Rascasse Audience Intelligence

CBS Daytime Audience in United States

A data profile of the people who buy, follow and care about CBS Daytime in United States — modelled from more than twelve digital signal sources. CBS Daytime has an estimated audience of 410,063 people in United States.

#446among TV Channel in United States#7561in Movies & TV

The average CBS Daytime fan in United States is 42.8 years old, balanced, and lives primarily in Texas.

The audience is concentrated in Texas, California, New York.

Top brand affinities include QVC, Deal or No Deal, Soap opera, with strongest over-indexing on QVC (11.69× the country average).

Demographically, the CBS Daytime audience skews balanced with an average age of 42.8, and over-indexes on personality traits such as Family Orientation, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical CBS Daytime fan in United States is balanced, around 42.8 years old, with strong Family Orientation tendencies and a notable affinity for QVC.

Category: Movies & TV · Type: TV Channel

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the CBS Daytime profile in United States.

Audience size
410K
in United States
Gender
54.7%♀
45.3% male
Age
42.8
average years
Country rank
#41043
TV Channel in United States
Fig. 01

Search interest · 12-month trend

+4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of CBS Daytime

54.7% are female, 45.3% are male, average age 42.8.

Fig. 02

Gender split

54.7%
Female
45.3%
Male
Demographic split for CBS Daytime audience in United States
MetricValue
Female54.7%
Male45.3%
Average age42.8
Estimated audience size410,063
Fig. 03

Age distribution

Ø 42.8
average years
Age distribution of the CBS Daytime audience in United States
Age bracketShare%
16-1916%
20-2914%
30-3916%
40-4922%
50+32%
Fig. 04

Worldwide distribution

94.2%

of the worldwide CBS Daytime audience comes from United States.

Worldwide audience distribution share by country for CBS Daytime
CountryShare
United States94.2%
Japan1.3%
Hong Kong1.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the CBS Daytime audience in United States is strongest.

Fig. 05

Top regions by affinity

CBS Daytime fans by region: top regions in United States
#RegionReachAffinity×
01Iowa~8K2.26×
02South Dakota~2K2.08×
03Louisiana~10K1.84×
04Mississippi~5K1.35×
05Alaska~1K1.32×
06West Virginia~2K1.31×
07Arkansas~4K1.30×
08Pennsylvania~20K1.26×
09Maine~2K1.14×
10Missouri~7K1.11×
11North Carolina~10K1.10×
12North Dakota<1K1.10×
13Ohio~10K1.09×
14Vermont<1K1.08×
15Delaware~1K1.04×
16Montana~1K1.03×
17Kentucky~5K1.01×
18Connecticut~4K0.99×
19Idaho~2K0.99×
20Rhode Island~1K0.99×
21South Carolina~6K0.97×
22Illinois~10K0.96×
23New Hampshire~2K0.96×
24New York~20K0.95×
25Hawaii~2K0.95×
26Virginia~9K0.94×
27Oklahoma~4K0.94×
28Nebraska~2K0.94×
29Washington, District of Columbia~1K0.94×
30Alabama~5K0.93×
31New Mexico~2K0.93×
32Kansas~3K0.91×
33Wisconsin~6K0.90×
34Maryland~6K0.88×
35Utah~3K0.88×
36Colorado~6K0.87×
37Nevada~3K0.86×
38Oregon~4K0.85×
39Georgia~10K0.83×
40New Jersey~8K0.81×
41Tennessee~7K0.81×
42Indiana~6K0.81×
43Minnesota~5K0.81×
44Arizona~6K0.77×
45Washington~6K0.77×
46Massachusetts~6K0.77×
47Michigan~8K0.75×
48Texas~20K0.68×
49Florida~20K0.61×
50California~20K0.49×
Fig. 06

Affinity by region

Affinity by region — CBS Daytime, United States
0.49×1.00×2.26×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the CBS Daytime audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for CBS Daytime audience
#·InterestCategoryAffinity×
01Deal or No DealMovies & TV63.14×
02NBA draftSports20.26×
03Fine Wine & Good SpiritsShopping15.19×
04ExxonMobilCars & Mobility13.88×
05Late-night talk showMovies & TV12.36×
06Elderly careHealth12.21×
07QVCMovies & TV11.69×
08Soap operaMovies & TV11.48×
09Weather forecastingHome & Garden9.82×
10LotteryGames8.12×
11FedExBusiness & Career6.55×
12Discount storesShopping5.72×
13Microwave ovenHome & Garden4.69×
14Vehicle insuranceCars & Mobility4.38×
15KFCFood & Beverages4.34×
16Mortgage loansBusiness & Career3.99×
17PinterestInternet & Social Media3.45×
18Shopping mallsShopping3.45×
19McDonald'sFood & Beverages3.39×
20Pizza HutFood & Beverages3.29×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the CBS Daytime audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by CBS Daytime audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM3.53×
Convenience OrientationPREMIUM2.69×
SpiritualityBALANCE2.48×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by CBS Daytime audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.72×
Healthy LifestyleBALANCE0.75×
Early Adopter MentalityPOWER0.76×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does CBS Daytime have in United States?

CBS Daytime has an estimated audience of 410,063 people in United States, concentrated in Texas and California.

02

What is the gender split and age of CBS Daytime fans?

54.7% of CBS Daytime fans are female, 45.3% are male, with an average age of 42.8 years.

03

Which brands do CBS Daytime fans like most?

CBS Daytime fans show strongest brand affinity for QVC (11.69×), Deal or No Deal (63.14×), and Soap opera (11.48×) over the country average.

04

Where do CBS Daytime fans live in United States?

CBS Daytime fans in United States are most concentrated in Texas (reach ~20K), California (reach ~20K), and New York (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do CBS Daytime fans also like?

Beyond CBS Daytime itself, the audience over-indexes on Deal or No Deal (63.14×), Soap opera (11.48×), Weather forecasting (9.82×), and FedEx (6.55×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Movies & TV audiences in United States

See CBS Daytime audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for CBS Daytime. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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