Rascasse Audience Intelligence

Financial economics Audience in United States

A data profile of the people who buy, follow and care about Financial economics in United States — modelled from more than twelve digital signal sources. Financial economics has an estimated audience of 942,278 people in United States.

#347among Field of study in United States#8871among Topic in United States#1603in Business & Career

The average Financial economics fan in United States is 46.3 years old, more male, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include Massive open online course, Derivative (finance), Master of Business Administration, with strongest over-indexing on Massive open online course (78.95× the country average).

Demographically, the Financial economics audience skews more male with an average age of 46.3, and over-indexes on personality traits such as Career Orientation, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Financial economics fan in United States is more male, around 46.3 years old, with strong Career Orientation tendencies and a notable affinity for Massive open online course.

Category: Business & Career · Type: Topic · Subtype: Field of study

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Financial economics profile in United States.

Audience size
942K
in United States
Gender
43.1%♀
56.9% male
Age
46.3
average years
Country rank
#24626
Topic in United States
Fig. 01

Search interest · 12-month trend

-6%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Financial economics fans

43.1% are female, 56.9% are male, average age 46.3.

Fig. 02

Gender split

43.1%
Female
56.9%
Male
Demographic split for Financial economics audience in United States
MetricValue
Female43.1%
Male56.9%
Average age46.3
Estimated audience size942,278
Fig. 03

Age distribution

Ø 46.3
average years
Age distribution of the Financial economics audience in United States
Age bracketShare%
16-1910%
20-2913%
30-3916%
40-4918%
50+44%
Fig. 04

Worldwide distribution

14.1%

of the worldwide Financial economics audience comes from United States.

Worldwide audience distribution share by country for Financial economics
CountryShare
Brazil17.3%
United States14.1%
India7.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Financial economics audience in United States is strongest.

Fig. 05

Top regions by affinity

Financial economics fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~4K1.55×
02New York~80K1.52×
03Virginia~30K1.38×
04New Jersey~30K1.37×
05Maryland~20K1.34×
06Massachusetts~20K1.19×
07Alaska~2K1.18×
08Vermont~2K1.18×
09North Dakota~2K1.17×
10South Dakota~2K1.12×
11Montana~3K1.10×
12Connecticut~10K1.09×
13Delaware~3K1.08×
14Rhode Island~3K1.07×
15Maine~4K1.04×
16New Hampshire~4K1.03×
17West Virginia~4K1.02×
18Idaho~5K1.01×
19Hawaii~4K1.01×
20New Mexico~5K0.98×
21Nebraska~5K0.97×
22Mississippi~7K0.96×
23Illinois~30K0.94×
24Arkansas~7K0.94×
25Kansas~7K0.93×
26Iowa~7K0.92×
27Kentucky~10K0.91×
28North Carolina~30K0.90×
29Alabama~10K0.90×
30Louisiana~10K0.90×
31Oklahoma~9K0.90×
32Nevada~8K0.90×
33Utah~8K0.90×
34Missouri~10K0.89×
35California~90K0.88×
36Indiana~20K0.88×
37Minnesota~10K0.88×
38Pennsylvania~30K0.87×
39Washington~20K0.87×
40Oregon~9K0.87×
41South Carolina~10K0.86×
42Wisconsin~10K0.86×
43Georgia~20K0.84×
44Tennessee~20K0.84×
45Colorado~10K0.83×
46Arizona~20K0.81×
47Michigan~20K0.80×
48Ohio~20K0.78×
49Texas~60K0.73×
50Florida~40K0.68×
Fig. 06

Affinity by region

Affinity by region — Financial economics, United States
0.68×1.00×1.55×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Financial economics audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Financial economics audience
#·InterestCategoryAffinity×
01Massive open online courseBusiness & Career78.95×
02Derivative (finance)Business & Career47.15×
03Corporate financeBusiness & Career28.86×
04Window cleanerHome & Garden26.81×
05Data scienceBusiness & Career13.93×
06Master of Business AdministrationBusiness & Career13.57×
07Business intelligenceBusiness & Career11.63×
08Karl MarxLiterature11.40×
09Amazon Web ServicesTechnology & Electronics9.67×
10Career developmentBusiness & Career8.06×
11Toy Story (franchise)Movies & TV7.29×
12Passive incomeBusiness & Career6.18×
13InnovationBusiness & Career5.80×
14Credit (finance)Business & Career3.87×
15American ExpressBusiness & Career3.60×
16Cloud computingTechnology & Electronics2.78×
17BankingBusiness & Career2.64×
18MSNNews2.08×
19CookingFood & Beverages1.57×
20Alcoholic beveragesFood & Beverages1.57×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Financial economics audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Financial economics audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER3.16×
Need for SecurityCONSERVATISM2.63×
Risk AppetiteTHRILL2.13×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Financial economics audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.75×
ExtroversionTHRILL0.80×
DIY MentalityTHRILL0.85×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Financial economics have in United States?

Financial economics has an estimated audience of 942,278 people in United States, concentrated in California and New York.

02

What is the gender split and age of Financial economics fans?

43.1% of Financial economics fans are female, 56.9% are male, with an average age of 46.3 years.

03

Which brands do Financial economics fans like most?

Financial economics fans show strongest brand affinity for Massive open online course (78.95×), Derivative (finance) (47.15×), and Master of Business Administration (13.57×) over the country average.

04

Where do Financial economics fans live in United States?

Financial economics fans in United States are most concentrated in California (reach ~90K), New York (reach ~80K), and Texas (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Financial economics fans also like?

Beyond Financial economics itself, the audience over-indexes on Derivative (finance) (47.15×), Master of Business Administration (13.57×), Career development (8.06×), and Data science (13.93×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Field of study audiences in United States

See Financial economics audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Financial economics. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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