19×Shopping
FAO Schwarz5.8×Shopping
Regional styles of Mexican music1.89×Music & Radio
Buying and Selling Real Estate5.09×Home & Garden
Queens College, City University of New York4.54×Business & Career
Charlamagne Tha God5.58×Movies & TV
Kendra Scott1.68×Fashion & Accessoires
JDSU1.67×Business & Career
Pro-Ject2.22×Music & Radio
Wikia1.82×Internet & Social Media
Urban horticulture1.81×Home & Garden
Halsey, Oregon4.05×Travel & Leisure
Home staging2.54×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Water quality audience
TraitClusterScore
SustainabilityBALANCE2.93
Early Adopter MentalityPOWER2.11
Need for SecurityCONSERVATISM1.78
Convenience OrientationPREMIUM1.53
Family OrientationCONSERVATISM1.51
Career OrientationPOWER1.48

Worldwide distribution

Worldwide audience distribution share by country for Water quality
CountryShare
United States18.0%
India6.8%
Japan6.7%

See Water quality audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Water quality have in United States?

Water quality has an estimated audience of 2,988,761 people in United States, concentrated in California and Florida.

What is the gender split and age of Water quality fans?

44.7% of Water quality fans are female, 55.3% are male, with an average age of 41.9 years.

Which brands do Water quality fans like most?

Water quality fans show strongest brand affinity for Hebe (10.44×), Atkins diet (6.04×), and Nebraska Cornhuskers football (4×) over the country average.

Where do Water quality fans live in United States?

Water quality fans in United States are most concentrated in California (reach 490,440), Florida (reach 309,533), and Texas (reach 251,801). These three regions account for the largest share of the active audience.

What other brands do Water quality fans also like?

Beyond Water quality itself, the audience over-indexes on Atkins diet (6.04×), Nebraska Cornhuskers football (4×), Business English (6.26×), and Jaws (5.14×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Water quality. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.