Rascasse Audience Intelligence

Metaverse Audience in Germany

A data profile of the people who buy, follow and care about Metaverse in Germany — modelled from more than twelve digital signal sources. Metaverse has an estimated audience of 661,978 people in Germany.

#311among Website / Newspaper / Magazine in Germany#130in Internet & Social Media

The average Metaverse fan in Germany is 40.4 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Second Life, Amandla Stenberg, Judy Garland, with strongest over-indexing on Second Life (138.31× the country average).

Demographically, the Metaverse audience skews more female with an average age of 40.4, and over-indexes on personality traits such as Community Orientation, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Metaverse fan in Germany is more female, around 40.4 years old, with strong Community Orientation tendencies and a notable affinity for Second Life.

Category: Internet & Social Media · Type: Website / Newspaper / Magazine

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Metaverse profile in Germany.

Audience size
662K
in Germany
Gender
56.7%♀
43.3% male
Age
40.4
average years
Country rank
#9277
Website / Newspaper / Magazine in Germany
Fig. 01

Search interest · 12-month trend

-32%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of Metaverse

56.7% are female, 43.3% are male, average age 40.4.

Fig. 02

Gender split

56.7%
Female
43.3%
Male
Demographic split for Metaverse audience in Germany
MetricValue
Female56.7%
Male43.3%
Average age40.4
Estimated audience size661,978
Fig. 03

Age distribution

Ø 40.4
average years
Age distribution of the Metaverse audience in Germany
Age bracketShare%
16-1919%
20-2916%
30-3920%
40-4924%
50+22%
Fig. 04

Worldwide distribution

9.7%

of the worldwide Metaverse audience comes from Germany.

Worldwide audience distribution share by country for Metaverse
CountryShare
United States20.4%
China11.6%
Germany9.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Metaverse audience in Germany is strongest.

Fig. 05

Top regions by affinity

Metaverse fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~40K1.50×
02Hessen~70K1.32×
03Bayern~100K1.28×
04Hamburg~20K1.26×
05Baden-Württemberg~100K1.20×
06Nordrhein-Westfalen~200K1.08×
07Bremen~6K1.05×
08Niedersachsen~60K0.92×
09Rheinland-Pfalz~30K0.92×
10Schleswig-Holstein~20K0.91×
11Sachsen~30K0.90×
12Saarland~7K0.88×
13Brandenburg~20K0.84×
14Thüringen~10K0.80×
15Mecklenburg-Vorpommern~9K0.72×
16Sachsen-Anhalt~10K0.70×
Fig. 06

Affinity by region

Affinity by region — Metaverse, Germany
0.70×1.00×1.50×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Metaverse audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Metaverse audience
#·InterestCategoryAffinity×
01Second LifeGames138.31×
02Amandla StenbergMovies & TV37.45×
03Antique furnitureHome & Garden12.04×
04Judy GarlandMovies & TV11.13×
05Jon VoightMovies & TV10.98×
06Blue Bloods (TV series)Movies & TV10.75×
07Boney M.Music & Radio10.64×
08Kim WildeMusic & Radio10.53×
09James DeanMovies & TV10.52×
10Milli VanilliMusic & Radio10.46×
11OzarksMovies & TV10.12×
12Anya Taylor-JoyMovies & TV8.02×
13Virtual realityTechnology & Electronics6.29×
14LuxembourgTravel & Leisure5.39×
15Charity shopFashion & Accessoires4.80×
16Office 365Technology & Electronics3.78×
17Google DriveTechnology & Electronics3.21×
18VacationsTravel & Leisure2.24×
19NatureHome & Garden1.97×
20FamilyKids & Family1.81×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Metaverse audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Metaverse audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN1.93×
IndulgenceJOY1.64×
Early Adopter MentalityPOWER1.40×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Metaverse audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.75×
Sports ActivityPOWER0.83×
Pet OwnershipJOY0.90×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Metaverse have in Germany?

Metaverse has an estimated audience of 661,978 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Metaverse fans?

56.7% of Metaverse fans are female, 43.3% are male, with an average age of 40.4 years.

03

Which brands do Metaverse fans like most?

Metaverse fans show strongest brand affinity for Second Life (138.31×), Amandla Stenberg (37.45×), and Judy Garland (11.13×) over the country average.

04

Where do Metaverse fans live in Germany?

Metaverse fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~100K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Metaverse fans also like?

Beyond Metaverse itself, the audience over-indexes on Amandla Stenberg (37.45×), Judy Garland (11.13×), Virtual reality (6.29×), and Boney M. (10.64×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Internet & Social Media audiences in Germany

See Metaverse audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Metaverse. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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