Rascasse Audience Intelligence

Deerberg Target Market in Germany

A data profile of the people who buy, follow and care about Deerberg in Germany — modelled from more than twelve digital signal sources. Deerberg has an estimated audience of 603,923 people in Germany.

#1320among Brand in Germany#286in Shopping

The average Deerberg fan in Germany is 37.2 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Niedersachsen, Bayern.

Top brand affinities include Sustainable clothing, Organic certification, Organic cotton, with strongest over-indexing on Sustainable clothing (27.6× the country average).

Demographically, the Deerberg audience skews more female with an average age of 37.2, and over-indexes on personality traits such as Sustainability, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Deerberg fan in Germany is more female, around 37.2 years old, with strong Sustainability tendencies and a notable affinity for Sustainable clothing.

Category: Shopping · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Deerberg profile in Germany.

Audience size
604K
in Germany
Gender
67.2%♀
32.8% male
Age
37.2
average years
Country rank
#10045
Brand in Germany
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Deerberg

67.2% are female, 32.8% are male, average age 37.2.

Fig. 02

Gender split

67.2%
Female
32.8%
Male
Demographic split for Deerberg audience in Germany
MetricValue
Female67.2%
Male32.8%
Average age37.2
Estimated audience size603,923
Fig. 03

Age distribution

Ø 37.2
average years
Age distribution of the Deerberg audience in Germany
Age bracketShare%
16-1922%
20-2923%
30-3920%
40-4920%
50+15%
Fig. 04

Worldwide distribution

89.7%

of the worldwide Deerberg audience comes from Germany.

Worldwide audience distribution share by country for Deerberg
CountryShare
Germany89.7%
Austria4.0%
Switzerland3.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Deerberg audience in Germany is strongest.

Fig. 05

Top regions by affinity

Deerberg customers by region in Germany
#RegionReachAffinity×
01Schleswig-Holstein~40K1.72×
02Niedersachsen~90K1.60×
03Mecklenburg-Vorpommern~20K1.38×
04Bremen~6K1.14×
05Rheinland-Pfalz~30K1.00×
06Sachsen~30K0.98×
07Nordrhein-Westfalen~100K0.96×
08Thüringen~10K0.96×
09Hamburg~10K0.96×
10Brandenburg~20K0.86×
11Sachsen-Anhalt~10K0.86×
12Baden-Württemberg~70K0.83×
13Bayern~70K0.76×
14Hessen~30K0.73×
15Saarland~5K0.73×
16Berlin~20K0.60×
Fig. 06

Affinity by region

Affinity by region — Deerberg, Germany
0.60×1.00×1.72×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Deerberg audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Deerberg audience
#·InterestCategoryAffinity×
01Organic certificationFood & Beverages32.31×
02Sustainable clothingFashion & Accessoires27.60×
03Organic cottonFashion & Accessoires16.20×
04ArmedangelsFashion & Accessoires9.97×
05Fair tradeBusiness & Career4.72×
06Ethical consumerismShopping4.56×
07PatagoniaFashion & Accessoires4.23×
08Sustainable energyHome & Garden4.11×
09HugendubelShopping3.46×
10Organic farmingFood & Beverages3.23×
11BirkenstockFashion & Accessoires3.14×
12UniqloShopping2.81×
13Efficient energy useTechnology & Electronics2.46×
14SustainabilityPolitics & Society2.17×
15IKEAHome & Garden1.96×
16HermèsFashion & Accessoires1.96×
17Organic foodFood & Beverages1.95×
18Do it yourself (DIY)Home & Garden1.86×
19TagesschauMovies & TV1.70×
20H&MShopping1.63×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Deerberg audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Deerberg audience · What stands out
TraitClusterDeviationScore
SustainabilityBALANCE7.65×
Design AffinityPREMIUM2.10×
Quality AwarenessPREMIUM1.82×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Deerberg audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.86×
Price SensitivityPREMIUM0.95×
SpiritualityBALANCE0.96×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Deerberg's target market in Germany?

Deerberg's target market in Germany covers an estimated 603,923 people, concentrated in Nordrhein-Westfalen and Niedersachsen.

02

What is the gender split and age of Deerberg customers?

67.2% of the Deerberg audience are female, 32.8% are male, with an average age of 37.2 years.

03

Which brands do Deerberg fans like most?

Deerberg fans show strongest brand affinity for Sustainable clothing (27.6×), Organic certification (32.31×), and Organic cotton (16.2×) over the country average.

04

Where do Deerberg fans live in Germany?

Deerberg fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Niedersachsen (reach ~90K), and Bayern (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do Deerberg fans also like?

Beyond Deerberg itself, the audience over-indexes on Organic certification (32.31×), Organic cotton (16.2×), Sustainable energy (4.11×), and Armedangels (9.97×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Shopping audiences in Germany

See Deerberg audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Deerberg. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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