Rascasse Audience Intelligence

Horror fiction Audience in Germany

A data profile of the people who buy, follow and care about Horror fiction in Germany — modelled from more than twelve digital signal sources. Horror fiction has an estimated audience of 2,733,854 people in Germany.

#19among Movie genre in Germany#1449among Topic in Germany#167in Movies & TV

The average Horror fiction fan in Germany is 35.2 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Hugendubel, Harry Potter, KPop Demon Hunters, with strongest over-indexing on Hugendubel (3.21× the country average).

Demographically, the Horror fiction audience skews balanced with an average age of 35.2, and over-indexes on personality traits such as Extroversion, Individualism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Horror fiction fan in Germany is balanced, around 35.2 years old, with strong Extroversion tendencies and a notable affinity for Hugendubel.

Category: Movies & TV · Type: Topic · Subtype: Movie genre

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Horror fiction profile in Germany.

Audience size
2.7M
in Germany
Gender
53.7%♀
46.3% male
Age
35.2
average years
Country rank
#2386
Topic in Germany
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Horror fiction fans

53.7% are female, 46.3% are male, average age 35.2.

Fig. 02

Gender split

53.7%
Female
46.3%
Male
Demographic split for Horror fiction audience in Germany
MetricValue
Female53.7%
Male46.3%
Average age35.2
Estimated audience size2,733,854
Fig. 03

Age distribution

Ø 35.2
average years
Age distribution of the Horror fiction audience in Germany
Age bracketShare%
16-1927%
20-2922%
30-3922%
40-4918%
50+10%
Fig. 04

Worldwide distribution

3.4%

of the worldwide Horror fiction audience comes from Germany.

Worldwide audience distribution share by country for Horror fiction
CountryShare
United States27.3%
China7.2%
Indonesia5.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Horror fiction audience in Germany is strongest.

Fig. 05

Top regions by affinity

Horror fiction fans by region: top regions in Germany
#RegionReachAffinity×
01Saarland~40K1.23×
02Bremen~30K1.21×
03Nordrhein-Westfalen~700K1.13×
04Brandenburg~90K1.04×
05Sachsen-Anhalt~70K1.04×
06Niedersachsen~300K1.01×
07Rheinland-Pfalz~100K1.01×
08Thüringen~70K1.01×
09Schleswig-Holstein~100K0.99×
10Mecklenburg-Vorpommern~50K0.97×
11Sachsen~100K0.95×
12Hamburg~60K0.95×
13Hessen~200K0.94×
14Baden-Württemberg~300K0.89×
15Bayern~400K0.87×
16Berlin~90K0.76×
Fig. 06

Affinity by region

Affinity by region — Horror fiction, Germany
0.76×1.00×1.23×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Horror fiction audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Horror fiction audience
#·InterestCategoryAffinity×
01Haitian VodouPolitics & Society6.85×
02Anime & CosplayFashion & Accessoires5.14×
03My Hero AcademiaLiterature4.99×
04Pokémon (video game series)Games4.11×
05Vegetable GardeningFood & Beverages3.24×
06HugendubelShopping3.21×
07KPop Demon HuntersMovies & TV3.06×
08Digital illustrationArts & Culture2.88×
09Health And BeautyBeauty & Wellness2.76×
10PeacemakerMovies & TV2.44×
11Cat play and toysPets & Animals2.42×
12Dog harnessPets & Animals2.19×
13Dog healthPets & Animals2.07×
14Gute Zeiten, schlechte ZeitenMovies & TV1.93×
15Dog walkingPets & Animals1.91×
16Harry PotterMovies & TV1.88×
17SupermanMovies & TV1.88×
18Stranger ThingsMovies & TV1.85×
19Thriller moviesMovies & TV1.81×
20Game of ThronesMovies & TV1.80×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Horror fiction audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Horror fiction audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL1.15×
IndividualismJOY1.14×
Early Adopter MentalityPOWER1.05×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Horror fiction audience · Rather not
TraitClusterDeviationScore
IndulgenceJOY0.73×
DIY MentalityTHRILL0.75×
Need for SecurityCONSERVATISM0.77×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Horror fiction have in Germany?

Horror fiction has an estimated audience of 2,733,854 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Horror fiction fans?

53.7% of Horror fiction fans are female, 46.3% are male, with an average age of 35.2 years.

03

Which brands do Horror fiction fans like most?

Horror fiction fans show strongest brand affinity for Hugendubel (3.21×), Harry Potter (1.88×), and KPop Demon Hunters (3.06×) over the country average.

04

Where do Horror fiction fans live in Germany?

Horror fiction fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~700K), Bayern (reach ~400K), and Baden-Württemberg (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Horror fiction fans also like?

Beyond Horror fiction itself, the audience over-indexes on Harry Potter (1.88×), KPop Demon Hunters (3.06×), Anime & Cosplay (5.14×), and Pokémon (video game series) (4.11×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Movie genre audiences in Germany

See Horror fiction audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Horror fiction. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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