Seattle Storm Audience in United States

Seattle Storm logo

Seattle Storm has an estimated audience of 981,573 people in United States. 48.4% are female, 51.6% are male, average age 39.7. Top regions: Washington, California, Texas. Top brand affinities: Surf kayaking, Welder certification, Goop, Harlow, Wok.

The average Seattle Storm fan in United States is 39.7 years old, balanced, and lives primarily in Washington. The audience is concentrated in Washington, California, Texas. Top brand affinities include Surf kayaking, Welder certification, Goop, with strongest over-indexing on Surf kayaking (127.94× the country average). Demographically, the Seattle Storm audience skews balanced with an average age of 39.7, and over-indexes on personality traits such as Patriotism, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Team · Subtype: Basketball

Demographics of Seattle Storm fans

Demographic split for Seattle Storm audience in United States
MetricValue
Female48.4%
Male51.6%
Average age39.7
Estimated audience size981,573

Audience persona

The typical Seattle Storm fan in United States is balanced, around 39.7 years old, with strong Patriotism tendencies and a notable affinity for Surf kayaking.

Top regions in United States

Top regions ranked by reach for Seattle Storm in United States
RegionReachAffinity
Washington207,33410.53×
California65,0630.6×
Texas54,2740.64×
Florida46,2990.7×
New York43,1420.79×
Illinois28,5200.87×
North Carolina26,9970.91×
Georgia25,8950.86×
Ohio24,8230.82×
Indiana24,7051.38×
Iowa21,6292.67×
Pennsylvania21,1600.64×
Virginia17,3130.72×
Michigan17,1640.67×
New Jersey16,4900.66×
Arizona16,2980.81×
Connecticut16,1591.64×
Louisiana15,8821.25×
Tennessee15,6050.79×
Maryland15,0490.89×
Oregon14,3251.27×
Massachusetts13,6450.71×
South Carolina12,7450.86×
Nevada11,2961.19×
Minnesota10,7630.77×
Alabama9,7280.71×
Mississippi9,4211.16×
Kentucky9,0920.74×
Missouri8,9500.57×
Wisconsin8,9310.6×
Colorado8,8110.57×
Arkansas5,8800.73×
Oklahoma4,7520.44×
Kansas4,5550.59×
New Mexico3,1630.64×
Utah3,1590.36×
Idaho3,1370.64×
Hawaii2,9450.7×
Nebraska2,8780.58×
New Hampshire2,8230.73×
Maine2,4260.69×
Rhode Island2,4000.77×
Washington, District of Columbia2,3680.8×
Montana2,3080.85×
South Dakota2,2981.01×
West Virginia2,1790.48×
Delaware1,7270.64×
Alaska1,5370.73×
North Dakota1,1210.56×
Vermont1,0490.61×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Seattle Storm audience
BrandAffinityCategory
Surf kayaking127.94×Sports
Welder certification45.56×Business & Career
Goop9.42×Internet & Social Media
Harlow20.1×Travel & Leisure
Wok9.8×Food & Beverages
Cardio Kickboxing47×Sports
Grinch5.58×Movies & TV
Governor of Michigan9.54×Politics & Society
Vocal harmony5.55×Music & Radio
Guitarist (magazine)13.16×Music & Radio
Kate Morton41.99×Literature
headspace10.01×Health
Google Home6.64×Technology & Electronics
Minnesota1.71×Travel & Leisure
Sinaloa3.57×Travel & Leisure
TV Fanatic10.27×Movies & TV
Cherish (group)9.87×Music & Radio
Hibachi6.83×Food & Beverages
Staycation2.85×Home & Garden
Hipster8.14×Politics & Society

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Seattle Storm audience
TraitClusterScore
PatriotismCONSERVATISM1.67
Early Adopter MentalityPOWER1.34
SustainabilityBALANCE1.27
Community OrientationOPEN1.27
LGBTQ+ IdentityOPEN1.26
Family OrientationCONSERVATISM1.22

Worldwide distribution

Worldwide audience distribution share by country for Seattle Storm
CountryShare
United States72.4%
Philippines5.5%
Canada5.2%

See Seattle Storm audiences in other countries

More Basketball audiences in United States

Frequently asked questions

How many fans does Seattle Storm have in United States?

Seattle Storm has an estimated audience of 981,573 people in United States, concentrated in Washington and California.

What is the gender split and age of Seattle Storm fans?

48.4% of Seattle Storm fans are female, 51.6% are male, with an average age of 39.7 years.

Which brands do Seattle Storm fans like most?

Seattle Storm fans show strongest brand affinity for Surf kayaking (127.94×), Welder certification (45.56×), and Goop (9.42×) over the country average.

Where do Seattle Storm fans live in United States?

Seattle Storm fans in United States are most concentrated in Washington (reach 207,334), California (reach 65,063), and Texas (reach 54,274). These three regions account for the largest share of the active audience.

What other brands do Seattle Storm fans also like?

Beyond Seattle Storm itself, the audience over-indexes on Welder certification (45.56×), Goop (9.42×), Harlow (20.1×), and Wok (9.8×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Seattle Storm. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.