Rascasse Audience Intelligence

Disney's All-Star Movies Resort Target Market in United States

Name: Disney's All-Star Movies Resort — United States
Creator: Rascasse
License: https://rascasse.com/terms/

A data profile of the people who buy, follow and care about Disney's All-Star Movies Resort in United States — modelled from more than twelve digital signal sources. Disney's All-Star Movies Resort has an estimated audience of 754,233 people in United States.

#56among Hotel in United States #2943among Brand in United States #2182in Travel & Leisure

The average Disney's All-Star Movies Resort fan in United States is 42.1 years old, more female, and lives primarily in Florida.

The audience is concentrated in Florida, Texas, New York.

Top brand affinities include Catherine O'Hara, Castle of Illusion Starring Mickey Mouse, Disneyland Paris, with strongest over-indexing on Catherine O'Hara (21.45× the country average).

Demographically, the Disney's All-Star Movies Resort audience skews more female with an average age of 42.1, and over-indexes on personality traits such as Travelling, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Disney's All-Star Movies Resort fan in United States is more female, around 42.1 years old, with strong Travelling tendencies and a notable affinity for Catherine O'Hara.

Category: Travel & Leisure · Type: Brand · Subtype: Hotel

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Disney's All-Star Movies Resort profile in United States.

Audience size

754K

in United States

Gender

65.6%♀

34.4% male

Age

42.1

average years

Country rank

#28542

Brand in United States

Fig. 01

Search interest · 12-month trend

Monthly searches · Source: Rascasse Audience Intelligence

Section 02

Customer demographics of Disney's All-Star Movies Resort

65.6% are female, 34.4% are male, average age 42.1.

Fig. 02

Gender split

65.6%

Female

34.4%

Male

Demographic split for Disney's All-Star Movies Resort audience in United States
Metric	Value
Female	65.6%
Male	34.4%
Average age	42.1
Estimated audience size	754,233

Fig. 03

Age distribution

Age distribution of the Disney's All-Star Movies Resort audience in United States
Age bracket	Share	%
16-19		16%
20-29		16%
30-39		18%
40-49		21%
50+		29%

Fig. 04

Worldwide distribution

67.2%

of the worldwide Disney's All-Star Movies Resort audience comes from United States.

Worldwide audience distribution share by country for Disney's All-Star Movies Resort
Country	Share
United States	67.2%
United Kingdom	4.9%
Brazil	3.5%

Section 03

Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Disney's All-Star Movies Resort audience in United States is strongest.

Fig. 05

Top regions by affinity

Disney's All-Star Movies Resort customers by region in United States
#	Region	Reach	×
01	Florida	~500K	10.67×
02	South Carolina	~20K	1.46×
03	Alabama	~20K	1.43×
04	West Virginia	~5K	1.42×
05	Kentucky	~10K	1.41×
06	Tennessee	~20K	1.33×
07	Georgia	~30K	1.29×
08	Mississippi	~8K	1.24×
09	Louisiana	~10K	1.23×
10	New Jersey	~20K	1.22×
11	New Hampshire	~4K	1.21×
12	Rhode Island	~3K	1.18×
13	Pennsylvania	~30K	1.15×
14	North Carolina	~30K	1.11×
15	Indiana	~20K	1.10×
16	Ohio	~30K	1.07×
17	Connecticut	~8K	1.07×
18	Delaware	~2K	1.04×
19	Massachusetts	~20K	1.02×
20	Maine	~3K	0.99×
21	Arkansas	~6K	0.91×
22	New York	~40K	0.88×
23	Virginia	~20K	0.85×
24	Vermont	~1K	0.82×
25	Illinois	~20K	0.81×
26	Michigan	~20K	0.80×
27	Alaska	~1K	0.79×
28	North Dakota	~1K	0.79×
29	Maryland	~10K	0.77×
30	Wisconsin	~9K	0.77×
31	Texas	~50K	0.76×
32	South Dakota	~1K	0.76×
33	Missouri	~9K	0.74×
34	Oklahoma	~6K	0.73×
35	Montana	~2K	0.71×
36	Iowa	~4K	0.69×
37	Nebraska	~3K	0.69×
38	Kansas	~4K	0.67×
39	Hawaii	~2K	0.65×
40	Washington, District of Columbia	~1K	0.65×
41	Idaho	~2K	0.63×
42	New Mexico	~2K	0.61×
43	Minnesota	~6K	0.58×
44	Utah	~4K	0.56×
45	Nevada	~4K	0.53×
46	Colorado	~6K	0.50×
47	Arizona	~7K	0.46×
48	Oregon	~4K	0.46×
49	Washington	~6K	0.39×
50	California	~30K	0.33×

Affinity by region — Disney's All-Star Movies Resort, United States

Section 04

Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Disney's All-Star Movies Resort audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Disney's All-Star Movies Resort audience
#	Interest	Category	×
01	Castle of Illusion Starring Mickey Mouse	Games	101.67×
02	Westfalia	Travel & Leisure	58.03×
03	Legoland Windsor Resort	Travel & Leisure	57.60×
04	Live For Live Music	Event	42.55×
05	Catherine O'Hara	Movies & TV	21.45×
06	Despicable Me 2	Movies & TV	19.95×
07	Disneyland Paris	Travel & Leisure	15.42×
08	no country for old men	Movies & TV	11.31×
09	Rome (TV series)	Movies & TV	10.61×
10	Ratatouille (film)	Movies & TV	9.45×
11	Inside Out (2015 film)	Movies & TV	9.24×
12	Disney California Adventure	Travel & Leisure	8.87×
13	Disney's Animal Kingdom	Travel & Leisure	8.63×
14	Snow White	Movies & TV	8.21×
15	Minions (film)	Movies & TV	8.09×
16	Brave (2012 film)	Movies & TV	7.25×
17	Zootopia	Movies & TV	6.82×
18	Universal Studios Hollywood	Travel & Leisure	6.63×
19	Disneyland Resort	Travel & Leisure	6.23×
20	Superman	Movies & TV	2.91×

Section 05

Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Disney's All-Star Movies Resort audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out

The strongest tendencies

Top personality traits over-indexed by Disney's All-Star Movies Resort audience · What stands out
Trait	Cluster	Score
Travelling	THRILL	1.43×
Quality Awareness	PREMIUM	1.34×
Design Affinity	PREMIUM	1.29×

0×1.00× baseline2×

↓ Rather not

The weakest tendencies

Top personality traits over-indexed by Disney's All-Star Movies Resort audience · Rather not
Trait	Cluster	Score
Social Media Usage	JOY	0.97×
Patriotism	CONSERVATISM	1.01×
DIY Mentality	THRILL	1.02×

0×1.00× baseline2×

Section 06

Frequently asked questions

Who is Disney's All-Star Movies Resort's target market in United States?

Disney's All-Star Movies Resort's target market in United States covers an estimated 754,233 people, concentrated in Florida and Texas.

What is the gender split and age of Disney's All-Star Movies Resort customers?

65.6% of the Disney's All-Star Movies Resort audience are female, 34.4% are male, with an average age of 42.1 years.

Which brands do Disney's All-Star Movies Resort fans like most?

Disney's All-Star Movies Resort fans show strongest brand affinity for Catherine O'Hara (21.45×), Castle of Illusion Starring Mickey Mouse (101.67×), and Disneyland Paris (15.42×) over the country average.

Where do Disney's All-Star Movies Resort fans live in United States?

Disney's All-Star Movies Resort fans in United States are most concentrated in Florida (reach ~500K), Texas (reach ~50K), and New York (reach ~40K). These three regions account for the largest share of the active audience.

What other brands do Disney's All-Star Movies Resort fans also like?

Beyond Disney's All-Star Movies Resort itself, the audience over-indexes on Castle of Illusion Starring Mickey Mouse (101.67×), Disneyland Paris (15.42×), Superman (2.91×), and Live For Live Music (42.55×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Disney's All-Star Movies Resort. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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