Environmentalist Audience in United States

Environmentalist has an estimated audience of 2,040,955 people in United States. 62.5% are female, 37.5% are male, average age 37.0. Top regions: California, Texas, Florida. Top brand affinities: Finnair, Capital One, Google Maps, Indeed.com, CC cream.

The average Environmentalist fan in United States is 37.0 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Finnair, Capital One, Google Maps, with strongest over-indexing on Finnair (675× the country average). Demographically, the Environmentalist audience skews more female with an average age of 37.0, and over-indexes on personality traits such as Sustainability, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Politics & Society · Type: Topic

Demographics of Environmentalist fans

Demographic split for Environmentalist audience in United States
MetricValue
Female62.5%
Male37.5%
Average age37.0
Estimated audience size2,040,955

Audience persona

The typical Environmentalist fan in United States is more female, around 37.0 years old, with strong Sustainability tendencies and a notable affinity for Finnair.

Top regions in United States

Top regions ranked by reach for Environmentalist in United States
RegionReachAffinity
California325,3401.45×
Texas174,4050.99×
Florida165,5911.2×
New York132,5411.16×
Pennsylvania72,4941.05×
Illinois70,4651.04×
Georgia66,4601.06×
North Carolina64,3821.05×
Michigan60,7461.14×
Ohio57,5950.92×
Washington54,9471.34×
New Jersey54,9221.06×
Virginia54,1431.09×
Massachusetts47,1451.17×
Arizona45,1191.08×
Tennessee41,1611.01×
Maryland39,8111.13×
Indiana38,4081.03×
Colorado29,9000.93×
Wisconsin29,7260.97×
Missouri28,8360.88×
Minnesota26,5590.91×
Alabama26,3820.93×
Oregon26,0561.11×
South Carolina24,7730.81×
Louisiana23,8240.91×
Oklahoma22,2760.98×
Connecticut22,1221.08×
Kentucky21,5280.84×
Nevada20,1381.02×
Utah18,5641.02×
Mississippi15,0140.89×
Arkansas14,3640.85×
Kansas13,3860.83×
Iowa13,0430.78×
Hawaii10,7661.23×
New Mexico9,0300.88×
Idaho8,8050.86×
Nebraska8,7700.86×
Washington, District of Columbia8,6331.41×
West Virginia7,8180.82×
New Hampshire7,3850.92×
Rhode Island6,6761.03×
Maine6,6720.91×
Montana4,6450.82×
Vermont4,6261.29×
Alaska4,1870.96×
Delaware3,9400.7×
South Dakota3,7660.8×
North Dakota3,3480.8×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Environmentalist audience
BrandAffinityCategory
Finnair675×Travel & Leisure
Capital One17.59×Business & Career
Google Maps14.45×Internet & Social Media
Indeed.com11.85×Business & Career
CC cream35.62×Beauty & Wellness
Diane Keaton15.12×Movies & TV
CarGurus13.58×Cars & Mobility
DeviantArt15.72×Internet & Social Media
AccuWeather13.68×Home & Garden
Circle K14.92×Shopping
Google News11.74×News
Enterprise Rent-A-Car11.78×Cars & Mobility
Sustainable energy13.33×Home & Garden
Khan Academy15.48×Business & Career
Beetlejuice8.96×Movies & TV
Bruce Willis13.22×Movies & TV
Aaron Rodgers11.6×Sports
Billy Bob Thornton15.7×Movies & TV
Clint Eastwood15.07×Movies & TV
Albert Einstein22.58×Technology & Electronics

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Environmentalist audience
TraitClusterScore
SustainabilityBALANCE6.01
LGBTQ+ IdentityOPEN3.5
Family OrientationCONSERVATISM3.06
Luxury OrientationPREMIUM2.02
MindfulnessBALANCE1.69
Community OrientationOPEN1.65

Worldwide distribution

Worldwide audience distribution share by country for Environmentalist
CountryShare
United States20.2%
Germany9.8%
Italy9.0%

See Environmentalist audiences in other countries

More Politics & Society audiences in United States

Frequently asked questions

How many fans does Environmentalist have in United States?

Environmentalist has an estimated audience of 2,040,955 people in United States, concentrated in California and Texas.

What is the gender split and age of Environmentalist fans?

62.5% of Environmentalist fans are female, 37.5% are male, with an average age of 37.0 years.

Which brands do Environmentalist fans like most?

Environmentalist fans show strongest brand affinity for Finnair (675×), Capital One (17.59×), and Google Maps (14.45×) over the country average.

Where do Environmentalist fans live in United States?

Environmentalist fans in United States are most concentrated in California (reach 325,340), Texas (reach 174,405), and Florida (reach 165,591). These three regions account for the largest share of the active audience.

What other brands do Environmentalist fans also like?

Beyond Environmentalist itself, the audience over-indexes on Capital One (17.59×), Google Maps (14.45×), Indeed.com (11.85×), and CC cream (35.62×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Environmentalist. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.