Rascasse Audience Intelligence

Marley & Me (film) Audience in United States

A data profile of the people who buy, follow and care about Marley & Me (film) in United States — modelled from more than twelve digital signal sources. Marley & Me (film) has an estimated audience of 869,920 people in United States.

#2110among Movie / TV Show / Series in United States#4778in Movies & TV

The average Marley & Me (film) fan in United States is 42.7 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Gwyneth Paltrow, Love Actually, Midnight in Paris, with strongest over-indexing on Gwyneth Paltrow (59.24× the country average).

Demographically, the Marley & Me (film) audience skews more female with an average age of 42.7, and over-indexes on personality traits such as Convenience Orientation, Price Sensitivity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Marley & Me (film) fan in United States is more female, around 42.7 years old, with strong Convenience Orientation tendencies and a notable affinity for Gwyneth Paltrow.

Category: Movies & TV · Type: Movie / TV Show / Series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Marley & Me (film) profile in United States.

Audience size
870K
in United States
Gender
76.9%♀
23.1% male
Age
42.7
average years
Country rank
#25959
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Marley & Me (film) viewers

76.9% are female, 23.1% are male, average age 42.7.

Fig. 02

Gender split

76.9%
Female
23.1%
Male
Demographic split for Marley & Me (film) audience in United States
MetricValue
Female76.9%
Male23.1%
Average age42.7
Estimated audience size869,920
Fig. 03

Age distribution

Ø 42.7
average years
Age distribution of the Marley & Me (film) audience in United States
Age bracketShare%
16-1918%
20-2913%
30-3917%
40-4922%
50+32%
Fig. 04

Worldwide distribution

33.7%

of the worldwide Marley & Me (film) audience comes from United States.

Worldwide audience distribution share by country for Marley & Me (film)
CountryShare
United States33.7%
United Kingdom6.4%
Italy5.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Marley & Me (film) audience in United States is strongest.

Fig. 05

Top regions by affinity

Marley & Me (film) fans by region: top regions in United States
#RegionReachAffinity×
01Iowa~9K1.23×
02Nebraska~5K1.23×
03Idaho~5K1.20×
04South Dakota~2K1.20×
05North Dakota~2K1.20×
06Utah~9K1.17×
07Kansas~8K1.17×
08Oklahoma~10K1.13×
09West Virginia~4K1.11×
10Minnesota~10K1.10×
11Indiana~20K1.09×
12Missouri~20K1.09×
13Kentucky~10K1.08×
14Wisconsin~10K1.07×
15Arkansas~8K1.07×
16Texas~80K1.06×
17Montana~3K1.06×
18Ohio~30K1.04×
19Michigan~20K1.03×
20Arizona~20K1.02×
21Pennsylvania~30K1.01×
22Tennessee~20K1.00×
23Alaska~2K1.00×
24Illinois~30K0.99×
25New Mexico~4K0.99×
26Maine~3K0.99×
27California~90K0.98×
28Mississippi~7K0.97×
29Colorado~10K0.96×
30New Hampshire~3K0.96×
31North Carolina~20K0.95×
32South Carolina~10K0.95×
33Washington~20K0.94×
34Connecticut~8K0.94×
35Nevada~8K0.94×
36Florida~50K0.93×
37Oregon~9K0.93×
38Alabama~10K0.92×
39Rhode Island~3K0.92×
40Delaware~2K0.92×
41Louisiana~10K0.91×
42Hawaii~3K0.91×
43Vermont~1K0.90×
44Georgia~20K0.89×
45Virginia~20K0.89×
46Massachusetts~10K0.86×
47New Jersey~20K0.84×
48New York~40K0.80×
49Maryland~10K0.78×
50Washington, District of Columbia~2K0.68×
Fig. 06

Affinity by region

Affinity by region — Marley & Me (film), United States
0.68×1.00×1.23×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Marley & Me (film) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Marley & Me (film) audience
#·InterestCategoryAffinity×
01Midnight in ParisMovies & TV126.27×
02Moonrise KingdomMovies & TV107.90×
03Sixteen CandlesMovies & TV79.74×
04Love ActuallyMovies & TV66.20×
05Gwyneth PaltrowMovies & TV59.24×
06Little Miss SunshineMovies & TV47.69×
07Mrs. DoubtfireMovies & TV43.59×
08Jamie FoxxMovies & TV36.00×
09The Goldbergs (TV series)Movies & TV26.05×
10Christian SlaterMovies & TV23.42×
11The HolidayMovies & TV21.95×
12Desperate HousewivesMovies & TV20.00×
1324 (TV series)Movies & TV20.00×
14Westworld (TV series)Movies & TV20.00×
15Brad PittMovies & TV14.06×
16MonstersMovies & TV12.16×
17O'Reilly Auto PartsCars & Mobility8.06×
18Adam SandlerMovies & TV7.59×
19Advance Auto PartsCars & Mobility6.60×
20AutoZoneCars & Mobility5.41×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Marley & Me (film) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Marley & Me (film) audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM1.94×
Price SensitivityPREMIUM1.53×
MindfulnessBALANCE1.49×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Marley & Me (film) audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.78×
ExtroversionTHRILL0.82×
Healthy LifestyleBALANCE0.83×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Marley & Me (film) have in United States?

Marley & Me (film) has an estimated audience of 869,920 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Marley & Me (film) viewers?

76.9% of Marley & Me (film) fans are female, 23.1% are male, with an average age of 42.7 years.

03

Which brands do Marley & Me (film) fans like most?

Marley & Me (film) fans show strongest brand affinity for Gwyneth Paltrow (59.24×), Love Actually (66.2×), and Midnight in Paris (126.27×) over the country average.

04

Where do Marley & Me (film) fans live in United States?

Marley & Me (film) fans in United States are most concentrated in California (reach ~90K), Texas (reach ~80K), and Florida (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Marley & Me (film) fans also like?

Beyond Marley & Me (film) itself, the audience over-indexes on Love Actually (66.2×), Midnight in Paris (126.27×), Moonrise Kingdom (107.9×), and Sixteen Candles (79.74×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Marley & Me (film). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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