A data profile of the people who buy, follow and care about Truth in Brazil — modelled from more than twelve digital signal sources. Truth has an estimated audience of 5,852,483 people in Brazil.
Truth has an estimated audience of 5,852,483 people in Brazil. 66.1% are female, 33.9% are male, average age 38.2. Top brand affinities: Seleção Brasileira, Instagram, Country music, Rock music, Pop music.
Top brand affinities include Seleção Brasileira, Instagram, Country music, with strongest over-indexing on Seleção Brasileira (1.73× the country average).
Demographically, the Truth audience skews more female with an average age of 38.2, and over-indexes on personality traits such as Tradition, Patriotism.
The typical Truth fan in Brazil is more female, around 38.2 years old, with strong Tradition tendencies and a notable affinity for Seleção Brasileira.
The key figures that characterise the Truth profile in Brazil.
66.1% are female, 33.9% are male, average age 38.2.
| Metric | Value |
|---|---|
| Female | 66.1% |
| Male | 33.9% |
| Average age | 38.2 |
| Estimated audience size | 5,852,483 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 24% | |
| 20-29 | 18% | |
| 30-39 | 19% | |
| 40-49 | 20% | |
| 50+ | 19% |
of the worldwide Truth audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 25.4% |
| Italy | 8.6% |
| Brazil | 8.1% |
The strongest cross-interests of the Truth audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Rick and Morty | Movies & TV | 4.02× | ||
| 02 | Borussia Dortmund | Sports | 4.02× | ||
| 03 | Rock music | Music & Radio | 2.24× | ||
| 04 | Country music | Music & Radio | 2.19× | ||
| 05 | Pop music | Music & Radio | 2.13× | ||
| 06 | Internet & Social Media | 2.10× | |||
| 07 | Hip hop music | Music & Radio | 2.06× | ||
| 08 | Soul music | Music & Radio | 1.96× | ||
| 09 | Microsoft | Technology & Electronics | 1.85× | ||
| 10 | Shopping malls | Shopping | 1.84× | ||
| 11 | Action movies | Movies & TV | 1.82× | ||
| 12 | Medicine | Business & Career | 1.81× | ||
| 13 | Jazz music | Music & Radio | 1.80× | ||
| 14 | Seleção Brasileira | Sports | 1.73× | ||
| 15 | Basketball | Sports | 1.68× | ||
| 16 | Spotify | Internet & Social Media | 1.60× | ||
| 17 | Religion | Business & Career | 1.55× | ||
| 18 | Electronic music | Music & Radio | 1.54× | ||
| 19 | Fragrances | Beauty & Wellness | 1.52× | ||
| 20 | Beauty salons | Beauty & Wellness | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 1.86× | |
| Patriotism | CONSERVATISM | 1.53× | |
| Spirituality | BALANCE | 1.51× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.58× | |
| Luxury Orientation | PREMIUM | 0.69× | |
| Design Affinity | PREMIUM | 0.77× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Truth. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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