A data profile of the people who buy, follow and care about Truth in United States — modelled from more than twelve digital signal sources. Truth has an estimated audience of 18,385,901 people in United States.
The average Truth fan in United States is 40.5 years old, more female, and lives primarily in California.
The audience is concentrated in California, Texas, Florida.
Top brand affinities include Sharon Osbourne, Drudge Report, Josh Duhamel, with strongest over-indexing on Sharon Osbourne (11.2× the country average).
Demographically, the Truth audience skews more female with an average age of 40.5, and over-indexes on personality traits such as Patriotism, Spirituality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Truth fan in United States is more female, around 40.5 years old, with strong Patriotism tendencies and a notable affinity for Sharon Osbourne.
The key figures that characterise the Truth profile in United States.
58.4% are female, 41.6% are male, average age 40.5.
| Metric | Value |
|---|---|
| Female | 58.4% |
| Male | 41.6% |
| Average age | 40.5 |
| Estimated audience size | 18,385,901 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 21% | |
| 20-29 | 15% | |
| 30-39 | 17% | |
| 40-49 | 22% | |
| 50+ | 25% |
Where the Truth audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Oregon | ~400K | 1.93× | |
| 02 | Alabama | ~400K | 1.40× | |
| 03 | South Carolina | ~400K | 1.38× | |
| 04 | Georgia | ~700K | 1.28× | |
| 05 | Louisiana | ~300K | 1.23× | |
| 06 | Mississippi | ~200K | 1.17× | |
| 07 | Texas | ~1.5M | 1.09× | |
| 08 | Washington, District of Columbia | ~60K | 1.09× | |
| 09 | Oklahoma | ~200K | 1.08× | |
| 10 | Michigan | ~500K | 1.07× | |
| 11 | Arkansas | ~200K | 1.07× | |
| 12 | North Carolina | ~600K | 1.06× | |
| 13 | Illinois | ~600K | 1.04× | |
| 14 | Alaska | ~40K | 1.04× | |
| 15 | Kentucky | ~200K | 1.03× | |
| 16 | Florida | ~1.5M | 1.02× | |
| 17 | New York | ~1M | 1.01× | |
| 18 | Idaho | ~90K | 1.01× | |
| 19 | West Virginia | ~90K | 1.01× | |
| 20 | Tennessee | ~400K | 1.00× | |
| 21 | Missouri | ~300K | 1.00× | |
| 22 | Kansas | ~100K | 1.00× | |
| 23 | Wisconsin | ~300K | 0.99× | |
| 24 | Virginia | ~400K | 0.98× | |
| 25 | Indiana | ~300K | 0.98× | |
| 26 | Utah | ~200K | 0.98× | |
| 27 | Arizona | ~400K | 0.97× | |
| 28 | Washington | ~300K | 0.95× | |
| 29 | Montana | ~50K | 0.95× | |
| 30 | Ohio | ~500K | 0.94× | |
| 31 | Maryland | ~300K | 0.94× | |
| 32 | California | ~2M | 0.93× | |
| 33 | Pennsylvania | ~600K | 0.93× | |
| 34 | South Dakota | ~40K | 0.92× | |
| 35 | Delaware | ~50K | 0.91× | |
| 36 | New Mexico | ~80K | 0.90× | |
| 37 | Maine | ~60K | 0.90× | |
| 38 | North Dakota | ~30K | 0.90× | |
| 39 | Minnesota | ~200K | 0.89× | |
| 40 | Connecticut | ~200K | 0.88× | |
| 41 | Nebraska | ~80K | 0.88× | |
| 42 | Rhode Island | ~50K | 0.88× | |
| 43 | Colorado | ~300K | 0.87× | |
| 44 | Nevada | ~200K | 0.87× | |
| 45 | Iowa | ~100K | 0.87× | |
| 46 | Hawaii | ~70K | 0.87× | |
| 47 | New Hampshire | ~60K | 0.86× | |
| 48 | New Jersey | ~400K | 0.85× | |
| 49 | Massachusetts | ~300K | 0.85× | |
| 50 | Vermont | ~30K | 0.82× |
The strongest cross-interests of the Truth audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Sharon Osbourne | Movies & TV | 11.20× | ||
| 02 | Josh Duhamel | Fashion & Accessoires | 11.20× | ||
| 03 | Avan Jogia | Movies & TV | 11.20× | ||
| 04 | Sophia Bush | Movies & TV | 11.20× | ||
| 05 | Jesse Eisenberg | Movies & TV | 11.20× | ||
| 06 | Seth Green | Movies & TV | 11.20× | ||
| 07 | Cougar | Kids & Family | 11.20× | ||
| 08 | Chevy Trucks | Cars & Mobility | 11.20× | ||
| 09 | Madison Pettis | Movies & TV | 10.45× | ||
| 10 | Rose McGowan | Movies & TV | 10.25× | ||
| 11 | Regina Hall | Movies & TV | 9.41× | ||
| 12 | Miles Teller | Movies & TV | 8.15× | ||
| 13 | Drudge Report | Sports | 6.24× | ||
| 14 | Bill Murray | Movies & TV | 5.42× | ||
| 15 | Mariska Hargitay | Movies & TV | 5.17× | ||
| 16 | New York Post | News | 3.65× | ||
| 17 | Dylan O'Brien | Movies & TV | 3.51× | ||
| 18 | Chuck Norris | Movies & TV | 2.83× | ||
| 19 | Genetics | Kids & Family | 2.10× | ||
| 20 | Dollar General | Shopping | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.70× | |
| Spirituality | BALANCE | 1.56× | |
| Need for Security | CONSERVATISM | 1.46× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 0.79× | |
| Luxury Orientation | PREMIUM | 0.82× | |
| Design Affinity | PREMIUM | 0.86× |
Truth has an estimated audience of 18,385,901 people in United States, concentrated in California and Texas.
58.4% of Truth fans are female, 41.6% are male, with an average age of 40.5 years.
Truth fans show strongest brand affinity for Sharon Osbourne (11.2×), Drudge Report (6.24×), and Josh Duhamel (11.2×) over the country average.
Truth fans in United States are most concentrated in California (reach ~2M), Texas (reach ~1.5M), and Florida (reach ~1.5M). These three regions account for the largest share of the active audience.
Beyond Truth itself, the audience over-indexes on Drudge Report (6.24×), Josh Duhamel (11.2×), Regina Hall (9.41×), and Avan Jogia (11.2×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Truth. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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