Virginia Tech Hokies Audience in United States
Virginia Tech Hokies has an estimated audience of 530,623 people in United States. 40.1% are female, 59.9% are male, average age 38.5. Top regions: Virginia, North Carolina, Florida. Top brand affinities: Minnesota, Jonathan Davis, Alaska, Nebraska Cornhuskers football, Jesse Plemons.
The average Virginia Tech Hokies fan in United States is 38.5 years old, more male, and lives primarily in Virginia. The audience is concentrated in Virginia, North Carolina, Florida. Top brand affinities include Minnesota, Jonathan Davis, Alaska, with strongest over-indexing on Minnesota (2.01× the country average). Demographically, the Virginia Tech Hokies audience skews more male with an average age of 38.5, and over-indexes on personality traits such as Patriotism, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Sports · Type: Team
Demographics of Virginia Tech Hokies fans
| Metric | Value |
|---|---|
| Female | 40.1% |
| Male | 59.9% |
| Average age | 38.5 |
| Estimated audience size | 530,623 |
Audience persona
The typical Virginia Tech Hokies fan in United States is more male, around 38.5 years old, with strong Patriotism tendencies and a notable affinity for Minnesota.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| Virginia | 117,067 | 9.06× |
| North Carolina | 32,260 | 2.02× |
| Florida | 28,346 | 0.79× |
| California | 23,564 | 0.4× |
| Texas | 21,704 | 0.48× |
| New York | 18,474 | 0.62× |
| Pennsylvania | 16,493 | 0.92× |
| Georgia | 16,364 | 1× |
| Maryland | 13,860 | 1.52× |
| Tennessee | 12,967 | 1.22× |
| South Carolina | 11,715 | 1.47× |
| New Jersey | 10,796 | 0.8× |
| Ohio | 8,896 | 0.54× |
| Illinois | 8,387 | 0.47× |
| Massachusetts | 6,964 | 0.67× |
| Michigan | 6,459 | 0.47× |
| Kentucky | 5,574 | 0.84× |
| Colorado | 5,352 | 0.64× |
| Washington | 5,278 | 0.5× |
| Alabama | 5,273 | 0.71× |
| Mississippi | 5,186 | 1.19× |
| Indiana | 4,972 | 0.51× |
| Minnesota | 4,907 | 0.65× |
| West Virginia | 4,770 | 1.93× |
| Arizona | 4,690 | 0.43× |
| Louisiana | 4,479 | 0.65× |
| Missouri | 4,159 | 0.49× |
| Washington, District of Columbia | 3,964 | 2.49× |
| Oregon | 3,671 | 0.6× |
| Wisconsin | 3,420 | 0.43× |
| Connecticut | 3,252 | 0.61× |
| Nevada | 3,229 | 0.63× |
| Oklahoma | 2,703 | 0.46× |
| Kansas | 2,486 | 0.59× |
| Arkansas | 2,238 | 0.51× |
| Iowa | 2,145 | 0.49× |
| Nebraska | 1,974 | 0.74× |
| Utah | 1,921 | 0.4× |
| Rhode Island | 1,557 | 0.92× |
| Idaho | 1,468 | 0.55× |
| Alaska | 1,465 | 1.29× |
| New Hampshire | 1,411 | 0.67× |
| Delaware | 1,394 | 0.95× |
| New Mexico | 1,374 | 0.52× |
| Maine | 1,362 | 0.72× |
| Hawaii | 1,295 | 0.57× |
| Montana | 1,277 | 0.87× |
| South Dakota | 1,260 | 1.03× |
| Vermont | 1,244 | 1.34× |
| North Dakota | 1,227 | 1.13× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Minnesota | 2.01× | Travel & Leisure |
| Jonathan Davis | 10.11× | Music & Radio |
| Alaska | 1.73× | Travel & Leisure |
| Nebraska Cornhuskers football | 3.13× | Sports |
| Jesse Plemons | 2.89× | Movies & TV |
| Sinaloa | 2.75× | Travel & Leisure |
| Deliver Us From Evil | 12.61× | Movies & TV |
| Justice | 1.58× | Politics & Society |
| Charlamagne Tha God | 5.17× | Movies & TV |
| Keiki | 9.75× | Home & Garden |
| Noodle (Gorillaz) | 1.89× | Music & Radio |
| JDSU | 1.59× | Business & Career |
| Captain America (1990 film) | 2.31× | Movies & TV |
| Nipsey Hussle | 2.97× | Music & Radio |
| UK garage | 2.72× | Music & Radio |
| Monogram | 1.84× | Home & Garden |
| Home staging | 2.51× | Home & Garden |
| Kerang | 3.31× | Travel & Leisure |
| edureka | 16.21× | Business & Career |
| Grammarly | 1.92× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.12 |
| Sustainability | BALANCE | 1.08 |
| Pet Ownership | JOY | 1.05 |
| Career Orientation | POWER | 1.03 |
| Social Media Usage | JOY | 1.01 |
| Sports Activity | POWER | 1.01 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 86.6% |
| India | 2.2% |
| United Kingdom | 1.9% |
See Virginia Tech Hokies audiences in other countries
More Sports audiences in United States
- Real Madrid C.F. (40,048,870)
- Golden State Warriors (37,009,341)
- Los Angeles Lakers (36,163,891)
- Chicago Bears (28,903,812)
- FC Barcelona (28,585,997)
Frequently asked questions
How many fans does Virginia Tech Hokies have in United States?
Virginia Tech Hokies has an estimated audience of 530,623 people in United States, concentrated in Virginia and North Carolina.
What is the gender split and age of Virginia Tech Hokies fans?
40.1% of Virginia Tech Hokies fans are female, 59.9% are male, with an average age of 38.5 years.
Which brands do Virginia Tech Hokies fans like most?
Virginia Tech Hokies fans show strongest brand affinity for Minnesota (2.01×), Jonathan Davis (10.11×), and Alaska (1.73×) over the country average.
Where do Virginia Tech Hokies fans live in United States?
Virginia Tech Hokies fans in United States are most concentrated in Virginia (reach 117,067), North Carolina (reach 32,260), and Florida (reach 28,346). These three regions account for the largest share of the active audience.
What other brands do Virginia Tech Hokies fans also like?
Beyond Virginia Tech Hokies itself, the audience over-indexes on Jonathan Davis (10.11×), Alaska (1.73×), Nebraska Cornhuskers football (3.13×), and Jesse Plemons (2.89×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Virginia Tech Hokies. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.