Rascasse Audience Intelligence

CBS Corporation Target Market in United States

CBS Corporation has an estimated audience of 7.2M people in United States.

#552among brands in United States#439in Movies & TV

The average CBS Corporation fan in United States is 45.1 years old, balanced, and lives primarily in California.

Most fans live in California, New York, Florida.

Top affinities include Federal Bureau of Investigation, CBS News, CBS Sports, with strongest over-indexing on Federal Bureau of Investigation (3.99× the country average).

Demographically, the CBS Corporation audience skews balanced with an average age of 45.1, and over-indexes on personality traits such as Patriotism, Community Orientation.

The typical CBS Corporation fan in United States is balanced, around 45.1 years old, with strong Patriotism tendencies and a notable affinity for Federal Bureau of Investigation.

Category: Movies & TV · Type: Brand

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
7.2M
in United States
Gender
50.2%♀
49.8% male
Age
45.1
average years
Country rank
#4951
among all objects in United States
Fig. 01

Search interest · 12-month trend

-31%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Customer demographics of CBS Corporation

50.2% are female, 49.8% are male, average age 45.1.

Fig. 02

Gender split

50.2%
Female
49.8%
Male
Demographic split for CBS Corporation audience in United States
MetricValue
Female50.2%
Male49.8%
Average age45.1
Estimated audience size7.2M
Fig. 03

Age distribution

Ø 45.1
average years
Age distribution of the CBS Corporation audience in United States
Age bracketShare%
16-2411%
25-3414%
35-4418%
45-5424%
55+32%
Fig. 04

Worldwide distribution

69.5%

of the worldwide CBS Corporation audience comes from United States.

Worldwide audience distribution share by country for CBS Corporation
CountryShare
United States69.5%
India5.2%
Canada3.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

CBS Corporation customers by region in United States
#RegionReachAffinity×
01Vermont~20K1.44×
02Kansas~80K1.31×
03South Dakota~20K1.28×
04Missouri~200K1.19×
05Wisconsin~100K1.18×
06New York~500K1.16×
07Maryland~200K1.16×
08Iowa~80K1.16×
09Pennsylvania~300K1.14×
10Ohio~300K1.14×
11Connecticut~90K1.14×
12Rhode Island~30K1.14×
13Maine~30K1.13×
14Minnesota~100K1.11×
15Montana~30K1.10×
16Indiana~200K1.06×
17Delaware~20K1.06×
18Michigan~200K1.04×
19Massachusetts~200K1.04×
20Virginia~200K1.03×
21Louisiana~100K1.03×
22Washington, District of Columbia~20K1.03×
23Kentucky~100K1.02×
24Nebraska~40K1.02×
25Colorado~100K1.01×
26New Mexico~50K1.00×
27New Hampshire~30K1.00×
28West Virginia~40K0.99×
29North Dakota~20K0.97×
30North Carolina~200K0.96×
31Oregon~90K0.96×
32New Jersey~200K0.94×
33South Carolina~100K0.94×
34Tennessee~100K0.93×
35Florida~400K0.92×
36Alabama~100K0.92×
37Idaho~40K0.92×
38Arizona~100K0.91×
39Illinois~200K0.88×
40Washington~100K0.87×
41Oklahoma~70K0.86×
42Mississippi~50K0.86×
43Arkansas~50K0.83×
44Hawaii~30K0.82×
45Georgia~200K0.81×
46Nevada~60K0.80×
47Alaska~10K0.80×
48California~700K0.77×
49Utah~50K0.75×
50Texas~400K0.73×
Fig. 06

Affinity by region

Affinity by region — CBS Corporation, United States
0.73×1.00×1.44×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the CBS Corporation audience vs. the country average
#·InterestCategoryAffinity×
01Federal Bureau of InvestigationPolitics & Society3.99×
02CBS NewsNews3.88×
03CBS SportsSports3.24×
04Tabloid (newspaper format)Literature2.53×
05Political scienceBusiness & Career2.35×
06DemocracyPolitics & Society2.31×
07MeteorologyHome & Garden2.26×
08Movie theaterMovies & TV2.19×
09Talk radioMusic & Radio2.07×
10Real propertyHome & Garden1.96×
11MSNNews1.94×
12Apple TVMovies & TV1.88×
13Online newspaperNews1.81×
14Fox News ChannelNews1.72×
15HollywoodTravel & Leisure1.69×
16GeneticsKids & Family1.69×
17TMZInternet & Social Media1.67×
18UniversityBusiness & Career1.61×
19RadioTechnology & Electronics1.59×
20NostalgiaHome & Garden1.58×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the CBS Corporation audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the CBS Corporation audience vs. the country average · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.68×
Community OrientationOPEN1.51×
Career OrientationPOWER1.37×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the CBS Corporation audience vs. the country average · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.69×
Pet OwnershipJOY0.70×
Design AffinityPREMIUM0.74×
0×1.00× baseline2×
Appendix

Explore more audiences

More Movies & TV audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in CBS Corporation over the last 12 months. Modelled, not counted; people interested in several brands count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/us/cbs-corporation-59893” · Methodology