Environmentalist Audience in Germany
Environmentalist has an estimated audience of 985,657 people in Germany. 62.2% are female, 37.8% are male, average age 35.2. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Progressive rock, Ubrique, Stradivarius, Natural rubber, Erciş.
The average Environmentalist fan in Germany is 35.2 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Progressive rock, Ubrique, Stradivarius, with strongest over-indexing on Progressive rock (2.38× the country average). Demographically, the Environmentalist audience skews more female with an average age of 35.2, and over-indexes on personality traits such as LGBTQ+ Identity, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Politics & Society · Type: Topic
Demographics of Environmentalist fans
| Metric | Value |
|---|---|
| Female | 62.2% |
| Male | 37.8% |
| Average age | 35.2 |
| Estimated audience size | 985,657 |
Audience persona
The typical Environmentalist fan in Germany is more female, around 35.2 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Progressive rock.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 162,602 | 0.75× |
| Bayern | 130,191 | 0.82× |
| Baden-Württemberg | 105,056 | 0.78× |
| Hessen | 87,388 | 1.16× |
| Berlin | 79,163 | 1.8× |
| Niedersachsen | 60,453 | 0.63× |
| Rheinland-Pfalz | 38,645 | 0.78× |
| Sachsen | 36,907 | 0.76× |
| Schleswig-Holstein | 26,640 | 0.75× |
| Brandenburg | 21,915 | 0.72× |
| Thüringen | 21,303 | 0.85× |
| Sachsen-Anhalt | 20,689 | 0.81× |
| Mecklenburg-Vorpommern | 18,196 | 0.97× |
| Saarland | 18,089 | 1.49× |
| Hamburg | 18,061 | 0.81× |
| Bremen | 17,751 | 2.11× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Progressive rock | 2.38× | Music & Radio |
| Ubrique | 38.38× | Travel & Leisure |
| Stradivarius | 1.75× | Shopping |
| Natural rubber | 2.37× | Cars & Mobility |
| Erciş | 16.46× | Travel & Leisure |
| Inha University | 15.96× | Business & Career |
| Business English | 2.21× | Business & Career |
| Faun (band) | 3.4× | Music & Radio |
| Moroccan riad | 3.93× | Politics & Society |
| Assisi | 3.47× | Travel & Leisure |
| Hypertext | 1.61× | Technology & Electronics |
| Samanyolu Haber | 2.4× | Movies & TV |
| Graham Greene (actor) | 2.04× | |
| Figure painting (hobby) | 2.08× | Arts & Culture |
| Catania | 4.06× | Travel & Leisure |
| Volvo V60 | 2.09× | Cars & Mobility |
| Superior Hiking Trail | 5.12× | Travel & Leisure |
| Keeper (password manager) | 1.87× | Technology & Electronics |
| Ma Mère | 4.79× | Movies & TV |
| Roaming | 1.68× | Technology & Electronics |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 4.28 |
| Sustainability | BALANCE | 2.77 |
| Quality Awareness | PREMIUM | 1.49 |
| Pet Ownership | JOY | 1.47 |
| Indulgence | JOY | 1.46 |
| Urban Lifestyle | OPEN | 1.36 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 20.2% |
| Germany | 9.8% |
| Italy | 9.0% |
See Environmentalist audiences in other countries
More Politics & Society audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Environmentalist have in Germany?
Environmentalist has an estimated audience of 985,657 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Environmentalist fans?
62.2% of Environmentalist fans are female, 37.8% are male, with an average age of 35.2 years.
Which brands do Environmentalist fans like most?
Environmentalist fans show strongest brand affinity for Progressive rock (2.38×), Ubrique (38.38×), and Stradivarius (1.75×) over the country average.
Where do Environmentalist fans live in Germany?
Environmentalist fans in Germany are most concentrated in Nordrhein-Westfalen (reach 162,602), Bayern (reach 130,191), and Baden-Württemberg (reach 105,056). These three regions account for the largest share of the active audience.
What other brands do Environmentalist fans also like?
Beyond Environmentalist itself, the audience over-indexes on Ubrique (38.38×), Stradivarius (1.75×), Natural rubber (2.37×), and Erciş (16.46×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Environmentalist. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.