Metaverse Audience in Germany
Metaverse has an estimated audience of 570,303 people in Germany. 45.4% are female, 54.6% are male, average age 38.2. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Home Delivery, Loincloth, Oral, Kazakhstan, Craiova, Grappling.
The average Metaverse fan in Germany is 38.2 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Home Delivery, Loincloth, Oral, Kazakhstan, with strongest over-indexing on Home Delivery (4.32× the country average). Demographically, the Metaverse audience skews balanced with an average age of 38.2, and over-indexes on personality traits such as Community Orientation, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Internet & Social Media · Type: Website / Newspaper / Magazine
Demographics of Metaverse fans
| Metric | Value |
|---|---|
| Female | 45.4% |
| Male | 54.6% |
| Average age | 38.2 |
| Estimated audience size | 570,303 |
Audience persona
The typical Metaverse fan in Germany is balanced, around 38.2 years old, with strong Community Orientation tendencies and a notable affinity for Home Delivery.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 150,430 | 1.15× |
| Bayern | 130,043 | 1.35× |
| Baden-Württemberg | 102,385 | 1.25× |
| Hessen | 62,002 | 1.36× |
| Niedersachsen | 54,453 | 0.93× |
| Berlin | 41,903 | 1.56× |
| Rheinland-Pfalz | 27,409 | 0.91× |
| Sachsen | 25,824 | 0.88× |
| Schleswig-Holstein | 19,460 | 0.9× |
| Hamburg | 17,067 | 1.26× |
| Brandenburg | 15,126 | 0.81× |
| Thüringen | 10,823 | 0.71× |
| Sachsen-Anhalt | 9,247 | 0.59× |
| Mecklenburg-Vorpommern | 6,464 | 0.56× |
| Saarland | 5,770 | 0.78× |
| Bremen | 5,052 | 0.98× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Home Delivery | 4.32× | Food & Beverages |
| Loincloth | 4.47× | Fashion & Accessoires |
| Oral, Kazakhstan | 11.42× | Travel & Leisure |
| Craiova | 10.33× | Travel & Leisure |
| Grappling | 2.84× | Sports |
| Guinéenews | 25× | News |
| Goon | 5.95× | Movies & TV |
| Grinch | 2.01× | Movies & TV |
| Škoda Kodiaq | 1.62× | Cars & Mobility |
| Esra Erol | 4.32× | Movies & TV |
| Figure painting (hobby) | 2.85× | Arts & Culture |
| Bell Helmets | 7.84× | Cars & Mobility |
| Infokids | 13.94× | Kids & Family |
| Nuts (film) | 2.83× | Movies & TV |
| Katie Piper | 7.74× | Movies & TV |
| Carrie (novel) | 3.11× | Literature |
| Jason Clarke (actor) | 2.32× | Movies & TV |
| Preacher (comics) | 3.31× | Literature |
| Justice | 1.8× | Politics & Society |
| Headhunters (film) | 2.24× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Community Orientation | OPEN | 1.94 |
| Indulgence | JOY | 1.36 |
| Early Adopter Mentality | POWER | 1.36 |
| Sustainability | BALANCE | 1.33 |
| Design Affinity | PREMIUM | 1.25 |
| Tradition | CONSERVATISM | 1.21 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 21.8% |
| China | 10.2% |
| Germany | 9.5% |
See Metaverse audiences in other countries
More Internet & Social Media audiences in Germany
- TikTok (26,168,913)
- Instagram (25,858,505)
- YouTube (24,030,137)
- Bild (23,266,420)
- Spiegel Online (19,266,000)
Frequently asked questions
How many fans does Metaverse have in Germany?
Metaverse has an estimated audience of 570,303 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Metaverse fans?
45.4% of Metaverse fans are female, 54.6% are male, with an average age of 38.2 years.
Which brands do Metaverse fans like most?
Metaverse fans show strongest brand affinity for Home Delivery (4.32×), Loincloth (4.47×), and Oral, Kazakhstan (11.42×) over the country average.
Where do Metaverse fans live in Germany?
Metaverse fans in Germany are most concentrated in Nordrhein-Westfalen (reach 150,430), Bayern (reach 130,043), and Baden-Württemberg (reach 102,385). These three regions account for the largest share of the active audience.
What other brands do Metaverse fans also like?
Beyond Metaverse itself, the audience over-indexes on Loincloth (4.47×), Oral, Kazakhstan (11.42×), Craiova (10.33×), and Grappling (2.84×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Metaverse. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.