Rascasse Audience Intelligence

Horror fiction Audience in United States

A data profile of the people who buy, follow and care about Horror fiction in United States — modelled from more than twelve digital signal sources. Horror fiction has an estimated audience of 21,896,018 people in United States.

#18among Movie genre in United States#996among Topic in United States#95in Movies & TV

The average Horror fiction fan in United States is 37.0 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Category: Movies & TV · Type: Topic · Subtype: Movie genre

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Horror fiction profile in United States.

Audience size
21.9M
in United States
Gender
62.1%♀
37.9% male
Age
37.0
average years
Country rank
#1457
Topic in United States
Fig. 01

Search interest · 12-month trend

+54%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Horror fiction fans

62.1% are female, 37.9% are male, average age 37.0.

Fig. 02

Gender split

62.1%
Female
37.9%
Male
Demographic split for Horror fiction audience in United States
MetricValue
Female62.1%
Male37.9%
Average age37.0
Estimated audience size21,896,018
Fig. 03

Age distribution

Ø 37.0
average years
Age distribution of the Horror fiction audience in United States
Age bracketShare%
16-1926%
20-2921%
30-3918%
40-4918%
50+17%
Fig. 04

Worldwide distribution

27.3%

of the worldwide Horror fiction audience comes from United States.

Worldwide audience distribution share by country for Horror fiction
CountryShare
United States27.3%
China7.2%
Indonesia5.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Horror fiction audience in United States is strongest.

Fig. 05

Top regions by affinity

Horror fiction fans by region: top regions in United States
#RegionReachAffinity×
01Louisiana~400K1.33×
02West Virginia~100K1.27×
03Nevada~300K1.18×
04Kentucky~300K1.15×
05Oregon~300K1.15×
06California~3M1.14×
07Texas~2M1.13×
08Mississippi~200K1.12×
09New Mexico~100K1.10×
10Washington~500K1.08×
11Oklahoma~300K1.08×
12Maine~80K1.08×
13Arizona~500K1.07×
14Maryland~400K1.06×
15Arkansas~200K1.06×
16Florida~1.5M1.04×
17Pennsylvania~800K1.04×
18Virginia~600K1.03×
19Missouri~400K1.03×
20Alaska~50K1.03×
21Utah~200K1.02×
22Indiana~400K1.01×
23Georgia~700K1.00×
24Ohio~700K1.00×
25Kansas~200K1.00×
26New Jersey~500K0.98×
27Alabama~300K0.98×
28Idaho~100K0.98×
29North Dakota~40K0.98×
30North Carolina~600K0.97×
31New York~1M0.96×
32Connecticut~200K0.96×
33Iowa~200K0.96×
34Rhode Island~70K0.96×
35Delaware~60K0.96×
36Vermont~40K0.96×
37Michigan~500K0.95×
38Tennessee~400K0.95×
39Montana~60K0.95×
40South Carolina~300K0.94×
41New Hampshire~80K0.94×
42South Dakota~50K0.94×
43Nebraska~100K0.93×
44Colorado~300K0.92×
45Minnesota~300K0.91×
46Illinois~700K0.90×
47Wisconsin~300K0.90×
48Hawaii~80K0.86×
49Massachusetts~400K0.84×
50Washington, District of Columbia~50K0.83×
Fig. 06

Affinity by region

Affinity by region — Horror fiction, United States
0.83×1.00×1.33×
Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Horror fiction. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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