Rascasse Audience Intelligence

University of Virginia Audience in United States

A data profile of the people who buy, follow and care about University of Virginia in United States — modelled from more than twelve digital signal sources. University of Virginia has an estimated audience of 1,956,358 people in United States.

#67among University in United States#1138among POI in United States#1089in Business & Career

The average University of Virginia fan in United States is 36.9 years old, balanced, and lives primarily in Virginia.

The audience is concentrated in Virginia, California, New York.

Top brand affinities include FlightAware, Boho-chic, Colgate University, with strongest over-indexing on FlightAware (16× the country average).

Demographically, the University of Virginia audience skews balanced with an average age of 36.9, and over-indexes on personality traits such as Patriotism, Sustainability.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical University of Virginia fan in United States is balanced, around 36.9 years old, with strong Patriotism tendencies and a notable affinity for FlightAware.

Category: Business & Career · Type: POI · Subtype: University

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the University of Virginia profile in United States.

Audience size
2M
in United States
Gender
53.8%♀
46.2% male
Age
36.9
average years
Country rank
#14486
POI in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of University of Virginia fans

53.8% are female, 46.2% are male, average age 36.9.

Fig. 02

Gender split

53.8%
Female
46.2%
Male
Demographic split for University of Virginia audience in United States
MetricValue
Female53.8%
Male46.2%
Average age36.9
Estimated audience size1,956,358
Fig. 03

Age distribution

Ø 36.9
average years
Age distribution of the University of Virginia audience in United States
Age bracketShare%
16-1932%
20-2916%
30-3914%
40-4918%
50+20%
Fig. 04

Worldwide distribution

62.8%

of the worldwide University of Virginia audience comes from United States.

Worldwide audience distribution share by country for University of Virginia
CountryShare
United States62.8%
United Kingdom3.8%
Japan3.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the University of Virginia audience in United States is strongest.

Fig. 05

Top regions by affinity

University of Virginia fans by region: top regions in United States
#RegionReachAffinity×
01Virginia~500K10.05×
02Washington, District of Columbia~20K3.21×
03Maryland~80K2.39×
04New Jersey~70K1.48×
05Connecticut~30K1.40×
06Massachusetts~50K1.35×
07Delaware~7K1.31×
08North Carolina~80K1.28×
09West Virginia~10K1.26×
10Pennsylvania~80K1.23×
11New York~100K1.16×
12Vermont~4K1.08×
13Rhode Island~6K0.96×
14New Hampshire~7K0.94×
15South Carolina~30K0.91×
16Tennessee~40K0.90×
17Maine~6K0.88×
18Georgia~50K0.82×
19Illinois~50K0.77×
20Kentucky~20K0.72×
21Ohio~40K0.71×
22Colorado~20K0.71×
23Florida~90K0.67×
24Alabama~20K0.67×
25California~100K0.64×
26Washington~30K0.64×
27Texas~100K0.63×
28Montana~3K0.63×
29Mississippi~10K0.62×
30Hawaii~5K0.62×
31South Dakota~3K0.61×
32Alaska~3K0.61×
33Louisiana~20K0.60×
34North Dakota~2K0.60×
35Indiana~20K0.59×
36Missouri~20K0.58×
37Arkansas~9K0.58×
38Iowa~9K0.58×
39Nebraska~6K0.58×
40Utah~10K0.57×
41Kansas~9K0.57×
42Idaho~6K0.57×
43Michigan~30K0.56×
44Minnesota~20K0.56×
45Oregon~10K0.56×
46Wisconsin~20K0.53×
47Arizona~20K0.52×
48New Mexico~5K0.52×
49Oklahoma~10K0.50×
50Nevada~9K0.46×
Fig. 06

Affinity by region

Affinity by region — University of Virginia, United States
0.46×1.00×10.05×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the University of Virginia audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for University of Virginia audience
#·InterestCategoryAffinity×
01FlightAwareTravel & Leisure16.00×
02Virginia TechBusiness & Career15.33×
03Colgate UniversityBusiness & Career14.85×
04Bad SantaMovies & TV14.48×
05Duke UniversityBusiness & Career9.87×
06University of Southern CaliforniaBusiness & Career7.85×
07University of Notre DameBusiness & Career6.20×
08University of AlabamaBusiness & Career6.13×
09University of FloridaBusiness & Career5.19×
10Museum of Modern ArtArts & Culture4.74×
11Boho-chicFashion & Accessoires4.57×
12Non-fiction booksLiterature3.13×
13Diaper bagKids & Family3.05×
14Planet FitnessSports2.55×
15CollegeBusiness & Career2.47×
16ULTA BeautyBeauty & Wellness2.23×
17CVS PharmacyShopping2.08×
18FloridaTravel & Leisure1.86×
19Target CorporationShopping1.72×
20WalgreensShopping1.62×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the University of Virginia audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by University of Virginia audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.89×
SustainabilityBALANCE1.76×
IndulgenceJOY1.42×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by University of Virginia audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.77×
Quality AwarenessPREMIUM0.89×
TraditionCONSERVATISM0.91×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does University of Virginia have in United States?

University of Virginia has an estimated audience of 1,956,358 people in United States, concentrated in Virginia and California.

02

What is the gender split and age of University of Virginia fans?

53.8% of University of Virginia fans are female, 46.2% are male, with an average age of 36.9 years.

03

Which brands do University of Virginia fans like most?

University of Virginia fans show strongest brand affinity for FlightAware (16×), Boho-chic (4.57×), and Colgate University (14.85×) over the country average.

04

Where do University of Virginia fans live in United States?

University of Virginia fans in United States are most concentrated in Virginia (reach ~500K), California (reach ~100K), and New York (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do University of Virginia fans also like?

Beyond University of Virginia itself, the audience over-indexes on Boho-chic (4.57×), Colgate University (14.85×), Virginia Tech (15.33×), and Planet Fitness (2.55×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More University audiences in United States

See University of Virginia audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for University of Virginia. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 200+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →