University of Virginia Audience in United States
University of Virginia has an estimated audience of 1,956,358 people in United States. 53.8% are female, 46.2% are male, average age 36.9. Top regions: Virginia, California, New York. Top brand affinities: Capital One, Diane Keaton, Google Maps, PSV Eindhoven, Indeed.com.
The average University of Virginia fan in United States is 36.9 years old, balanced, and lives primarily in Virginia. The audience is concentrated in Virginia, California, New York. Top brand affinities include Capital One, Diane Keaton, Google Maps, with strongest over-indexing on Capital One (12.3× the country average). Demographically, the University of Virginia audience skews balanced with an average age of 36.9, and over-indexes on personality traits such as Sustainability, Mindfulness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Business & Career · Type: POI · Subtype: University
Demographics of University of Virginia fans
| Metric | Value |
|---|---|
| Female | 53.8% |
| Male | 46.2% |
| Average age | 36.9 |
| Estimated audience size | 1,956,358 |
Audience persona
The typical University of Virginia fan in United States is balanced, around 36.9 years old, with strong Sustainability tendencies and a notable affinity for Capital One.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| Virginia | 472,987 | 9.93× |
| California | 142,819 | 0.66× |
| New York | 138,485 | 1.27× |
| Texas | 104,802 | 0.62× |
| Florida | 89,119 | 0.67× |
| Maryland | 84,882 | 2.52× |
| Pennsylvania | 84,062 | 1.28× |
| New Jersey | 77,710 | 1.56× |
| North Carolina | 76,713 | 1.3× |
| Massachusetts | 54,841 | 1.42× |
| Illinois | 52,344 | 0.8× |
| Georgia | 51,907 | 0.86× |
| Ohio | 44,123 | 0.73× |
| Tennessee | 35,039 | 0.89× |
| Connecticut | 28,440 | 1.45× |
| Michigan | 28,300 | 0.55× |
| South Carolina | 27,076 | 0.92× |
| Washington | 25,438 | 0.65× |
| Colorado | 21,960 | 0.71× |
| Indiana | 20,817 | 0.58× |
| Washington, District of Columbia | 20,298 | 3.45× |
| Arizona | 19,315 | 0.48× |
| Alabama | 17,141 | 0.63× |
| Missouri | 17,033 | 0.54× |
| Kentucky | 16,382 | 0.67× |
| Minnesota | 15,326 | 0.55× |
| Wisconsin | 14,720 | 0.5× |
| Louisiana | 14,444 | 0.57× |
| Oregon | 11,891 | 0.53× |
| West Virginia | 11,404 | 1.25× |
| Utah | 9,429 | 0.54× |
| Oklahoma | 8,887 | 0.41× |
| Mississippi | 8,741 | 0.54× |
| Iowa | 8,619 | 0.53× |
| Arkansas | 8,194 | 0.51× |
| Nevada | 8,182 | 0.43× |
| Kansas | 7,832 | 0.51× |
| New Hampshire | 7,115 | 0.92× |
| Delaware | 6,843 | 1.27× |
| Maine | 5,711 | 0.81× |
| Rhode Island | 5,686 | 0.91× |
| Nebraska | 4,957 | 0.51× |
| Hawaii | 4,549 | 0.54× |
| Idaho | 4,522 | 0.46× |
| New Mexico | 3,945 | 0.4× |
| Vermont | 3,656 | 1.06× |
| Montana | 2,755 | 0.51× |
| South Dakota | 1,664 | 0.37× |
| Alaska | 1,589 | 0.38× |
| North Dakota | 1,519 | 0.38× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Capital One | 12.3× | Business & Career |
| Diane Keaton | 13.73× | Movies & TV |
| Google Maps | 8.19× | Internet & Social Media |
| PSV Eindhoven | 72.3× | Sports |
| Indeed.com | 7.86× | Business & Career |
| Aaron Rodgers | 10.94× | Sports |
| Google News | 9.61× | News |
| FlightAware | 16.75× | Travel & Leisure |
| Circle K | 10.32× | Shopping |
| CarGurus | 8.46× | Cars & Mobility |
| Beetlejuice | 6.91× | Movies & TV |
| Catherine Zeta-Jones | 16.1× | Movies & TV |
| Bruce Willis | 9.91× | Movies & TV |
| Enterprise Rent-A-Car | 8.14× | Cars & Mobility |
| AccuWeather | 8.43× | Home & Garden |
| Outer Banks | 23.27× | Travel & Leisure |
| Billy Bob Thornton | 11.25× | Movies & TV |
| Demi Moore | 11.94× | Movies & TV |
| Marisa Tomei | 20.4× | Movies & TV |
| Khan Academy | 10.52× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 1.97 |
| Mindfulness | BALANCE | 1.17 |
| Indulgence | JOY | 1.12 |
| Social Media Usage | JOY | 1.12 |
| Sports Activity | POWER | 1.1 |
| Extroversion | THRILL | 1.08 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 62.9% |
| United Kingdom | 3.8% |
| Japan | 3.8% |
See University of Virginia audiences in other countries
More University audiences in United States
- Ohio State University (9,090,455)
- University of Texas at Austin (8,908,722)
- Harvard University (7,358,517)
- University of Florida (6,848,731)
- University of California, Los Angeles (6,780,551)
Frequently asked questions
How many fans does University of Virginia have in United States?
University of Virginia has an estimated audience of 1,956,358 people in United States, concentrated in Virginia and California.
What is the gender split and age of University of Virginia fans?
53.8% of University of Virginia fans are female, 46.2% are male, with an average age of 36.9 years.
Which brands do University of Virginia fans like most?
University of Virginia fans show strongest brand affinity for Capital One (12.3×), Diane Keaton (13.73×), and Google Maps (8.19×) over the country average.
Where do University of Virginia fans live in United States?
University of Virginia fans in United States are most concentrated in Virginia (reach 472,987), California (reach 142,819), and New York (reach 138,485). These three regions account for the largest share of the active audience.
What other brands do University of Virginia fans also like?
Beyond University of Virginia itself, the audience over-indexes on Diane Keaton (13.73×), Google Maps (8.19×), PSV Eindhoven (72.3×), and Indeed.com (7.86×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for University of Virginia. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.