Wanderlust (2012 film) Audience in United States

Wanderlust (2012 film) logo

Wanderlust (2012 film) has an estimated audience of 523,405 people in United States. 52.1% are female, 47.9% are male, average age 36.4. Top regions: California, Texas, Florida. Top brand affinities: Staycation, Pro-Ject, Dental hygienist, Elsword, UK garage.

The average Wanderlust (2012 film) fan in United States is 36.4 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Staycation, Pro-Ject, Dental hygienist, with strongest over-indexing on Staycation (12.76× the country average). Demographically, the Wanderlust (2012 film) audience skews balanced with an average age of 36.4, and over-indexes on personality traits such as Design Affinity, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series

Demographics of Wanderlust (2012 film) fans

Demographic split for Wanderlust (2012 film) audience in United States
MetricValue
Female52.1%
Male47.9%
Average age36.4
Estimated audience size523,405

Audience persona

The typical Wanderlust (2012 film) fan in United States is balanced, around 36.4 years old, with strong Design Affinity tendencies and a notable affinity for Staycation.

Top regions in United States

Top regions ranked by reach for Wanderlust (2012 film) in United States
RegionReachAffinity
California77,2321.34×
Texas43,9370.98×
Florida32,9250.93×
New York27,2450.93×
Pennsylvania20,5751.17×
Ohio17,1401.06×
Illinois15,8520.91×
North Carolina14,9020.95×
Georgia14,6290.91×
New Jersey13,9791.05×
Arizona13,7941.29×
Michigan13,4080.98×
Washington12,4741.19×
Virginia10,9400.86×
Tennessee10,6731.02×
Massachusetts10,0630.98×
Colorado9,6981.18×
Indiana9,2370.97×
Missouri8,2070.97×
Alabama8,1281.11×
Wisconsin7,5100.95×
Oregon7,3111.22×
Maryland7,1020.79×
Minnesota7,0640.94×
South Carolina6,8820.87×
Louisiana6,5950.98×
Oklahoma6,2481.08×
Kentucky6,0030.91×
Utah5,4501.16×
Arkansas4,8271.12×
Nevada4,6270.91×
Connecticut4,6130.88×
Iowa4,1570.96×
Kansas3,9770.96×
Mississippi3,5100.81×
Idaho3,1651.21×
West Virginia2,6311.08×
New Hampshire2,6031.26×
Nebraska2,3860.91×
Maine2,3331.24×
Hawaii2,2881.02×
New Mexico2,0180.77×
Montana1,5501.07×
Washington, District of Columbia1,5060.96×
Rhode Island1,4450.87×
Alaska1,3071.17×
Delaware1,0930.76×
South Dakota9380.78×
Vermont9000.98×
North Dakota8620.8×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Wanderlust (2012 film) audience
BrandAffinityCategory
Staycation12.76×Home & Garden
Pro-Ject8.98×Music & Radio
Dental hygienist13.14×Health
Elsword20×Games
UK garage6.57×Music & Radio
Penn & Teller10.07×Movies & TV
Tigre, Buenos Aires75.89×Travel & Leisure
Yoga Journal20×Sports
Tigre, Buenos Aires65.93×Travel & Leisure
Albert Hammond, Jr.24.81×Music & Radio
Stamp collecting4.46×Home & Garden
University at Albany, SUNY20×Business & Career
Product design1.58×Business & Career
The Historian11.6×Literature
Regional styles of Mexican music2.08×Music & Radio
Winemaking3.25×Food & Beverages
Lulu 黃路梓茵1.89×Movies & TV
Laneige3.39×Beauty & Wellness
JDSU1.8×Business & Career
Monmouth County, New Jersey5.65×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Wanderlust (2012 film) audience
TraitClusterScore
Design AffinityPREMIUM1.86
TravellingTHRILL1.63
TraditionCONSERVATISM1.39
SpiritualityBALANCE1.21
Luxury OrientationPREMIUM1.14
Urban LifestyleOPEN1.12

Worldwide distribution

Worldwide audience distribution share by country for Wanderlust (2012 film)
CountryShare
United States21.3%
Japan8.4%
Germany6.2%

See Wanderlust (2012 film) audiences in other countries

More Movies & TV audiences in United States

Frequently asked questions

How many fans does Wanderlust (2012 film) have in United States?

Wanderlust (2012 film) has an estimated audience of 523,405 people in United States, concentrated in California and Texas.

What is the gender split and age of Wanderlust (2012 film) fans?

52.1% of Wanderlust (2012 film) fans are female, 47.9% are male, with an average age of 36.4 years.

Which brands do Wanderlust (2012 film) fans like most?

Wanderlust (2012 film) fans show strongest brand affinity for Staycation (12.76×), Pro-Ject (8.98×), and Dental hygienist (13.14×) over the country average.

Where do Wanderlust (2012 film) fans live in United States?

Wanderlust (2012 film) fans in United States are most concentrated in California (reach 77,232), Texas (reach 43,937), and Florida (reach 32,925). These three regions account for the largest share of the active audience.

What other brands do Wanderlust (2012 film) fans also like?

Beyond Wanderlust (2012 film) itself, the audience over-indexes on Pro-Ject (8.98×), Dental hygienist (13.14×), Elsword (20×), and UK garage (6.57×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Wanderlust (2012 film). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.