Rascasse Audience Intelligence

Despicable Me 2 Audience in United States

A data profile of the people who buy, follow and care about Despicable Me 2 in United States — modelled from more than twelve digital signal sources. Despicable Me 2 has an estimated audience of 920,052 people in United States.

#112among Animation in United States#2012among Movie / TV Show / Series in United States#4597in Movies & TV

The average Despicable Me 2 fan in United States is 34.5 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include International education, Rio 2, Scooby-Doo, with strongest over-indexing on International education (72.31× the country average).

Demographically, the Despicable Me 2 audience skews more female with an average age of 34.5, and over-indexes on personality traits such as Community Orientation, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Despicable Me 2 fan in United States is more female, around 34.5 years old, with strong Community Orientation tendencies and a notable affinity for International education.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Animation

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Despicable Me 2 profile in United States.

Audience size
920K
in United States
Gender
58.1%♀
41.9% male
Age
34.5
average years
Country rank
#25025
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

+37%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Despicable Me 2 viewers

58.1% are female, 41.9% are male, average age 34.5.

Fig. 02

Gender split

58.1%
Female
41.9%
Male
Demographic split for Despicable Me 2 audience in United States
MetricValue
Female58.1%
Male41.9%
Average age34.5
Estimated audience size920,052
Fig. 03

Age distribution

Ø 34.5
average years
Age distribution of the Despicable Me 2 audience in United States
Age bracketShare%
16-1927%
20-2926%
30-3923%
40-4914%
50+10%
Fig. 04

Worldwide distribution

31.6%

of the worldwide Despicable Me 2 audience comes from United States.

Worldwide audience distribution share by country for Despicable Me 2
CountryShare
United States31.6%
Italy7.7%
United Kingdom7.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Despicable Me 2 audience in United States is strongest.

Fig. 05

Top regions by affinity

Despicable Me 2 fans by region: top regions in United States
#RegionReachAffinity×
01Utah~10K1.45×
02Idaho~6K1.43×
03New Mexico~6K1.28×
04Texas~90K1.26×
05Arizona~20K1.22×
06California~100K1.20×
07Oklahoma~10K1.20×
08Iowa~8K1.14×
09Kansas~8K1.12×
10Nebraska~5K1.09×
11North Dakota~2K1.09×
12South Dakota~2K1.08×
13Wyoming~1K1.08×
14Colorado~10K1.07×
15Washington~20K1.06×
16Montana~3K1.06×
17Indiana~20K1.05×
18Nevada~9K1.05×
19Illinois~30K1.03×
20Missouri~10K1.03×
21Arkansas~7K1.03×
22Wisconsin~10K1.02×
23Oregon~10K1.02×
24Michigan~20K0.99×
25Minnesota~10K0.99×
26Kentucky~10K0.99×
27Connecticut~8K0.96×
28Ohio~30K0.95×
29North Carolina~20K0.95×
30Hawaii~3K0.94×
31Alaska~2K0.94×
32Tennessee~20K0.93×
33South Carolina~10K0.93×
34Florida~50K0.91×
35Georgia~20K0.90×
36Virginia~20K0.90×
37Alabama~10K0.90×
38Maine~3K0.90×
39Rhode Island~2K0.90×
40Delaware~2K0.90×
41Pennsylvania~30K0.89×
42West Virginia~4K0.89×
43New Hampshire~3K0.88×
44Maryland~10K0.87×
45Louisiana~10K0.87×
46Mississippi~6K0.87×
47New Jersey~20K0.85×
48Massachusetts~10K0.82×
49New York~40K0.81×
50Washington, District of Columbia~2K0.61×
Fig. 06

Affinity by region

Affinity by region — Despicable Me 2, United States
0.61×1.00×1.45×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Despicable Me 2 audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Despicable Me 2 audience
#·InterestCategoryAffinity×
01Rio 2Movies & TV163.18×
02Mars Attacks!Movies & TV100.37×
03International educationBusiness & Career72.31×
04ShrekMovies & TV45.06×
05LINETechnology & Electronics32.53×
06Space JamMovies & TV31.06×
07WALL-EMovies & TV27.71×
08MonstersMovies & TV27.61×
09Shark TaleMovies & TV26.82×
10CinnamorollMovies & TV22.63×
11Scooby-DooMovies & TV22.04×
12United States national football teamSports21.52×
13ZootopiaMovies & TV20.00×
14Finding NemoMovies & TV20.00×
15Kung Fu PandaMovies & TV20.00×
16Toy Story (franchise)Movies & TV18.32×
17Dolph LundgrenMovies & TV18.29×
18Ghostbusters (franchise)Movies & TV17.71×
19Ratatouille (film)Movies & TV15.42×
20Graphic novelLiterature12.40×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Despicable Me 2 audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Despicable Me 2 audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN2.91×
IndulgenceJOY1.79×
Pet OwnershipJOY1.48×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Despicable Me 2 audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.63×
Sports ActivityPOWER0.83×
TravellingTHRILL0.90×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Despicable Me 2 have in United States?

Despicable Me 2 has an estimated audience of 920,052 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Despicable Me 2 viewers?

58.1% of Despicable Me 2 fans are female, 41.9% are male, with an average age of 34.5 years.

03

Which brands do Despicable Me 2 fans like most?

Despicable Me 2 fans show strongest brand affinity for International education (72.31×), Rio 2 (163.18×), and Scooby-Doo (22.04×) over the country average.

04

Where do Despicable Me 2 fans live in United States?

Despicable Me 2 fans in United States are most concentrated in California (reach ~100K), Texas (reach ~90K), and Florida (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Despicable Me 2 fans also like?

Beyond Despicable Me 2 itself, the audience over-indexes on Rio 2 (163.18×), Scooby-Doo (22.04×), Shrek (45.06×), and Mars Attacks! (100.37×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Despicable Me 2. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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