Let's Make a Deal Audience in United States
Let's Make a Deal has an estimated audience of 669,860 people in United States. 49.2% are female, 50.8% are male, average age 44.5. Top brand affinities: Spaceballs, Deal or No Deal, Wheel of Fortune (U.S. game show), Family Feud, The Price Is Right.
Top brand affinities include Spaceballs, Deal or No Deal, Wheel of Fortune (U.S. game show), with strongest over-indexing on Spaceballs (80.37× the country average). Demographically, the Let's Make a Deal audience skews balanced with an average age of 44.5, and over-indexes on personality traits such as Price Sensitivity, Need for Security.
Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series
Demographics of Let's Make a Deal fans
| Metric | Value |
|---|---|
| Female | 49.2% |
| Male | 50.8% |
| Average age | 44.5 |
| Estimated audience size | 669,860 |
Audience persona
The typical Let's Make a Deal fan in United States is balanced, around 44.5 years old, with strong Price Sensitivity tendencies and a notable affinity for Spaceballs.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Spaceballs | 80.37× | Movies & TV |
| Deal or No Deal | 149.72× | Movies & TV |
| Wheel of Fortune (U.S. game show) | 19.27× | Movies & TV |
| Family Feud | 23.56× | Movies & TV |
| The Price Is Right | 43.4× | Movies & TV |
| Michael Fassbender | 20× | Movies & TV |
| Borat | 20× | Movies & TV |
| Josh Groban | 19.02× | Music & Radio |
| The Grand Budapest Hotel | 29.35× | Movies & TV |
| Christopher Walken | 11.63× | Movies & TV |
| Jeopardy! | 9.42× | Movies & TV |
| Best Buy | 2.44× | Shopping |
| Daisy Ridley | 13.13× | Movies & TV |
| Aldi | 2.25× | Shopping |
| Trivia | 4.63× | Games |
| United States Postal Service | 2.17× | Business & Career |
| Hobby Lobby | 2.06× | Home & Garden |
| Straight Talk | 5.69× | Technology & Electronics |
| Solitaire | 4.03× | Games |
| Nature | 1.5× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Price Sensitivity | PREMIUM | 1.5 |
| Need for Security | CONSERVATISM | 1.32 |
| Career Orientation | POWER | 1.31 |
| Community Orientation | OPEN | 1.23 |
| Quality Awareness | PREMIUM | 1.23 |
| Family Orientation | CONSERVATISM | 1.13 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 77.7% |
| Canada | 4.0% |
| Japan | 2.6% |
See Let's Make a Deal audiences in other countries
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How to read this data
Audience size is the estimated number of people in United States who actively search for Let's Make a Deal. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.