Rascasse Audience Intelligence

Arizona Wildcats Audience in United States

A data profile of the people who buy, follow and care about Arizona Wildcats in United States — modelled from more than twelve digital signal sources. Arizona Wildcats has an estimated audience of 653,827 people in United States.

#487among Team in United States#2955in Sports

The average Arizona Wildcats fan in United States is 42.7 years old, balanced, and lives primarily in Arizona.

The audience is concentrated in Arizona, California, Texas.

Top brand affinities include Arizona Wildcats men's basketball, Arizona Diamondbacks, Utah Mammoth, with strongest over-indexing on Arizona Wildcats men's basketball (81.62× the country average).

Demographically, the Arizona Wildcats audience skews balanced with an average age of 42.7, and over-indexes on personality traits such as Patriotism, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Arizona Wildcats fan in United States is balanced, around 42.7 years old, with strong Patriotism tendencies and a notable affinity for Arizona Wildcats men's basketball.

Category: Sports · Type: Team

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Arizona Wildcats profile in United States.

Audience size
654K
in United States
Gender
53.1%♀
46.9% male
Age
42.7
average years
Country rank
#31150
Team in United States
Fig. 01

Search interest · 12-month trend

+96%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Arizona Wildcats fans

53.1% are female, 46.9% are male, average age 42.7.

Fig. 02

Gender split

53.1%
Female
46.9%
Male
Demographic split for Arizona Wildcats audience in United States
MetricValue
Female53.1%
Male46.9%
Average age42.7
Estimated audience size653,827
Fig. 03

Age distribution

Ø 42.7
average years
Age distribution of the Arizona Wildcats audience in United States
Age bracketShare%
16-1915%
20-2914%
30-3918%
40-4925%
50+28%
Fig. 04

Worldwide distribution

87.6%

of the worldwide Arizona Wildcats audience comes from United States.

Worldwide audience distribution share by country for Arizona Wildcats
CountryShare
United States87.6%
United Kingdom1.6%
Mexico1.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Arizona Wildcats audience in United States is strongest.

Fig. 05

Top regions by affinity

Arizona Wildcats fans by region: top regions in United States
#RegionReachAffinity×
01Arizona~200K12.69×
02New Mexico~7K2.31×
03Nevada~10K1.62×
04Colorado~20K1.56×
05Alaska~2K1.33×
06Montana~2K1.26×
07Utah~7K1.22×
08Wyoming~1K1.22×
09North Dakota~1K1.11×
10South Dakota~2K1.10×
11Idaho~3K1.06×
12Washington~10K1.05×
13Kansas~5K0.98×
14Oregon~7K0.93×
15Iowa~5K0.93×
16California~60K0.92×
17Hawaii~2K0.91×
18Arkansas~5K0.90×
19Nebraska~3K0.87×
20Delaware~1K0.82×
21Missouri~8K0.80×
22Rhode Island~2K0.80×
23West Virginia~2K0.78×
24New Hampshire~2K0.78×
25Maine~2K0.78×
26Mississippi~4K0.77×
27Washington, District of Columbia~1K0.77×
28Indiana~8K0.71×
29Wisconsin~7K0.71×
30Oklahoma~5K0.71×
31Kentucky~6K0.70×
32Illinois~10K0.67×
33Texas~40K0.66×
34South Carolina~6K0.66×
35Minnesota~6K0.66×
36Alabama~6K0.65×
37Connecticut~4K0.65×
38Louisiana~5K0.63×
39North Carolina~10K0.60×
40Michigan~10K0.58×
41Tennessee~7K0.58×
42Ohio~10K0.57×
43Georgia~10K0.56×
44Virginia~9K0.55×
45Maryland~6K0.55×
46New Jersey~9K0.54×
47Massachusetts~7K0.52×
48Pennsylvania~10K0.51×
49New York~20K0.47×
50Florida~20K0.43×
Fig. 06

Affinity by region

Affinity by region — Arizona Wildcats, United States
0.43×1.00×12.69×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Arizona Wildcats audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Arizona Wildcats audience
#·InterestCategoryAffinity×
01Arizona Wildcats men's basketballSports81.62×
02Utah MammothSports23.19×
03Arizona DiamondbacksSports21.62×
04Brook LopezSports20.00×
05Calgary FlamesSports14.12×
06Ottawa SenatorsSports11.26×
07Washington Huskies footballSports10.75×
08Nebraska Cornhuskers footballSports7.49×
09Oregon Ducks footballSports7.09×
10University of OxfordBusiness & Career6.36×
11Tennessee Volunteers footballSports5.91×
12Auburn Tigers footballSports5.63×
13Florida State Seminoles footballSports5.57×
14Phoenix SunsSports5.42×
15Sustainable energyHome & Garden3.34×
16Renewable energyBusiness & Career3.16×
17FedExBusiness & Career2.98×
18Mortgage loansBusiness & Career2.35×
19Pizza HutFood & Beverages1.86×
20PinterestInternet & Social Media1.59×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Arizona Wildcats audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Arizona Wildcats audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.22×
Convenience OrientationPREMIUM1.51×
TravellingTHRILL1.39×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Arizona Wildcats audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.76×
Healthy LifestyleBALANCE0.84×
Pet OwnershipJOY0.85×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Arizona Wildcats have in United States?

Arizona Wildcats has an estimated audience of 653,827 people in United States, concentrated in Arizona and California.

02

What is the gender split and age of Arizona Wildcats fans?

53.1% of Arizona Wildcats fans are female, 46.9% are male, with an average age of 42.7 years.

03

Which brands do Arizona Wildcats fans like most?

Arizona Wildcats fans show strongest brand affinity for Arizona Wildcats men's basketball (81.62×), Arizona Diamondbacks (21.62×), and Utah Mammoth (23.19×) over the country average.

04

Where do Arizona Wildcats fans live in United States?

Arizona Wildcats fans in United States are most concentrated in Arizona (reach ~200K), California (reach ~60K), and Texas (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Arizona Wildcats fans also like?

Beyond Arizona Wildcats itself, the audience over-indexes on Arizona Diamondbacks (21.62×), Utah Mammoth (23.19×), Phoenix Suns (5.42×), and Brook Lopez (20×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Sports audiences in United States

See Arizona Wildcats audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Arizona Wildcats. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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