Rascasse Audience Intelligence

Wanderlust (2012 film) Audience in United States

A data profile of the people who buy, follow and care about Wanderlust (2012 film) in United States — modelled from more than twelve digital signal sources. Wanderlust (2012 film) has an estimated audience of 535,125 people in United States.

#3067among Movie / TV Show / Series in United States#6560in Movies & TV

The average Wanderlust (2012 film) fan in United States is 36.4 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Gwyneth Paltrow, Jamie Foxx, Novak Djokovic, with strongest over-indexing on Gwyneth Paltrow (84.92× the country average).

Demographically, the Wanderlust (2012 film) audience skews balanced with an average age of 36.4, and over-indexes on personality traits such as Convenience Orientation, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Wanderlust (2012 film) fan in United States is balanced, around 36.4 years old, with strong Convenience Orientation tendencies and a notable affinity for Gwyneth Paltrow.

Category: Movies & TV · Type: Movie / TV Show / Series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Wanderlust (2012 film) profile in United States.

Audience size
535K
in United States
Gender
52.1%♀
47.9% male
Age
36.4
average years
Country rank
#35212
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Wanderlust (2012 film) viewers

52.1% are female, 47.9% are male, average age 36.4.

Fig. 02

Gender split

52.1%
Female
47.9%
Male
Demographic split for Wanderlust (2012 film) audience in United States
MetricValue
Female52.1%
Male47.9%
Average age36.4
Estimated audience size535,125
Fig. 03

Age distribution

Ø 36.4
average years
Age distribution of the Wanderlust (2012 film) audience in United States
Age bracketShare%
16-1930%
20-2917%
30-3918%
40-4919%
50+16%
Fig. 04

Worldwide distribution

18.1%

of the worldwide Wanderlust (2012 film) audience comes from United States.

Worldwide audience distribution share by country for Wanderlust (2012 film)
CountryShare
United States18.1%
France12.4%
Germany8.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Wanderlust (2012 film) audience in United States is strongest.

Fig. 05

Top regions by affinity

Wanderlust (2012 film) fans by region: top regions in United States
#RegionReachAffinity×
01New Hampshire~3K1.30×
02Maine~2K1.30×
03Arizona~10K1.27×
04California~70K1.23×
05Alaska~1K1.23×
06Idaho~3K1.21×
07Oregon~7K1.20×
08Utah~6K1.20×
09Arkansas~5K1.16×
10Pennsylvania~20K1.15×
11Washington~10K1.15×
12Colorado~9K1.12×
13West Virginia~3K1.12×
14Alabama~8K1.11×
15Montana~2K1.09×
16Oklahoma~6K1.06×
17New Jersey~10K1.04×
18Hawaii~2K1.03×
19Louisiana~7K1.02×
20Ohio~20K1.01×
21Vermont<1K1.01×
22Tennessee~10K0.99×
23Indiana~9K0.99×
24Missouri~8K0.97×
25Iowa~4K0.97×
26Kansas~4K0.97×
27Michigan~10K0.96×
28Washington, District of Columbia~2K0.96×
29New York~30K0.95×
30Massachusetts~10K0.95×
31Wisconsin~7K0.95×
32Texas~40K0.92×
33Minnesota~7K0.92×
34Nebraska~2K0.92×
35North Carolina~10K0.91×
36Kentucky~6K0.91×
37Florida~30K0.90×
38Rhode Island~1K0.90×
39Nevada~5K0.89×
40Georgia~10K0.88×
41Connecticut~5K0.87×
42South Dakota~1K0.87×
43North Dakota<1K0.87×
44Illinois~10K0.86×
45South Carolina~7K0.86×
46Mississippi~4K0.86×
47Virginia~10K0.85×
48Delaware~1K0.83×
49Maryland~7K0.80×
50New Mexico~2K0.80×
Fig. 06

Affinity by region

Affinity by region — Wanderlust (2012 film), United States
0.80×1.00×1.30×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Wanderlust (2012 film) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Wanderlust (2012 film) audience
#·InterestCategoryAffinity×
01Gwyneth PaltrowMovies & TV84.92×
02Jamie FoxxMovies & TV38.40×
03David BeckhamSports29.45×
04Tennis WarehouseShopping28.56×
05Novak DjokovicSports25.69×
06Venus WilliamsSports23.95×
07Roland GarrosSports20.00×
08Thandie NewtonMovies & TV18.80×
09Maria SharapovaSports18.30×
10NightlightTravel & Leisure18.20×
11Germany national football teamSports17.98×
12US Open (tennis)Sports17.95×
13Brad PittMovies & TV15.00×
14HeadlampCars & Mobility14.47×
15Helen MirrenMovies & TV13.65×
16Graphic novelLiterature10.49×
17Adam SandlerMovies & TV7.43×
18Anime and manga fandomLiterature6.68×
19Collectible card gameGames6.53×
20PinterestInternet & Social Media2.39×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Wanderlust (2012 film) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Wanderlust (2012 film) audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM1.78×
SpiritualityBALANCE1.53×
TravellingTHRILL1.49×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Wanderlust (2012 film) audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.63×
Healthy LifestyleBALANCE0.81×
DIY MentalityTHRILL0.84×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Wanderlust (2012 film) have in United States?

Wanderlust (2012 film) has an estimated audience of 535,125 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Wanderlust (2012 film) viewers?

52.1% of Wanderlust (2012 film) fans are female, 47.9% are male, with an average age of 36.4 years.

03

Which brands do Wanderlust (2012 film) fans like most?

Wanderlust (2012 film) fans show strongest brand affinity for Gwyneth Paltrow (84.92×), Jamie Foxx (38.4×), and Novak Djokovic (25.69×) over the country average.

04

Where do Wanderlust (2012 film) fans live in United States?

Wanderlust (2012 film) fans in United States are most concentrated in California (reach ~70K), Texas (reach ~40K), and Florida (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Wanderlust (2012 film) fans also like?

Beyond Wanderlust (2012 film) itself, the audience over-indexes on Jamie Foxx (38.4×), Novak Djokovic (25.69×), US Open (tennis) (17.95×), and David Beckham (29.45×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Wanderlust (2012 film). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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