Environmentalist Audience in United States

Environmentalist logo

Environmentalist has an estimated audience of 2,040,955 people in United States. 62.5% are female, 37.5% are male, average age 37.0. Top regions: California, Texas, Florida. Top brand affinities: Keene, New Hampshire, Hibachi, Governor of Michigan, Goop, California University of Pennsylvania.

The average Environmentalist fan in United States is 37.0 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Keene, New Hampshire, Hibachi, Governor of Michigan, with strongest over-indexing on Keene, New Hampshire (675× the country average). Demographically, the Environmentalist audience skews more female with an average age of 37.0, and over-indexes on personality traits such as Sustainability, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Politics & Society · Type: Topic

Demographics of Environmentalist fans

Demographic split for Environmentalist audience in United States
MetricValue
Female62.5%
Male37.5%
Average age37.0
Estimated audience size2,040,955

Audience persona

The typical Environmentalist fan in United States is more female, around 37.0 years old, with strong Sustainability tendencies and a notable affinity for Keene, New Hampshire.

Top regions in United States

Top regions ranked by reach for Environmentalist in United States
RegionReachAffinity
California325,3401.45×
Texas174,4050.99×
Florida165,5911.2×
New York132,5411.16×
Pennsylvania72,4941.05×
Illinois70,4651.04×
Georgia66,4601.06×
North Carolina64,3821.05×
Michigan60,7461.14×
Ohio57,5950.92×
Washington54,9471.34×
New Jersey54,9221.06×
Virginia54,1431.09×
Massachusetts47,1451.17×
Arizona45,1191.08×
Tennessee41,1611.01×
Maryland39,8111.13×
Indiana38,4081.03×
Colorado29,9000.93×
Wisconsin29,7260.97×
Missouri28,8360.88×
Minnesota26,5590.91×
Alabama26,3820.93×
Oregon26,0561.11×
South Carolina24,7730.81×
Louisiana23,8240.91×
Oklahoma22,2760.98×
Connecticut22,1221.08×
Kentucky21,5280.84×
Nevada20,1381.02×
Utah18,5641.02×
Mississippi15,0140.89×
Arkansas14,3640.85×
Kansas13,3860.83×
Iowa13,0430.78×
Hawaii10,7661.23×
New Mexico9,0300.88×
Idaho8,8050.86×
Nebraska8,7700.86×
Washington, District of Columbia8,6331.41×
West Virginia7,8180.82×
New Hampshire7,3850.92×
Rhode Island6,6761.03×
Maine6,6720.91×
Montana4,6450.82×
Vermont4,6261.29×
Alaska4,1870.96×
Delaware3,9400.7×
South Dakota3,7660.8×
North Dakota3,3480.8×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Environmentalist audience
BrandAffinityCategory
Keene, New Hampshire675×Travel & Leisure
Hibachi23.04×Food & Beverages
Governor of Michigan15.6×Politics & Society
Goop10.35×Internet & Social Media
California University of Pennsylvania35.62×Business & Career
Wok11.43×Food & Beverages
Vocal harmony7.8×Music & Radio
Google Home10.93×Technology & Electronics
Cherish (group)18.18×Music & Radio
headspace15.25×Health
Grace Slick13.67×Music & Radio
Grinch6.22×Movies & TV
Collectable2.24×Kids & Family
Ira Glass22.58×Music & Radio
Hipster11.07×Politics & Society
Natural rubber2.36×Cars & Mobility
El Paso County, Colorado14.62×Travel & Leisure
Guitarist (magazine)12.97×Music & Radio
Mothercare3.64×Kids & Family
3D printing2.79×Technology & Electronics

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Environmentalist audience
TraitClusterScore
SustainabilityBALANCE6.01
LGBTQ+ IdentityOPEN3.5
Family OrientationCONSERVATISM3.06
Luxury OrientationPREMIUM2.02
MindfulnessBALANCE1.69
Community OrientationOPEN1.65

Worldwide distribution

Worldwide audience distribution share by country for Environmentalist
CountryShare
United States20.2%
Germany9.8%
Italy9.0%

See Environmentalist audiences in other countries

More Politics & Society audiences in United States

Frequently asked questions

How many fans does Environmentalist have in United States?

Environmentalist has an estimated audience of 2,040,955 people in United States, concentrated in California and Texas.

What is the gender split and age of Environmentalist fans?

62.5% of Environmentalist fans are female, 37.5% are male, with an average age of 37.0 years.

Which brands do Environmentalist fans like most?

Environmentalist fans show strongest brand affinity for Keene, New Hampshire (675×), Hibachi (23.04×), and Governor of Michigan (15.6×) over the country average.

Where do Environmentalist fans live in United States?

Environmentalist fans in United States are most concentrated in California (reach 325,340), Texas (reach 174,405), and Florida (reach 165,591). These three regions account for the largest share of the active audience.

What other brands do Environmentalist fans also like?

Beyond Environmentalist itself, the audience over-indexes on Hibachi (23.04×), Governor of Michigan (15.6×), Goop (10.35×), and California University of Pennsylvania (35.62×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Environmentalist. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.