Young Adult Books Audience in United States

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Young Adult Books has an estimated audience of 416,498 people in United States. 64.7% are female, 35.3% are male, average age 28.2. Top regions: California, Texas, New York. Top brand affinities: Doctor Strange, Dungeons & Dragons, Autism Awareness, Anthony Mackie, Lego Star Wars.

The average Young Adult Books fan in United States is 28.2 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Doctor Strange, Dungeons & Dragons, Autism Awareness, with strongest over-indexing on Doctor Strange (20.27× the country average). Demographically, the Young Adult Books audience skews more female with an average age of 28.2, and over-indexes on personality traits such as LGBTQ+ Identity, Tradition. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Literature · Type: Topic · Subtype: Literary genre

Demographics of Young Adult Books fans

Demographic split for Young Adult Books audience in United States
MetricValue
Female64.7%
Male35.3%
Average age28.2
Estimated audience size416,498

Audience persona

The typical Young Adult Books fan in United States is more female, around 28.2 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Doctor Strange.

Top regions in United States

Top regions ranked by reach for Young Adult Books in United States
RegionReachAffinity
California43,9000.96×
Texas32,7780.92×
New York22,7360.98×
Florida21,6810.77×
Pennsylvania13,9961×
Illinois13,6710.99×
Ohio12,8321×
North Carolina12,3390.98×
Georgia11,9010.93×
Michigan11,2771.04×
Virginia10,3271.02×
New Jersey10,2910.97×
Washington9,5281.14×
Massachusetts9,3651.14×
Indiana8,4841.12×
Tennessee8,1900.98×
Missouri7,4011.1×
Wisconsin6,9851.11×
Minnesota6,9711.17×
Arizona6,8240.8×
Maryland6,7370.94×
Colorado6,4370.98×
South Carolina5,5630.89×
Oregon5,5411.16×
Kentucky5,3921.03×
Utah5,3531.44×
Oklahoma5,2011.12×
Louisiana5,1230.95×
Alabama4,8090.83×
Connecticut4,2371.01×
Iowa3,9741.16×
Kansas3,7101.13×
Arkansas3,5551.04×
Nevada3,0340.75×
Mississippi2,9450.86×
Idaho2,5011.2×
Nebraska2,2171.06×
West Virginia1,9951.03×
New Hampshire1,6000.98×
Maine1,5761.06×
Washington, District of Columbia1,5571.24×
Hawaii1,5500.87×
New Mexico1,5380.74×
Rhode Island1,2300.93×
Montana1,1611×
South Dakota9871.03×
North Dakota8731.02×
Delaware8000.7×
Vermont7961.09×
Alaska6590.74×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Young Adult Books audience
BrandAffinityCategory
Doctor Strange20.27×Literature
Dungeons & Dragons14.34×Games
Autism Awareness11.79×Health
Anthony Mackie24.38×Movies & TV
Lego Star Wars28.78×Kids & Family
Diabetes mellitus awareness7.81×Health
Young-adult fiction11.9×Literature
Rick and Morty7.82×Movies & TV
Cyberpunk 207719.1×Games
E-book readers7.5×Technology & Electronics
Disneyland Paris11.66×Travel & Leisure
Superman2.6×Movies & TV
captain america15.55×Movies & TV
Guardians of the Galaxy (film)10.57×Movies & TV
Singer-songwriter3.68×Music & Radio
Microblogging7.99×Technology & Electronics
Pokémon Trading Card Game15.37×Games
Chris Evans (actor)10.25×Movies & TV
Josh Brolin10.59×Movies & TV
Anime and manga fandom4.29×Literature

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Young Adult Books audience
TraitClusterScore
LGBTQ+ IdentityOPEN2.54
TraditionCONSERVATISM1.7
PatriotismCONSERVATISM1.58
ExtroversionTHRILL1.4
Early Adopter MentalityPOWER1.4
Pet OwnershipJOY1.32

Worldwide distribution

Worldwide audience distribution share by country for Young Adult Books
CountryShare
United States39.1%
Mexico10.2%
Germany8.9%

See Young Adult Books audiences in other countries

More Literary genre audiences in United States

Frequently asked questions

How many fans does Young Adult Books have in United States?

Young Adult Books has an estimated audience of 416,498 people in United States, concentrated in California and Texas.

What is the gender split and age of Young Adult Books fans?

64.7% of Young Adult Books fans are female, 35.3% are male, with an average age of 28.2 years.

Which brands do Young Adult Books fans like most?

Young Adult Books fans show strongest brand affinity for Doctor Strange (20.27×), Dungeons & Dragons (14.34×), and Autism Awareness (11.79×) over the country average.

Where do Young Adult Books fans live in United States?

Young Adult Books fans in United States are most concentrated in California (reach 43,900), Texas (reach 32,778), and New York (reach 22,736). These three regions account for the largest share of the active audience.

What other brands do Young Adult Books fans also like?

Beyond Young Adult Books itself, the audience over-indexes on Dungeons & Dragons (14.34×), Autism Awareness (11.79×), Anthony Mackie (24.38×), and Lego Star Wars (28.78×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Young Adult Books. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.