Let's Make a Deal Audience in United States

Let's Make a Deal logo

Let's Make a Deal has an estimated audience of 669,860 people in United States. 49.2% are female, 50.8% are male, average age 44.5. Top brand affinities: Arrietty, JamBase, Oracle Certification Program, Barclays Center, Gofobo.

Top brand affinities include Arrietty, JamBase, Oracle Certification Program, with strongest over-indexing on Arrietty (25.66× the country average). Demographically, the Let's Make a Deal audience skews balanced with an average age of 44.5, and over-indexes on personality traits such as Price Sensitivity, Need for Security.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series

Demographics of Let's Make a Deal fans

Demographic split for Let's Make a Deal audience in United States
MetricValue
Female49.2%
Male50.8%
Average age44.5
Estimated audience size669,860

Audience persona

The typical Let's Make a Deal fan in United States is balanced, around 44.5 years old, with strong Price Sensitivity tendencies and a notable affinity for Arrietty.

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Let's Make a Deal audience
BrandAffinityCategory
Arrietty25.66×Movies & TV
JamBase19.02×Music & Radio
Oracle Certification Program29.35×Technology & Electronics
Barclays Center12.55×Sports
Gofobo20×Movies & TV
Jingoism1.56×Politics & Society
Daisuke Jigen43.4×Literature
Urban horticulture2.14×Home & Garden
Kansas1.53×Travel & Leisure
Life of Pi5.58×Movies & TV
Jeep Jamboree13.58×Cars & Mobility
Jesse Plemons1.93×Movies & TV
Home staging2.93×Home & Garden
Sinaloa1.98×Travel & Leisure
FAO Schwarz3.58×Shopping
Leverage (TV series)3.13×Movies & TV
Noodle (Gorillaz)1.69×Music & Radio
Monogram1.67×Home & Garden
N1 road (South Africa)1.68×Travel & Leisure
Corona (band)2.26×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Let's Make a Deal audience
TraitClusterScore
Price SensitivityPREMIUM1.5
Need for SecurityCONSERVATISM1.32
Career OrientationPOWER1.31
Community OrientationOPEN1.23
Quality AwarenessPREMIUM1.23
Family OrientationCONSERVATISM1.13

Worldwide distribution

Worldwide audience distribution share by country for Let's Make a Deal
CountryShare
United States77.7%
Canada4.0%
Japan2.6%

See Let's Make a Deal audiences in other countries

More TV series audiences in United States

How to read this data

Audience size is the estimated number of people in United States who actively search for Let's Make a Deal. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.