University of Virginia Audience in United States

University of Virginia logo

University of Virginia has an estimated audience of 1,956,358 people in United States. 53.8% are female, 46.2% are male, average age 36.9. Top regions: Virginia, California, New York. Top brand affinities: Jesse Plemons, Goop, headspace, Kikar HaShabbat, Wok.

The average University of Virginia fan in United States is 36.9 years old, balanced, and lives primarily in Virginia. The audience is concentrated in Virginia, California, New York. Top brand affinities include Jesse Plemons, Goop, headspace, with strongest over-indexing on Jesse Plemons (7.92× the country average). Demographically, the University of Virginia audience skews balanced with an average age of 36.9, and over-indexes on personality traits such as Sustainability, Mindfulness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: POI · Subtype: University

Demographics of University of Virginia fans

Demographic split for University of Virginia audience in United States
MetricValue
Female53.8%
Male46.2%
Average age36.9
Estimated audience size1,956,358

Audience persona

The typical University of Virginia fan in United States is balanced, around 36.9 years old, with strong Sustainability tendencies and a notable affinity for Jesse Plemons.

Top regions in United States

Top regions ranked by reach for University of Virginia in United States
RegionReachAffinity
Virginia472,9879.93×
California142,8190.66×
New York138,4851.27×
Texas104,8020.62×
Florida89,1190.67×
Maryland84,8822.52×
Pennsylvania84,0621.28×
New Jersey77,7101.56×
North Carolina76,7131.3×
Massachusetts54,8411.42×
Illinois52,3440.8×
Georgia51,9070.86×
Ohio44,1230.73×
Tennessee35,0390.89×
Connecticut28,4401.45×
Michigan28,3000.55×
South Carolina27,0760.92×
Washington25,4380.65×
Colorado21,9600.71×
Indiana20,8170.58×
Washington, District of Columbia20,2983.45×
Arizona19,3150.48×
Alabama17,1410.63×
Missouri17,0330.54×
Kentucky16,3820.67×
Minnesota15,3260.55×
Wisconsin14,7200.5×
Louisiana14,4440.57×
Oregon11,8910.53×
West Virginia11,4041.25×
Utah9,4290.54×
Oklahoma8,8870.41×
Mississippi8,7410.54×
Iowa8,6190.53×
Arkansas8,1940.51×
Nevada8,1820.43×
Kansas7,8320.51×
New Hampshire7,1150.92×
Delaware6,8431.27×
Maine5,7110.81×
Rhode Island5,6860.91×
Nebraska4,9570.51×
Hawaii4,5490.54×
Idaho4,5220.46×
New Mexico3,9450.4×
Vermont3,6561.06×
Montana2,7550.51×
South Dakota1,6640.37×
Alaska1,5890.38×
North Dakota1,5190.38×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for University of Virginia audience
BrandAffinityCategory
Jesse Plemons7.92×Movies & TV
Goop9.4×Internet & Social Media
headspace13.51×Health
Kikar HaShabbat23.27×News
Wok8.78×Food & Beverages
Governor of Michigan9.56×Politics & Society
Google Home7.91×Technology & Electronics
Cherish (group)12.17×Music & Radio
Grinch4.34×Movies & TV
Hibachi8.34×Food & Beverages
Grace Slick8.79×Music & Radio
No Escape (1994 film)10.48×Movies & TV
Vocal harmony4.05×Music & Radio
Cryptic crossword13.73×Technology & Electronics
Nebraska Cornhuskers football3.14×Sports
El Paso County, Colorado11.09×Travel & Leisure
Fairy godmother6.42×Literature
Mothercare2.67×Kids & Family
TV Fanatic8.68×Movies & TV
edureka28.81×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by University of Virginia audience
TraitClusterScore
SustainabilityBALANCE1.97
MindfulnessBALANCE1.17
IndulgenceJOY1.12
Social Media UsageJOY1.12
Sports ActivityPOWER1.1
ExtroversionTHRILL1.08

Worldwide distribution

Worldwide audience distribution share by country for University of Virginia
CountryShare
United States62.9%
United Kingdom3.8%
Japan3.8%

See University of Virginia audiences in other countries

More University audiences in United States

Frequently asked questions

How many fans does University of Virginia have in United States?

University of Virginia has an estimated audience of 1,956,358 people in United States, concentrated in Virginia and California.

What is the gender split and age of University of Virginia fans?

53.8% of University of Virginia fans are female, 46.2% are male, with an average age of 36.9 years.

Which brands do University of Virginia fans like most?

University of Virginia fans show strongest brand affinity for Jesse Plemons (7.92×), Goop (9.4×), and headspace (13.51×) over the country average.

Where do University of Virginia fans live in United States?

University of Virginia fans in United States are most concentrated in Virginia (reach 472,987), California (reach 142,819), and New York (reach 138,485). These three regions account for the largest share of the active audience.

What other brands do University of Virginia fans also like?

Beyond University of Virginia itself, the audience over-indexes on Goop (9.4×), headspace (13.51×), Kikar HaShabbat (23.27×), and Wok (8.78×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for University of Virginia. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.