A data profile of the people who buy, follow and care about Horror fiction in Brazil — modelled from more than twelve digital signal sources. Horror fiction has an estimated audience of 3,777,045 people in Brazil.
The average Horror fiction fan in Brazil is 35.1 years old, balanced, and lives primarily in São Paulo.
The audience is concentrated in São Paulo, Minas Gerais, Rio de Janeiro.
The key figures that characterise the Horror fiction profile in Brazil.
53.6% are female, 46.4% are male, average age 35.1.
| Metric | Value |
|---|---|
| Female | 53.6% |
| Male | 46.4% |
| Average age | 35.1 |
| Estimated audience size | 3,777,045 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 31% | |
| 20-29 | 22% | |
| 30-39 | 17% | |
| 40-49 | 14% | |
| 50+ | 16% |
of the worldwide Horror fiction audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 27.3% |
| China | 7.2% |
| Indonesia | 5.4% |
Where the Horror fiction audience in Brazil is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Sergipe | ~40K | 1.05× | |
| 02 | Pernambuco | ~200K | 1.03× | |
| 03 | Piauí | ~50K | 1.03× | |
| 04 | Federal District | ~60K | 1.02× | |
| 05 | Rondônia | ~30K | 1.02× | |
| 06 | Paraíba | ~80K | 1.01× | |
| 07 | Alagoas | ~60K | 1.01× | |
| 08 | Roraima | ~10K | 1.01× | |
| 09 | Amazonas | ~70K | 1.00× | |
| 10 | Rio Grande do Norte | ~60K | 1.00× | |
| 11 | Tocantins | ~30K | 1.00× | |
| 12 | Amapá | ~10K | 1.00× | |
| 13 | Acre | ~10K | 1.00× | |
| 14 | Rio Grande do Sul | ~200K | 0.99× | |
| 15 | Maranhão | ~90K | 0.99× | |
| 16 | Mato Grosso | ~70K | 0.99× | |
| 17 | Mato Grosso do Sul | ~50K | 0.99× | |
| 18 | Bahia | ~200K | 0.98× | |
| 19 | Ceará | ~200K | 0.98× | |
| 20 | Goiás | ~100K | 0.98× | |
| 21 | Pará | ~100K | 0.98× | |
| 22 | Espírito Santo | ~80K | 0.98× | |
| 23 | Santa Catarina | ~200K | 0.97× | |
| 24 | Paraná | ~200K | 0.96× | |
| 25 | Minas Gerais | ~400K | 0.95× | |
| 26 | Rio de Janeiro | ~300K | 0.95× | |
| 27 | São Paulo | ~800K | 0.84× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Horror fiction. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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