Rascasse Audience Intelligence

CBS Corporation Audience in United States

A data profile of the people who buy, follow and care about CBS Corporation in United States — modelled from more than twelve digital signal sources. CBS Corporation has an estimated audience of 15,591,645 people in United States.

#27among TV Channel in United States#150in Movies & TV

The average CBS Corporation fan in United States is 44.4 years old, balanced, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include CBS News, CBS Sports, MSN, with strongest over-indexing on CBS News (3.88× the country average).

Demographically, the CBS Corporation audience skews balanced with an average age of 44.4, and over-indexes on personality traits such as Patriotism, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical CBS Corporation fan in United States is balanced, around 44.4 years old, with strong Patriotism tendencies and a notable affinity for CBS News.

Category: Movies & TV · Type: TV Channel

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the CBS Corporation profile in United States.

Audience size
15.6M
in United States
Gender
50.2%♀
49.8% male
Age
44.4
average years
Country rank
#2224
TV Channel in United States
Fig. 01

Search interest · 12-month trend

-31%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of CBS Corporation

50.2% are female, 49.8% are male, average age 44.4.

Fig. 02

Gender split

50.2%
Female
49.8%
Male
Demographic split for CBS Corporation audience in United States
MetricValue
Female50.2%
Male49.8%
Average age44.4
Estimated audience size15,591,645
Fig. 03

Age distribution

Ø 44.4
average years
Age distribution of the CBS Corporation audience in United States
Age bracketShare%
16-1911%
20-2914%
30-3918%
40-4924%
50+32%
Fig. 04

Worldwide distribution

73.6%

of the worldwide CBS Corporation audience comes from United States.

Worldwide audience distribution share by country for CBS Corporation
CountryShare
United States73.6%
Canada3.8%
United Kingdom3.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the CBS Corporation audience in United States is strongest.

Fig. 05

Top regions by affinity

CBS Corporation fans by region: top regions in United States
#RegionReachAffinity×
01Vermont~40K1.44×
02Kansas~200K1.31×
03South Dakota~50K1.28×
04Missouri~300K1.19×
05Wisconsin~300K1.18×
06New York~1M1.16×
07Maryland~300K1.16×
08Iowa~100K1.16×
09Pennsylvania~600K1.14×
10Ohio~600K1.14×
11Connecticut~200K1.14×
12Rhode Island~60K1.14×
13Maine~60K1.13×
14Minnesota~200K1.11×
15Montana~50K1.10×
16Indiana~300K1.06×
17Delaware~50K1.06×
18Michigan~400K1.04×
19Massachusetts~300K1.04×
20Virginia~400K1.03×
21Louisiana~200K1.03×
22Washington, District of Columbia~50K1.03×
23Kentucky~200K1.02×
24Nebraska~80K1.02×
25Colorado~200K1.01×
26New Mexico~80K1.00×
27New Hampshire~60K1.00×
28West Virginia~70K0.99×
29North Dakota~30K0.97×
30North Carolina~500K0.96×
31Oregon~200K0.96×
32New Jersey~400K0.94×
33South Carolina~200K0.94×
34Tennessee~300K0.93×
35Florida~1M0.92×
36Alabama~200K0.92×
37Idaho~70K0.92×
38Arizona~300K0.91×
39Illinois~500K0.88×
40Washington~300K0.87×
41Oklahoma~200K0.86×
42Mississippi~100K0.86×
43Arkansas~100K0.83×
44Hawaii~60K0.82×
45Georgia~400K0.81×
46Nevada~100K0.80×
47Alaska~30K0.80×
48California~1.5M0.77×
49Utah~100K0.75×
50Texas~1M0.73×
Fig. 06

Affinity by region

Affinity by region — CBS Corporation, United States
0.73×1.00×1.44×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the CBS Corporation audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for CBS Corporation audience
#·InterestCategoryAffinity×
01Xcel EnergyHome & Garden4.96×
02Federal Bureau of InvestigationPolitics & Society3.99×
03CBS NewsMovies & TV3.88×
04CBS SportsMovies & TV3.24×
05Tabloid (newspaper format)Literature2.53×
06Political scienceBusiness & Career2.35×
07DemocracyPolitics & Society2.31×
08MeteorologyHome & Garden2.26×
09Movie theaterMovies & TV2.19×
10Talk radioMusic & Radio2.07×
11Real propertyHome & Garden1.96×
12MSNNews1.94×
13Online newspaperNews1.81×
14Fox News ChannelMovies & TV1.72×
15HollywoodTravel & Leisure1.69×
16GeneticsKids & Family1.69×
17TMZInternet & Social Media1.67×
18UniversityBusiness & Career1.61×
19RadioTechnology & Electronics1.59×
20NostalgiaHome & Garden1.58×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the CBS Corporation audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by CBS Corporation audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.68×
Community OrientationOPEN1.51×
Career OrientationPOWER1.37×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by CBS Corporation audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.69×
Pet OwnershipJOY0.70×
Design AffinityPREMIUM0.74×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does CBS Corporation have in United States?

CBS Corporation has an estimated audience of 15,591,645 people in United States, concentrated in California and New York.

02

What is the gender split and age of CBS Corporation fans?

50.2% of CBS Corporation fans are female, 49.8% are male, with an average age of 44.4 years.

03

Which brands do CBS Corporation fans like most?

CBS Corporation fans show strongest brand affinity for CBS News (3.88×), CBS Sports (3.24×), and MSN (1.94×) over the country average.

04

Where do CBS Corporation fans live in United States?

CBS Corporation fans in United States are most concentrated in California (reach ~1.5M), New York (reach ~1M), and Texas (reach ~1M). These three regions account for the largest share of the active audience.

05

What other brands do CBS Corporation fans also like?

Beyond CBS Corporation itself, the audience over-indexes on CBS Sports (3.24×), MSN (1.94×), Hollywood (1.69×), and TMZ (1.67×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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How to read this data

Audience size is the estimated number of people in United States who actively search for CBS Corporation. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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