CBS Daytime Audience in United States

CBS Daytime logo

CBS Daytime has an estimated audience of 410,024 people in United States. 54.7% are female, 45.3% are male, average age 42.8. Top regions: Texas, New York, Pennsylvania. Top brand affinities: Diane Keaton, Jeopardy!, Capital One, Beetlejuice, Marlon Brando.

The average CBS Daytime fan in United States is 42.8 years old, balanced, and lives primarily in Texas. The audience is concentrated in Texas, New York, Pennsylvania. Top brand affinities include Diane Keaton, Jeopardy!, Capital One, with strongest over-indexing on Diane Keaton (19.53× the country average). Demographically, the CBS Daytime audience skews balanced with an average age of 42.8, and over-indexes on personality traits such as Family Orientation, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: TV Channel

Demographics of CBS Daytime fans

Demographic split for CBS Daytime audience in United States
MetricValue
Female54.7%
Male45.3%
Average age42.8
Estimated audience size410,024

Audience persona

The typical CBS Daytime fan in United States is balanced, around 42.8 years old, with strong Family Orientation tendencies and a notable affinity for Diane Keaton.

Top regions in United States

Top regions ranked by reach for CBS Daytime in United States
RegionReachAffinity
Texas25,2740.72×
New York21,9710.96×
Pennsylvania19,9761.45×
Ohio17,0631.35×
North Carolina15,4501.25×
California14,5810.32×
Louisiana12,5182.37×
Florida11,6230.42×
Virginia10,4971.05×
New Jersey8,3360.8×
Georgia8,2360.65×
Illinois8,2030.6×
Iowa8,0462.38×
South Carolina6,7291.09×
Missouri6,5680.99×
Maryland6,3620.9×
Kentucky6,0821.18×
Mississippi5,9281.75×
Michigan5,6270.52×
Wisconsin5,3900.87×
Colorado5,1750.8×
Alabama4,6610.81×
Tennessee4,4400.54×
Oklahoma4,2490.93×
Indiana4,0690.54×
Connecticut3,4500.84×
Massachusetts3,1160.39×
Oregon2,8020.6×
Arizona2,7950.33×
Arkansas2,7650.82×
South Dakota2,7312.88×
West Virginia2,4471.28×
Washington2,3260.28×
Kansas2,2600.7×
Minnesota2,2230.38×
Alaska1,9982.28×
Nevada1,8600.47×
Maine1,6541.13×
Nebraska1,4810.72×
New Mexico1,4730.72×
Idaho1,4690.71×
North Dakota1,4321.7×
Montana1,4051.24×
Rhode Island1,3631.04×
Utah1,3450.37×
New Hampshire1,3440.83×
Hawaii1,2950.73×
Delaware1,2201.08×
Wyoming1,1881.95×
Vermont1,1491.6×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for CBS Daytime audience
BrandAffinityCategory
Diane Keaton19.53×Movies & TV
Jeopardy!31.72×Movies & TV
Capital One8.17×Business & Career
Beetlejuice9.68×Movies & TV
Marlon Brando22.98×Movies & TV
Al Pacino18.49×Movies & TV
Google Maps5.73×Internet & Social Media
Deal or No Deal56.19×Movies & TV
Circle K8.78×Shopping
MSN4.89×News
Bruce Willis8.78×Movies & TV
Billy Bob Thornton10.55×Movies & TV
Indeed.com4.92×Business & Career
NBA draft25.23×Sports
AccuWeather7.16×Home & Garden
Staples (Canada)5.81×Business & Career
CarGurus6.28×Cars & Mobility
Kate Beckinsale14.71×Movies & TV
Christina Ricci12.88×Movies & TV
Twin Peaks8.92×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by CBS Daytime audience
TraitClusterScore
Family OrientationCONSERVATISM1.69
Community OrientationOPEN1.51
SpiritualityBALANCE1.48
Price SensitivityPREMIUM1.43
TraditionCONSERVATISM1.39
Convenience OrientationPREMIUM1.35

Worldwide distribution

Worldwide audience distribution share by country for CBS Daytime
CountryShare
United States94.2%
Japan1.3%
Hong Kong1.2%

See CBS Daytime audiences in other countries

More Movies & TV audiences in United States

Frequently asked questions

How many fans does CBS Daytime have in United States?

CBS Daytime has an estimated audience of 410,024 people in United States, concentrated in Texas and New York.

What is the gender split and age of CBS Daytime fans?

54.7% of CBS Daytime fans are female, 45.3% are male, with an average age of 42.8 years.

Which brands do CBS Daytime fans like most?

CBS Daytime fans show strongest brand affinity for Diane Keaton (19.53×), Jeopardy! (31.72×), and Capital One (8.17×) over the country average.

Where do CBS Daytime fans live in United States?

CBS Daytime fans in United States are most concentrated in Texas (reach 25,274), New York (reach 21,971), and Pennsylvania (reach 19,976). These three regions account for the largest share of the active audience.

What other brands do CBS Daytime fans also like?

Beyond CBS Daytime itself, the audience over-indexes on Jeopardy! (31.72×), Capital One (8.17×), Beetlejuice (9.68×), and Marlon Brando (22.98×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for CBS Daytime. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.