This Is 40 Audience in United States

This Is 40 logo

This Is 40 has an estimated audience of 1,264,938 people in United States. 86.5% are female, 13.5% are male, average age 48.2. Top regions: California, Texas, Florida. Top brand affinities: Horeca, Hooked on Phonics, Johns Hopkins School of Nursing, Elsword, Natural rubber.

The average This Is 40 fan in United States is 48.2 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Horeca, Hooked on Phonics, Johns Hopkins School of Nursing, with strongest over-indexing on Horeca (40.74× the country average). Demographically, the This Is 40 audience skews more female with an average age of 48.2, and over-indexes on personality traits such as Luxury Orientation, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series

Demographics of This Is 40 fans

Demographic split for This Is 40 audience in United States
MetricValue
Female86.5%
Male13.5%
Average age48.2
Estimated audience size1,264,938

Audience persona

The typical This Is 40 fan in United States is more female, around 48.2 years old, with strong Luxury Orientation tendencies and a notable affinity for Horeca.

Top regions in United States

Top regions ranked by reach for This Is 40 in United States
RegionReachAffinity
California157,4691.13×
Texas117,1281.08×
Florida74,7010.87×
New York65,5490.93×
Illinois43,7991.04×
Pennsylvania43,0661.01×
Ohio40,5981.04×
Michigan36,2181.09×
North Carolina34,9630.92×
Georgia32,1910.83×
Washington29,5631.17×
New Jersey29,2480.91×
Arizona26,5791.03×
Massachusetts26,3201.06×
Tennessee24,9250.98×
Virginia24,9120.81×
Colorado24,7561.24×
Indiana24,5331.06×
Missouri22,9431.13×
Wisconsin20,3321.07×
Minnesota19,6161.08×
Oregon17,2251.19×
South Carolina17,1320.9×
Maryland16,9260.78×
Oklahoma16,0561.14×
Kentucky15,2730.96×
Louisiana13,8960.85×
Utah13,3251.18×
Alabama12,8990.73×
Connecticut12,2470.97×
Nevada12,0750.99×
Iowa11,1861.07×
Kansas10,8731.09×
Arkansas10,4381×
Mississippi8,1240.78×
Idaho7,2801.15×
New Mexico6,7821.07×
Nebraska6,3981.01×
New Hampshire5,6621.14×
West Virginia5,4660.93×
Maine4,9481.09×
Hawaii4,7980.88×
Montana4,3421.24×
Rhode Island3,9280.98×
Washington, District of Columbia2,8870.76×
South Dakota2,8750.98×
North Dakota2,7311.05×
Delaware2,6330.75×
Alaska2,4130.89×
Vermont2,3281.05×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for This Is 40 audience
BrandAffinityCategory
Horeca40.74×Travel & Leisure
Hooked on Phonics22.33×Kids & Family
Johns Hopkins School of Nursing20.19×Business & Career
Elsword20×Games
Natural rubber2.48×Cars & Mobility
Home construction1.63×Home & Garden
Bank account2.78×Business & Career
Brown County, Wisconsin14.62×Travel & Leisure
Sussex County, New Jersey9.79×Travel & Leisure
Collectable1.58×Kids & Family
Knauf Insulation26.88×Business & Career
Got Talent España27.21×Movies & TV
Kamayut Township44.33×Travel & Leisure
Kampala14.38×Travel & Leisure
Hocus Pocus3.29×Movies & TV
Kidney Disease Awareness12.38×Health
Google Photos1.54×Technology & Electronics
Mothercare1.96×Kids & Family
Kansas1.53×Travel & Leisure
Thom Browne5.37×Fashion & Accessoires

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by This Is 40 audience
TraitClusterScore
Luxury OrientationPREMIUM1.87
Sports ActivityPOWER1.76
Design AffinityPREMIUM1.64
SustainabilityBALANCE1.62
DIY MentalityTHRILL1.59
Healthy LifestyleBALANCE1.58

Worldwide distribution

Worldwide audience distribution share by country for This Is 40
CountryShare
United States36.7%
India10.5%
Australia7.5%

See This Is 40 audiences in other countries

More Movies & TV audiences in United States

Frequently asked questions

How many fans does This Is 40 have in United States?

This Is 40 has an estimated audience of 1,264,938 people in United States, concentrated in California and Texas.

What is the gender split and age of This Is 40 fans?

86.5% of This Is 40 fans are female, 13.5% are male, with an average age of 48.2 years.

Which brands do This Is 40 fans like most?

This Is 40 fans show strongest brand affinity for Horeca (40.74×), Hooked on Phonics (22.33×), and Johns Hopkins School of Nursing (20.19×) over the country average.

Where do This Is 40 fans live in United States?

This Is 40 fans in United States are most concentrated in California (reach 157,469), Texas (reach 117,128), and Florida (reach 74,701). These three regions account for the largest share of the active audience.

What other brands do This Is 40 fans also like?

Beyond This Is 40 itself, the audience over-indexes on Hooked on Phonics (22.33×), Johns Hopkins School of Nursing (20.19×), Elsword (20×), and Natural rubber (2.48×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for This Is 40. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.