Environmental issue Audience in Germany
Environmental issue has an estimated audience of 308,210 people in Germany. 41.2% are female, 58.8% are male, average age 40.3. Top regions: Nordrhein-Westfalen, Bayern, Niedersachsen. Top brand affinities: Calf raises, Progressive rock, Unique Gifts, Israel, Natural rubber.
The average Environmental issue fan in Germany is 40.3 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Niedersachsen. Top brand affinities include Calf raises, Progressive rock, Unique Gifts, with strongest over-indexing on Calf raises (18.67× the country average). Demographically, the Environmental issue audience skews more male with an average age of 40.3, and over-indexes on personality traits such as Sustainability, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Politics & Society · Type: Topic
Demographics of Environmental issue fans
| Metric | Value |
|---|---|
| Female | 41.2% |
| Male | 58.8% |
| Average age | 40.3 |
| Estimated audience size | 308,210 |
Audience persona
The typical Environmental issue fan in Germany is more male, around 40.3 years old, with strong Sustainability tendencies and a notable affinity for Calf raises.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 64,377 | 0.95× |
| Bayern | 40,753 | 0.82× |
| Niedersachsen | 29,985 | 1× |
| Baden-Württemberg | 29,566 | 0.7× |
| Hessen | 24,060 | 1.02× |
| Sachsen | 16,428 | 1.09× |
| Thüringen | 13,772 | 1.75× |
| Brandenburg | 11,584 | 1.21× |
| Rheinland-Pfalz | 10,069 | 0.65× |
| Berlin | 9,903 | 0.72× |
| Sachsen-Anhalt | 8,332 | 1.04× |
| Schleswig-Holstein | 7,187 | 0.65× |
| Mecklenburg-Vorpommern | 5,593 | 0.95× |
| Hamburg | 5,320 | 0.76× |
| Saarland | 4,409 | 1.17× |
| Bremen | 3,951 | 1.5× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Calf raises | 18.67× | Sports |
| Progressive rock | 2.22× | Music & Radio |
| Unique Gifts | 1.73× | Shopping |
| Israel | 2.35× | Travel & Leisure |
| Natural rubber | 2.45× | Cars & Mobility |
| Baiersbronn | 8.31× | Travel & Leisure |
| Product design | 1.6× | Business & Career |
| Christmas Gift | 1.63× | Kids & Family |
| Collectable | 1.54× | Kids & Family |
| Birthday Gifts | 1.6× | Kids & Family |
| Walter Samuel | 28.29× | Sports |
| Motion Picture Association of America | 7.08× | Movies & TV |
| Moroccan riad | 5.19× | Politics & Society |
| Gründerzeit | 4.49× | Politics & Society |
| Business English | 2.24× | Business & Career |
| Stucco | 2.01× | Home & Garden |
| DEFCON (video game) | 5.62× | Games |
| MK | 2.11× | Music & Radio |
| Nurse education | 1.6× | Kids & Family |
| Roaming | 2.61× | Technology & Electronics |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 2.93 |
| Quality Awareness | PREMIUM | 1.74 |
| Urban Lifestyle | OPEN | 1.68 |
| Pet Ownership | JOY | 1.68 |
| Design Affinity | PREMIUM | 1.53 |
| Early Adopter Mentality | POWER | 1.49 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 27.8% |
| Japan | 10.8% |
| United Kingdom | 10.0% |
See Environmental issue audiences in other countries
More Politics & Society audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Environmental issue have in Germany?
Environmental issue has an estimated audience of 308,210 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Environmental issue fans?
41.2% of Environmental issue fans are female, 58.8% are male, with an average age of 40.3 years.
Which brands do Environmental issue fans like most?
Environmental issue fans show strongest brand affinity for Calf raises (18.67×), Progressive rock (2.22×), and Unique Gifts (1.73×) over the country average.
Where do Environmental issue fans live in Germany?
Environmental issue fans in Germany are most concentrated in Nordrhein-Westfalen (reach 64,377), Bayern (reach 40,753), and Niedersachsen (reach 29,985). These three regions account for the largest share of the active audience.
What other brands do Environmental issue fans also like?
Beyond Environmental issue itself, the audience over-indexes on Progressive rock (2.22×), Unique Gifts (1.73×), Israel (2.35×), and Natural rubber (2.45×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Environmental issue. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.