Rascasse Audience Intelligence

Let's Make a Deal Audience in United States

A data profile of the people who buy, follow and care about Let's Make a Deal in United States — modelled from more than twelve digital signal sources. Let's Make a Deal has an estimated audience of 672,192 people in United States.

#590among TV series in United States#2596among Movie / TV Show / Series in United States#5695in Movies & TV

The average Let's Make a Deal fan in United States is 44.5 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Spaceballs, Deal or No Deal, Wheel of Fortune (U.S. game show), with strongest over-indexing on Spaceballs (106.55× the country average).

Demographically, the Let's Make a Deal audience skews balanced with an average age of 44.5, and over-indexes on personality traits such as Convenience Orientation, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Let's Make a Deal fan in United States is balanced, around 44.5 years old, with strong Convenience Orientation tendencies and a notable affinity for Spaceballs.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Let's Make a Deal profile in United States.

Audience size
672K
in United States
Gender
49.2%♀
50.8% male
Age
44.5
average years
Country rank
#30642
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Let's Make a Deal viewers

49.2% are female, 50.8% are male, average age 44.5.

Fig. 02

Gender split

49.2%
Female
50.8%
Male
Demographic split for Let's Make a Deal audience in United States
MetricValue
Female49.2%
Male50.8%
Average age44.5
Estimated audience size672,192
Fig. 03

Age distribution

Ø 44.5
average years
Age distribution of the Let's Make a Deal audience in United States
Age bracketShare%
16-1914%
20-2914%
30-3914%
40-4917%
50+41%
Fig. 04

Worldwide distribution

78.8%

of the worldwide Let's Make a Deal audience comes from United States.

Worldwide audience distribution share by country for Let's Make a Deal
CountryShare
United States78.8%
Canada4.0%
Japan2.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Let's Make a Deal audience in United States is strongest.

Fig. 05

Top regions by affinity

Let's Make a Deal fans by region: top regions in United States
#RegionReachAffinity×
01Maryland~20K1.34×
02Mississippi~7K1.26×
03Ohio~30K1.25×
04Louisiana~10K1.23×
05South Carolina~10K1.21×
06West Virginia~4K1.21×
07Tennessee~20K1.19×
08Kentucky~10K1.18×
09California~90K1.17×
10Missouri~10K1.17×
11Indiana~10K1.15×
12South Dakota~2K1.15×
13Alabama~10K1.13×
14Pennsylvania~30K1.12×
15Iowa~6K1.12×
16Oklahoma~8K1.09×
17Maine~3K1.09×
18Michigan~20K1.08×
19Delaware~2K1.08×
20Minnesota~10K1.07×
21North Carolina~20K1.05×
22Arkansas~6K1.04×
23Georgia~20K1.01×
24Wisconsin~10K1.01×
25Connecticut~7K1.00×
26New Hampshire~3K1.00×
27Vermont~1K0.98×
28New York~40K0.97×
29Idaho~3K0.95×
30Illinois~20K0.94×
31Massachusetts~10K0.94×
32Rhode Island~2K0.94×
33Montana~2K0.94×
34New Mexico~3K0.93×
35Nebraska~3K0.93×
36Washington, District of Columbia~2K0.93×
37North Dakota~1K0.93×
38Kansas~5K0.92×
39Virginia~10K0.90×
40Oregon~7K0.89×
41Alaska~1K0.89×
42Nevada~6K0.87×
43New Jersey~10K0.86×
44Utah~5K0.86×
45Florida~40K0.85×
46Arizona~10K0.83×
47Washington~10K0.79×
48Hawaii~2K0.79×
49Colorado~8K0.75×
50Texas~40K0.73×
Fig. 06

Affinity by region

Affinity by region — Let's Make a Deal, United States
0.73×1.00×1.34×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Let's Make a Deal audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Let's Make a Deal audience
#·InterestCategoryAffinity×
01Deal or No DealMovies & TV183.53×
02SpaceballsMovies & TV106.55×
03The Price Is RightMovies & TV38.17×
04The Grand Budapest HotelMovies & TV26.52×
05Josh GrobanMusic & Radio23.67×
06Daisy RidleyMovies & TV23.44×
07Family FeudMovies & TV20.95×
08Seth GreenMovies & TV20.00×
09BoratMovies & TV20.00×
10Michael FassbenderMovies & TV19.14×
11Jeopardy!Movies & TV17.99×
12Wheel of Fortune (U.S. game show)Movies & TV15.74×
13John CusackMovies & TV13.55×
14Christopher WalkenMovies & TV12.32×
15Single-family detached homeHome & Garden7.41×
16FedExBusiness & Career4.90×
17Mortgage loansBusiness & Career3.82×
18Solar energyHome & Garden3.77×
19SubwayFood & Beverages3.04×
20Pizza HutFood & Beverages2.73×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Let's Make a Deal audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Let's Make a Deal audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM2.13×
Family OrientationCONSERVATISM1.76×
Price SensitivityPREMIUM1.74×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Let's Make a Deal audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.62×
Luxury OrientationPREMIUM0.72×
Healthy LifestyleBALANCE0.73×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Let's Make a Deal have in United States?

Let's Make a Deal has an estimated audience of 672,192 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Let's Make a Deal viewers?

49.2% of Let's Make a Deal fans are female, 50.8% are male, with an average age of 44.5 years.

03

Which brands do Let's Make a Deal fans like most?

Let's Make a Deal fans show strongest brand affinity for Spaceballs (106.55×), Deal or No Deal (183.53×), and Wheel of Fortune (U.S. game show) (15.74×) over the country average.

04

Where do Let's Make a Deal fans live in United States?

Let's Make a Deal fans in United States are most concentrated in California (reach ~90K), Texas (reach ~40K), and Florida (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Let's Make a Deal fans also like?

Beyond Let's Make a Deal itself, the audience over-indexes on Deal or No Deal (183.53×), Wheel of Fortune (U.S. game show) (15.74×), Family Feud (20.95×), and The Price Is Right (38.17×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More TV series audiences in United States

See Let's Make a Deal audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Let's Make a Deal. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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