Rascasse Audience Intelligence

Environmental issue Audience in United States

A data profile of the people who buy, follow and care about Environmental issue in United States — modelled from more than twelve digital signal sources. Environmental issue has an estimated audience of 1,819,483 people in United States.

#6645among Topic in United States#971in Politics & Society

The average Environmental issue fan in United States is 45.4 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Sustainable energy, Renewable energy, Water pollution, with strongest over-indexing on Sustainable energy (32.57× the country average).

Demographically, the Environmental issue audience skews more female with an average age of 45.4, and over-indexes on personality traits such as Sustainability, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Environmental issue fan in United States is more female, around 45.4 years old, with strong Sustainability tendencies and a notable affinity for Sustainable energy.

Category: Politics & Society · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Environmental issue profile in United States.

Audience size
1.8M
in United States
Gender
59.0%♀
41.0% male
Age
45.4
average years
Country rank
#15329
Topic in United States
Fig. 01

Search interest · 12-month trend

-34%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Environmental issue fans

59.0% are female, 41.0% are male, average age 45.4.

Fig. 02

Gender split

59.0%
Female
41.0%
Male
Demographic split for Environmental issue audience in United States
MetricValue
Female59.0%
Male41.0%
Average age45.4
Estimated audience size1,819,483
Fig. 03

Age distribution

Ø 45.4
average years
Age distribution of the Environmental issue audience in United States
Age bracketShare%
16-1911%
20-2912%
30-3916%
40-4924%
50+37%
Fig. 04

Worldwide distribution

27.8%

of the worldwide Environmental issue audience comes from United States.

Worldwide audience distribution share by country for Environmental issue
CountryShare
United States27.8%
Japan10.8%
United Kingdom10.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Environmental issue audience in United States is strongest.

Fig. 05

Top regions by affinity

Environmental issue fans by region: top regions in United States
#RegionReachAffinity×
01Georgia~100K2.15×
02Hawaii~10K1.35×
03Virginia~60K1.31×
04Arizona~50K1.30×
05Maryland~40K1.30×
06Wisconsin~30K1.25×
07Washington~40K1.16×
08California~200K1.13×
09Iowa~20K1.13×
10Nevada~20K1.11×
11Pennsylvania~70K1.10×
12Connecticut~20K1.09×
13Washington, District of Columbia~6K1.09×
14North Carolina~60K1.07×
15Kansas~20K1.06×
16Nebraska~10K1.06×
17New York~100K1.05×
18North Dakota~4K1.04×
19Texas~200K1.03×
20Minnesota~30K1.02×
21South Carolina~30K1.01×
22Illinois~60K1.00×
23New Jersey~50K1.00×
24Vermont~3K1.00×
25New Mexico~9K0.99×
26Florida~100K0.98×
27Oregon~20K0.98×
28Massachusetts~30K0.97×
29Indiana~30K0.97×
30Idaho~9K0.97×
31Louisiana~20K0.96×
32Delaware~5K0.95×
33Alaska~4K0.95×
34Michigan~40K0.94×
35New Hampshire~7K0.94×
36South Dakota~4K0.94×
37Colorado~30K0.93×
38Maine~6K0.93×
39Kentucky~20K0.92×
40Rhode Island~5K0.92×
41Utah~10K0.90×
42West Virginia~8K0.90×
43Ohio~50K0.88×
44Oklahoma~20K0.88×
45Montana~4K0.88×
46Mississippi~10K0.87×
47Missouri~20K0.85×
48Arkansas~10K0.83×
49Alabama~20K0.82×
50Tennessee~30K0.72×
Fig. 06

Affinity by region

Affinity by region — Environmental issue, United States
0.72×1.00×2.15×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Environmental issue audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Environmental issue audience
#·InterestCategoryAffinity×
01Sustainable energyHome & Garden32.57×
02Water pollutionPolitics & Society27.31×
03Renewable energyBusiness & Career13.84×
04ExxonMobilCars & Mobility11.19×
05Elderly careHealth10.66×
06Tide (brand)Home & Garden9.91×
07Family carCars & Mobility7.67×
08DetergentHome & Garden5.86×
09FedExBusiness & Career5.79×
10Retail bankingBusiness & Career5.32×
11Solar energyHome & Garden5.22×
12Home automationTechnology & Electronics4.32×
13First class travelTravel & Leisure4.11×
14New York PostNews4.00×
15InnovationBusiness & Career3.58×
16Mortgage loansBusiness & Career3.51×
17Vehicle insuranceCars & Mobility3.36×
18AirbnbTravel & Leisure2.41×
19Organic foodFood & Beverages2.34×
20PinterestInternet & Social Media2.28×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Environmental issue audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Environmental issue audience · What stands out
TraitClusterDeviationScore
SustainabilityBALANCE8.22×
Family OrientationCONSERVATISM4.20×
Convenience OrientationPREMIUM2.04×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Environmental issue audience · Rather not
TraitClusterDeviationScore
Risk AppetiteTHRILL0.86×
Healthy LifestyleBALANCE0.91×
Pet OwnershipJOY0.92×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Environmental issue have in United States?

Environmental issue has an estimated audience of 1,819,483 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Environmental issue fans?

59.0% of Environmental issue fans are female, 41.0% are male, with an average age of 45.4 years.

03

Which brands do Environmental issue fans like most?

Environmental issue fans show strongest brand affinity for Sustainable energy (32.57×), Renewable energy (13.84×), and Water pollution (27.31×) over the country average.

04

Where do Environmental issue fans live in United States?

Environmental issue fans in United States are most concentrated in California (reach ~200K), Texas (reach ~200K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Environmental issue fans also like?

Beyond Environmental issue itself, the audience over-indexes on Renewable energy (13.84×), Water pollution (27.31×), FedEx (5.79×), and Solar energy (5.22×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Politics & Society audiences in United States

See Environmental issue audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Environmental issue. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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