Environmental issue Audience in United States

Environmental issue has an estimated audience of 1,819,483 people in United States. 59.0% are female, 41.0% are male, average age 45.4. Top regions: California, Texas, Florida. Top brand affinities: Arrietty, Natural rubber, Product design, Life of Pi, Academy Award for Best Original Score.
The average Environmental issue fan in United States is 45.4 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Arrietty, Natural rubber, Product design, with strongest over-indexing on Arrietty (18.27× the country average). Demographically, the Environmental issue audience skews more female with an average age of 45.4, and over-indexes on personality traits such as Sustainability, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Politics & Society · Type: Topic
Demographics of Environmental issue fans
| Metric | Value |
|---|---|
| Female | 59.0% |
| Male | 41.0% |
| Average age | 45.4 |
| Estimated audience size | 1,819,483 |
Audience persona
The typical Environmental issue fan in United States is more female, around 45.4 years old, with strong Sustainability tendencies and a notable affinity for Arrietty.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 249,264 | 1.25× |
| Texas | 150,324 | 0.96× |
| Florida | 144,971 | 1.18× |
| New York | 129,164 | 1.27× |
| Georgia | 93,672 | 1.67× |
| Pennsylvania | 68,284 | 1.11× |
| Illinois | 61,173 | 1.01× |
| North Carolina | 59,564 | 1.09× |
| Virginia | 52,820 | 1.19× |
| Washington | 51,231 | 1.4× |
| Arizona | 49,680 | 1.34× |
| Ohio | 49,332 | 0.88× |
| Michigan | 49,110 | 1.03× |
| New Jersey | 46,309 | 1× |
| Maryland | 41,682 | 1.33× |
| Massachusetts | 37,948 | 1.06× |
| Indiana | 30,369 | 0.91× |
| Wisconsin | 29,218 | 1.07× |
| Tennessee | 27,105 | 0.74× |
| Minnesota | 26,649 | 1.02× |
| Colorado | 24,758 | 0.86× |
| South Carolina | 23,675 | 0.86× |
| Louisiana | 22,634 | 0.96× |
| Missouri | 22,179 | 0.76× |
| Oregon | 21,564 | 1.03× |
| Kentucky | 21,022 | 0.92× |
| Connecticut | 19,535 | 1.07× |
| Alabama | 19,088 | 0.75× |
| Nevada | 18,250 | 1.04× |
| Oklahoma | 17,202 | 0.85× |
| Kansas | 15,927 | 1.11× |
| Iowa | 14,963 | 1× |
| Utah | 12,269 | 0.75× |
| Mississippi | 12,184 | 0.81× |
| Hawaii | 11,884 | 1.52× |
| Arkansas | 10,051 | 0.67× |
| Nebraska | 9,565 | 1.05× |
| Idaho | 8,791 | 0.96× |
| New Mexico | 8,073 | 0.88× |
| Washington, District of Columbia | 7,393 | 1.35× |
| New Hampshire | 6,956 | 0.97× |
| West Virginia | 6,826 | 0.81× |
| Maine | 5,713 | 0.88× |
| Rhode Island | 4,573 | 0.79× |
| Delaware | 3,967 | 0.79× |
| North Dakota | 3,754 | 1× |
| Vermont | 3,514 | 1.1× |
| Alaska | 3,324 | 0.85× |
| South Dakota | 2,930 | 0.7× |
| Montana | 2,813 | 0.56× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Arrietty | 18.27× | Movies & TV |
| Natural rubber | 1.87× | Cars & Mobility |
| Product design | 1.59× | Business & Career |
| Life of Pi | 6.11× | Movies & TV |
| Academy Award for Best Original Score | 10.91× | Movies & TV |
| Kendra Scott | 1.75× | Fashion & Accessoires |
| Iztacalco | 20× | Travel & Leisure |
| Barclays Center | 6.79× | Sports |
| JDSU | 1.52× | Business & Career |
| Home staging | 2.47× | Home & Garden |
| Iyanla Vanzant | 6.73× | Business & Career |
| Jesse Plemons | 1.61× | Movies & TV |
| Vocal harmony | 2.03× | Music & Radio |
| Highland games | 3.91× | Sports |
| Rapid prototyping | 7.52× | Business & Career |
| Pro-Ject | 1.76× | Music & Radio |
| Northrop Grumman | 2.7× | Business & Career |
| Urban horticulture | 1.52× | Home & Garden |
| English literature | 2.91× | Literature |
| MK | 1.74× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 4.59 |
| Family Orientation | CONSERVATISM | 2.74 |
| LGBTQ+ Identity | OPEN | 1.62 |
| Design Affinity | PREMIUM | 1.5 |
| Urban Lifestyle | OPEN | 1.43 |
| Travelling | THRILL | 1.41 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 27.8% |
| Japan | 10.8% |
| United Kingdom | 10.0% |
See Environmental issue audiences in other countries
More Politics & Society audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
Frequently asked questions
How many fans does Environmental issue have in United States?
Environmental issue has an estimated audience of 1,819,483 people in United States, concentrated in California and Texas.
What is the gender split and age of Environmental issue fans?
59.0% of Environmental issue fans are female, 41.0% are male, with an average age of 45.4 years.
Which brands do Environmental issue fans like most?
Environmental issue fans show strongest brand affinity for Arrietty (18.27×), Natural rubber (1.87×), and Product design (1.59×) over the country average.
Where do Environmental issue fans live in United States?
Environmental issue fans in United States are most concentrated in California (reach 249,264), Texas (reach 150,324), and Florida (reach 144,971). These three regions account for the largest share of the active audience.
What other brands do Environmental issue fans also like?
Beyond Environmental issue itself, the audience over-indexes on Natural rubber (1.87×), Product design (1.59×), Life of Pi (6.11×), and Academy Award for Best Original Score (10.91×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Environmental issue. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.