Sleepover Audience in United States

Sleepover logo

Sleepover has an estimated audience of 1,240,097 people in United States. 65.7% are female, 34.3% are male, average age 37.8. Top regions: California, Texas, Florida. Top brand affinities: Staycation, UK garage, Product design, Nebraska Cornhuskers football, Hayward, California.

The average Sleepover fan in United States is 37.8 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Staycation, UK garage, Product design, with strongest over-indexing on Staycation (7.21× the country average). Demographically, the Sleepover audience skews more female with an average age of 37.8, and over-indexes on personality traits such as Indulgence, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Kids & Family · Type: Topic · Subtype: Video game

Demographics of Sleepover fans

Demographic split for Sleepover audience in United States
MetricValue
Female65.7%
Male34.3%
Average age37.8
Estimated audience size1,240,097

Audience persona

The typical Sleepover fan in United States is more female, around 37.8 years old, with strong Indulgence tendencies and a notable affinity for Staycation.

Top regions in United States

Top regions ranked by reach for Sleepover in United States
RegionReachAffinity
California158,6541.16×
Texas133,1371.25×
Florida80,4690.96×
New York64,1080.93×
Illinois43,6951.06×
Pennsylvania40,3750.97×
Georgia38,3721×
North Carolina37,4691×
Ohio37,3170.98×
Michigan31,4500.97×
New Jersey29,7930.94×
Arizona29,4041.16×
Virginia29,1600.97×
Washington27,0811.09×
Tennessee26,3051.06×
Indiana24,4651.08×
Missouri23,6941.19×
Massachusetts22,7560.93×
Maryland21,3481×
Colorado20,7061.06×
Louisiana19,9791.25×
Wisconsin19,5551.05×
Minnesota19,4281.09×
South Carolina18,1280.97×
Alabama17,5681.01×
Oklahoma17,4731.27×
Kentucky16,5731.07×
Oregon15,6021.1×
Utah13,4241.21×
Nevada11,6970.98×
Iowa11,2681.1×
Kansas11,0851.13×
Connecticut11,0660.89×
Arkansas10,9721.07×
Mississippi9,8630.97×
New Mexico6,9611.12×
Idaho6,8321.1×
Nebraska6,6841.07×
West Virginia4,4610.77×
Hawaii4,3410.81×
New Hampshire3,9960.82×
Maine3,7440.84×
Rhode Island3,2110.81×
Montana3,1410.91×
South Dakota2,8571×
Washington, District of Columbia2,8410.76×
Delaware2,4720.72×
North Dakota2,3680.93×
Alaska2,1550.81×
Wyoming1,6320.89×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Sleepover audience
BrandAffinityCategory
Staycation7.21×Home & Garden
UK garage8.87×Music & Radio
Product design2.47×Business & Career
Nebraska Cornhuskers football3.52×Sports
Hayward, California8.77×Travel & Leisure
Home equity1.58×Home & Garden
Jingoism1.67×Politics & Society
Jesse Plemons2.59×Movies & TV
Cam Ward2.79×Sports
JDSU1.81×Business & Career
Glossier3.11×Beauty & Wellness
Charlamagne Tha God5.2×Movies & TV
Urban horticulture1.89×Home & Garden
Cleveland Clinic2.71×Health
Nurse education1.52×Kids & Family
Home staging2.37×Home & Garden
Guy Fieri1.65×Movies & TV
Grammarly1.95×Business & Career
Pro-Ject1.67×Music & Radio
Women's empowerment1.72×Politics & Society

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Sleepover audience
TraitClusterScore
IndulgenceJOY1.29
ExtroversionTHRILL1.29
Price SensitivityPREMIUM1.29
CreativityOPEN1.27
Family OrientationCONSERVATISM1.26
Design AffinityPREMIUM1.25

Worldwide distribution

Worldwide audience distribution share by country for Sleepover
CountryShare
South Korea22.6%
United States16.8%
Japan7.4%

See Sleepover audiences in other countries

More Video game audiences in United States

Frequently asked questions

How many fans does Sleepover have in United States?

Sleepover has an estimated audience of 1,240,097 people in United States, concentrated in California and Texas.

What is the gender split and age of Sleepover fans?

65.7% of Sleepover fans are female, 34.3% are male, with an average age of 37.8 years.

Which brands do Sleepover fans like most?

Sleepover fans show strongest brand affinity for Staycation (7.21×), UK garage (8.87×), and Product design (2.47×) over the country average.

Where do Sleepover fans live in United States?

Sleepover fans in United States are most concentrated in California (reach 158,654), Texas (reach 133,137), and Florida (reach 80,469). These three regions account for the largest share of the active audience.

What other brands do Sleepover fans also like?

Beyond Sleepover itself, the audience over-indexes on UK garage (8.87×), Product design (2.47×), Nebraska Cornhuskers football (3.52×), and Hayward, California (8.77×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Sleepover. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.