Rascasse Audience Intelligence

Sleepover Audience in United States

A data profile of the people who buy, follow and care about Sleepover in United States — modelled from more than twelve digital signal sources. Sleepover has an estimated audience of 1,240,097 people in United States.

#132among Video game in United States#7947among Topic in United States#399in Kids & Family

The average Sleepover fan in United States is 37.8 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Pretty Woman, Planet Fitness, Taron Egerton, with strongest over-indexing on Pretty Woman (24.49× the country average).

Demographically, the Sleepover audience skews more female with an average age of 37.8, and over-indexes on personality traits such as Career Orientation, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Sleepover fan in United States is more female, around 37.8 years old, with strong Career Orientation tendencies and a notable affinity for Pretty Woman.

Category: Kids & Family · Type: Topic · Subtype: Video game

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Sleepover profile in United States.

Audience size
1.2M
in United States
Gender
65.7%♀
34.3% male
Age
37.8
average years
Country rank
#20373
Topic in United States
Fig. 01

Search interest · 12-month trend

+11%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Sleepover fans

65.7% are female, 34.3% are male, average age 37.8.

Fig. 02

Gender split

65.7%
Female
34.3%
Male
Demographic split for Sleepover audience in United States
MetricValue
Female65.7%
Male34.3%
Average age37.8
Estimated audience size1,240,097
Fig. 03

Age distribution

Ø 37.8
average years
Age distribution of the Sleepover audience in United States
Age bracketShare%
16-1920%
20-2922%
30-3923%
40-4919%
50+16%
Fig. 04

Worldwide distribution

16.8%

of the worldwide Sleepover audience comes from United States.

Worldwide audience distribution share by country for Sleepover
CountryShare
South Korea22.5%
United States16.8%
Japan7.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Sleepover audience in United States is strongest.

Fig. 05

Top regions by affinity

Sleepover fans by region: top regions in United States
#RegionReachAffinity×
01Oklahoma~20K1.21×
02Texas~100K1.19×
03Kansas~10K1.19×
04Louisiana~20K1.18×
05Missouri~20K1.17×
06Utah~10K1.17×
07New Mexico~7K1.14×
08California~200K1.12×
09Nebraska~7K1.12×
10Arizona~30K1.11×
11Iowa~10K1.10×
12Idaho~7K1.10×
13Minnesota~20K1.09×
14Indiana~20K1.08×
15Oregon~20K1.08×
16Arkansas~10K1.08×
17Kentucky~20K1.06×
18Illinois~40K1.05×
19South Dakota~3K1.04×
20Alabama~20K1.03×
21Mississippi~10K1.03×
22Washington~30K1.02×
23Colorado~20K1.02×
24North Dakota~3K1.02×
25Wisconsin~20K1.01×
26Tennessee~20K1.00×
27Montana~3K0.99×
28Pennsylvania~40K0.98×
29Ohio~40K0.98×
30Georgia~40K0.98×
31North Carolina~40K0.97×
32Maryland~20K0.97×
33Michigan~30K0.96×
34New Jersey~30K0.95×
35Virginia~30K0.95×
36South Carolina~20K0.95×
37Nevada~10K0.95×
38Alaska~3K0.94×
39Connecticut~10K0.92×
40Massachusetts~20K0.90×
41Florida~80K0.89×
42Hawaii~5K0.89×
43New York~60K0.88×
44West Virginia~5K0.88×
45Maine~4K0.88×
46Rhode Island~3K0.88×
47New Hampshire~4K0.86×
48Delaware~3K0.86×
49Vermont~2K0.85×
50Washington, District of Columbia~3K0.81×
Fig. 06

Affinity by region

Affinity by region — Sleepover, United States
0.81×1.00×1.21×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Sleepover audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Sleepover audience
#·InterestCategoryAffinity×
01Pretty WomanMovies & TV24.49×
02Shoe storeFashion & Accessoires12.53×
03Taron EgertonMovies & TV8.30×
04Vivienne WestwoodFashion & Accessoires6.53×
05Eva GreenMovies & TV6.46×
06House partyHome & Garden6.23×
07Stitch!Movies & TV5.16×
08Princess PollyFashion & Accessoires3.61×
09Google NewsNews3.08×
10Diaper bagKids & Family3.01×
11Planet FitnessSports2.57×
12Golf ChannelSports2.48×
13Internet celebrityInternet & Social Media2.46×
14Children's clothingFashion & Accessoires2.17×
15CupcakeFood & Beverages2.13×
16Microwave ovenHome & Garden2.13×
17NBA FinalsSports1.69×
18SubwayFood & Beverages1.60×
19TMZInternet & Social Media1.59×
20Pizza HutFood & Beverages1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Sleepover audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Sleepover audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER1.45×
IndulgenceJOY1.40×
Price SensitivityPREMIUM1.37×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Sleepover audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.70×
Pet OwnershipJOY0.79×
Early Adopter MentalityPOWER0.84×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Sleepover have in United States?

Sleepover has an estimated audience of 1,240,097 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Sleepover fans?

65.7% of Sleepover fans are female, 34.3% are male, with an average age of 37.8 years.

03

Which brands do Sleepover fans like most?

Sleepover fans show strongest brand affinity for Pretty Woman (24.49×), Planet Fitness (2.57×), and Taron Egerton (8.3×) over the country average.

04

Where do Sleepover fans live in United States?

Sleepover fans in United States are most concentrated in California (reach ~200K), Texas (reach ~100K), and Florida (reach ~80K). These three regions account for the largest share of the active audience.

05

What other brands do Sleepover fans also like?

Beyond Sleepover itself, the audience over-indexes on Planet Fitness (2.57×), Taron Egerton (8.3×), Google News (3.08×), and Diaper bag (3.01×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Video game audiences in United States

See Sleepover audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Sleepover. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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