Despicable Me 2 Audience in United States

Despicable Me 2 logo

Despicable Me 2 has an estimated audience of 862,828 people in United States. 58.1% are female, 41.9% are male, average age 34.5. Top regions: California, Texas, Florida. Top brand affinities: Gran Torino, Jeep Jamboree, Staycation, Plainfield, New Jersey, Hongik University.

The average Despicable Me 2 fan in United States is 34.5 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Gran Torino, Jeep Jamboree, Staycation, with strongest over-indexing on Gran Torino (25.78× the country average). Demographically, the Despicable Me 2 audience skews more female with an average age of 34.5, and over-indexes on personality traits such as LGBTQ+ Identity, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Animation

Demographics of Despicable Me 2 fans

Demographic split for Despicable Me 2 audience in United States
MetricValue
Female58.1%
Male41.9%
Average age34.5
Estimated audience size862,828

Audience persona

The typical Despicable Me 2 fan in United States is more female, around 34.5 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Gran Torino.

Top regions in United States

Top regions ranked by reach for Despicable Me 2 in United States
RegionReachAffinity
California121,5721.28×
Texas98,8551.33×
Florida54,8060.94×
New York42,2030.88×
Illinois31,2631.09×
Pennsylvania26,4130.91×
North Carolina25,8180.99×
Ohio25,2920.95×
Georgia24,5890.93×
Michigan23,2001.03×
Arizona20,5001.16×
Virginia19,7640.94×
New Jersey19,6170.89×
Washington19,0961.1×
Indiana16,9721.08×
Tennessee16,8050.97×
Colorado15,3991.13×
Massachusetts14,6590.86×
Missouri14,2961.03×
Wisconsin13,6431.05×
Maryland13,3280.9×
Minnesota12,5091.01×
South Carolina12,0400.93×
Utah11,8031.53×
Oklahoma11,3101.18×
Kentucky10,6650.99×
Oregon10,1951.03×
Alabama10,1250.84×
Louisiana9,4530.85×
Nevada8,8291.06×
Iowa8,3131.17×
Connecticut8,1820.95×
Kansas7,7881.15×
Arkansas7,1191×
Idaho6,0961.41×
New Mexico5,4911.27×
Mississippi5,4820.77×
Nebraska4,6391.07×
Hawaii3,5020.94×
West Virginia3,2590.81×
New Hampshire2,9750.88×
Maine2,6920.87×
Montana2,5291.06×
Rhode Island2,2010.8×
Delaware1,9960.84×
South Dakota1,9040.95×
North Dakota1,8301.03×
Alaska1,5380.83×
Washington, District of Columbia1,4160.55×
Wyoming1,4061.1×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Despicable Me 2 audience
BrandAffinityCategory
Gran Torino25.78×Movies & TV
Jeep Jamboree81.04×Cars & Mobility
Staycation8.18×Home & Garden
Plainfield, New Jersey20.35×Travel & Leisure
Hongik University22.81×Business & Career
Dog breed1.83×Pets & Animals
Edvard Grieg31.33×Literature
Combat sport1.72×Sports
Elsword16.5×Games
Monogram3.89×Home & Garden
Home staging4.6×Home & Garden
Arnold Palmer4.26×Sports
Assassin's Creed II4.31×Games
Racing1.52×Cars & Mobility
Mortgage insurance2.49×Business & Career
Emilio Estefan8.08×Music & Radio
Chanticleer (ensemble)7.44×Music & Radio
Personalised Gifts2.37×Home & Garden
Cachorro2.94×Pets & Animals
Endless Space12.45×Games

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Despicable Me 2 audience
TraitClusterScore
LGBTQ+ IdentityOPEN5.9
Community OrientationOPEN1.89
Pet OwnershipJOY1.4
ExtroversionTHRILL1.39
TraditionCONSERVATISM1.36
IndulgenceJOY1.34

Worldwide distribution

Worldwide audience distribution share by country for Despicable Me 2
CountryShare
United States32.1%
Italy7.1%
United Kingdom7.0%

See Despicable Me 2 audiences in other countries

More Animation audiences in United States

Frequently asked questions

How many fans does Despicable Me 2 have in United States?

Despicable Me 2 has an estimated audience of 862,828 people in United States, concentrated in California and Texas.

What is the gender split and age of Despicable Me 2 fans?

58.1% of Despicable Me 2 fans are female, 41.9% are male, with an average age of 34.5 years.

Which brands do Despicable Me 2 fans like most?

Despicable Me 2 fans show strongest brand affinity for Gran Torino (25.78×), Jeep Jamboree (81.04×), and Staycation (8.18×) over the country average.

Where do Despicable Me 2 fans live in United States?

Despicable Me 2 fans in United States are most concentrated in California (reach 121,572), Texas (reach 98,855), and Florida (reach 54,806). These three regions account for the largest share of the active audience.

What other brands do Despicable Me 2 fans also like?

Beyond Despicable Me 2 itself, the audience over-indexes on Jeep Jamboree (81.04×), Staycation (8.18×), Plainfield, New Jersey (20.35×), and Hongik University (22.81×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Despicable Me 2. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.