Horror fiction Audience in Germany
Horror fiction has an estimated audience of 2,733,854 people in Germany. 53.7% are female, 46.3% are male, average age 35.2. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Harry Potter, Anime & Cosplay, KPop Demon Hunters, Euphoria, Pokémon (video game series).
The average Horror fiction fan in Germany is 35.2 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Harry Potter, Anime & Cosplay, KPop Demon Hunters, with strongest over-indexing on Harry Potter (1.88× the country average). Demographically, the Horror fiction audience skews balanced with an average age of 35.2, and over-indexes on personality traits such as Extroversion, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Movies & TV · Type: Topic · Subtype: Movie genre
Demographics of Horror fiction fans
| Metric | Value |
|---|---|
| Female | 53.7% |
| Male | 46.3% |
| Average age | 35.2 |
| Estimated audience size | 2,733,854 |
Audience persona
The typical Horror fiction fan in Germany is balanced, around 35.2 years old, with strong Extroversion tendencies and a notable affinity for Harry Potter.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 682,899 | 1.14× |
| Bayern | 390,341 | 0.89× |
| Baden-Württemberg | 332,669 | 0.89× |
| Niedersachsen | 270,531 | 1.02× |
| Hessen | 196,442 | 0.94× |
| Rheinland-Pfalz | 136,551 | 1× |
| Sachsen | 127,534 | 0.95× |
| Schleswig-Holstein | 97,233 | 0.99× |
| Berlin | 95,025 | 0.78× |
| Brandenburg | 88,076 | 1.04× |
| Sachsen-Anhalt | 70,268 | 0.99× |
| Thüringen | 68,798 | 0.99× |
| Hamburg | 63,686 | 1.03× |
| Mecklenburg-Vorpommern | 47,987 | 0.92× |
| Saarland | 40,592 | 1.21× |
| Bremen | 28,605 | 1.22× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Harry Potter | 1.88× | Movies & TV |
| Anime & Cosplay | 5.14× | Fashion & Accessoires |
| KPop Demon Hunters | 3.06× | Movies & TV |
| Euphoria | 1.75× | Movies & TV |
| Pokémon (video game series) | 4.11× | Games |
| Hugendubel | 3.21× | Shopping |
| Haitian Vodou | 6.85× | Politics & Society |
| Peacemaker | 2.44× | Movies & TV |
| Superman | 1.88× | Movies & TV |
| Natural World | 1.55× | Fashion & Accessoires |
| Game of Thrones | 1.8× | Movies & TV |
| Health And Beauty | 2.76× | Beauty & Wellness |
| Dog walking | 1.91× | Pets & Animals |
| Gute Zeiten, schlechte Zeiten | 1.93× | Movies & TV |
| Thriller movies | 1.81× | Movies & TV |
| Cat play and toys | 2.42× | Pets & Animals |
| Yahoo!ショッピング | 1.72× | |
| Stranger Things | 1.85× | Movies & TV |
| Dog harness | 2.19× | Pets & Animals |
| Digital illustration | 2.88× | Arts & Culture |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Extroversion | THRILL | 1.21 |
| LGBTQ+ Identity | OPEN | 1.08 |
| Patriotism | CONSERVATISM | 1.07 |
| Social Media Usage | JOY | 1.05 |
| Travelling | THRILL | 1.02 |
| Urban Lifestyle | OPEN | 0.98 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 27.3% |
| China | 7.2% |
| Indonesia | 5.4% |
See Horror fiction audiences in other countries
More Movie genre audiences in Germany
- Comedy movies (16,042,538)
- Action movies (12,513,404)
- Thriller movies (9,791,346)
- Drama movies (9,163,861)
- Animated movies (8,760,194)
Frequently asked questions
How many fans does Horror fiction have in Germany?
Horror fiction has an estimated audience of 2,733,854 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Horror fiction fans?
53.7% of Horror fiction fans are female, 46.3% are male, with an average age of 35.2 years.
Which brands do Horror fiction fans like most?
Horror fiction fans show strongest brand affinity for Harry Potter (1.88×), Anime & Cosplay (5.14×), and KPop Demon Hunters (3.06×) over the country average.
Where do Horror fiction fans live in Germany?
Horror fiction fans in Germany are most concentrated in Nordrhein-Westfalen (reach 682,899), Bayern (reach 390,341), and Baden-Württemberg (reach 332,669). These three regions account for the largest share of the active audience.
What other brands do Horror fiction fans also like?
Beyond Horror fiction itself, the audience over-indexes on Anime & Cosplay (5.14×), KPop Demon Hunters (3.06×), Euphoria (1.75×), and Pokémon (video game series) (4.11×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Horror fiction. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.