CBS Corporation Audience in United States

CBS Corporation has an estimated audience of 15,695,687 people in United States. 50.2% are female, 49.8% are male, average age 44.4. Top regions: California, New York, Texas. Top brand affinities: MSN, Federal Bureau of Investigation, Staples (Canada), Great Clips, Fox News Channel.

The average CBS Corporation fan in United States is 44.4 years old, balanced, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include MSN, Federal Bureau of Investigation, Staples (Canada), with strongest over-indexing on MSN (6.28× the country average). Demographically, the CBS Corporation audience skews balanced with an average age of 44.4, and over-indexes on personality traits such as Community Orientation, Individualism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: TV Channel

Demographics of CBS Corporation fans

Demographic split for CBS Corporation audience in United States
MetricValue
Female50.2%
Male49.8%
Average age44.4
Estimated audience size15,695,687

Audience persona

The typical CBS Corporation fan in United States is balanced, around 44.4 years old, with strong Community Orientation tendencies and a notable affinity for MSN.

Top regions in United States

Top regions ranked by reach for CBS Corporation in United States
RegionReachAffinity
California1,401,3350.81×
New York1,103,1901.26×
Texas1,048,7670.78×
Florida1,016,9780.96×
Pennsylvania631,4891.19×
Ohio573,4861.19×
North Carolina474,7841.01×
Illinois456,9110.87×
Michigan448,9041.09×
Virginia405,1071.06×
Georgia400,6800.83×
New Jersey387,1320.97×
Maryland321,5541.19×
Missouri320,5001.27×
Massachusetts309,5281×
Arizona306,3050.96×
Indiana302,7481.06×
Tennessee301,6200.96×
Washington277,6260.88×
Wisconsin271,6971.15×
Minnesota260,0261.16×
Colorado247,9771×
South Carolina223,0500.94×
Alabama208,0330.95×
Louisiana202,9201×
Kentucky200,4471.02×
Connecticut179,9291.14×
Oregon175,8490.98×
Kansas170,5861.38×
Oklahoma155,6360.89×
Iowa152,5511.18×
Nevada128,1890.84×
Utah106,9640.76×
Mississippi106,6370.82×
Arkansas105,2600.81×
Nebraska77,7930.99×
New Mexico75,5180.96×
Idaho71,4010.91×
West Virginia66,8400.91×
Maine61,1111.09×
New Hampshire56,8010.92×
Hawaii54,2380.8×
Washington, District of Columbia50,2021.06×
Rhode Island49,8451×
Montana46,3551.06×
Delaware44,4721.03×
South Dakota42,5541.17×
Vermont34,9561.27×
North Dakota29,2650.91×
Alaska24,4260.73×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for CBS Corporation audience
BrandAffinityCategory
MSN6.28×News
Federal Bureau of Investigation12.68×Politics & Society
Staples (Canada)4.49×Business & Career
Great Clips4.47×Beauty & Wellness
Fox News Channel1.93×Movies & TV
Catherine O'Hara4.05×Movies & TV
Deion Sanders5.62×Sports
Chuck Norris3.47×Movies & TV
Sarah Hyland9.01×Movies & TV
Jane Fonda7.7×Movies & TV
Everybody Loves Raymond10.09×Movies & TV
Nature1.63×Home & Garden
Jim Parsons9.15×Movies & TV
Happiness1.57×Health
Hobby Lobby1.88×Home & Garden
Mariska Hargitay5.94×Movies & TV
CNN1.6×Movies & TV
North Korea5.37×Travel & Leisure
Pittsburgh Steelers2.76×Sports
Snapped5.34×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by CBS Corporation audience
TraitClusterScore
Community OrientationOPEN1.46
IndividualismJOY1.32
PatriotismCONSERVATISM1.3
TraditionCONSERVATISM1.26
Convenience OrientationPREMIUM1.25
ExtroversionTHRILL1.24

Worldwide distribution

Worldwide audience distribution share by country for CBS Corporation
CountryShare
United States74.0%
Canada3.8%
United Kingdom3.8%

See CBS Corporation audiences in other countries

More Movies & TV audiences in United States

Frequently asked questions

How many fans does CBS Corporation have in United States?

CBS Corporation has an estimated audience of 15,695,687 people in United States, concentrated in California and New York.

What is the gender split and age of CBS Corporation fans?

50.2% of CBS Corporation fans are female, 49.8% are male, with an average age of 44.4 years.

Which brands do CBS Corporation fans like most?

CBS Corporation fans show strongest brand affinity for MSN (6.28×), Federal Bureau of Investigation (12.68×), and Staples (Canada) (4.49×) over the country average.

Where do CBS Corporation fans live in United States?

CBS Corporation fans in United States are most concentrated in California (reach 1,401,335), New York (reach 1,103,190), and Texas (reach 1,048,767). These three regions account for the largest share of the active audience.

What other brands do CBS Corporation fans also like?

Beyond CBS Corporation itself, the audience over-indexes on Federal Bureau of Investigation (12.68×), Staples (Canada) (4.49×), Great Clips (4.47×), and Fox News Channel (1.93×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for CBS Corporation. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.