Rascasse Audience Intelligence

Environmentalist Audience in United States

A data profile of the people who buy, follow and care about Environmentalist in United States — modelled from more than twelve digital signal sources. Environmentalist has an estimated audience of 2,040,955 people in United States.

#6256among Topic in United States#885in Politics & Society

The average Environmentalist fan in United States is 37.0 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Sustainable energy, Renewable energy, CC cream, with strongest over-indexing on Sustainable energy (43.51× the country average).

Demographically, the Environmentalist audience skews more female with an average age of 37.0, and over-indexes on personality traits such as Sustainability, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Environmentalist fan in United States is more female, around 37.0 years old, with strong Sustainability tendencies and a notable affinity for Sustainable energy.

Category: Politics & Society · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Environmentalist profile in United States.

Audience size
2M
in United States
Gender
62.5%♀
37.5% male
Age
37.0
average years
Country rank
#14004
Topic in United States
Fig. 01

Search interest · 12-month trend

-0%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Environmentalist fans

62.5% are female, 37.5% are male, average age 37.0.

Fig. 02

Gender split

62.5%
Female
37.5%
Male
Demographic split for Environmentalist audience in United States
MetricValue
Female62.5%
Male37.5%
Average age37.0
Estimated audience size2,040,955
Fig. 03

Age distribution

Ø 37.0
average years
Age distribution of the Environmentalist audience in United States
Age bracketShare%
16-1930%
20-2919%
30-3914%
40-4915%
50+22%
Fig. 04

Worldwide distribution

20.2%

of the worldwide Environmentalist audience comes from United States.

Worldwide audience distribution share by country for Environmentalist
CountryShare
United States20.2%
Germany9.7%
Italy9.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Environmentalist audience in United States is strongest.

Fig. 05

Top regions by affinity

Environmentalist fans by region: top regions in United States
#RegionReachAffinity×
01California~300K1.30×
02Washington~50K1.25×
03Virginia~60K1.16×
04Michigan~60K1.14×
05Pennsylvania~80K1.13×
06Washington, District of Columbia~7K1.12×
07Maryland~40K1.10×
08Hawaii~10K1.09×
09Vermont~4K1.09×
10Wisconsin~30K1.08×
11Arkansas~20K1.08×
12Kansas~20K1.08×
13Massachusetts~40K1.07×
14New Jersey~50K1.05×
15Oregon~20K1.05×
16Florida~100K1.04×
17Arizona~40K1.04×
18Alaska~5K1.04×
19Illinois~70K1.03×
20North Carolina~60K1.03×
21Indiana~40K1.03×
22Louisiana~30K1.03×
23Georgia~60K1.02×
24Texas~200K1.01×
25New York~100K0.99×
26Minnesota~30K0.99×
27Oklahoma~20K0.99×
28Connecticut~20K0.99×
29Rhode Island~6K0.98×
30Ohio~60K0.97×
31Utah~20K0.97×
32Maine~7K0.97×
33North Dakota~4K0.97×
34South Carolina~30K0.96×
35Montana~5K0.96×
36South Dakota~5K0.96×
37Missouri~30K0.95×
38Alabama~30K0.95×
39Nebraska~10K0.95×
40Tennessee~40K0.94×
41Kentucky~20K0.94×
42New Mexico~10K0.94×
43Delaware~5K0.94×
44West Virginia~9K0.93×
45Nevada~20K0.92×
46New Hampshire~7K0.92×
47Colorado~30K0.91×
48Mississippi~20K0.91×
49Idaho~9K0.91×
50Iowa~20K0.89×
Fig. 06

Affinity by region

Affinity by region — Environmentalist, United States
0.89×1.00×1.30×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Environmentalist audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Environmentalist audience
#·InterestCategoryAffinity×
01Sustainable energyHome & Garden43.51×
02Amnesty InternationalPolitics & Society26.79×
03CC creamBeauty & Wellness24.50×
04Trevor NoahMovies & TV22.72×
05Renewable energyBusiness & Career20.15×
06Plastic recyclingPolitics & Society15.84×
07Nobel Peace PrizePolitics & Society13.95×
08British AirwaysTravel & Leisure13.89×
09ExxonMobilCars & Mobility12.50×
10PhotovoltaicsHome & Garden9.53×
11Family carCars & Mobility8.81×
12Homeowner associationBusiness & Career8.22×
13Face powderBeauty & Wellness7.67×
14Efficient energy useTechnology & Electronics7.00×
15Solar energyHome & Garden5.60×
16Weather forecastingHome & Garden5.38×
17FedExBusiness & Career5.28×
18InnovationBusiness & Career3.75×
19Trader Joe'sShopping2.65×
20AirbnbTravel & Leisure2.55×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Environmentalist audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Environmentalist audience · What stands out
TraitClusterDeviationScore
SustainabilityBALANCE10.83×
Family OrientationCONSERVATISM4.27×
Community OrientationOPEN2.03×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Environmentalist audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.85×
CreativityOPEN0.93×
Healthy LifestyleBALANCE1.03×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Environmentalist have in United States?

Environmentalist has an estimated audience of 2,040,955 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Environmentalist fans?

62.5% of Environmentalist fans are female, 37.5% are male, with an average age of 37.0 years.

03

Which brands do Environmentalist fans like most?

Environmentalist fans show strongest brand affinity for Sustainable energy (43.51×), Renewable energy (20.15×), and CC cream (24.5×) over the country average.

04

Where do Environmentalist fans live in United States?

Environmentalist fans in United States are most concentrated in California (reach ~300K), Texas (reach ~200K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Environmentalist fans also like?

Beyond Environmentalist itself, the audience over-indexes on Renewable energy (20.15×), CC cream (24.5×), Trevor Noah (22.72×), and British Airways (13.89×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Politics & Society audiences in United States

See Environmentalist audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Environmentalist. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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