Rascasse Audience Intelligence

Environmental issue Audience in Germany

A data profile of the people who buy, follow and care about Environmental issue in Germany — modelled from more than twelve digital signal sources. Environmental issue has an estimated audience of 308,210 people in Germany.

#6068among Topic in Germany#843in Politics & Society

The average Environmental issue fan in Germany is 40.3 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Adriana Lima, Hugendubel, Pitchfork, with strongest over-indexing on Adriana Lima (17.91× the country average).

Demographically, the Environmental issue audience skews more male with an average age of 40.3, and over-indexes on personality traits such as Quality Awareness, Sustainability.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Environmental issue fan in Germany is more male, around 40.3 years old, with strong Quality Awareness tendencies and a notable affinity for Adriana Lima.

Category: Politics & Society · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Environmental issue profile in Germany.

Audience size
308K
in Germany
Gender
41.2%♀
58.8% male
Age
40.3
average years
Country rank
#16985
Topic in Germany
Fig. 01

Search interest · 12-month trend

-27%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Environmental issue fans

41.2% are female, 58.8% are male, average age 40.3.

Fig. 02

Gender split

41.2%
Female
58.8%
Male
Demographic split for Environmental issue audience in Germany
MetricValue
Female41.2%
Male58.8%
Average age40.3
Estimated audience size308,210
Fig. 03

Age distribution

Ø 40.3
average years
Age distribution of the Environmental issue audience in Germany
Age bracketShare%
16-1916%
20-2919%
30-3922%
40-4924%
50+20%
Fig. 04

Worldwide distribution

4.7%

of the worldwide Environmental issue audience comes from Germany.

Worldwide audience distribution share by country for Environmental issue
CountryShare
United States27.8%
Japan10.8%
United Kingdom10.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Environmental issue audience in Germany is strongest.

Fig. 05

Top regions by affinity

Environmental issue fans by region: top regions in Germany
#RegionReachAffinity×
01Thüringen~10K1.34×
02Bremen~3K1.16×
03Brandenburg~10K1.10×
04Saarland~4K1.10×
05Nordrhein-Westfalen~70K1.09×
06Sachsen~20K1.02×
07Mecklenburg-Vorpommern~6K1.02×
08Sachsen-Anhalt~8K1.01×
09Hessen~20K0.95×
10Niedersachsen~30K0.94×
11Schleswig-Holstein~10K0.91×
12Bayern~40K0.87×
13Hamburg~6K0.87×
14Berlin~10K0.84×
15Baden-Württemberg~30K0.83×
16Rheinland-Pfalz~10K0.83×
Fig. 06

Affinity by region

Affinity by region — Environmental issue, Germany
0.83×1.00×1.34×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Environmental issue audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Environmental issue audience
#·InterestCategoryAffinity×
01PitchforkMusic & Radio21.71×
02Adriana LimaFashion & Accessoires17.91×
03Carbon footprintPolitics & Society16.33×
04Endangered speciesPets & Animals13.68×
05Non-alcoholic beverageFood & Beverages5.56×
06Ethical consumerismShopping4.79×
07Sustainable clothingFashion & Accessoires4.78×
08Simple livingPolitics & Society4.64×
09HugendubelShopping3.98×
10Sex and the CityMovies & TV3.97×
11Efficient energy useTechnology & Electronics3.61×
12Tour de FranceSports3.15×
13PhotovoltaicsHome & Garden3.10×
14Solar powerHome & Garden2.92×
15LivemusicMusic & Radio2.83×
16Renewable energyBusiness & Career2.60×
17EnergyHome & Garden2.47×
18FRITZ!BoxTechnology & Electronics2.39×
19RyanairTravel & Leisure2.17×
20TagesschauMovies & TV2.16×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Environmental issue audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Environmental issue audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM2.65×
SustainabilityBALANCE2.44×
Risk AppetiteTHRILL1.81×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Environmental issue audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.63×
Luxury OrientationPREMIUM0.85×
Family OrientationCONSERVATISM0.92×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Environmental issue have in Germany?

Environmental issue has an estimated audience of 308,210 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Environmental issue fans?

41.2% of Environmental issue fans are female, 58.8% are male, with an average age of 40.3 years.

03

Which brands do Environmental issue fans like most?

Environmental issue fans show strongest brand affinity for Adriana Lima (17.91×), Hugendubel (3.98×), and Pitchfork (21.71×) over the country average.

04

Where do Environmental issue fans live in Germany?

Environmental issue fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~70K), Bayern (reach ~40K), and Baden-Württemberg (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Environmental issue fans also like?

Beyond Environmental issue itself, the audience over-indexes on Hugendubel (3.98×), Pitchfork (21.71×), Tagesschau (2.16×), and Efficient energy use (3.61×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Politics & Society audiences in Germany

See Environmental issue audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Environmental issue. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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