Rascasse Audience Intelligence

Water quality Audience in United States

A data profile of the people who buy, follow and care about Water quality in United States — modelled from more than twelve digital signal sources. Water quality has an estimated audience of 2,988,761 people in United States.

#5126among Topic in United States#636in Home & Garden

The average Water quality fan in United States is 41.9 years old, more male, and lives primarily in California.

The audience is concentrated in California, Florida, North Carolina.

Top brand affinities include Sustainable energy, Renewable energy, Water pollution, with strongest over-indexing on Sustainable energy (21.63× the country average).

Demographically, the Water quality audience skews more male with an average age of 41.9, and over-indexes on personality traits such as Sustainability, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Water quality fan in United States is more male, around 41.9 years old, with strong Sustainability tendencies and a notable affinity for Sustainable energy.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Water quality profile in United States.

Audience size
3M
in United States
Gender
44.7%♀
55.3% male
Age
41.9
average years
Country rank
#10346
Topic in United States
Fig. 01

Search interest · 12-month trend

+11%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Water quality fans

44.7% are female, 55.3% are male, average age 41.9.

Fig. 02

Gender split

44.7%
Female
55.3%
Male
Demographic split for Water quality audience in United States
MetricValue
Female44.7%
Male55.3%
Average age41.9
Estimated audience size2,988,761
Fig. 03

Age distribution

Ø 41.9
average years
Age distribution of the Water quality audience in United States
Age bracketShare%
16-1915%
20-2918%
30-3919%
40-4919%
50+29%
Fig. 04

Worldwide distribution

18.0%

of the worldwide Water quality audience comes from United States.

Worldwide audience distribution share by country for Water quality
CountryShare
United States18.0%
India6.8%
Japan6.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Water quality audience in United States is strongest.

Fig. 05

Top regions by affinity

Water quality fans by region: top regions in United States
#RegionReachAffinity×
01North Carolina~200K2.67×
02South Carolina~100K2.14×
03Virginia~100K1.66×
04Maryland~60K1.25×
05California~400K1.24×
06Florida~200K1.22×
07Hawaii~20K1.22×
08Vermont~6K1.20×
09Maine~10K1.19×
10Iowa~30K1.18×
11Idaho~20K1.11×
12New Hampshire~10K1.09×
13North Dakota~7K1.09×
14Minnesota~40K1.05×
15Kentucky~40K1.03×
16South Dakota~7K1.03×
17Wisconsin~50K1.02×
18Alaska~7K1.02×
19Washington~60K1.00×
20Montana~8K0.98×
21Washington, District of Columbia~9K0.96×
22Massachusetts~60K0.95×
23New Mexico~10K0.95×
24Pennsylvania~90K0.94×
25Connecticut~30K0.93×
26West Virginia~10K0.93×
27Rhode Island~9K0.93×
28Delaware~8K0.93×
29Kansas~20K0.92×
30Oregon~30K0.91×
31Colorado~40K0.90×
32Mississippi~20K0.89×
33Nebraska~10K0.89×
34Texas~200K0.88×
35Indiana~50K0.88×
36Georgia~80K0.87×
37Ohio~80K0.86×
38Louisiana~30K0.86×
39Arkansas~20K0.86×
40Utah~20K0.85×
41Michigan~70K0.84×
42Oklahoma~30K0.84×
43Missouri~40K0.83×
44Tennessee~50K0.82×
45Alabama~30K0.82×
46Arizona~50K0.81×
47Nevada~20K0.81×
48New Jersey~60K0.79×
49New York~100K0.78×
50Illinois~70K0.75×
Fig. 06

Affinity by region

Affinity by region — Water quality, United States
0.75×1.00×2.67×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Water quality audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Water quality audience
#·InterestCategoryAffinity×
01Water pollutionPolitics & Society31.81×
02Sustainable energyHome & Garden21.63×
03ExxonMobilCars & Mobility14.49×
04Renewable energyBusiness & Career13.29×
05Elderly careHealth13.11×
06Water filterFood & Beverages12.23×
07Water purificationFood & Beverages9.97×
08FedExBusiness & Career7.17×
09Home automationTechnology & Electronics6.26×
10LotteryGames6.05×
11Online bankingBusiness & Career5.57×
12Solar energyHome & Garden5.51×
13Weather forecastingHome & Garden5.36×
14First class travelTravel & Leisure4.85×
15Mortgage loansBusiness & Career4.39×
16Vehicle insuranceCars & Mobility4.04×
17InnovationBusiness & Career3.86×
18Google DriveTechnology & Electronics2.98×
19McDonald'sFood & Beverages2.60×
20PinterestInternet & Social Media2.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Water quality audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Water quality audience · What stands out
TraitClusterDeviationScore
SustainabilityBALANCE5.56×
Family OrientationCONSERVATISM3.31×
Convenience OrientationPREMIUM2.72×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Water quality audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.80×
Luxury OrientationPREMIUM0.80×
CreativityOPEN0.83×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Water quality have in United States?

Water quality has an estimated audience of 2,988,761 people in United States, concentrated in California and Florida.

02

What is the gender split and age of Water quality fans?

44.7% of Water quality fans are female, 55.3% are male, with an average age of 41.9 years.

03

Which brands do Water quality fans like most?

Water quality fans show strongest brand affinity for Sustainable energy (21.63×), Renewable energy (13.29×), and Water pollution (31.81×) over the country average.

04

Where do Water quality fans live in United States?

Water quality fans in United States are most concentrated in California (reach ~400K), Florida (reach ~200K), and North Carolina (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Water quality fans also like?

Beyond Water quality itself, the audience over-indexes on Renewable energy (13.29×), Water pollution (31.81×), FedEx (7.17×), and Mortgage loans (4.39×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in United States

See Water quality audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Water quality. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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