Rascasse Audience Intelligence

Virginia Tech Hokies Audience in United States

A data profile of the people who buy, follow and care about Virginia Tech Hokies in United States — modelled from more than twelve digital signal sources. Virginia Tech Hokies has an estimated audience of 530,491 people in United States.

#551among Team in United States#3420in Sports

The average Virginia Tech Hokies fan in United States is 38.5 years old, more male, and lives primarily in Virginia.

The audience is concentrated in Virginia, North Carolina, Florida.

Top brand affinities include Virginia Tech, Planet Fitness, Water polo, with strongest over-indexing on Virginia Tech (74.71× the country average).

Demographically, the Virginia Tech Hokies audience skews more male with an average age of 38.5, and over-indexes on personality traits such as Patriotism, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Virginia Tech Hokies fan in United States is more male, around 38.5 years old, with strong Patriotism tendencies and a notable affinity for Virginia Tech.

Category: Sports · Type: Team

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Virginia Tech Hokies profile in United States.

Audience size
530K
in United States
Gender
40.1%♀
59.9% male
Age
38.5
average years
Country rank
#35408
Team in United States
Fig. 01

Search interest · 12-month trend

-3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Virginia Tech Hokies fans

40.1% are female, 59.9% are male, average age 38.5.

Fig. 02

Gender split

40.1%
Female
59.9%
Male
Demographic split for Virginia Tech Hokies audience in United States
MetricValue
Female40.1%
Male59.9%
Average age38.5
Estimated audience size530,491
Fig. 03

Age distribution

Ø 38.5
average years
Age distribution of the Virginia Tech Hokies audience in United States
Age bracketShare%
16-1928%
20-2916%
30-3914%
40-4918%
50+24%
Fig. 04

Worldwide distribution

86.6%

of the worldwide Virginia Tech Hokies audience comes from United States.

Worldwide audience distribution share by country for Virginia Tech Hokies
CountryShare
United States86.6%
India2.1%
United Kingdom1.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Virginia Tech Hokies audience in United States is strongest.

Fig. 05

Top regions by affinity

Virginia Tech Hokies fans by region: top regions in United States
#RegionReachAffinity×
01Virginia~100K9.16×
02North Carolina~30K1.95×
03Washington, District of Columbia~3K1.82×
04Maryland~10K1.61×
05South Carolina~10K1.58×
06West Virginia~4K1.51×
07Tennessee~10K1.16×
08Pennsylvania~20K1.07×
09Georgia~20K1.07×
10Delaware~2K1.07×
11Vermont<1K1.07×
12Alaska~1K1.02×
13North Dakota~1K1.00×
14Mississippi~4K0.99×
15South Dakota~1K0.98×
16Rhode Island~2K0.97×
17Montana~1K0.95×
18New Jersey~10K0.94×
19Maine~2K0.94×
20Kentucky~6K0.93×
21New Hampshire~2K0.91×
22Alabama~7K0.90×
23Nebraska~2K0.90×
24Idaho~2K0.90×
25Hawaii~2K0.90×
26New Mexico~2K0.88×
27Arkansas~4K0.86×
28Kansas~4K0.85×
29Iowa~4K0.84×
30Louisiana~6K0.83×
31Connecticut~4K0.83×
32Massachusetts~9K0.82×
33Oklahoma~5K0.82×
34Nevada~4K0.82×
35Colorado~7K0.81×
36Utah~4K0.81×
37Oregon~5K0.79×
38Florida~30K0.78×
39Indiana~7K0.76×
40Minnesota~6K0.76×
41Ohio~10K0.75×
42Missouri~6K0.74×
43Wisconsin~6K0.74×
44Arizona~8K0.70×
45Washington~7K0.70×
46New York~20K0.69×
47Michigan~9K0.67×
48Illinois~10K0.63×
49Texas~30K0.58×
50California~30K0.48×
Fig. 06

Affinity by region

Affinity by region — Virginia Tech Hokies, United States
0.48×1.00×9.16×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Virginia Tech Hokies audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Virginia Tech Hokies audience
#·InterestCategoryAffinity×
01Virginia TechBusiness & Career74.71×
02Water poloSports16.90×
03Disney's All-Star Movies ResortTravel & Leisure15.49×
04Washington CapitalsSports12.61×
05Colgate UniversityBusiness & Career12.13×
06Ottawa SenatorsSports11.60×
07Washington NationalsSports8.20×
08Florida Gators footballSports6.94×
09Auburn Tigers footballSports6.93×
10University of AlabamaBusiness & Career6.49×
11Clemson Tigers footballSports5.33×
12Tennessee Volunteers footballSports5.29×
13Duke Blue Devils men's basketballSports5.19×
14Florida State Seminoles footballSports5.16×
15Diaper bagKids & Family3.88×
16Planet FitnessSports3.38×
17Circle KShopping2.95×
18Golf ChannelSports2.72×
19FedExBusiness & Career2.65×
20Mortgage loansBusiness & Career1.99×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Virginia Tech Hokies audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Virginia Tech Hokies audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.13×
Convenience OrientationPREMIUM1.51×
Career OrientationPOWER1.40×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Virginia Tech Hokies audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.64×
MindfulnessBALANCE0.70×
Design AffinityPREMIUM0.84×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Virginia Tech Hokies have in United States?

Virginia Tech Hokies has an estimated audience of 530,491 people in United States, concentrated in Virginia and North Carolina.

02

What is the gender split and age of Virginia Tech Hokies fans?

40.1% of Virginia Tech Hokies fans are female, 59.9% are male, with an average age of 38.5 years.

03

Which brands do Virginia Tech Hokies fans like most?

Virginia Tech Hokies fans show strongest brand affinity for Virginia Tech (74.71×), Planet Fitness (3.38×), and Water polo (16.9×) over the country average.

04

Where do Virginia Tech Hokies fans live in United States?

Virginia Tech Hokies fans in United States are most concentrated in Virginia (reach ~100K), North Carolina (reach ~30K), and Florida (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Virginia Tech Hokies fans also like?

Beyond Virginia Tech Hokies itself, the audience over-indexes on Planet Fitness (3.38×), Water polo (16.9×), Washington Capitals (12.61×), and Auburn Tigers football (6.93×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Virginia Tech Hokies. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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