A data profile of the people who buy, follow and care about Wanderlust (2012 film) in Germany — modelled from more than twelve digital signal sources. Wanderlust (2012 film) has an estimated audience of 259,588 people in Germany.
The average Wanderlust (2012 film) fan in Germany is 45.7 years old, balanced, and lives primarily in Bayern.
The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg.
Top brand affinities include Oblivion (2013 film), Kevin Costner, Malcolm in the Middle, with strongest over-indexing on Oblivion (2013 film) (20× the country average).
Demographically, the Wanderlust (2012 film) audience skews balanced with an average age of 45.7, and over-indexes on personality traits such as Family Orientation, Early Adopter Mentality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Wanderlust (2012 film) fan in Germany is balanced, around 45.7 years old, with strong Family Orientation tendencies and a notable affinity for Oblivion (2013 film).
The key figures that characterise the Wanderlust (2012 film) profile in Germany.
53.2% are female, 46.8% are male, average age 45.7.
| Metric | Value |
|---|---|
| Female | 53.2% |
| Male | 46.8% |
| Average age | 45.7 |
| Estimated audience size | 259,588 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 7% | |
| 20-29 | 14% | |
| 30-39 | 19% | |
| 40-49 | 25% | |
| 50+ | 35% |
of the worldwide Wanderlust (2012 film) audience comes from Germany.
| Country | Share |
|---|---|
| United States | 18.1% |
| France | 12.4% |
| Germany | 8.8% |
Where the Wanderlust (2012 film) audience in Germany is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Bayern | ~200K | 5.46× | |
| 02 | Berlin | ~10K | 1.19× | |
| 03 | Hessen | ~20K | 1.15× | |
| 04 | Hamburg | ~6K | 1.01× | |
| 05 | Bremen | ~2K | 0.97× | |
| 06 | Baden-Württemberg | ~30K | 0.95× | |
| 07 | Nordrhein-Westfalen | ~50K | 0.94× | |
| 08 | Rheinland-Pfalz | ~10K | 0.90× | |
| 09 | Saarland | ~3K | 0.85× | |
| 10 | Niedersachsen | ~20K | 0.82× | |
| 11 | Sachsen | ~10K | 0.78× | |
| 12 | Thüringen | ~5K | 0.78× | |
| 13 | Sachsen-Anhalt | ~5K | 0.74× | |
| 14 | Schleswig-Holstein | ~7K | 0.73× | |
| 15 | Brandenburg | ~6K | 0.73× | |
| 16 | Mecklenburg-Vorpommern | ~3K | 0.71× |
The strongest cross-interests of the Wanderlust (2012 film) audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Austin Powers (film series) | Movies & TV | 23.15× | ||
| 02 | The Grand Budapest Hotel | Movies & TV | 22.62× | ||
| 03 | Oblivion (2013 film) | Movies & TV | 20.00× | ||
| 04 | Malcolm in the Middle | Movies & TV | 20.00× | ||
| 05 | Inglourious Basterds | Movies & TV | 20.00× | ||
| 06 | Rami Malek | Movies & TV | 20.00× | ||
| 07 | Monty Python's Life of Brian | Movies & TV | 20.00× | ||
| 08 | The Hangover | Movies & TV | 20.00× | ||
| 09 | ICarly | Movies & TV | 20.00× | ||
| 10 | Superbad (film) | Movies & TV | 20.00× | ||
| 11 | School of Rock | Movies & TV | 20.00× | ||
| 12 | Kevin Costner | Movies & TV | 17.09× | ||
| 13 | Phoenix Reisen | Travel & Leisure | 13.34× | ||
| 14 | Scooby-Doo | Movies & TV | 10.21× | ||
| 15 | Alexander Zverev | Sports | 4.96× | ||
| 16 | Anime convention | Literature | 4.88× | ||
| 17 | Family | Kids & Family | 3.44× | ||
| 18 | Nature | Home & Garden | 3.44× | ||
| 19 | Vacations | Travel & Leisure | 3.33× | ||
| 20 | Germany | Travel & Leisure | 1.95× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 1.96× | |
| Early Adopter Mentality | POWER | 1.85× | |
| Travelling | THRILL | 1.76× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.75× | |
| Design Affinity | PREMIUM | 0.85× | |
| Creativity | OPEN | 0.86× |
Wanderlust (2012 film) has an estimated audience of 259,588 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
53.2% of Wanderlust (2012 film) fans are female, 46.8% are male, with an average age of 45.7 years.
Wanderlust (2012 film) fans show strongest brand affinity for Oblivion (2013 film) (20×), Kevin Costner (17.09×), and Malcolm in the Middle (20×) over the country average.
Wanderlust (2012 film) fans in Germany are most concentrated in Bayern (reach ~200K), Nordrhein-Westfalen (reach ~50K), and Baden-Württemberg (reach ~30K). These three regions account for the largest share of the active audience.
Beyond Wanderlust (2012 film) itself, the audience over-indexes on Kevin Costner (17.09×), Malcolm in the Middle (20×), Inglourious Basterds (20×), and Scooby-Doo (10.21×) compared to the Germany average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Germany who actively search for Wanderlust (2012 film). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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