A data profile of the people who buy, follow and care about Brandon Sanderson in United States — modelled from more than twelve digital signal sources. Brandon Sanderson has an estimated audience of 1,551,430 people in United States.
The average Brandon Sanderson fan in United States is 38.5 years old, balanced, and lives primarily in California.
The audience is concentrated in California, Texas, Utah.
Top brand affinities include Patrick Rothfuss, Maze Runner (film series), Serenity (film), with strongest over-indexing on Patrick Rothfuss (53.9× the country average).
Demographically, the Brandon Sanderson audience skews balanced with an average age of 38.5, and over-indexes on personality traits such as Extroversion, Tradition.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Brandon Sanderson fan in United States is balanced, around 38.5 years old, with strong Extroversion tendencies and a notable affinity for Patrick Rothfuss.
The key figures that characterise the Brandon Sanderson profile in United States.
45.1% are female, 54.9% are male, average age 38.5.
| Metric | Value |
|---|---|
| Female | 45.1% |
| Male | 54.9% |
| Average age | 38.5 |
| Estimated audience size | 1,551,430 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 21% | |
| 20-29 | 22% | |
| 30-39 | 18% | |
| 40-49 | 17% | |
| 50+ | 22% |
of the worldwide Brandon Sanderson audience comes from United States.
| Country | Share |
|---|---|
| United States | 37.3% |
| Spain | 10.1% |
| United Kingdom | 7.4% |
Where the Brandon Sanderson audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Utah | ~70K | 4.96× | |
| 02 | Idaho | ~20K | 2.21× | |
| 03 | Wyoming | ~3K | 1.50× | |
| 04 | Washington | ~40K | 1.49× | |
| 05 | Oregon | ~20K | 1.43× | |
| 06 | Colorado | ~30K | 1.41× | |
| 07 | Alaska | ~4K | 1.33× | |
| 08 | Montana | ~5K | 1.24× | |
| 09 | Vermont | ~3K | 1.14× | |
| 10 | Nebraska | ~8K | 1.09× | |
| 11 | Washington, District of Columbia | ~5K | 1.09× | |
| 12 | Minnesota | ~20K | 1.07× | |
| 13 | Maine | ~6K | 1.07× | |
| 14 | Missouri | ~20K | 1.00× | |
| 15 | New Hampshire | ~6K | 1.00× | |
| 16 | Kansas | ~10K | 0.99× | |
| 17 | Massachusetts | ~30K | 0.98× | |
| 18 | Virginia | ~30K | 0.97× | |
| 19 | Oklahoma | ~20K | 0.95× | |
| 20 | Arkansas | ~10K | 0.95× | |
| 21 | Wisconsin | ~20K | 0.92× | |
| 22 | Michigan | ~30K | 0.91× | |
| 23 | Iowa | ~10K | 0.89× | |
| 24 | Indiana | ~20K | 0.87× | |
| 25 | Tennessee | ~30K | 0.86× | |
| 26 | North Dakota | ~3K | 0.86× | |
| 27 | South Dakota | ~3K | 0.85× | |
| 28 | Kentucky | ~20K | 0.84× | |
| 29 | Ohio | ~40K | 0.82× | |
| 30 | Arizona | ~20K | 0.82× | |
| 31 | Illinois | ~40K | 0.81× | |
| 32 | New Mexico | ~6K | 0.79× | |
| 33 | North Carolina | ~30K | 0.78× | |
| 34 | Maryland | ~20K | 0.76× | |
| 35 | Pennsylvania | ~40K | 0.75× | |
| 36 | Rhode Island | ~3K | 0.75× | |
| 37 | California | ~100K | 0.74× | |
| 38 | Connecticut | ~10K | 0.74× | |
| 39 | West Virginia | ~5K | 0.73× | |
| 40 | Georgia | ~30K | 0.72× | |
| 41 | Alabama | ~10K | 0.72× | |
| 42 | Texas | ~90K | 0.71× | |
| 43 | New York | ~60K | 0.71× | |
| 44 | Hawaii | ~4K | 0.70× | |
| 45 | South Carolina | ~10K | 0.66× | |
| 46 | Nevada | ~9K | 0.66× | |
| 47 | Louisiana | ~10K | 0.61× | |
| 48 | Florida | ~60K | 0.58× | |
| 49 | New Jersey | ~20K | 0.57× | |
| 50 | Mississippi | ~7K | 0.57× |
The strongest cross-interests of the Brandon Sanderson audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Robert Jordan | Literature | 59.90× | ||
| 02 | Patrick Rothfuss | Literature | 53.90× | ||
| 03 | Joe Abercrombie | Literature | 45.09× | ||
| 04 | Robin Hobb | Literature | 43.46× | ||
| 05 | OXXO | Fashion & Accessoires | 32.65× | ||
| 06 | Space opera | Literature | 24.91× | ||
| 07 | Bitten (TV series) | Movies & TV | 22.79× | ||
| 08 | Serenity (film) | Movies & TV | 17.93× | ||
| 09 | Maze Runner (film series) | Movies & TV | 15.88× | ||
| 10 | Dylan O’Brien | Movies & TV | 9.23× | ||
| 11 | The Lord of the Rings | Movies & TV | 8.70× | ||
| 12 | Speculative fiction | Literature | 7.63× | ||
| 13 | Wattpad | Internet & Social Media | 7.61× | ||
| 14 | Audible.com | Literature | 7.18× | ||
| 15 | Dodo (Alice's Adventures in Wonderland) | Literature | 6.20× | ||
| 16 | Science fantasy | Movies & TV | 6.10× | ||
| 17 | Fantasy movies | Movies & TV | 3.71× | ||
| 18 | Peacemaker | Movies & TV | 3.51× | ||
| 19 | Harry Potter | Movies & TV | 2.62× | ||
| 20 | Superman | Movies & TV | 2.21× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 1.33× | |
| Tradition | CONSERVATISM | 1.32× | |
| Patriotism | CONSERVATISM | 1.29× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 0.80× | |
| Price Sensitivity | PREMIUM | 0.83× | |
| Indulgence | JOY | 0.88× |
Brandon Sanderson has an estimated audience of 1,551,430 people in United States, concentrated in California and Texas.
45.1% of Brandon Sanderson fans are female, 54.9% are male, with an average age of 38.5 years.
Brandon Sanderson fans show strongest brand affinity for Patrick Rothfuss (53.9×), Maze Runner (film series) (15.88×), and Serenity (film) (17.93×) over the country average.
Brandon Sanderson fans in United States are most concentrated in California (reach ~100K), Texas (reach ~90K), and Utah (reach ~70K). These three regions account for the largest share of the active audience.
Beyond Brandon Sanderson itself, the audience over-indexes on Maze Runner (film series) (15.88×), Serenity (film) (17.93×), Peacemaker (3.51×), and Speculative fiction (7.63×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Brandon Sanderson. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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