Metaverse Audience in Germany
Metaverse has an estimated audience of 570,303 people in Germany. 45.4% are female, 54.6% are male, average age 38.2. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Second Life, Office 365, Google Drive, Antique furniture, Satire.
The average Metaverse fan in Germany is 38.2 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Second Life, Office 365, Google Drive, with strongest over-indexing on Second Life (25× the country average). Demographically, the Metaverse audience skews balanced with an average age of 38.2, and over-indexes on personality traits such as Community Orientation, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Internet & Social Media · Type: Website / Newspaper / Magazine
Demographics of Metaverse fans
| Metric | Value |
|---|---|
| Female | 45.4% |
| Male | 54.6% |
| Average age | 38.2 |
| Estimated audience size | 570,303 |
Audience persona
The typical Metaverse fan in Germany is balanced, around 38.2 years old, with strong Community Orientation tendencies and a notable affinity for Second Life.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 150,430 | 1.15× |
| Bayern | 130,043 | 1.35× |
| Baden-Württemberg | 102,385 | 1.25× |
| Hessen | 62,002 | 1.36× |
| Niedersachsen | 54,453 | 0.93× |
| Berlin | 41,903 | 1.56× |
| Rheinland-Pfalz | 27,409 | 0.91× |
| Sachsen | 25,824 | 0.88× |
| Schleswig-Holstein | 19,460 | 0.9× |
| Hamburg | 17,067 | 1.26× |
| Brandenburg | 15,126 | 0.81× |
| Thüringen | 10,823 | 0.71× |
| Sachsen-Anhalt | 9,247 | 0.59× |
| Mecklenburg-Vorpommern | 6,464 | 0.56× |
| Saarland | 5,770 | 0.78× |
| Bremen | 5,052 | 0.98× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Second Life | 25× | Games |
| Office 365 | 7.51× | Technology & Electronics |
| Google Drive | 6.21× | Technology & Electronics |
| Antique furniture | 13.94× | Home & Garden |
| Satire | 5.39× | Literature |
| James Dean | 10.51× | Movies & TV |
| Virtual reality | 4.94× | Technology & Electronics |
| Boney M. | 10.51× | Music & Radio |
| Charity shop | 5.89× | Fashion & Accessoires |
| German television comedy | 5.62× | Movies & TV |
| Milli Vanilli | 10.2× | Music & Radio |
| Kim Wilde | 10.28× | Music & Radio |
| Blue Bloods (TV series) | 10.52× | Movies & TV |
| Tagesschau | 1.51× | Movies & TV |
| Photocopier | 9.37× | Business & Career |
| Luxembourg | 4.92× | Travel & Leisure |
| Spiegel Online | 1.56× | News |
| ICloud | 3.54× | Technology & Electronics |
| Jon Voight | 11.22× | Movies & TV |
| Hygiene | 2.27× | Beauty & Wellness |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Community Orientation | OPEN | 1.94 |
| Indulgence | JOY | 1.36 |
| Early Adopter Mentality | POWER | 1.36 |
| Sustainability | BALANCE | 1.33 |
| Design Affinity | PREMIUM | 1.25 |
| Tradition | CONSERVATISM | 1.21 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 21.8% |
| China | 10.2% |
| Germany | 9.5% |
See Metaverse audiences in other countries
More Internet & Social Media audiences in Germany
- TikTok (26,168,913)
- Instagram (25,858,505)
- YouTube (24,030,137)
- Bild (23,266,420)
- Spiegel Online (19,266,000)
Frequently asked questions
How many fans does Metaverse have in Germany?
Metaverse has an estimated audience of 570,303 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Metaverse fans?
45.4% of Metaverse fans are female, 54.6% are male, with an average age of 38.2 years.
Which brands do Metaverse fans like most?
Metaverse fans show strongest brand affinity for Second Life (25×), Office 365 (7.51×), and Google Drive (6.21×) over the country average.
Where do Metaverse fans live in Germany?
Metaverse fans in Germany are most concentrated in Nordrhein-Westfalen (reach 150,430), Bayern (reach 130,043), and Baden-Württemberg (reach 102,385). These three regions account for the largest share of the active audience.
What other brands do Metaverse fans also like?
Beyond Metaverse itself, the audience over-indexes on Office 365 (7.51×), Google Drive (6.21×), Antique furniture (13.94×), and Satire (5.39×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Metaverse. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.