Deerberg Audience in Germany
Deerberg has an estimated audience of 591,384 people in Germany. 67.7% are female, 32.3% are male, average age 37.0. Top regions: Nordrhein-Westfalen, Niedersachsen, Bayern. Top brand affinities: Sustainable clothing, Organic certification, Organic cotton, Sustainable energy, Ariana Grande.
The average Deerberg fan in Germany is 37.0 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Niedersachsen, Bayern. Top brand affinities include Sustainable clothing, Organic certification, Organic cotton, with strongest over-indexing on Sustainable clothing (22.48× the country average). Demographically, the Deerberg audience skews more female with an average age of 37.0, and over-indexes on personality traits such as Sustainability, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Shopping · Type: Brand
Demographics of Deerberg fans
| Metric | Value |
|---|---|
| Female | 67.7% |
| Male | 32.3% |
| Average age | 37.0 |
| Estimated audience size | 591,384 |
Audience persona
The typical Deerberg fan in Germany is more female, around 37.0 years old, with strong Sustainability tendencies and a notable affinity for Sustainable clothing.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 129,480 | 1× |
| Niedersachsen | 93,897 | 1.63× |
| Bayern | 74,060 | 0.78× |
| Baden-Württemberg | 68,168 | 0.84× |
| Schleswig-Holstein | 36,701 | 1.73× |
| Hessen | 32,729 | 0.73× |
| Rheinland-Pfalz | 30,202 | 1.02× |
| Sachsen | 28,690 | 0.99× |
| Berlin | 16,270 | 0.62× |
| Brandenburg | 15,539 | 0.85× |
| Mecklenburg-Vorpommern | 14,710 | 1.3× |
| Thüringen | 13,844 | 0.92× |
| Hamburg | 13,342 | 1× |
| Sachsen-Anhalt | 12,149 | 0.79× |
| Bremen | 5,959 | 1.18× |
| Saarland | 4,532 | 0.62× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Sustainable clothing | 22.48× | Fashion & Accessoires |
| Organic certification | 26.61× | Food & Beverages |
| Organic cotton | 12.88× | Fashion & Accessoires |
| Sustainable energy | 4.24× | Home & Garden |
| Ariana Grande | 6.25× | Music & Radio |
| Fair trade | 4.38× | Business & Career |
| Do it yourself (DIY) | 2.26× | Home & Garden |
| Ethical consumerism | 4.36× | Shopping |
| Western Union | 3.88× | Business & Career |
| Drop shipping | 2.82× | Shopping |
| IKEA | 1.93× | Home & Garden |
| Organic farming | 3× | Food & Beverages |
| H&M | 1.88× | Shopping |
| Tagesschau | 1.56× | Movies & TV |
| Organic food | 2.11× | Food & Beverages |
| Knitting | 2.6× | Home & Garden |
| Payback | 3.27× | Shopping |
| Art exhibition | 2.89× | Arts & Culture |
| Etsy | 2.53× | Fashion & Accessoires |
| Ryanair | 1.89× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 6.91 |
| Design Affinity | PREMIUM | 1.95 |
| Creativity | OPEN | 1.7 |
| Sports Activity | POWER | 1.53 |
| Healthy Lifestyle | BALANCE | 1.48 |
| DIY Mentality | THRILL | 1.47 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 89.7% |
| Austria | 4.0% |
| Switzerland | 3.8% |
See Deerberg audiences in other countries
More Shopping audiences in Germany
- Obi (store) (19,461,870)
- IKEA (19,312,673)
- Lidl (19,126,505)
- Amazon.com (18,995,336)
- REWE (18,725,823)
Frequently asked questions
How many fans does Deerberg have in Germany?
Deerberg has an estimated audience of 591,384 people in Germany, concentrated in Nordrhein-Westfalen and Niedersachsen.
What is the gender split and age of Deerberg fans?
67.7% of Deerberg fans are female, 32.3% are male, with an average age of 37.0 years.
Which brands do Deerberg fans like most?
Deerberg fans show strongest brand affinity for Sustainable clothing (22.48×), Organic certification (26.61×), and Organic cotton (12.88×) over the country average.
Where do Deerberg fans live in Germany?
Deerberg fans in Germany are most concentrated in Nordrhein-Westfalen (reach 129,480), Niedersachsen (reach 93,897), and Bayern (reach 74,060). These three regions account for the largest share of the active audience.
What other brands do Deerberg fans also like?
Beyond Deerberg itself, the audience over-indexes on Organic certification (26.61×), Organic cotton (12.88×), Sustainable energy (4.24×), and Ariana Grande (6.25×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Deerberg. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.