Virginia Tech Hokies Audience in United States

Virginia Tech Hokies has an estimated audience of 530,623 people in United States. 40.1% are female, 59.9% are male, average age 38.5. Top regions: Virginia, North Carolina, Florida. Top brand affinities: Planet Fitness, Diaper bag, Water polo, Tennessee Volunteers football, Nebraska Cornhuskers football.

The average Virginia Tech Hokies fan in United States is 38.5 years old, more male, and lives primarily in Virginia. The audience is concentrated in Virginia, North Carolina, Florida. Top brand affinities include Planet Fitness, Diaper bag, Water polo, with strongest over-indexing on Planet Fitness (4.34× the country average). Demographically, the Virginia Tech Hokies audience skews more male with an average age of 38.5, and over-indexes on personality traits such as Patriotism, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Team

Demographics of Virginia Tech Hokies fans

Demographic split for Virginia Tech Hokies audience in United States
MetricValue
Female40.1%
Male59.9%
Average age38.5
Estimated audience size530,623

Audience persona

The typical Virginia Tech Hokies fan in United States is more male, around 38.5 years old, with strong Patriotism tendencies and a notable affinity for Planet Fitness.

Top regions in United States

Top regions ranked by reach for Virginia Tech Hokies in United States
RegionReachAffinity
Virginia117,0679.06×
North Carolina32,2602.02×
Florida28,3460.79×
California23,5640.4×
Texas21,7040.48×
New York18,4740.62×
Pennsylvania16,4930.92×
Georgia16,3641×
Maryland13,8601.52×
Tennessee12,9671.22×
South Carolina11,7151.47×
New Jersey10,7960.8×
Ohio8,8960.54×
Illinois8,3870.47×
Massachusetts6,9640.67×
Michigan6,4590.47×
Kentucky5,5740.84×
Colorado5,3520.64×
Washington5,2780.5×
Alabama5,2730.71×
Mississippi5,1861.19×
Indiana4,9720.51×
Minnesota4,9070.65×
West Virginia4,7701.93×
Arizona4,6900.43×
Louisiana4,4790.65×
Missouri4,1590.49×
Washington, District of Columbia3,9642.49×
Oregon3,6710.6×
Wisconsin3,4200.43×
Connecticut3,2520.61×
Nevada3,2290.63×
Oklahoma2,7030.46×
Kansas2,4860.59×
Arkansas2,2380.51×
Iowa2,1450.49×
Nebraska1,9740.74×
Utah1,9210.4×
Rhode Island1,5570.92×
Idaho1,4680.55×
Alaska1,4651.29×
New Hampshire1,4110.67×
Delaware1,3940.95×
New Mexico1,3740.52×
Maine1,3620.72×
Hawaii1,2950.57×
Montana1,2770.87×
South Dakota1,2601.03×
Vermont1,2441.34×
North Dakota1,2271.13×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Virginia Tech Hokies audience
BrandAffinityCategory
Planet Fitness4.34×Sports
Diaper bag5.77×Kids & Family
Water polo16.3×Sports
Tennessee Volunteers football7.42×Sports
Nebraska Cornhuskers football9.48×Sports
Bass guitar3.75×Music & Radio
Auburn Tigers football8.38×Sports
Florida State Seminoles football7.6×Sports
Duke Blue Devils men's basketball6.16×Sports
Virginia Tech15.14×Business & Career
Washington Capitals10.11×Sports
Hobby Lobby2.37×Home & Garden
Golf Channel3.46×Sports
Metaphysics3.28×Business & Career
Aldi2.12×Shopping
Sheetz4.36×Cars & Mobility
Colgate University11.41×Business & Career
Fly fishing3.59×Sports
Washington Huskies football11.78×Sports
Hiking trails4.7×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Virginia Tech Hokies audience
TraitClusterScore
PatriotismCONSERVATISM1.12
SustainabilityBALANCE1.08
Pet OwnershipJOY1.05
Career OrientationPOWER1.03
Social Media UsageJOY1.01
Sports ActivityPOWER1.01

Worldwide distribution

Worldwide audience distribution share by country for Virginia Tech Hokies
CountryShare
United States86.6%
India2.2%
United Kingdom1.9%

See Virginia Tech Hokies audiences in other countries

More Sports audiences in United States

Frequently asked questions

How many fans does Virginia Tech Hokies have in United States?

Virginia Tech Hokies has an estimated audience of 530,623 people in United States, concentrated in Virginia and North Carolina.

What is the gender split and age of Virginia Tech Hokies fans?

40.1% of Virginia Tech Hokies fans are female, 59.9% are male, with an average age of 38.5 years.

Which brands do Virginia Tech Hokies fans like most?

Virginia Tech Hokies fans show strongest brand affinity for Planet Fitness (4.34×), Diaper bag (5.77×), and Water polo (16.3×) over the country average.

Where do Virginia Tech Hokies fans live in United States?

Virginia Tech Hokies fans in United States are most concentrated in Virginia (reach 117,067), North Carolina (reach 32,260), and Florida (reach 28,346). These three regions account for the largest share of the active audience.

What other brands do Virginia Tech Hokies fans also like?

Beyond Virginia Tech Hokies itself, the audience over-indexes on Diaper bag (5.77×), Water polo (16.3×), Tennessee Volunteers football (7.42×), and Nebraska Cornhuskers football (9.48×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Virginia Tech Hokies. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.