Wanderlust (2012 film) Audience in Germany
Wanderlust (2012 film) has an estimated audience of 152,599 people in Germany. 53.2% are female, 46.8% are male, average age 45.7. Top regions: Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities: Austin Powers (film series), Kevin Costner, Scooby-Doo, Oblivion (2013 film), Inglourious Basterds.
The average Wanderlust (2012 film) fan in Germany is 45.7 years old, balanced, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities include Austin Powers (film series), Kevin Costner, Scooby-Doo, with strongest over-indexing on Austin Powers (film series) (56.38× the country average). Demographically, the Wanderlust (2012 film) audience skews balanced with an average age of 45.7, and over-indexes on personality traits such as Tradition, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Movies & TV · Type: Movie / TV Show / Series
Demographics of Wanderlust (2012 film) fans
| Metric | Value |
|---|---|
| Female | 53.2% |
| Male | 46.8% |
| Average age | 45.7 |
| Estimated audience size | 152,599 |
Audience persona
The typical Wanderlust (2012 film) fan in Germany is balanced, around 45.7 years old, with strong Tradition tendencies and a notable affinity for Austin Powers (film series).
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 130,174 | 3.22× |
| Nordrhein-Westfalen | 55,706 | 1.01× |
| Baden-Württemberg | 34,782 | 1.01× |
| Hessen | 23,825 | 1.24× |
| Niedersachsen | 20,961 | 0.86× |
| Berlin | 15,024 | 1.34× |
| Rheinland-Pfalz | 11,795 | 0.94× |
| Sachsen | 9,920 | 0.8× |
| Schleswig-Holstein | 6,480 | 0.72× |
| Hamburg | 6,065 | 1.07× |
| Brandenburg | 5,487 | 0.7× |
| Thüringen | 4,529 | 0.71× |
| Sachsen-Anhalt | 4,147 | 0.64× |
| Mecklenburg-Vorpommern | 2,497 | 0.52× |
| Saarland | 2,178 | 0.71× |
| Bremen | 1,875 | 0.87× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Austin Powers (film series) | 56.38× | Movies & TV |
| Kevin Costner | 29.05× | Movies & TV |
| Scooby-Doo | 12.18× | Movies & TV |
| Oblivion (2013 film) | 13.69× | Movies & TV |
| Inglourious Basterds | 20× | Movies & TV |
| Malcolm in the Middle | 20× | Movies & TV |
| Rami Malek | 20× | Movies & TV |
| Anime convention | 7.27× | Literature |
| The Hangover | 20× | Movies & TV |
| Monty Python's Life of Brian | 20× | Movies & TV |
| Walking | 6.6× | Sports |
| Anime and manga fandom | 5.36× | Literature |
| Legally Blonde | 17.48× | Movies & TV |
| The Grand Budapest Hotel | 16.33× | Movies & TV |
| ICarly | 20× | Movies & TV |
| Superbad (film) | 20× | Movies & TV |
| Phoenix Reisen | 9.96× | Travel & Leisure |
| Tagesschau | 2.23× | Movies & TV |
| Self care | 3.9× | Health |
| School of Rock | 20× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Tradition | CONSERVATISM | 1.78 |
| Travelling | THRILL | 1.65 |
| Early Adopter Mentality | POWER | 1.59 |
| Family Orientation | CONSERVATISM | 1.58 |
| Indulgence | JOY | 1.45 |
| Community Orientation | OPEN | 1.42 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 21.3% |
| Japan | 8.4% |
| Germany | 6.2% |
See Wanderlust (2012 film) audiences in other countries
- Wanderlust (2012 film) — United States
- Wanderlust (2012 film) — United Kingdom
- Wanderlust (2012 film) — France
- Wanderlust (2012 film) — Italy
- Wanderlust (2012 film) — Spain
- Wanderlust (2012 film) — Brazil
- Wanderlust (2012 film) — Japan
- Wanderlust (2012 film) — South Korea
- Wanderlust (2012 film) — India
More Movies & TV audiences in Germany
- Harry Potter (28,862,674)
- Tagesschau (23,589,817)
- Euphoria (17,064,080)
- Batman (12,967,592)
- Sportschau (12,473,404)
Frequently asked questions
How many fans does Wanderlust (2012 film) have in Germany?
Wanderlust (2012 film) has an estimated audience of 152,599 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of Wanderlust (2012 film) fans?
53.2% of Wanderlust (2012 film) fans are female, 46.8% are male, with an average age of 45.7 years.
Which brands do Wanderlust (2012 film) fans like most?
Wanderlust (2012 film) fans show strongest brand affinity for Austin Powers (film series) (56.38×), Kevin Costner (29.05×), and Scooby-Doo (12.18×) over the country average.
Where do Wanderlust (2012 film) fans live in Germany?
Wanderlust (2012 film) fans in Germany are most concentrated in Bayern (reach 130,174), Nordrhein-Westfalen (reach 55,706), and Baden-Württemberg (reach 34,782). These three regions account for the largest share of the active audience.
What other brands do Wanderlust (2012 film) fans also like?
Beyond Wanderlust (2012 film) itself, the audience over-indexes on Kevin Costner (29.05×), Scooby-Doo (12.18×), Oblivion (2013 film) (13.69×), and Inglourious Basterds (20×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Wanderlust (2012 film). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.