Brandon Sanderson Audience in United States

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Brandon Sanderson has an estimated audience of 1,466,481 people in United States. 45.1% are female, 54.9% are male, average age 38.5. Top regions: California, Texas, Utah. Top brand affinities: Patrick Rothfuss, Maze Runner (film series), Serenity (film), Peacemaker, Speculative fiction.

The average Brandon Sanderson fan in United States is 38.5 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Utah. Top brand affinities include Patrick Rothfuss, Maze Runner (film series), Serenity (film), with strongest over-indexing on Patrick Rothfuss (53.9× the country average). Demographically, the Brandon Sanderson audience skews balanced with an average age of 38.5, and over-indexes on personality traits such as Tradition, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Literature · Type: Person · Subtype: Author

Demographics of Brandon Sanderson fans

Demographic split for Brandon Sanderson audience in United States
MetricValue
Female45.1%
Male54.9%
Average age38.5
Estimated audience size1,466,481

Audience persona

The typical Brandon Sanderson fan in United States is balanced, around 38.5 years old, with strong Tradition tendencies and a notable affinity for Patrick Rothfuss.

Top regions in United States

Top regions ranked by reach for Brandon Sanderson in United States
RegionReachAffinity
California126,6450.79×
Texas93,6700.74×
Utah66,5615.07×
New York60,0070.73×
Florida57,7990.58×
Washington44,9551.53×
Illinois41,2430.84×
Ohio37,8200.84×
Pennsylvania37,8000.77×
Virginia36,2981.02×
Michigan35,3700.92×
North Carolina35,1560.8×
Colorado33,9371.47×
Georgia33,2530.74×
Massachusetts28,3300.98×
Tennessee25,1490.85×
Arizona24,8650.83×
Missouri23,9471.01×
Indiana23,9290.89×
Oregon23,8661.42×
Minnesota23,0691.1×
New Jersey21,0550.56×
Wisconsin20,6260.93×
Maryland19,4310.77×
Idaho16,2642.21×
Oklahoma15,9000.98×
Kentucky15,3800.84×
South Carolina14,5720.66×
Alabama14,1080.69×
Kansas11,4510.99×
Arkansas11,2230.93×
Louisiana11,1210.59×
Connecticut10,7800.73×
Iowa10,3260.85×
Nevada8,7860.62×
Nebraska7,5931.03×
Mississippi5,8980.49×
New Mexico5,5370.75×
New Hampshire5,5270.96×
Maine5,4991.05×
Montana4,9791.22×
Washington, District of Columbia4,9661.13×
West Virginia4,4720.65×
Hawaii4,0820.65×
Alaska3,9721.27×
Wyoming3,5761.64×
Rhode Island3,2490.7×
Vermont2,8981.13×
South Dakota2,6610.79×
North Dakota2,3310.77×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Brandon Sanderson audience
BrandAffinityCategory
Patrick Rothfuss53.9×Literature
Maze Runner (film series)15.88×Movies & TV
Serenity (film)17.93×Movies & TV
Peacemaker3.51×Movies & TV
Speculative fiction7.63×Literature
Robert Jordan59.9×Literature
Superman2.21×Movies & TV
Dodo (Alice's Adventures in Wonderland)6.2×Literature
Science fantasy6.1×Movies & TV
Dylan O’Brien9.23×Movies & TV
Joe Abercrombie45.09×Literature
Harry Potter2.62×Movies & TV
Fantasy movies3.71×Movies & TV
OXXO32.65×Fashion & Accessoires
Space opera24.91×Literature
Bitten (TV series)22.79×Movies & TV
Wattpad7.61×Internet & Social Media
Neil Gaiman15.97×Literature
Arraba, Jenin80.48×Travel & Leisure
Heroic fantasy46.59×Literature

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Brandon Sanderson audience
TraitClusterScore
TraditionCONSERVATISM1.47
PatriotismCONSERVATISM1.4
MindfulnessBALANCE1.28
LGBTQ+ IdentityOPEN1.23
Early Adopter MentalityPOWER1.19
Social Media UsageJOY1.14

Worldwide distribution

Worldwide audience distribution share by country for Brandon Sanderson
CountryShare
United States36.4%
Spain10.7%
United Kingdom7.4%

See Brandon Sanderson audiences in other countries

More Author audiences in United States

Frequently asked questions

How many fans does Brandon Sanderson have in United States?

Brandon Sanderson has an estimated audience of 1,466,481 people in United States, concentrated in California and Texas.

What is the gender split and age of Brandon Sanderson fans?

45.1% of Brandon Sanderson fans are female, 54.9% are male, with an average age of 38.5 years.

Which brands do Brandon Sanderson fans like most?

Brandon Sanderson fans show strongest brand affinity for Patrick Rothfuss (53.9×), Maze Runner (film series) (15.88×), and Serenity (film) (17.93×) over the country average.

Where do Brandon Sanderson fans live in United States?

Brandon Sanderson fans in United States are most concentrated in California (reach 126,645), Texas (reach 93,670), and Utah (reach 66,561). These three regions account for the largest share of the active audience.

What other brands do Brandon Sanderson fans also like?

Beyond Brandon Sanderson itself, the audience over-indexes on Maze Runner (film series) (15.88×), Serenity (film) (17.93×), Peacemaker (3.51×), and Speculative fiction (7.63×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Brandon Sanderson. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.