Environmental issue Audience in United States

Environmental issue has an estimated audience of 1,819,483 people in United States. 59.0% are female, 41.0% are male, average age 45.4. Top regions: California, Texas, Florida. Top brand affinities: Sustainable energy, Water pollution, Detergent, Family car, Autism Awareness.

The average Environmental issue fan in United States is 45.4 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Sustainable energy, Water pollution, Detergent, with strongest over-indexing on Sustainable energy (8.52× the country average). Demographically, the Environmental issue audience skews more female with an average age of 45.4, and over-indexes on personality traits such as Sustainability, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Politics & Society · Type: Topic

Demographics of Environmental issue fans

Demographic split for Environmental issue audience in United States
MetricValue
Female59.0%
Male41.0%
Average age45.4
Estimated audience size1,819,483

Audience persona

The typical Environmental issue fan in United States is more female, around 45.4 years old, with strong Sustainability tendencies and a notable affinity for Sustainable energy.

Top regions in United States

Top regions ranked by reach for Environmental issue in United States
RegionReachAffinity
California249,2641.25×
Texas150,3240.96×
Florida144,9711.18×
New York129,1641.27×
Georgia93,6721.67×
Pennsylvania68,2841.11×
Illinois61,1731.01×
North Carolina59,5641.09×
Virginia52,8201.19×
Washington51,2311.4×
Arizona49,6801.34×
Ohio49,3320.88×
Michigan49,1101.03×
New Jersey46,3091×
Maryland41,6821.33×
Massachusetts37,9481.06×
Indiana30,3690.91×
Wisconsin29,2181.07×
Tennessee27,1050.74×
Minnesota26,6491.02×
Colorado24,7580.86×
South Carolina23,6750.86×
Louisiana22,6340.96×
Missouri22,1790.76×
Oregon21,5641.03×
Kentucky21,0220.92×
Connecticut19,5351.07×
Alabama19,0880.75×
Nevada18,2501.04×
Oklahoma17,2020.85×
Kansas15,9271.11×
Iowa14,9631×
Utah12,2690.75×
Mississippi12,1840.81×
Hawaii11,8841.52×
Arkansas10,0510.67×
Nebraska9,5651.05×
Idaho8,7910.96×
New Mexico8,0730.88×
Washington, District of Columbia7,3931.35×
New Hampshire6,9560.97×
West Virginia6,8260.81×
Maine5,7130.88×
Rhode Island4,5730.79×
Delaware3,9670.79×
North Dakota3,7541×
Vermont3,5141.1×
Alaska3,3240.85×
South Dakota2,9300.7×
Montana2,8130.56×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Environmental issue audience
BrandAffinityCategory
Sustainable energy8.52×Home & Garden
Water pollution23.03×Politics & Society
Detergent7.75×Home & Garden
Family car7.82×Cars & Mobility
Autism Awareness6.97×Health
Diabetes mellitus awareness4.88×Health
Google Maps2.66×Internet & Social Media
Singer-songwriter2.5×Music & Radio
Renewable energy3.83×Business & Career
New York Post3.94×News
Tide (brand)10.43×Home & Garden
Plastic pollution10×Politics & Society
Microblogging4.93×Technology & Electronics
LinkedIn1.83×Internet & Social Media
Patagonia4.05×Fashion & Accessoires
CarGurus2.79×Cars & Mobility
Indeed.com1.94×Business & Career
Dollar General1.79×Shopping
Google News2.64×News
Real property2.41×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Environmental issue audience
TraitClusterScore
SustainabilityBALANCE4.59
Family OrientationCONSERVATISM2.74
LGBTQ+ IdentityOPEN1.62
Design AffinityPREMIUM1.5
Urban LifestyleOPEN1.43
TravellingTHRILL1.41

Worldwide distribution

Worldwide audience distribution share by country for Environmental issue
CountryShare
United States27.8%
Japan10.8%
United Kingdom10.0%

See Environmental issue audiences in other countries

More Politics & Society audiences in United States

Frequently asked questions

How many fans does Environmental issue have in United States?

Environmental issue has an estimated audience of 1,819,483 people in United States, concentrated in California and Texas.

What is the gender split and age of Environmental issue fans?

59.0% of Environmental issue fans are female, 41.0% are male, with an average age of 45.4 years.

Which brands do Environmental issue fans like most?

Environmental issue fans show strongest brand affinity for Sustainable energy (8.52×), Water pollution (23.03×), and Detergent (7.75×) over the country average.

Where do Environmental issue fans live in United States?

Environmental issue fans in United States are most concentrated in California (reach 249,264), Texas (reach 150,324), and Florida (reach 144,971). These three regions account for the largest share of the active audience.

What other brands do Environmental issue fans also like?

Beyond Environmental issue itself, the audience over-indexes on Water pollution (23.03×), Detergent (7.75×), Family car (7.82×), and Autism Awareness (6.97×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Environmental issue. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.