A data profile of the people who buy, follow and care about Truth in Italy — modelled from more than twelve digital signal sources. Truth has an estimated audience of 6,216,336 people in Italy.
The average Truth fan in Italy is 42.2 years old, more female, and lives primarily in Lombardy.
The audience is concentrated in Lombardy, Lazio, Campania.
Top brand affinities include Wikipedia, Singer-songwriter, WhatsApp, with strongest over-indexing on Wikipedia (4.59× the country average).
Demographically, the Truth audience skews more female with an average age of 42.2, and over-indexes on personality traits such as Patriotism, Spirituality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Truth fan in Italy is more female, around 42.2 years old, with strong Patriotism tendencies and a notable affinity for Wikipedia.
The key figures that characterise the Truth profile in Italy.
63.1% are female, 36.9% are male, average age 42.2.
| Metric | Value |
|---|---|
| Female | 63.1% |
| Male | 36.9% |
| Average age | 42.2 |
| Estimated audience size | 6,216,336 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 16% | |
| 20-29 | 14% | |
| 30-39 | 20% | |
| 40-49 | 24% | |
| 50+ | 27% |
of the worldwide Truth audience comes from Italy.
| Country | Share |
|---|---|
| United States | 25.4% |
| Italy | 8.6% |
| Brazil | 8.1% |
Where the Truth audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Lazio | ~1M | 1.31× | |
| 02 | Lombardy | ~1.5M | 1.29× | |
| 03 | Puglia | ~500K | 1.23× | |
| 04 | Tuscany | ~500K | 1.18× | |
| 05 | Emilia-Romagna | ~600K | 1.15× | |
| 06 | Liguria | ~200K | 1.15× | |
| 07 | Piedmont | ~500K | 1.14× | |
| 08 | Veneto | ~500K | 1.10× | |
| 09 | Friuli-Venezia Giulia | ~100K | 1.08× | |
| 10 | Campania | ~700K | 1.01× | |
| 11 | Marche | ~200K | 0.97× | |
| 12 | Abruzzo | ~100K | 0.97× | |
| 13 | Trentino-Alto Adige/Südtirol | ~100K | 0.97× | |
| 14 | Aosta Valley | ~20K | 0.97× | |
| 15 | Sardinia | ~200K | 0.94× | |
| 16 | Molise | ~30K | 0.93× | |
| 17 | Sicilia | ~500K | 0.92× | |
| 18 | Umbria | ~90K | 0.91× | |
| 19 | Basilicata | ~50K | 0.90× | |
| 20 | Calabria | ~200K | 0.82× |
The strongest cross-interests of the Truth audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Caparezza | Music & Radio | 8.48× | ||
| 02 | Emma Thompson | Movies & TV | 7.63× | ||
| 03 | Andrea Bocelli | Music & Radio | 5.77× | ||
| 04 | Christian Bale | Movies & TV | 5.68× | ||
| 05 | Vatican City | Travel & Leisure | 4.76× | ||
| 06 | New Testament | Politics & Society | 4.64× | ||
| 07 | Wikipedia | Internet & Social Media | 4.59× | ||
| 08 | Satire | Literature | 3.58× | ||
| 09 | Singer-songwriter | Music & Radio | 3.51× | ||
| 10 | Rose | Home & Garden | 2.96× | ||
| 11 | General practitioner | Health | 2.70× | ||
| 12 | Genetics | Kids & Family | 2.59× | ||
| 13 | Mediaset | Technology & Electronics | 2.56× | ||
| 14 | Adriatic Sea | Travel & Leisure | 2.16× | ||
| 15 | Volunteering | Politics & Society | 2.08× | ||
| 16 | Bookselling | Literature | 2.04× | ||
| 17 | Internet & Social Media | 2.00× | |||
| 18 | Milk | Food & Beverages | 1.70× | ||
| 19 | Politics | Politics & Society | 1.58× | ||
| 20 | Coop | Food & Beverages | 1.57× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.78× | |
| Spirituality | BALANCE | 1.49× | |
| Community Orientation | OPEN | 1.42× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.82× | |
| Price Sensitivity | PREMIUM | 0.84× | |
| Sports Activity | POWER | 0.87× |
Truth has an estimated audience of 6,216,336 people in Italy, concentrated in Lombardy and Lazio.
63.1% of Truth fans are female, 36.9% are male, with an average age of 42.2 years.
Truth fans show strongest brand affinity for Wikipedia (4.59×), Singer-songwriter (3.51×), and WhatsApp (2×) over the country average.
Truth fans in Italy are most concentrated in Lombardy (reach ~1.5M), Lazio (reach ~1M), and Campania (reach ~700K). These three regions account for the largest share of the active audience.
Beyond Truth itself, the audience over-indexes on Singer-songwriter (3.51×), WhatsApp (2×), Caparezza (8.48×), and Satire (3.58×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Truth. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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