Financial economics Audience in United States

Financial economics has an estimated audience of 942,278 people in United States. 43.1% are female, 56.9% are male, average age 46.3. Top regions: California, New York, Texas. Top brand affinities: Massive open online course, MSN, Derivative (finance), Master of Business Administration, Career development.

The average Financial economics fan in United States is 46.3 years old, more male, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Massive open online course, MSN, Derivative (finance), with strongest over-indexing on Massive open online course (46.43× the country average). Demographically, the Financial economics audience skews more male with an average age of 46.3, and over-indexes on personality traits such as Career Orientation, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Topic · Subtype: Field of study

Demographics of Financial economics fans

Demographic split for Financial economics audience in United States
MetricValue
Female43.1%
Male56.9%
Average age46.3
Estimated audience size942,278

Audience persona

The typical Financial economics fan in United States is more male, around 46.3 years old, with strong Career Orientation tendencies and a notable affinity for Massive open online course.

Top regions in United States

Top regions ranked by reach for Financial economics in United States
RegionReachAffinity
California90,7770.88×
New York90,0521.71×
Texas56,7140.7×
Virginia36,0441.57×
New Jersey35,1951.47×
Florida33,6910.53×
Illinois30,9130.98×
Pennsylvania26,8550.85×
Massachusetts26,4571.43×
Maryland24,4921.51×
North Carolina22,9150.81×
Georgia20,1680.69×
Ohio17,3580.6×
Michigan14,4000.58×
Washington14,0120.74×
Indiana12,8430.75×
Missouri10,4210.69×
Tennessee10,0470.53×
Connecticut9,9881.06×
Alabama9,4160.72×
Arizona9,1960.48×
Kentucky8,9490.76×
Minnesota8,5310.63×
Wisconsin7,9570.56×
Colorado7,9460.54×
Louisiana6,8790.57×
South Carolina6,7690.48×
Washington, District of Columbia6,5712.32×
Oregon5,6380.52×
Mississippi5,4610.7×
Utah5,3090.63×
Nevada5,1100.56×
Arkansas4,8510.62×
Oklahoma4,7440.45×
Iowa4,6120.59×
Kansas4,5110.61×
Idaho4,5100.95×
West Virginia4,5081.03×
Alaska4,4992.23×
Hawaii3,9770.98×
Montana3,9221.5×
South Dakota3,8711.78×
North Dakota3,7691.95×
New Hampshire3,7151×
Wyoming3,6472.61×
Nebraska3,6370.77×
New Mexico3,6180.77×
Rhode Island3,5871.2×
Maine3,5851.06×
Vermont3,5282.13×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Financial economics audience
BrandAffinityCategory
Massive open online course46.43×Business & Career
MSN5.97×News
Derivative (finance)27.56×Business & Career
Master of Business Administration9.19×Business & Career
Career development6.96×Business & Career
PSV Eindhoven34.96×Sports
Great Clips5.62×Beauty & Wellness
Business intelligence15.02×Business & Career
Data visualization18.67×Technology & Electronics
Corporate finance26.66×Business & Career
Chuck Norris5.01×Movies & TV
Window cleaner21.7×Home & Garden
Staples (Canada)3.94×Business & Career
Google Flights4.14×Travel & Leisure
Bachelor of Business Administration26.01×Business & Career
Roth IRA17.96×Business & Career
Second Life19.28×Games
North Korea6.76×Travel & Leisure
Wall Street9.3×Business & Career
LinkedIn2.1×Internet & Social Media

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Financial economics audience
TraitClusterScore
Career OrientationPOWER2.6
Need for SecurityCONSERVATISM2.47
Risk AppetiteTHRILL1.98
TravellingTHRILL1.39
Early Adopter MentalityPOWER1.37
LGBTQ+ IdentityOPEN1.36

Worldwide distribution

Worldwide audience distribution share by country for Financial economics
CountryShare
Brazil17.3%
United States14.1%
India7.9%

See Financial economics audiences in other countries

More Field of study audiences in United States

Frequently asked questions

How many fans does Financial economics have in United States?

Financial economics has an estimated audience of 942,278 people in United States, concentrated in California and New York.

What is the gender split and age of Financial economics fans?

43.1% of Financial economics fans are female, 56.9% are male, with an average age of 46.3 years.

Which brands do Financial economics fans like most?

Financial economics fans show strongest brand affinity for Massive open online course (46.43×), MSN (5.97×), and Derivative (finance) (27.56×) over the country average.

Where do Financial economics fans live in United States?

Financial economics fans in United States are most concentrated in California (reach 90,777), New York (reach 90,052), and Texas (reach 56,714). These three regions account for the largest share of the active audience.

What other brands do Financial economics fans also like?

Beyond Financial economics itself, the audience over-indexes on MSN (5.97×), Derivative (finance) (27.56×), Master of Business Administration (9.19×), and Career development (6.96×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Financial economics. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.