Rascasse Audience Intelligence

Environmentalist Audience in Germany

A data profile of the people who buy, follow and care about Environmentalist in Germany — modelled from more than twelve digital signal sources. Environmentalist has an estimated audience of 985,657 people in Germany.

#3190among Topic in Germany#293in Politics & Society

The average Environmentalist fan in Germany is 35.2 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Water pollution, Love Actually, New Year's Eve, with strongest over-indexing on Water pollution (51.63× the country average).

Demographically, the Environmentalist audience skews more female with an average age of 35.2, and over-indexes on personality traits such as Sustainability, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Environmentalist fan in Germany is more female, around 35.2 years old, with strong Sustainability tendencies and a notable affinity for Water pollution.

Category: Politics & Society · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Environmentalist profile in Germany.

Audience size
986K
in Germany
Gender
62.2%♀
37.8% male
Age
35.2
average years
Country rank
#6627
Topic in Germany
Fig. 01

Search interest · 12-month trend

-6%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Environmentalist fans

62.2% are female, 37.8% are male, average age 35.2.

Fig. 02

Gender split

62.2%
Female
37.8%
Male
Demographic split for Environmentalist audience in Germany
MetricValue
Female62.2%
Male37.8%
Average age35.2
Estimated audience size985,657
Fig. 03

Age distribution

Ø 35.2
average years
Age distribution of the Environmentalist audience in Germany
Age bracketShare%
16-1928%
20-2924%
30-3918%
40-4916%
50+13%
Fig. 04

Worldwide distribution

9.7%

of the worldwide Environmentalist audience comes from Germany.

Worldwide audience distribution share by country for Environmentalist
CountryShare
United States20.2%
Germany9.7%
Italy9.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Environmentalist audience in Germany is strongest.

Fig. 05

Top regions by affinity

Environmentalist fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~60K1.41×
02Bremen~10K1.28×
03Saarland~10K1.17×
04Thüringen~30K1.06×
05Hessen~80K1.05×
06Mecklenburg-Vorpommern~20K1.02×
07Schleswig-Holstein~30K0.98×
08Sachsen-Anhalt~20K0.98×
09Brandenburg~30K0.94×
10Hamburg~20K0.93×
11Rheinland-Pfalz~40K0.91×
12Sachsen~40K0.89×
13Bayern~100K0.88×
14Baden-Württemberg~100K0.85×
15Niedersachsen~80K0.81×
16Nordrhein-Westfalen~200K0.78×
Fig. 06

Affinity by region

Affinity by region — Environmentalist, Germany
0.78×1.00×1.41×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Environmentalist audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Environmentalist audience
#·InterestCategoryAffinity×
01Water pollutionPolitics & Society51.63×
02Love ActuallyMovies & TV20.00×
03Earth DayPolitics & Society20.00×
04Wales national football teamSports20.00×
05New Year's EveHome & Garden15.58×
06International Olympic CommitteeSports15.19×
07Small Business AdministrationBusiness & Career15.06×
08Plastic recyclingPolitics & Society12.22×
09Environmental protectionPolitics & Society10.01×
10TelegramInternet & Social Media7.43×
11FundraisingBusiness & Career7.40×
12Photovoltaic systemHome & Garden5.94×
13Efficient energy useTechnology & Electronics5.70×
14Ethical consumerismShopping5.42×
15KitchenwareHome & Garden5.20×
16Solar powerHome & Garden4.38×
17PhotovoltaicsHome & Garden4.07×
18TagesschauMovies & TV3.19×
19Renewable energyBusiness & Career3.13×
20VacationsTravel & Leisure2.91×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Environmentalist audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Environmentalist audience · What stands out
TraitClusterDeviationScore
SustainabilityBALANCE2.40×
Quality AwarenessPREMIUM2.04×
IndulgenceJOY1.72×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Environmentalist audience · Rather not
TraitClusterDeviationScore
SpiritualityBALANCE0.86×
CreativityOPEN0.97×
TraditionCONSERVATISM1.04×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Environmentalist have in Germany?

Environmentalist has an estimated audience of 985,657 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Environmentalist fans?

62.2% of Environmentalist fans are female, 37.8% are male, with an average age of 35.2 years.

03

Which brands do Environmentalist fans like most?

Environmentalist fans show strongest brand affinity for Water pollution (51.63×), Love Actually (20×), and New Year's Eve (15.58×) over the country average.

04

Where do Environmentalist fans live in Germany?

Environmentalist fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~100K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Environmentalist fans also like?

Beyond Environmentalist itself, the audience over-indexes on Love Actually (20×), New Year's Eve (15.58×), Earth Day (20×), and Telegram (7.43×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Politics & Society audiences in Germany

See Environmentalist audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Environmentalist. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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