Rascasse Audience Intelligence

Seattle Storm Audience in United States

A data profile of the people who buy, follow and care about Seattle Storm in United States — modelled from more than twelve digital signal sources. Seattle Storm has an estimated audience of 1,035,016 people in United States.

#278among Basketball in United States#350among Team in United States#2126in Sports

The average Seattle Storm fan in United States is 39.7 years old, balanced, and lives primarily in Washington.

The audience is concentrated in Washington, California, Texas.

Top brand affinities include Jrue Holiday, Brook Lopez, Sneaker collecting, with strongest over-indexing on Jrue Holiday (114.21× the country average).

Demographically, the Seattle Storm audience skews balanced with an average age of 39.7, and over-indexes on personality traits such as Patriotism, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Seattle Storm fan in United States is balanced, around 39.7 years old, with strong Patriotism tendencies and a notable affinity for Jrue Holiday.

Category: Sports · Type: Team · Subtype: Basketball

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Seattle Storm profile in United States.

Audience size
1M
in United States
Gender
48.4%♀
51.6% male
Age
39.7
average years
Country rank
#23142
Team in United States
Fig. 01

Search interest · 12-month trend

+20%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Seattle Storm fans

48.4% are female, 51.6% are male, average age 39.7.

Fig. 02

Gender split

48.4%
Female
51.6%
Male
Demographic split for Seattle Storm audience in United States
MetricValue
Female48.4%
Male51.6%
Average age39.7
Estimated audience size1,035,016
Fig. 03

Age distribution

Ø 39.7
average years
Age distribution of the Seattle Storm audience in United States
Age bracketShare%
16-1919%
20-2918%
30-3920%
40-4923%
50+20%
Fig. 04

Worldwide distribution

73.0%

of the worldwide Seattle Storm audience comes from United States.

Worldwide audience distribution share by country for Seattle Storm
CountryShare
United States73.0%
Philippines5.3%
Canada5.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Seattle Storm audience in United States is strongest.

Fig. 05

Top regions by affinity

Seattle Storm fans by region: top regions in United States
#RegionReachAffinity×
01Washington~200K10.88×
02Iowa~20K2.54×
03Louisiana~20K1.73×
04Mississippi~10K1.55×
05Indiana~20K1.38×
06Connecticut~10K1.36×
07Oregon~10K1.18×
08Nevada~10K1.15×
09South Dakota~2K0.97×
10South Carolina~10K0.93×
11Georgia~30K0.91×
12Alaska~2K0.91×
13Maryland~20K0.89×
14Montana~2K0.86×
15North Carolina~20K0.84×
16Minnesota~10K0.84×
17Illinois~30K0.82×
18Tennessee~20K0.80×
19Maine~3K0.80×
20Washington, District of Columbia~2K0.80×
21Arizona~20K0.79×
22Alabama~10K0.79×
23Arkansas~6K0.79×
24Ohio~20K0.78×
25Rhode Island~2K0.74×
26Hawaii~3K0.73×
27New Hampshire~3K0.73×
28Virginia~20K0.71×
29Delaware~2K0.71×
30New York~40K0.70×
31Kentucky~9K0.70×
32Vermont~1K0.70×
33Florida~50K0.69×
34Idaho~3K0.66×
35North Dakota~1K0.66×
36New Mexico~3K0.65×
37Michigan~20K0.63×
38Texas~50K0.62×
39Massachusetts~10K0.62×
40Nebraska~3K0.61×
41California~60K0.59×
42Pennsylvania~20K0.59×
43New Jersey~10K0.59×
44Wisconsin~9K0.59×
45Kansas~5K0.59×
46Missouri~9K0.57×
47West Virginia~3K0.57×
48Colorado~8K0.54×
49Oklahoma~5K0.47×
50Utah~3K0.39×
Fig. 06

Affinity by region

Affinity by region — Seattle Storm, United States
0.39×1.00×10.88×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Seattle Storm audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Seattle Storm audience
#·InterestCategoryAffinity×
01Brook LopezSports141.46×
02Jrue HolidaySports114.21×
03Slam Dunk ContestSports64.30×
04Arizona Wildcats men's basketballSports43.73×
05Erin AndrewsSports28.46×
06De'Aaron FoxSports26.34×
07UCLA Bruins men's basketballSports24.43×
08Gonzaga Bulldogs men's basketballSports22.53×
09North Carolina Tar Heels men's basketballSports19.40×
10Virginia Cavaliers men's basketballSports18.98×
11Sharon OsbourneMovies & TV18.55×
12Seth GreenMovies & TV18.55×
13Tim DuncanSports18.55×
14Damian LillardSports17.81×
15Duke Blue Devils men's basketballSports13.39×
16Sneaker collectingFashion & Accessoires13.21×
17Freddie FreemanSports13.13×
18Seattle MarinersSports10.88×
19Chris PaulSports10.11×
20Giannis AntetokounmpoSports5.34×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Seattle Storm audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Seattle Storm audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.80×
Family OrientationCONSERVATISM1.60×
Convenience OrientationPREMIUM1.56×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Seattle Storm audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.66×
Design AffinityPREMIUM0.74×
TraditionCONSERVATISM0.79×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Seattle Storm have in United States?

Seattle Storm has an estimated audience of 1,035,016 people in United States, concentrated in Washington and California.

02

What is the gender split and age of Seattle Storm fans?

48.4% of Seattle Storm fans are female, 51.6% are male, with an average age of 39.7 years.

03

Which brands do Seattle Storm fans like most?

Seattle Storm fans show strongest brand affinity for Jrue Holiday (114.21×), Brook Lopez (141.46×), and Sneaker collecting (13.21×) over the country average.

04

Where do Seattle Storm fans live in United States?

Seattle Storm fans in United States are most concentrated in Washington (reach ~200K), California (reach ~60K), and Texas (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Seattle Storm fans also like?

Beyond Seattle Storm itself, the audience over-indexes on Brook Lopez (141.46×), Sneaker collecting (13.21×), De'Aaron Fox (26.34×), and Sharon Osbourne (18.55×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Seattle Storm. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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