Marley & Me (film) Audience in United States

Marley & Me (film) has an estimated audience of 385,267 people in United States. 76.9% are female, 23.1% are male, average age 42.7. Top regions: California, Texas, Florida. Top brand affinities: Gwyneth Paltrow, Toni Collette, Midnight in Paris, The Holiday, Moonrise Kingdom.

The average Marley & Me (film) fan in United States is 42.7 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Gwyneth Paltrow, Toni Collette, Midnight in Paris, with strongest over-indexing on Gwyneth Paltrow (57.69× the country average). Demographically, the Marley & Me (film) audience skews more female with an average age of 42.7, and over-indexes on personality traits such as Mindfulness, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Drama

Demographics of Marley & Me (film) fans

Demographic split for Marley & Me (film) audience in United States
MetricValue
Female76.9%
Male23.1%
Average age42.7
Estimated audience size385,267

Audience persona

The typical Marley & Me (film) fan in United States is more female, around 42.7 years old, with strong Mindfulness tendencies and a notable affinity for Gwyneth Paltrow.

Top regions in United States

Top regions ranked by reach for Marley & Me (film) in United States
RegionReachAffinity
California98,2051.03×
Texas83,3811.12×
Florida56,7650.97×
New York41,1660.85×
Pennsylvania30,4011.05×
Illinois30,0791.05×
Ohio29,3061.1×
North Carolina25,6570.99×
Georgia24,4950.92×
Michigan23,4511.04×
Virginia19,4370.92×
New Jersey18,5700.85×
Indiana17,9351.14×
Arizona17,8181.01×
Tennessee17,4711.01×
Washington16,7910.97×
Massachusetts15,4530.91×
Missouri15,3661.1×
Minnesota14,1291.14×
Wisconsin13,8371.06×
Colorado13,1360.97×
South Carolina12,3720.95×
Kentucky11,9481.1×
Maryland11,3000.76×
Oklahoma10,8431.13×
Alabama10,7230.89×
Louisiana10,2230.92×
Utah9,2471.2×
Oregon9,1700.93×
Iowa8,6831.22×
Connecticut8,2100.95×
Kansas8,1211.19×
Nevada7,9000.95×
Arkansas7,5631.06×
Mississippi6,7040.94×
Nebraska5,3991.25×
Idaho5,2061.2×
New Mexico4,2400.98×
West Virginia4,1901.04×
Hawaii3,4000.92×
New Hampshire3,2840.96×
Maine2,8940.94×
Montana2,4441.02×
Rhode Island2,3690.86×
South Dakota2,3081.16×
Delaware2,0480.86×
North Dakota2,0291.14×
Washington, District of Columbia1,6900.65×
Alaska1,5650.85×
Vermont1,2780.84×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Marley & Me (film) audience
BrandAffinityCategory
Gwyneth Paltrow57.69×Movies & TV
Toni Collette61.32×Movies & TV
Midnight in Paris101.73×Movies & TV
The Holiday29.53×Movies & TV
Moonrise Kingdom77.48×Movies & TV
Capital One8.31×Business & Career
Autism Awareness19.03×Health
Diane Keaton12.57×Movies & TV
Google Maps7.88×Internet & Social Media
Sixteen Candles54.92×Movies & TV
Diabetes mellitus awareness12.48×Health
Love Actually31.92×Movies & TV
Google News10.6×News
Kia Sportage35.45×Cars & Mobility
Indeed.com6.1×Business & Career
Wattpad16.58×Internet & Social Media
Clint Eastwood13.05×Movies & TV
Circle K10.01×Shopping
Microblogging12.67×Technology & Electronics
DuckDuckGo12.84×Internet & Social Media

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Marley & Me (film) audience
TraitClusterScore
MindfulnessBALANCE1.31
Pet OwnershipJOY1.23
Community OrientationOPEN1.09
IndulgenceJOY1.08
Convenience OrientationPREMIUM1.06
Design AffinityPREMIUM1.05

Worldwide distribution

Worldwide audience distribution share by country for Marley & Me (film)
CountryShare
United States27.2%
United Kingdom5.5%
Canada4.5%

See Marley & Me (film) audiences in other countries

More Drama audiences in United States

Frequently asked questions

How many fans does Marley & Me (film) have in United States?

Marley & Me (film) has an estimated audience of 385,267 people in United States, concentrated in California and Texas.

What is the gender split and age of Marley & Me (film) fans?

76.9% of Marley & Me (film) fans are female, 23.1% are male, with an average age of 42.7 years.

Which brands do Marley & Me (film) fans like most?

Marley & Me (film) fans show strongest brand affinity for Gwyneth Paltrow (57.69×), Toni Collette (61.32×), and Midnight in Paris (101.73×) over the country average.

Where do Marley & Me (film) fans live in United States?

Marley & Me (film) fans in United States are most concentrated in California (reach 98,205), Texas (reach 83,381), and Florida (reach 56,765). These three regions account for the largest share of the active audience.

What other brands do Marley & Me (film) fans also like?

Beyond Marley & Me (film) itself, the audience over-indexes on Toni Collette (61.32×), Midnight in Paris (101.73×), The Holiday (29.53×), and Moonrise Kingdom (77.48×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Marley & Me (film). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.