Rascasse Audience Intelligence

Pollution Audience in France

A data profile of the people who buy, follow and care about Pollution in France — modelled from more than twelve digital signal sources. Pollution has an estimated audience of 2,272,227 people in France.

The average Pollution fan in France is 43.0 years old, balanced, and lives primarily in Île-de-France.

The audience is concentrated in Île-de-France, Auvergne-Rhône-Alpes, Hauts-de-France.

Top brand affinities include Love & Sex, Christmas Gift, Christmas tree, with strongest over-indexing on Love & Sex (404.56× the country average).

Demographically, the Pollution audience skews balanced with an average age of 43.0, and over-indexes on personality traits such as Mindfulness, Sustainability.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.

The typical Pollution fan in France is balanced, around 43.0 years old, with strong Mindfulness tendencies and a notable affinity for Love & Sex.

Category: Health · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-09-29.

Section 01

At a glance

The key figures that characterise the Pollution profile in France.

Audience size
2.3M
in France
Gender
53.8%♀
46.2% male
Age
43.0
average years
Country rank
#2016
Topic in France
Fig. 01

Search interest · 12-month trend

+21%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Pollution fans

53.8% are female, 46.2% are male, average age 43.0.

Fig. 02

Gender split

53.8%
Female
46.2%
Male
Demographic split for Pollution audience in France
MetricValue
Female53.8%
Male46.2%
Average age43.0
Estimated audience size2,272,227
Fig. 03

Age distribution

Ø 43.0
average years
Age distribution of the Pollution audience in France
Age bracketShare%
16-1912%
20-2918%
30-3919%
40-4922%
50+30%
Fig. 04

Worldwide distribution

5.3%

of the worldwide Pollution audience comes from France.

Worldwide audience distribution share by country for Pollution
CountryShare
United States17.9%
Taiwan6.5%
France5.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the France average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Pollution audience in France is strongest.

Fig. 05

Top regions by affinity

Pollution fans by region: top regions in France
#RegionReachAffinity×
01Auvergne-Rhône-Alpes~300K1.10×
02Provence-Alpes-Côte d'Azur~200K1.06×
03Brittany~100K1.06×
04Hauts-de-France~200K1.02×
05Pays de la Loire~100K1.02×
06Nouvelle-Aquitaine~200K1.01×
07Île-de-France~400K1.00×
08Occitanie~200K0.99×
09Grand Est~200K0.99×
10Normandy~100K0.98×
11Bourgogne-Franche-Comté~90K0.98×
12Centre-Val de Loire~80K0.92×
13Corsica~10K0.92×
Fig. 06

Affinity by region

Affinity by region — Pollution, France
0.92×1.00×1.10×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Pollution audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Pollution audience
#·InterestCategoryAffinity×
01Love & SexKids & Family404.56×
02SelfridgesShopping386.47×
03Magic KingdomGames72.12×
04Christmas GiftKids & Family67.31×
05Christmas treeKids & Family34.74×
06Breast Cancer awarenessHealth20.60×
07Girl powerPolitics & Society20.46×
08SexologyKids & Family15.06×
09Islamic bankingBusiness & Career10.79×
10Sustainable productsPolitics & Society10.51×
11Plastic pollutionPolitics & Society10.47×
12PesticideHome & Garden9.29×
13Kitchen gardenHome & Garden8.93×
14Zoom lensTechnology & Electronics8.81×
15DentistryBusiness & Career7.93×
16HormoneHealth7.79×
17Broadcasting of sports eventsMovies & TV6.56×
18TinderInternet & Social Media4.44×
19Real propertyHome & Garden2.63×
20Do it yourself (DIY)Home & Garden1.59×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Pollution audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Pollution audience · What stands out
TraitClusterDeviationScore
MindfulnessBALANCE3.95×
SustainabilityBALANCE2.29×
PatriotismCONSERVATISM1.68×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Pollution audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.87×
Price SensitivityPREMIUM0.89×
Luxury OrientationPREMIUM0.91×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Pollution have in France?

Pollution has an estimated audience of 2,272,227 people in France, concentrated in Île-de-France and Auvergne-Rhône-Alpes.

02

What is the gender split and age of Pollution fans?

53.8% of Pollution fans are female, 46.2% are male, with an average age of 43.0 years.

03

Which brands do Pollution fans like most?

Pollution fans show strongest brand affinity for Love & Sex (404.56×), Christmas Gift (67.31×), and Christmas tree (34.74×) over the country average.

04

Where do Pollution fans live in France?

Pollution fans in France are most concentrated in Île-de-France (reach ~400K), Auvergne-Rhône-Alpes (reach ~300K), and Hauts-de-France (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Pollution fans also like?

Beyond Pollution itself, the audience over-indexes on Christmas Gift (67.31×), Christmas tree (34.74×), Selfridges (386.47×), and Breast Cancer awareness (20.6×) compared to the France average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

How to read this data

Audience size is the estimated number of people in France who actively search for Pollution. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Source: Rascasse Audience Intelligence — modeled from anonymized, multi-source behavioral signals (search, social, events), updated monthly. Data status: 09/2026.

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