Despicable Me 2 Audience in United States

Despicable Me 2 has an estimated audience of 862,828 people in United States. 58.1% are female, 41.9% are male, average age 34.5. Top regions: California, Texas, Florida. Top brand affinities: Scooby-Doo, Rio 2, Shrek, Mars Attacks!, International education.

The average Despicable Me 2 fan in United States is 34.5 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Scooby-Doo, Rio 2, Shrek, with strongest over-indexing on Scooby-Doo (38.7× the country average). Demographically, the Despicable Me 2 audience skews more female with an average age of 34.5, and over-indexes on personality traits such as LGBTQ+ Identity, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Animation

Demographics of Despicable Me 2 fans

Demographic split for Despicable Me 2 audience in United States
MetricValue
Female58.1%
Male41.9%
Average age34.5
Estimated audience size862,828

Audience persona

The typical Despicable Me 2 fan in United States is more female, around 34.5 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Scooby-Doo.

Top regions in United States

Top regions ranked by reach for Despicable Me 2 in United States
RegionReachAffinity
California121,5721.28×
Texas98,8551.33×
Florida54,8060.94×
New York42,2030.88×
Illinois31,2631.09×
Pennsylvania26,4130.91×
North Carolina25,8180.99×
Ohio25,2920.95×
Georgia24,5890.93×
Michigan23,2001.03×
Arizona20,5001.16×
Virginia19,7640.94×
New Jersey19,6170.89×
Washington19,0961.1×
Indiana16,9721.08×
Tennessee16,8050.97×
Colorado15,3991.13×
Massachusetts14,6590.86×
Missouri14,2961.03×
Wisconsin13,6431.05×
Maryland13,3280.9×
Minnesota12,5091.01×
South Carolina12,0400.93×
Utah11,8031.53×
Oklahoma11,3101.18×
Kentucky10,6650.99×
Oregon10,1951.03×
Alabama10,1250.84×
Louisiana9,4530.85×
Nevada8,8291.06×
Iowa8,3131.17×
Connecticut8,1820.95×
Kansas7,7881.15×
Arkansas7,1191×
Idaho6,0961.41×
New Mexico5,4911.27×
Mississippi5,4820.77×
Nebraska4,6391.07×
Hawaii3,5020.94×
West Virginia3,2590.81×
New Hampshire2,9750.88×
Maine2,6920.87×
Montana2,5291.06×
Rhode Island2,2010.8×
Delaware1,9960.84×
South Dakota1,9040.95×
North Dakota1,8301.03×
Alaska1,5380.83×
Washington, District of Columbia1,4160.55×
Wyoming1,4061.1×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Despicable Me 2 audience
BrandAffinityCategory
Scooby-Doo38.7×Movies & TV
Rio 2157.9×Movies & TV
Shrek35.36×Movies & TV
Mars Attacks!81.04×Movies & TV
International education30.17×Business & Career
Zootopia20×Movies & TV
Anime and manga fandom8.14×Literature
Monsters19.64×Movies & TV
Toy Story (franchise)18.94×Movies & TV
LINE26.84×Technology & Electronics
WALL-E22.81×Movies & TV
Finding Nemo20×Movies & TV
Space Jam25.78×Movies & TV
Ratatouille (film)14.02×Movies & TV
Cinnamoroll22.67×Movies & TV
Collectible card game8.31×Games
Dolph Lundgren18.4×Movies & TV
Kung Fu Panda20×Movies & TV
Graphic novel9.77×Literature
United States national football team15.67×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Despicable Me 2 audience
TraitClusterScore
LGBTQ+ IdentityOPEN5.9
Community OrientationOPEN1.89
Pet OwnershipJOY1.4
ExtroversionTHRILL1.39
TraditionCONSERVATISM1.36
IndulgenceJOY1.34

Worldwide distribution

Worldwide audience distribution share by country for Despicable Me 2
CountryShare
United States32.1%
Italy7.1%
United Kingdom7.0%

See Despicable Me 2 audiences in other countries

More Animation audiences in United States

Frequently asked questions

How many fans does Despicable Me 2 have in United States?

Despicable Me 2 has an estimated audience of 862,828 people in United States, concentrated in California and Texas.

What is the gender split and age of Despicable Me 2 fans?

58.1% of Despicable Me 2 fans are female, 41.9% are male, with an average age of 34.5 years.

Which brands do Despicable Me 2 fans like most?

Despicable Me 2 fans show strongest brand affinity for Scooby-Doo (38.7×), Rio 2 (157.9×), and Shrek (35.36×) over the country average.

Where do Despicable Me 2 fans live in United States?

Despicable Me 2 fans in United States are most concentrated in California (reach 121,572), Texas (reach 98,855), and Florida (reach 54,806). These three regions account for the largest share of the active audience.

What other brands do Despicable Me 2 fans also like?

Beyond Despicable Me 2 itself, the audience over-indexes on Rio 2 (157.9×), Shrek (35.36×), Mars Attacks! (81.04×), and International education (30.17×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Despicable Me 2. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.